

The Automotive Parts Group distributes automotive replacement parts, accessories, and service items to commercial and retail customers throughout North America, Europe, Australia, and New Zealand. In North America, more than 560,000 parts are sold, primarily under the NAPA AUTO PARTS brand name. NAPA is widely known for quality parts, quality service, and knowledgeable, genuine people. Our international supply chain provides fast, dependable, and efficient distribution of parts to our commercial and retail customers. Among its major competitors, NAPA Auto Parts is ranked in 4th place for NPS while O'Reilly Auto Parts is 1st, and AutoZone is 2nd.
NAPA Auto Parts's Net Promoter Score (NPS) is a -39 with 25% Promoters, 11% Passives, and 64% Detractors. Net Promoter Score tracks whether NAPA Auto Parts's customers would recommend using the product based on a scale of -100 to 100.
| 25% | Promoters |
|---|---|
| 11% | Passives |
| 64% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2024 -35 | Dec 2024 | -35 |
Jan 2025 -34 | Jan 2025 | -34 |
Feb 2025 -36 | Feb 2025 | -36 |
Mar 2025 -35 | Mar 2025 | -35 |
Apr 2025 -36 | Apr 2025 | -36 |
May 2025 -34 | May 2025 | -34 |
Jun 2025 -37 | Jun 2025 | -37 |
Jul 2025 -37 | Jul 2025 | -37 |
Aug 2025 -37 | Aug 2025 | -37 |
Oct 2025 -37 | Oct 2025 | -37 |
Nov 2025 -37 | Nov 2025 | -37 |
Jan 2026 -39 | Jan 2026 | -39 |
NAPA Auto Parts is ranked #4 for NPS among its competitors. O'Reilly Auto Parts and AutoZone come in first and second, with Advance Auto Parts coming in at third.
![]() NAPA Auto Parts | ![]() AutoZone | ![]() O'Reilly Auto Parts | ![]() Advance Auto Parts | |
| Global Ranking | #- | #408 | #- | #- |
| NPS | -39 | -6 | 7 | -11 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $43.48B | $35.50B | $12.18B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated NAPA Auto Parts's NPS 21 points higher than Male customers.
NAPA Auto Parts's NPS was rated -57 by Male customers on Comparably.
NAPA Auto Parts's NPS was rated -36 by Female customers on Comparably.
NAPA Auto Parts's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -39 | Caucasian | -39 |
Hispanic or Latino -76 | Hispanic or Latino | -76 |
African American/Black -60 | African American/Black | -60 |
Native American -57 | Native American | -57 |
Other -87 | Other | -87 |
NAPA Auto Parts's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
NAPA Auto Parts's NPS was rated the highest by customers who have used NAPA Auto Parts's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -91 | Less than 1 Year | -91 |
1 to 2 Years -50 | 1 to 2 Years | -50 |
2 to 5 Years -41 | 2 to 5 Years | -41 |
5 to 10 Years -70 | 5 to 10 Years | -70 |
Over 10 Years -45 | Over 10 Years | -45 |
Compared to its competitors, NAPA Auto Parts's NPS is rated right below Advance Auto Parts.
| COMPANY | NPS Score | |
|---|---|---|
![]() | O'Reilly Auto Parts | 7 |
![]() | AutoZone | -6 |
![]() | Advance Auto Parts | -11 |
![]() | NAPA Auto Parts | -39 |
Out of the 36 NAPA Auto Parts customer reviews 18 were positive and 18 were constructive. NAPA Auto Parts customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of NAPA Auto Parts users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated NAPA Auto Parts's Customer Loyalty score 8% higher than Male customers.
NAPA Auto Parts's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
NAPA Auto Parts's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 64% | 18-25 | 64% |
26-30 70% | 26-30 | 70% |
31-35 49% | 31-35 | 49% |
36-40 100% | 36-40 | 100% |
41-45 82% | 41-45 | 82% |
46-50 78% | 46-50 | 78% |
51-55 61% | 51-55 | 61% |
56-60 55% | 56-60 | 55% |
61-65 95% | 61-65 | 95% |
66+ 67% | 66+ | 67% |
NAPA Auto Parts's Customer Loyalty score was rated the highest by customers who have used NAPA Auto Parts's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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NAPA Auto Parts's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Construction industry customers.
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Compared to its competitors, NAPA Auto Parts's Customer Loyalty score is rated right below AutoZone.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | O'Reilly Auto Parts | 80% |
![]() | Advance Auto Parts | 78% |
![]() | AutoZone | 77% |
![]() | NAPA Auto Parts | 72% |
NAPA Auto Parts has an overall Product Quality score of 2.4 out of 5 stars rated by its users and customers.
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NAPA Auto Parts’s product quality score is a 2.4 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated NAPA Auto Parts's product the highest. Reviewers from the Manufacturing and Machinery industry rated NAPA Auto Parts the lowest at 1.9.
NAPA Auto Parts's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Transportation industry.
Female customers rated NAPA Auto Parts's Product Quality score 0.2 stars higher than Male customers.
NAPA Auto Parts's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Hispanic or Latino 1.7 | Hispanic or Latino | 1.7 |
African American/Black 2.2 | African American/Black | 2.2 |
Native American 1.5 | Native American | 1.5 |
Other 1.5 | Other | 1.5 |
NAPA Auto Parts's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 1.5 | 26-30 | 1.5 |
31-35 1.5 | 31-35 | 1.5 |
36-40 3 | 36-40 | 3 |
41-45 2.2 | 41-45 | 2.2 |
46-50 2.1 | 46-50 | 2.1 |
51-55 2.3 | 51-55 | 2.3 |
56-60 2.2 | 56-60 | 2.2 |
61-65 2.1 | 61-65 | 2.1 |
66+ 1.8 | 66+ | 1.8 |
NAPA Auto Parts's Product Quality score was rated the highest by customers who have used NAPA Auto Parts's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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NAPA Auto Parts's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Transportation industry customers.
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Compared to its competitors, NAPA Auto Parts's Product Quality score is rated right below Advance Auto Parts.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | O'Reilly Auto Parts | 3.4/5 |
![]() | AutoZone | 3/5 |
![]() | Advance Auto Parts | 2.9/5 |
![]() | NAPA Auto Parts | 2.4/5 |
NAPA Auto Parts has a value for money and ROI score of 2.4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Transportation industry think that they had the lowest ROI from NAPA Auto Parts.
NAPA Auto Parts's ROI score was rated highest by customers ages 18-25, and rated lowest by customers from the Transportation industry.
Female customers rated NAPA Auto Parts's ROI score 0.2 stars higher than Male customers.
NAPA Auto Parts's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 2 | Hispanic or Latino | 2 |
African American/Black 2 | African American/Black | 2 |
Native American 1.5 | Native American | 1.5 |
Other 1.5 | Other | 1.5 |
NAPA Auto Parts's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 2.1 | 26-30 | 2.1 |
31-35 1.5 | 31-35 | 1.5 |
36-40 2.9 | 36-40 | 2.9 |
41-45 2.3 | 41-45 | 2.3 |
46-50 1.9 | 46-50 | 1.9 |
51-55 2.1 | 51-55 | 2.1 |
56-60 1.8 | 56-60 | 1.8 |
61-65 2.6 | 61-65 | 2.6 |
66+ 2.5 | 66+ | 2.5 |
NAPA Auto Parts's ROI score was rated the highest by customers who have used NAPA Auto Parts's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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NAPA Auto Parts's ROI score was rated the highest by Accounting industry customers, and the lowest by Transportation industry customers.
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Compared to its competitors, NAPA Auto Parts's ROI score is rated right below Advance Auto Parts.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | O'Reilly Auto Parts | 3.2/5 |
![]() | AutoZone | 3/5 |
![]() | Advance Auto Parts | 2.8/5 |
![]() | NAPA Auto Parts | 2.4/5 |
NAPA Auto Parts has an overall Customer Satisfaction score of 37 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
NAPA Auto Parts's Customer Satisfaction score was rated highest by customers from the Consulting industry, and rated lowest by customers from the Tech industry.
Male customers rated NAPA Auto Parts's Customer Satisfaction score 4 points higher than Female customers.
Very Satisfied | 21% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 9% | |
Very Dissatisfied | 56% |
Very Satisfied | 12% | |
|---|---|---|
Satisfied | 16% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 4% | |
Very Dissatisfied | 60% |
NAPA Auto Parts' Customer Satisfaction (CSAT) score was rated 41% according to Caucasian users and customers.
NAPA Auto Parts' Customer Satisfaction (CSAT) score was rated 13% according to Hispanic or Latino users and customers.
NAPA Auto Parts' Customer Satisfaction (CSAT) score was rated 11% according to African American/Black users and customers.
NAPA Auto Parts' Customer Satisfaction (CSAT) score was rated 14% according to Native American users and customers.
NAPA Auto Parts' Customer Satisfaction (CSAT) score was rated 19% according to Other users and customers.
NAPA Auto Parts's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 60% | |||||||||||||||
| 31-35 | 16% | |||||||||||||||
| 36-40 | 45% | |||||||||||||||
| 41-45 | 25% | |||||||||||||||
| 46-50 | 13% | |||||||||||||||
| 51-55 | 46% | |||||||||||||||
| 56-60 | 15% | |||||||||||||||
| 61-65 | 33% | |||||||||||||||
| 66+ | 28% |
NAPA Auto Parts's Customer Satisfaction score was rated the highest by customers who have used NAPA Auto Parts's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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NAPA Auto Parts's Customer Satisfaction score was rated the highest by Consulting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "NAPA Auto Parts Customer Satisfaction Score by Industry",
"text": "NAPA Auto Parts's Customer Satisfaction score was rated the highest by Consulting industry customers, and the lowest by Tech industry customers.",
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{
"label": "Retail",
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}Compared to its competitors, NAPA Auto Parts's Customer Satisfaction score is rated right below Advance Auto Parts.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | O'Reilly Auto Parts | 63% |
![]() | AutoZone | 51% |
![]() | Advance Auto Parts | 51% |
![]() | NAPA Auto Parts | 38% |
NAPA Auto Parts has an overall Customer Service score of 2.3 out of 5 stars rated by its users and customers.
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2999 Wildwood Pkwy, Atlanta, GA 30339
http://www.napaonline.com
(678) 934-5000
NAPA Auto Parts's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Tech industry.
Female customers rated NAPA Auto Parts's Customer Service score 0.4 stars higher than Male customers.
NAPA Auto Parts's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.9 | African American/Black | 1.9 |
Native American 1.6 | Native American | 1.6 |
Other 1.5 | Other | 1.5 |
NAPA Auto Parts's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 2.3 | 26-30 | 2.3 |
31-35 1.5 | 31-35 | 1.5 |
36-40 2.5 | 36-40 | 2.5 |
41-45 1.9 | 41-45 | 1.9 |
46-50 1.7 | 46-50 | 1.7 |
51-55 2.3 | 51-55 | 2.3 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2.3 | 61-65 | 2.3 |
66+ 1.7 | 66+ | 1.7 |
NAPA Auto Parts's Customer Service score was rated the highest by customers who have used NAPA Auto Parts's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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NAPA Auto Parts's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, NAPA Auto Parts's Customer Service score is rated right below Advance Auto Parts.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | O'Reilly Auto Parts | 3.2/5 |
![]() | AutoZone | 2.9/5 |
![]() | Advance Auto Parts | 2.8/5 |
![]() | NAPA Auto Parts | 2.3/5 |
NAPA Auto Parts has a 2.5/5 stars for its overall company culture rated by their employees

NAPA Auto Parts scored a -39 for Net Promoter Score and a -32 for Employee Net Promoter Score. NPS gauges how likely a customer of NAPA Auto Parts would recommend the brand to a friend. ENPS measures how likely NAPA Auto Parts employees would recommend working at NAPA Auto Parts to a friend.
| 25% | Promoters |
|---|---|
| 11% | Passive |
| 64% | Detractors |
| 26% | Promoters |
|---|---|
| 16% | Passive |
| 58% | Detractors |