

Among its major competitors, Nationwide Insurance is ranked in 4th place for NPS while Prudential is 1st, and Progressive Insurance is 2nd. Overall, Nationwide Insurance has a neutral social sentiment, when analyzing social media channels and online mentions.
Nationwide Insurance's Net Promoter Score (NPS) is a -31 with 30% Promoters, 9% Passives, and 61% Detractors. Net Promoter Score tracks whether Nationwide Insurance's customers would recommend using the product based on a scale of -100 to 100.
| 30% | Promoters |
|---|---|
| 9% | Passives |
| 61% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2025 -33 | Jan 2025 | -33 |
Feb 2025 -32 | Feb 2025 | -32 |
Mar 2025 -32 | Mar 2025 | -32 |
Apr 2025 -32 | Apr 2025 | -32 |
May 2025 -32 | May 2025 | -32 |
Jun 2025 -32 | Jun 2025 | -32 |
Jul 2025 -32 | Jul 2025 | -32 |
Sep 2025 -32 | Sep 2025 | -32 |
Oct 2025 -30 | Oct 2025 | -30 |
Nov 2025 -30 | Nov 2025 | -30 |
Dec 2025 -30 | Dec 2025 | -30 |
Jan 2026 -30 | Jan 2026 | -30 |
Nationwide Insurance is ranked #4 for NPS among its competitors. Prudential and Progressive Insurance come in first and second, with Allstate coming in at third.
![]() Nationwide Insurance | ![]() Allstate | ![]() Prudential | ![]() Progressive Insurance | |
| Global Ranking | #- | #122 | #176 | #967 |
| NPS | -31 | -31 | -4 | -16 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $31.46B | $36.42B | $55.91B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Nationwide Insurance's NPS 33 points higher than Female customers.
Nationwide Insurance's NPS was rated -52 by Male customers on Comparably.
Nationwide Insurance's NPS was rated -85 by Female customers on Comparably.
Nationwide Insurance's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -75 | Caucasian | -75 |
Hispanic or Latino 34 | Hispanic or Latino | 34 |
African American/Black -76 | African American/Black | -76 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other -77 | Other | -77 |
Nationwide Insurance's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
Nationwide Insurance's NPS was rated the highest by customers who have used Nationwide Insurance's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -26 | Less than 1 Year | -26 |
1 to 2 Years 11 | 1 to 2 Years | 11 |
2 to 5 Years -58 | 2 to 5 Years | -58 |
5 to 10 Years -39 | 5 to 10 Years | -39 |
Over 10 Years -84 | Over 10 Years | -84 |
Compared to its competitors, Nationwide Insurance's NPS is rated right above State Farm Insurance, and is preceded by Allstate.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Liberty Mutual Strategic Ventures | N/A |
![]() | Prudential | -4 |
![]() | Progressive Insurance | -16 |
![]() | Allstate | -31 |
![]() | Nationwide Insurance | -31 |
![]() | State Farm Insurance | -39 |
![]() | Liberty Mutual Insurance | -45 |
![]() | GEICO | -64 |
Out of the 16 Nationwide Insurance customer reviews 7 were positive and 9 were constructive. Nationwide Insurance customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of Nationwide Insurance users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Nationwide Insurance's Customer Loyalty score was rated 79 by both Female and Male customers on Comparably.
Nationwide Insurance's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Nationwide Insurance's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 100% | 26-30 | 100% |
31-35 100% | 31-35 | 100% |
41-45 64% | 41-45 | 64% |
46-50 85% | 46-50 | 85% |
51-55 78% | 51-55 | 78% |
56-60 70% | 56-60 | 70% |
61-65 72% | 61-65 | 72% |
66+ 90% | 66+ | 90% |
Nationwide Insurance's Customer Loyalty score was rated the highest by customers who have used Nationwide Insurance's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Nationwide Insurance's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Aerospace and Aviation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Nationwide Insurance's Customer Loyalty score is rated right above Liberty Mutual Insurance, and is preceded by Progressive Insurance.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | State Farm Insurance | 82% |
![]() | Progressive Insurance | 80% |
![]() | Nationwide Insurance | 80% |
![]() | Liberty Mutual Insurance | 76% |
![]() | Prudential | 75% |
![]() | Allstate | 74% |
![]() | GEICO | 71% |
![]() | Liberty Mutual Strategic Ventures | N/A |
Nationwide Insurance has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.
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Nationwide Insurance’s product quality score is a 2.5 out of 5 as rated by its users and customers. Reviewers from the Aerospace and Aviation industry rated Nationwide Insurance's product the highest. Reviewers from the Construction industry rated Nationwide Insurance the lowest at 1.9.
Nationwide Insurance's Product Quality score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers who have used Nationwide Insurance's products/services for Over 10 Years.
Male customers rated Nationwide Insurance's Product Quality score 0.8 stars higher than Female customers.
Nationwide Insurance's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Other 2.2 | Other | 2.2 |
Nationwide Insurance's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.9 | 26-30 | 3.9 |
31-35 2.5 | 31-35 | 2.5 |
41-45 2.9 | 41-45 | 2.9 |
46-50 2 | 46-50 | 2 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2 | 61-65 | 2 |
66+ 1.6 | 66+ | 1.6 |
Nationwide Insurance's Product Quality score was rated the highest by customers who have used Nationwide Insurance's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Nationwide Insurance's Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Compared to its competitors, Nationwide Insurance's Product Quality score is rated right above Allstate, and is preceded by Progressive Insurance.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Prudential | 3.3/5 |
![]() | Progressive Insurance | 2.7/5 |
![]() | Nationwide Insurance | 2.5/5 |
![]() | Allstate | 2.3/5 |
![]() | Liberty Mutual Insurance | 2.3/5 |
![]() | State Farm Insurance | 2.3/5 |
![]() | GEICO | 1.8/5 |
![]() | Liberty Mutual Strategic Ventures | N/A |
Nationwide Insurance has a value for money and ROI score of 2.3 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Education industry think that they had the lowest ROI from Nationwide Insurance.
Nationwide Insurance's ROI score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers who have used Nationwide Insurance's products/services for Over 10 Years.
Male customers rated Nationwide Insurance's ROI score 0.6 stars higher than Female customers.
Nationwide Insurance's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Hispanic or Latino 2.8 | Hispanic or Latino | 2.8 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 1.8 | Other | 1.8 |
Nationwide Insurance's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 2.6 | 18-25 | 2.6 |
26-30 3.9 | 26-30 | 3.9 |
31-35 2.9 | 31-35 | 2.9 |
41-45 2.6 | 41-45 | 2.6 |
46-50 1.8 | 46-50 | 1.8 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.7 | 61-65 | 1.7 |
66+ 1.7 | 66+ | 1.7 |
Nationwide Insurance's ROI score was rated the highest by customers who have used Nationwide Insurance's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Nationwide Insurance's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Compared to its competitors, Nationwide Insurance's ROI score is rated right above State Farm Insurance, and is preceded by Allstate.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Prudential | 3.2/5 |
![]() | Progressive Insurance | 2.5/5 |
![]() | Allstate | 2.3/5 |
![]() | Nationwide Insurance | 2.3/5 |
![]() | State Farm Insurance | 2.2/5 |
![]() | Liberty Mutual Insurance | 2.2/5 |
![]() | GEICO | 1.7/5 |
![]() | Liberty Mutual Strategic Ventures | N/A |
Nationwide Insurance has an overall Customer Satisfaction score of 34 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Nationwide Insurance's Customer Satisfaction score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers from the Manufacturing and Machinery industry.
Male customers rated Nationwide Insurance's Customer Satisfaction score 27 points higher than Female customers.
Very Satisfied | 16% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 16% | |
Very Dissatisfied | 48% |
Very Satisfied | 3% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 9% | |
Very Dissatisfied | 79% |
Nationwide Insurance's Customer Satisfaction (CSAT) score was rated 13% according to Caucasian users and customers.
Nationwide Insurance's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
Nationwide Insurance's Customer Satisfaction (CSAT) score was rated 0% according to African American/Black users and customers.
Nationwide Insurance's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
Nationwide Insurance's Customer Satisfaction (CSAT) score was rated 24% according to Other users and customers.
Nationwide Insurance's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 67% | |||||||||||||||
| 31-35 | 50% | |||||||||||||||
| 41-45 | 56% | |||||||||||||||
| 46-50 | 30% | |||||||||||||||
| 51-55 | 0% | |||||||||||||||
| 56-60 | 0% | |||||||||||||||
| 61-65 | 15% | |||||||||||||||
| 66+ | 12% |
Nationwide Insurance's Customer Satisfaction score was rated the highest by customers who have used Nationwide Insurance's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Nationwide Insurance's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Manufacturing and Machinery industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, Nationwide Insurance's Customer Satisfaction score is rated right above Allstate, and is preceded by Progressive Insurance.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Prudential | 55% |
![]() | Progressive Insurance | 45% |
![]() | Nationwide Insurance | 34% |
![]() | Allstate | 33% |
![]() | Liberty Mutual Insurance | 32% |
![]() | State Farm Insurance | 31% |
![]() | GEICO | 7% |
![]() | Liberty Mutual Strategic Ventures | 0% |
Nationwide Insurance has an overall Customer Service score of 2.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Nationwide Insurance's overall Customer Service score rated by its users and customers.
Durham, NC 43215
http://www.nationwide.com/
800-882-2822
Nationwide Insurance's Customer Service score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers who have used Nationwide Insurance's products/services for Over 10 Years.
Male customers rated Nationwide Insurance's Customer Service score 0.5 stars higher than Female customers.
Nationwide Insurance's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 1.5 | Other | 1.5 |
Nationwide Insurance's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.5 | 31-35 | 3.5 |
41-45 2.5 | 41-45 | 2.5 |
46-50 1.8 | 46-50 | 1.8 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.6 | 66+ | 1.6 |
Nationwide Insurance's Customer Service score was rated the highest by customers who have used Nationwide Insurance's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Nationwide Insurance's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Manufacturing and Machinery industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Nationwide Insurance's Customer Service score is rated right above State Farm Insurance, and is preceded by Allstate.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Prudential | 3.2/5 |
![]() | Progressive Insurance | 2.7/5 |
![]() | Allstate | 2.4/5 |
![]() | Nationwide Insurance | 2.2/5 |
![]() | State Farm Insurance | 2.2/5 |
![]() | Liberty Mutual Insurance | 2.1/5 |
![]() | GEICO | 1.8/5 |
![]() | Liberty Mutual Strategic Ventures | N/A |
Nationwide Insurance has a 4.3/5 stars for its overall company culture rated by their employees

Nationwide Insurance scored a -31 for Net Promoter Score and a 19 for Employee Net Promoter Score. NPS gauges how likely a customer of Nationwide Insurance would recommend the brand to a friend. ENPS measures how likely Nationwide Insurance employees would recommend working at Nationwide Insurance to a friend.
| 30% | Promoters |
|---|---|
| 9% | Passive |
| 61% | Detractors |
| 50% | Promoters |
|---|---|
| 19% | Passive |
| 31% | Detractors |