-100
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Naviant
Marketing or Exec? Claim Your Free Account
About Naviant's Brand
Naviant, a provider of precision marketing solutions to Web advertisers, Web publishers, and consumer marketers. Among its major competitors, Naviant is ranked in 6th place for NPS while SoFi is 1st, and Wells Fargo is 2nd.
Brand at a Glance
100%
Customer Loyalty
2.5/5
Product Quality
1.5/5
Pricing
2/5
Customer Service
Naviant Ranking
- #4 / 4 of its competitors
Naviant NPS
Naviant's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether Naviant's customers would recommend using the product based on a scale of -100 to 100.
Naviant Overall NPS
| 0% | Promoters |
|---|---|
| 0% | Passives |
| 100% | Detractors |
Naviant NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2026 -100 | Apr 2026 | -100 |
How Other Brands Compare
Naviant is ranked #4 for NPS among its competitors. SoFi and Wells Fargo come in first and second, with Capital One coming in at third.
Naviant |  Wells Fargo |  SoFi |  Capital One | |
| Global Ranking | #- | #139 | #441 | #- |
| NPS | -100 | 7 | 20 | -41 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $156.41B | $6.00B | $54.69B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Naviant NPS vs. Competitors
Compared to its competitors, Naviant's NPS is rated right below Sallie Mae.
| COMPANY | NPS Score | |
|---|---|---|
| SoFi | 20 |
| Wells Fargo | 7 |
 | Nelnet | -9 |
| Capital One | -41 |
 | Sallie Mae | -50 |
| Naviant | -100 |
Naviant Customer Loyalty
100%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Naviant users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Naviant Customer Loyalty vs. Competitors
Compared to its competitors, Naviant's Customer Loyalty score is rated right above Capital One.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Naviant | 100% |
| Capital One | 79% |
| SoFi | 78% |
| Wells Fargo | 71% |
| Nelnet | 67% |
| Sallie Mae | 66% |
Unlock Naviant Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Naviant Customer Loyalty vs. Competitors data and gain insights into your customers today.
Naviant Product Quality
2.5/5
Naviant has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Naviant's overall Product Quality score rated by its users and customers.
Naviant Product Information
Naviant’s product quality score is a 2.5 out of 5 as rated by its users and customers.
- Website
- http://www.naviant.com
- Company Size
- 11-50 Employees
Industry
Tech
SaaS
Naviant Product Quality vs. Competitors
Compared to its competitors, Naviant's Product Quality score is rated right above Capital One, and is preceded by Sallie Mae.
| COMPANY | Product Quality Score | |
|---|---|---|
| SoFi | 3.6/5 |
| Wells Fargo | 3.4/5 |
| Nelnet | 3/5 |
| Sallie Mae | 2.5/5 |
| Naviant | 2.5/5 |
| Capital One | 2.3/5 |
Unlock Naviant Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Naviant Product Quality vs. Competitors data and gain insights into your customers today.
Naviant Pricing
Naviant ROI & Value For Money
1.5/5
Naviant has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Naviant's overall ROI score rated by its users and customers.
Naviant Pricing vs. Competitors
Compared to its competitors, Naviant's ROI score is rated right below Capital One.
| COMPANY | Pricing Score | |
|---|---|---|
| SoFi | 3.5/5 |
| Wells Fargo | 3.4/5 |
| Nelnet | 2.9/5 |
| Sallie Mae | 2.4/5 |
| Capital One | 2.1/5 |
| Naviant | 1.5/5 |
Unlock Naviant ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Naviant ROI vs. Competitors data and gain insights into your customers today.
Naviant Customer Satisfaction (CSAT)
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
100%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Naviant Customer Satisfaction vs. Competitors
Compared to its competitors, Naviant's Customer Satisfaction score is rated right below Capital One.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| SoFi | 64% |
| Wells Fargo | 61% |
| Nelnet | 57% |
| Sallie Mae | 34% |
| Capital One | 15% |
| Naviant | 0% |
Unlock Naviant Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Naviant Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Naviant Customer Service
2/5
Naviant has an overall Customer Service score of 2 out of 5 stars rated by its users and customers.
Sign Up to unlock Naviant's overall Customer Service score rated by its users and customers.
About Naviant's Customer Service
Address
Newtown Square, PA
Website
http://www.naviant.com
Naviant Customer Service vs. Competitors
Compared to its competitors, Naviant's Customer Service score is rated right below Capital One.
| COMPANY | Customer Service Score | |
|---|---|---|
| SoFi | 3.5/5 |
| Wells Fargo | 3.5/5 |
| Nelnet | 2.7/5 |
| Sallie Mae | 2.5/5 |
| Capital One | 2/5 |
| Naviant | 2/5 |
Unlock Naviant Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Naviant Customer Service vs. Competitors data and gain insights into your customers today.
Naviant as an Employer
2.9/5
Naviant has a 2.9/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Naviant scored a -100 for Net Promoter Score and a 100 for Employee Net Promoter Score. NPS gauges how likely a customer of Naviant would recommend the brand to a friend. ENPS measures how likely Naviant employees would recommend working at Naviant to a friend.
Net Promoter Score
-100
NPS Score
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
Employee Net Promoter Score
100
eNPS Score
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
