26
NPS
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National Hockey League
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About National Hockey League's Brand
National Hockey League, L.P. operates as a hockey league of ice hockey teams in North America. The company also provides NHL CENTER ICE, a Among its major competitors, National Hockey League is ranked in 2nd place for NPS while Orlando Magic is 1st, and MLB (Major League Baseball) is 3rd.
Brand at a Glance
85%
Customer Loyalty
3.8/5
Product Quality
3.5/5
Pricing
3.4/5
Customer Service
National Hockey League Ranking
- #2 / 4 of its competitors
National Hockey League NPS
National Hockey League's Net Promoter Score (NPS) is a 26 with 58% Promoters, 10% Passives, and 32% Detractors. Net Promoter Score tracks whether National Hockey League's customers would recommend using the product based on a scale of -100 to 100.
National Hockey League Overall NPS
| 58% | Promoters |
|---|---|
| 10% | Passives |
| 32% | Detractors |
National Hockey League NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2023 17 | Jun 2023 | 17 |
Jul 2023 23 | Jul 2023 | 23 |
Sep 2023 29 | Sep 2023 | 29 |
Nov 2023 28 | Nov 2023 | 28 |
Dec 2023 37 | Dec 2023 | 37 |
Jan 2024 29 | Jan 2024 | 29 |
Mar 2024 33 | Mar 2024 | 33 |
May 2024 28 | May 2024 | 28 |
Nov 2024 30 | Nov 2024 | 30 |
Jun 2025 31 | Jun 2025 | 31 |
Sep 2025 27 | Sep 2025 | 27 |
Jan 2026 26 | Jan 2026 | 26 |
How Other Brands Compare
National Hockey League is ranked second for NPS among its competitors. Orlando Magic and MLB (Major League Baseball) come in first and third, with NFL Network coming in at #4.
National Hockey League |  NFL Network |  Orlando Magic |  MLB (Major League Baseball) | |
| Global Ranking | #- | #715 | #- | #- |
| NPS | 26 | 2 | 34 | 19 |
| Valuation Updated every 24 hours for public companies | - | $39.68B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
National Hockey League NPS by Gender
National Hockey League's NPS was rated 42 by Male customers on Comparably.
Male
42
National Hockey League's NPS was rated 42 by Male customers on Comparably.
71%
Promoters
0%
Passives
29%
Detractors
Female
N/A
National Hockey League's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
National Hockey League NPS by Ethnicity
National Hockey League's NPS was rated 0 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
National Hockey League NPS by Age
National Hockey League's NPS was rated -34 points by customers ages 26-30 on Comparably.
National Hockey League NPS by Usage
National Hockey League's NPS was rated 50 points by customers who have used National Hockey League's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 50 | Over 10 Years | 50 |
National Hockey League NPS vs. Competitors
Compared to its competitors, National Hockey League's NPS is rated right above MLB (Major League Baseball), and is preceded by Orlando Magic.
| COMPANY | NPS Score | |
|---|---|---|
| Orlando Magic | 34 |
| National Hockey League | 26 |
| MLB (Major League Baseball) | 19 |
| NFL Network | 2 |
National Hockey League Customer Reviews
Out of the 2 National Hockey League customer reviews 1 was positive and 1 was constructive. National Hockey League customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
National Hockey League Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of National Hockey League users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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National Hockey League Customer Loyalty Score by Gender
National Hockey League's Customer Loyalty score was rated 87 by Male customers on Comparably.
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Male
87%
Yes
Female
N/A
Yes
National Hockey League Customer Loyalty Score by Ethnicity
National Hockey League's Customer Loyalty score was rated 78% by Caucasian customers on Comparably.
% who answered "Yes"
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78
out of 100
Caucasian
National Hockey League Customer Loyalty Score by Age
National Hockey League's Customer Loyalty score was rated 100% by customers ages 26-30 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 100% | 26-30 | 100% |
National Hockey League Customer Loyalty Score by Usage
National Hockey League's Customer Loyalty score was rated 78% by customers who have used National Hockey League's products/services for Over 10 Years.
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National Hockey League Customer Loyalty vs. Competitors
Compared to its competitors, National Hockey League's Customer Loyalty score is rated right above MLB (Major League Baseball).
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| National Hockey League | 85% |
| MLB (Major League Baseball) | 76% |
| NFL Network | 75% |
| Orlando Magic | 55% |
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National Hockey League Product Quality
3.8/5
National Hockey League has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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National Hockey League Product Information
National Hockey League’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- http://nhl.com
- Company Size
- 501-1,000 Employees
Industry
Tech
Hospitality
Sports & Entertainment
Quick Insights into National Hockey League Product Quality
National Hockey League's Product Quality score was rated highest by Male customers.
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Ranked National Hockey League Product Quality the Highest
National Hockey League Product Quality Score by Gender
National Hockey League's Product Quality score was rated 3.8 by Male customers on Comparably.
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Male
3.8/5
Female
N/A
National Hockey League Product Quality Score by Ethnicity
National Hockey League's Product Quality score was rated 3.7 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
National Hockey League Product Quality Score by Age
National Hockey League's Product Quality score was rated 3 stars by customers ages 26-30 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3 | 26-30 | 3 |
National Hockey League Product Quality Score by Usage
National Hockey League's Product Quality score was rated 3.7 stars by customers who have used National Hockey League's products/services for Over 10 Years.
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National Hockey League Product Quality vs. Competitors
Compared to its competitors, National Hockey League's Product Quality score is rated right above MLB (Major League Baseball), and is preceded by Orlando Magic.
| COMPANY | Product Quality Score | |
|---|---|---|
| Orlando Magic | 4.1/5 |
| National Hockey League | 3.8/5 |
| MLB (Major League Baseball) | 3.8/5 |
| NFL Network | 3.3/5 |
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National Hockey League Pricing
National Hockey League ROI & Value For Money
3.5/5
National Hockey League has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Quick Insights into National Hockey League ROI
National Hockey League's ROI score was rated highest by Caucasian customers.
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Ranked National Hockey League ROI the Highest
National Hockey League ROI Score by Gender
National Hockey League's ROI score was rated 3.8 by Male customers on Comparably.
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Male
3.8/5
Female
N/A
National Hockey League ROI Score by Ethnicity
National Hockey League's ROI score was rated 4 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
National Hockey League ROI Score by Age
National Hockey League's ROI score was rated 2.8 stars by customers ages 26-30 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 2.8 | 26-30 | 2.8 |
National Hockey League ROI Score by Usage
National Hockey League's ROI score was rated 3.9 stars by customers who have used National Hockey League's products/services for Over 10 Years.
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National Hockey League Pricing vs. Competitors
Compared to its competitors, National Hockey League's ROI score is rated right above NFL Network, and is preceded by MLB (Major League Baseball).
| COMPANY | Pricing Score | |
|---|---|---|
| MLB (Major League Baseball) | 3.7/5 |
| National Hockey League | 3.5/5 |
| NFL Network | 3.2/5 |
| Orlando Magic | 3/5 |
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National Hockey League Customer Satisfaction (CSAT)
National Hockey League Customer Satisfaction (CSAT) Score
74 / 100
National Hockey League has an overall Customer Satisfaction score of 74 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
52%
Satisfied
22%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
4%
Very Dissatisfied
4%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into National Hockey League Customer Satisfaction
National Hockey League's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked National Hockey League Customer Satisfaction the Highest
National Hockey League Customer Satisfaction Score by Gender
National Hockey League's Customer Satisfaction score was rated 71 by Male customers on Comparably.
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71 / 100
MaleVery Satisfied | 43% | |
|---|---|---|
Satisfied | 28% | |
Neither Satisfied nor Dissatisfied | 29% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
National Hockey League Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
National Hockey League's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.
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75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
National Hockey League Customer Satisfaction Score by Age
National Hockey League's Customer Satisfaction score was rated 33 points by customers ages 26-30 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 33% |
National Hockey League Customer Satisfaction Score by Usage
National Hockey League's Customer Satisfaction score was rated 75 points by customers who have used National Hockey League's products/services for Over 10 Years.
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National Hockey League Customer Satisfaction vs. Competitors
Compared to its competitors, National Hockey League's Customer Satisfaction score is rated right above MLB (Major League Baseball), and is preceded by Orlando Magic.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Orlando Magic | 100% |
| National Hockey League | 75% |
| MLB (Major League Baseball) | 66% |
| NFL Network | 47% |
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National Hockey League Customer Service
3.4/5
National Hockey League has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About National Hockey League's Customer Service
Address
1185 Avenue of the Americas 15th Floor, New York City, NY
Website
http://nhl.com
Phone Number
212-221-6375
Quick Insights into National Hockey League Customer Service
National Hockey League's Customer Service score was rated highest by Male customers.
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Ranked National Hockey League Customer Service the Highest
National Hockey League Customer Service Score by Gender
National Hockey League's Customer Service score was rated 3.7 by Male customers on Comparably.
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Male
3.7/5
Female
N/A
National Hockey League Customer Service Score by Ethnicity
National Hockey League's Customer Service score was rated 3.4 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
National Hockey League Customer Service Score by Age
National Hockey League's Customer Service score was rated 3.3 stars by customers ages 26-30 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3.3 | 26-30 | 3.3 |
National Hockey League Customer Service Score by Usage
National Hockey League's Customer Service score was rated 3.4 stars by customers who have used National Hockey League's products/services for Over 10 Years.
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National Hockey League Customer Service vs. Competitors
Compared to its competitors, National Hockey League's Customer Service score is rated right above NFL Network, and is preceded by MLB (Major League Baseball).
| COMPANY | Customer Service Score | |
|---|---|---|
| Orlando Magic | 5/5 |
| MLB (Major League Baseball) | 3.9/5 |
| National Hockey League | 3.4/5 |
| NFL Network | 3.2/5 |
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National Hockey League as an Employer
Consumer vs. Employees
National Hockey League scored a 26 for Net Promoter Score and a 46 for Employee Net Promoter Score. NPS gauges how likely a customer of National Hockey League would recommend the brand to a friend. ENPS measures how likely National Hockey League employees would recommend working at National Hockey League to a friend.
Net Promoter Score
26
NPS Score
| 58% | Promoters |
|---|---|
| 10% | Passive |
| 32% | Detractors |
Employee Net Promoter Score
46
eNPS Score
| 69% | Promoters |
|---|---|
| 8% | Passive |
| 23% | Detractors |
