-9
NPS
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Nelnet
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About Nelnet's Brand
A student loan servicer, fiber internet pioneer, real estate investor, and software provider. Among its major competitors, Nelnet is ranked in 3rd place for NPS while SoFi is 1st, and Wells Fargo is 2nd.Their current market cap is $2.00B
Brand at a Glance
67%
Customer Loyalty
3/5
Product Quality
2.9/5
Pricing
2.7/5
Customer Service
Nelnet Ranking
- #3 / 4 of its competitors
Nelnet NPS
Nelnet's Net Promoter Score (NPS) is a -9 with 38% Promoters, 15% Passives, and 47% Detractors. Net Promoter Score tracks whether Nelnet's customers would recommend using the product based on a scale of -100 to 100.
Nelnet Overall NPS
| 38% | Promoters |
|---|---|
| 15% | Passives |
| 47% | Detractors |
Nelnet NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2023 9 | Nov 2023 | 9 |
Dec 2023 2 | Dec 2023 | 2 |
Jan 2024 -4 | Jan 2024 | -4 |
Feb 2024 -8 | Feb 2024 | -8 |
Mar 2024 -12 | Mar 2024 | -12 |
Apr 2024 -10 | Apr 2024 | -10 |
May 2024 -8 | May 2024 | -8 |
Jun 2024 -10 | Jun 2024 | -10 |
Aug 2024 -9 | Aug 2024 | -9 |
Mar 2025 -13 | Mar 2025 | -13 |
May 2025 -10 | May 2025 | -10 |
Aug 2025 -8 | Aug 2025 | -8 |
How Other Brands Compare
Nelnet is ranked third for NPS among its competitors. SoFi and Wells Fargo come in first and second, with Capital One coming in at #4. Among those competitors, it is the lowest valued company behind Wells Fargo.
Nelnet |  Wells Fargo |  SoFi |  Capital One | |
| Global Ranking | #- | #139 | #441 | #- |
| NPS | -9 | 7 | 19 | -41 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $2.00B | $156.41B | $6.00B | $54.69B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Nelnet NPS by Gender
Male customers rated Nelnet's NPS 5 points higher than Female customers.
Male
-40
Nelnet's NPS was rated -40 by Male customers on Comparably.
20%
Promoters
20%
Passives
60%
Detractors
Female
-45
Nelnet's NPS was rated -45 by Female customers on Comparably.
22%
Promoters
11%
Passives
67%
Detractors
Nelnet NPS by Ethnicity
Nelnet's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -23 | Caucasian | -23 |
African American/Black 0 | African American/Black | 0 |
Other -100 | Other | -100 |
Nelnet NPS by Age
Nelnet's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
Nelnet NPS by Usage
Nelnet's NPS was rated the highest by customers who have used Nelnet's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -67 | Less than 1 Year | -67 |
1 to 2 Years -75 | 1 to 2 Years | -75 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years -50 | Over 10 Years | -50 |
Nelnet NPS vs. Competitors
Compared to its competitors, Nelnet's NPS is rated right above Navient Corporation, and is preceded by Student Loan Hero.
| COMPANY | NPS Score | |
|---|---|---|
| SoFi | 19 |
| Wells Fargo | 7 |
 | Vault | N/A |
 | Student Loan Hero | N/A |
| Nelnet | -9 |
 | Navient Corporation | -19 |
| Capital One | -41 |
 | Sallie Mae | -51 |
Nelnet Customer Reviews
Out of the 5 Nelnet customer reviews 2 were positive and 3 were constructive. Nelnet customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Nelnet Customer Loyalty
67%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
67% of Nelnet users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Nelnet Customer Loyalty Score by Gender
Male customers rated Nelnet's Customer Loyalty score 51% higher than Female customers.
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Male
91%
Yes
Female
40%
Yes
Nelnet Customer Loyalty Score by Ethnicity
Nelnet's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Nelnet.
80
out of 100
Caucasian
33
out of 100
African American/Black
100
out of 100
Other
Nelnet Customer Loyalty Score by Age
Nelnet's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 40% | 31-35 | 40% |
36-40 82% | 36-40 | 82% |
51-55 55% | 51-55 | 55% |
Nelnet Customer Loyalty Score by Usage
Nelnet's Customer Loyalty score was rated the highest by customers who have used Nelnet's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Nelnet Customer Loyalty Score by Industry
Nelnet's Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Nelnet Customer Loyalty vs. Competitors
Compared to its competitors, Nelnet's Customer Loyalty score is rated right above Sallie Mae, and is preceded by Wells Fargo.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Navient Corporation | 79% |
| Capital One | 79% |
| SoFi | 78% |
| Wells Fargo | 71% |
| Nelnet | 67% |
| Sallie Mae | 64% |
| Vault | N/A |
| Student Loan Hero | N/A |
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Nelnet Product Quality
3/5
Nelnet has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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Nelnet Product Information
Nelnet’s product quality score is a 3 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Nelnet's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Nelnet the lowest at 1.5.
- Website
- http://www.nelnetcareers.com
- Company Size
- 5,001-10,000 Employees
Quick Insights into Nelnet Product Quality
Nelnet's Product Quality score was rated highest by customers who have used Nelnet's products/services for 5 to 10 Years, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Nelnet Product Quality the Highest
Ranked Nelnet Product Quality the Lowest
Nelnet Product Quality Score by Gender
Male customers rated Nelnet's Product Quality score 0.3 stars higher than Female customers.
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Male
2.3/5
Female
2/5
Nelnet Product Quality Score by Ethnicity
Nelnet's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
African American/Black 3.6 | African American/Black | 3.6 |
Other 1.6 | Other | 1.6 |
Nelnet Product Quality Score by Age
Nelnet's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 1.5 | 31-35 | 1.5 |
36-40 2.8 | 36-40 | 2.8 |
51-55 2.5 | 51-55 | 2.5 |
Nelnet Product Quality Score by Usage
Nelnet's Product Quality score was rated the highest by customers who have used Nelnet's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Nelnet Product Quality Score by Industry
Nelnet's Product Quality score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Nelnet Product Quality vs. Competitors
Compared to its competitors, Nelnet's Product Quality score is rated right above Sallie Mae, and is preceded by Wells Fargo.
| COMPANY | Product Quality Score | |
|---|---|---|
| SoFi | 3.6/5 |
| Wells Fargo | 3.4/5 |
| Nelnet | 3/5 |
| Sallie Mae | 2.4/5 |
| Navient Corporation | 2.3/5 |
| Capital One | 2.3/5 |
| Vault | N/A |
| Student Loan Hero | N/A |
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Nelnet Pricing
Nelnet ROI & Value For Money
2.9/5
Nelnet has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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Nelnet Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Nelnet.
Quick Insights into Nelnet ROI
Nelnet's ROI score was rated highest by customers who have used Nelnet's products/services for 5 to 10 Years, and rated lowest by Other customers.
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Ranked Nelnet ROI the Highest
Ranked Nelnet ROI the Lowest
Nelnet ROI Score by Gender
Nelnet's ROI score was rated 2.3 by both Female and Male customers on Comparably.
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Male
2.3/5
Female
2.3/5
Nelnet ROI Score by Ethnicity
Nelnet's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
African American/Black 3.7 | African American/Black | 3.7 |
Other 1.5 | Other | 1.5 |
Nelnet ROI Score by Age
Nelnet's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 2 | 31-35 | 2 |
36-40 3 | 36-40 | 3 |
51-55 2.4 | 51-55 | 2.4 |
Nelnet ROI Score by Usage
Nelnet's ROI score was rated the highest by customers who have used Nelnet's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Nelnet ROI Score by Industry
Nelnet's ROI score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Nelnet Pricing vs. Competitors
Compared to its competitors, Nelnet's ROI score is rated right above Navient Corporation, and is preceded by Wells Fargo.
| COMPANY | Pricing Score | |
|---|---|---|
| SoFi | 3.5/5 |
| Wells Fargo | 3.4/5 |
| Nelnet | 2.9/5 |
| Navient Corporation | 2.3/5 |
| Sallie Mae | 2.3/5 |
| Capital One | 2.1/5 |
| Vault | N/A |
| Student Loan Hero | N/A |
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Nelnet Customer Satisfaction (CSAT)
Nelnet Customer Satisfaction (CSAT) Score
57 / 100
Nelnet has an overall Customer Satisfaction score of 57 rated by its users and customers.
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Very Satisfied
31%
Satisfied
26%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
2%
Very Dissatisfied
36%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Nelnet Customer Satisfaction
Nelnet's Customer Satisfaction score was rated highest by African American/Black customers, and rated lowest by Other customers.
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Ranked Nelnet Customer Satisfaction the Highest
Ranked Nelnet Customer Satisfaction the Lowest
Nelnet Customer Satisfaction Score by Gender
Male customers rated Nelnet's Customer Satisfaction score 7 points higher than Female customers.
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40 / 100
MaleVery Satisfied | 10% | |
|---|---|---|
Satisfied | 30% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 0% | |
Very Dissatisfied | 50% |
33 / 100
FemaleVery Satisfied | 11% | |
|---|---|---|
Satisfied | 22% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 67% |
Nelnet Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Nelnet's Customer Satisfaction (CSAT) score was rated 44% according to Caucasian users and customers.
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44 / 100
Very Satisfied
22%
Satisfied
22%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
56%
CSAT according to African American/Black
Nelnet's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.
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75 / 100
Very Satisfied
0%
Satisfied
75%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Nelnet's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
Nelnet Customer Satisfaction Score by Age
Nelnet's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 0% | |||||||||||||||
| 36-40 | 60% | |||||||||||||||
| 51-55 | 25% |
Nelnet Customer Satisfaction Score by Usage
Nelnet's Customer Satisfaction score was rated the highest by customers who have used Nelnet's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Nelnet Customer Satisfaction Score by Industry
Nelnet's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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{
"title": "Nelnet Customer Satisfaction Score by Industry",
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"bars": [
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"label": "Education",
"groupId": 515,
"score": 33,
"stars": 0,
"csatScore": 33,
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"scoreClassName": "max",
"scoreLabel": 33
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 25,
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"scoreClassName": "",
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}Nelnet Customer Satisfaction vs. Competitors
Compared to its competitors, Nelnet's Customer Satisfaction score is rated right above Navient Corporation, and is preceded by Wells Fargo.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| SoFi | 64% |
| Wells Fargo | 60% |
| Nelnet | 57% |
| Navient Corporation | 46% |
| Sallie Mae | 28% |
| Capital One | 14% |
| Vault | 0% |
| Student Loan Hero | 0% |
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Nelnet Customer Service
2.7/5
Nelnet has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.
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About Nelnet's Customer Service
Address
121 S 13th St., Lincoln, NE 68508
Website
http://www.nelnetcareers.com
Phone Number
402-458-2277
Nelnet's Social Links
Quick Insights into Nelnet Customer Service
Nelnet's Customer Service score was rated highest by customers who have used Nelnet's products/services for 5 to 10 Years, and rated lowest by customers who have used Nelnet's products/services for Over 10 Years.
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Ranked Nelnet Customer Service the Highest
Ranked Nelnet Customer Service the Lowest
Nelnet Customer Service Score by Gender
Male customers rated Nelnet's Customer Service score 0.4 stars higher than Female customers.
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Male
2.3/5
Female
1.9/5
Nelnet Customer Service Score by Ethnicity
Nelnet's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
African American/Black 4 | African American/Black | 4 |
Other 1.5 | Other | 1.5 |
Nelnet Customer Service Score by Age
Nelnet's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 1.5 | 31-35 | 1.5 |
36-40 3 | 36-40 | 3 |
51-55 1.5 | 51-55 | 1.5 |
Nelnet Customer Service Score by Usage
Nelnet's Customer Service score was rated the highest by customers who have used Nelnet's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Nelnet Customer Service Score by Industry
Nelnet's Customer Service score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Nelnet Customer Service vs. Competitors
Compared to its competitors, Nelnet's Customer Service score is rated right above Sallie Mae, and is preceded by Wells Fargo.
| COMPANY | Customer Service Score | |
|---|---|---|
| SoFi | 3.5/5 |
| Wells Fargo | 3.5/5 |
| Nelnet | 2.7/5 |
| Sallie Mae | 2.4/5 |
| Navient Corporation | 2.3/5 |
| Capital One | 2/5 |
| Vault | N/A |
| Student Loan Hero | N/A |
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Nelnet as an Employer
3.8/5
Nelnet has a 3.8/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
Nelnet scored a -9 for Net Promoter Score and a 18 for Employee Net Promoter Score. NPS gauges how likely a customer of Nelnet would recommend the brand to a friend. ENPS measures how likely Nelnet employees would recommend working at Nelnet to a friend.
Net Promoter Score
-9
NPS Score
| 38% | Promoters |
|---|---|
| 15% | Passive |
| 47% | Detractors |
Employee Net Promoter Score
18
eNPS Score
| 50% | Promoters |
|---|---|
| 18% | Passive |
| 32% | Detractors |
