

The first Motel 6 opened in Santa Barbara, CA, in June 1962 and has been in continuous operation ever since. Among its major competitors, Motel 6 is ranked in 5th place for NPS while American Airlines is 1st, and Super8 is 2nd. Overall, Motel 6 has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $3.23B
Motel 6's Net Promoter Score (NPS) is a -84 with 6% Promoters, 4% Passives, and 90% Detractors. Net Promoter Score tracks whether Motel 6's customers would recommend using the product based on a scale of -100 to 100.
| 6% | Promoters |
|---|---|
| 4% | Passives |
| 90% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2025 -84 | Jan 2025 | -84 |
Feb 2025 -84 | Feb 2025 | -84 |
Mar 2025 -84 | Mar 2025 | -84 |
Apr 2025 -84 | Apr 2025 | -84 |
May 2025 -84 | May 2025 | -84 |
Jun 2025 -84 | Jun 2025 | -84 |
Jul 2025 -84 | Jul 2025 | -84 |
Aug 2025 -84 | Aug 2025 | -84 |
Sep 2025 -83 | Sep 2025 | -83 |
Oct 2025 -84 | Oct 2025 | -84 |
Nov 2025 -84 | Nov 2025 | -84 |
Dec 2025 -84 | Dec 2025 | -84 |
Motel 6 is ranked third for NPS among its competitors. American Airlines and Choice Hotels come in first and second, with Days Inn coming in at #4. Among those competitors, it is the lowest valued company behind American Airlines.
![]() Motel 6 | ![]() American Airlines | ![]() Choice Hotels | ![]() Days Inn | |
| Global Ranking | #- | #138 | #461 | #- |
| NPS | -84 | 14 | -29 | -93 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $3.23B | $11.95B | $6.16B | $6.70B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Motel 6's NPS 12 points higher than Female customers.
Motel 6's NPS was rated -81 by Male customers on Comparably.
Motel 6's NPS was rated -93 by Female customers on Comparably.
Motel 6's NPS was rated the highest by African American/Black customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -89 | Caucasian | -89 |
Hispanic or Latino -85 | Hispanic or Latino | -85 |
African American/Black -82 | African American/Black | -82 |
Asian or Pacific Islander -100 | Asian or Pacific Islander | -100 |
Native American -100 | Native American | -100 |
Other -94 | Other | -94 |
Motel 6's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Motel 6's NPS was rated the highest by customers who have used Motel 6's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -92 | Less than 1 Year | -92 |
1 to 2 Years -100 | 1 to 2 Years | -100 |
2 to 5 Years -79 | 2 to 5 Years | -79 |
5 to 10 Years -84 | 5 to 10 Years | -84 |
Over 10 Years -89 | Over 10 Years | -89 |
Compared to its competitors, Motel 6's NPS is rated right above Days Inn, and is preceded by Extended Stay America.
| COMPANY | NPS Score | |
|---|---|---|
![]() | American Airlines | 14 |
![]() | Nor1 | N/A |
![]() | Super8 | -28 |
![]() | Choice Hotels | -29 |
![]() | Extended Stay America | -74 |
![]() | Motel 6 | -84 |
![]() | Days Inn | -93 |
![]() | misterb&b | -100 |
Out of the 16 Motel 6 customer reviews 1 was positive and 15 were constructive. Motel 6 customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
60% of Motel 6 users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Motel 6's Customer Loyalty score 10% higher than Male customers.
Motel 6's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
Motel 6's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 64% | 18-25 | 64% |
26-30 40% | 26-30 | 40% |
31-35 70% | 31-35 | 70% |
36-40 70% | 36-40 | 70% |
41-45 53% | 41-45 | 53% |
46-50 66% | 46-50 | 66% |
51-55 50% | 51-55 | 50% |
56-60 55% | 56-60 | 55% |
61-65 72% | 61-65 | 72% |
66+ 58% | 66+ | 58% |
Motel 6's Customer Loyalty score was rated the highest by customers who have used Motel 6's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Motel 6's Customer Loyalty score was rated the highest by Restaurants industry customers, and the lowest by Retail industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Motel 6's Customer Loyalty score is rated right above Days Inn, and is preceded by Extended Stay America.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Choice Hotels | 83% |
![]() | Super8 | 71% |
![]() | American Airlines | 70% |
![]() | Extended Stay America | 64% |
![]() | Motel 6 | 60% |
![]() | Days Inn | 57% |
![]() | misterb&b | 10% |
![]() | Nor1 | N/A |
Motel 6 has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Motel 6 overall Product Quality score rated by its users and customers.
Motel 6’s product quality score is a 1.5 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Motel 6's product the highest. Reviewers from the Tech industry rated Motel 6 the lowest at 1.5.
Motel 6's Product Quality score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers from the Warehousing industry.
Motel 6's Product Quality score was rated 1.5 by both Female and Male customers on Comparably.
Motel 6's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 1.6 | Asian or Pacific Islander | 1.6 |
Native American 1.5 | Native American | 1.5 |
Other 1.5 | Other | 1.5 |
Motel 6's Product Quality score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 1.8 | 18-25 | 1.8 |
26-30 1.5 | 26-30 | 1.5 |
31-35 1.7 | 31-35 | 1.7 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.9 | 61-65 | 1.9 |
66+ 1.5 | 66+ | 1.5 |
Motel 6's Product Quality score was rated 1.5 stars by customers who have used Motel 6's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Motel 6's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Warehousing industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Motel 6's Product Quality score is rated right above Days Inn, and is preceded by Extended Stay America.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | American Airlines | 3.4/5 |
![]() | Super8 | 2.8/5 |
![]() | Choice Hotels | 2.5/5 |
![]() | Extended Stay America | 1.5/5 |
![]() | Motel 6 | 1.5/5 |
![]() | Days Inn | 1.5/5 |
![]() | misterb&b | 1.5/5 |
![]() | Nor1 | N/A |
Motel 6 has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Motel 6 overall ROI score rated by its users and customers.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Accounting industry think that they had the lowest ROI from Motel 6.
Motel 6's ROI score was rated highest by customers ages 61-65, and rated lowest by customers from the Warehousing industry.
Motel 6's ROI score was rated 1.5 by both Female and Male customers on Comparably.
Motel 6's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 2.1 | Asian or Pacific Islander | 2.1 |
Native American 1.5 | Native American | 1.5 |
Other 1.5 | Other | 1.5 |
Motel 6's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 2 | 18-25 | 2 |
26-30 1.5 | 26-30 | 1.5 |
31-35 1.7 | 31-35 | 1.7 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2.1 | 61-65 | 2.1 |
66+ 1.5 | 66+ | 1.5 |
Motel 6's ROI score was rated 1.5 stars by customers who have used Motel 6's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Motel 6's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Warehousing industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Motel 6's ROI score is rated right above Days Inn, and is preceded by Extended Stay America.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | American Airlines | 3.4/5 |
![]() | Choice Hotels | 2.7/5 |
![]() | Super8 | 2.6/5 |
![]() | Extended Stay America | 1.5/5 |
![]() | Motel 6 | 1.5/5 |
![]() | Days Inn | 1.5/5 |
![]() | misterb&b | 1.5/5 |
![]() | Nor1 | N/A |
Motel 6 has an overall Customer Satisfaction score of 12 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Motel 6's Customer Satisfaction score was rated highest by customers ages 61-65, and rated lowest by customers from the Warehousing industry.
Male customers rated Motel 6's Customer Satisfaction score 15 points higher than Female customers.
Very Satisfied | 10% | |
|---|---|---|
Satisfied | 10% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 11% | |
Very Dissatisfied | 64% |
Very Satisfied | 3% | |
|---|---|---|
Satisfied | 2% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 9% | |
Very Dissatisfied | 82% |
Motel 6 Customer Satisfaction (CSAT) score was rated 12% according to Caucasian users and customers.
Motel 6 Customer Satisfaction (CSAT) score was rated 15% according to Hispanic or Latino users and customers.
Motel 6 Customer Satisfaction (CSAT) score was rated 8% according to African American/Black users and customers.
Motel 6 Customer Satisfaction (CSAT) score was rated 33% according to Asian or Pacific Islander users and customers.
Motel 6 Customer Satisfaction (CSAT) score was rated 0% according to Native American users and customers.
Motel 6 Customer Satisfaction (CSAT) score was rated 6% according to Other users and customers.
Motel 6's Customer Satisfaction score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 25% | |||||||||||||||
| 26-30 | 25% | |||||||||||||||
| 31-35 | 18% | |||||||||||||||
| 36-40 | 0% | |||||||||||||||
| 41-45 | 4% | |||||||||||||||
| 46-50 | 7% | |||||||||||||||
| 51-55 | 20% | |||||||||||||||
| 56-60 | 0% | |||||||||||||||
| 61-65 | 33% | |||||||||||||||
| 66+ | 0% |
Motel 6's Customer Satisfaction score was rated the highest by customers who have used Motel 6's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Motel 6's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Warehousing industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Motel 6 Customer Satisfaction Score by Industry",
"text": "Motel 6's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Warehousing industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 11,
"stars": 0,
"csatScore": 11,
"text": "Motel 6's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 11
},
{
"label": "Accounting",
"groupId": 495,
"score": 25,
"stars": 0,
"csatScore": 25,
"text": "Motel 6's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 25,
"stars": 0,
"csatScore": 25,
"text": "Motel 6's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Automotive and Transportation",
"groupId": 500,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Motel 6's Customer Satisfaction score is rated by Automotive and Transportation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 17,
"stars": 0,
"csatScore": 17,
"text": "Motel 6's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 17
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 27,
"stars": 0,
"csatScore": 27,
"text": "Motel 6's Customer Satisfaction score is rated by Business and Consumer Services customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 27
},
{
"label": "Construction",
"groupId": 510,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Motel 6's Customer Satisfaction score is rated by Construction customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Consumer Services",
"groupId": 514,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Motel 6's Customer Satisfaction score is rated by Consumer Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Education",
"groupId": 515,
"score": 10,
"stars": 0,
"csatScore": 10,
"text": "Motel 6's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 10
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Motel 6's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Hospitality",
"groupId": 523,
"score": 11,
"stars": 0,
"csatScore": 11,
"text": "Motel 6's Customer Satisfaction score is rated by Hospitality customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 11
},
{
"label": "Legal",
"groupId": 529,
"score": 25,
"stars": 0,
"csatScore": 25,
"text": "Motel 6's Customer Satisfaction score is rated by Legal customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Restaurants",
"groupId": 558,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Motel 6's Customer Satisfaction score is rated by Restaurants customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Retail",
"groupId": 559,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Motel 6's Customer Satisfaction score is rated by Retail customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Warehousing",
"groupId": 570,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Motel 6's Customer Satisfaction score is rated by Warehousing customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
}
]
}Compared to its competitors, Motel 6's Customer Satisfaction score is rated right above Days Inn, and is preceded by Extended Stay America.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | American Airlines | 65% |
![]() | Super8 | 50% |
![]() | Choice Hotels | 38% |
![]() | Extended Stay America | 16% |
![]() | Motel 6 | 12% |
![]() | Days Inn | 7% |
![]() | misterb&b | 0% |
![]() | Nor1 | 0% |
Motel 6 has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Motel 6 overall Customer Service score rated by its users and customers.
Carrollton, TX
https://www.motel6.com/
1(800)899-9841
Motel 6's Customer Service score was rated highest by customers ages 31-35, and rated lowest by customers from the Warehousing industry.
Motel 6's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
Motel 6's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 1.6 | Asian or Pacific Islander | 1.6 |
Native American 1.5 | Native American | 1.5 |
Other 1.5 | Other | 1.5 |
Motel 6's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 1.8 | 18-25 | 1.8 |
26-30 1.5 | 26-30 | 1.5 |
31-35 1.9 | 31-35 | 1.9 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.7 | 61-65 | 1.7 |
66+ 1.5 | 66+ | 1.5 |
Motel 6's Customer Service score was rated 1.5 stars by customers who have used Motel 6's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Motel 6's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Warehousing industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Motel 6's Customer Service score is rated right above Days Inn, and is preceded by Extended Stay America.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | American Airlines | 3.4/5 |
![]() | Super8 | 2.6/5 |
![]() | Choice Hotels | 2.6/5 |
![]() | Extended Stay America | 1.6/5 |
![]() | Motel 6 | 1.5/5 |
![]() | Days Inn | 1.5/5 |
![]() | misterb&b | 1.5/5 |
![]() | Nor1 | N/A |
Motel 6 has a 2.5/5 stars for its overall company culture rated by their employees

Motel 6 scored a -84 for Net Promoter Score and a -21 for Employee Net Promoter Score. NPS gauges how likely a customer of Motel 6 would recommend the brand to a friend. ENPS measures how likely Motel 6 employees would recommend working at Motel 6 to a friend.
| 6% | Promoters |
|---|---|
| 4% | Passive |
| 90% | Detractors |
| 32% | Promoters |
|---|---|
| 15% | Passive |
| 53% | Detractors |