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NICE Ltd
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About NICE Ltd's Brand

NICE Systems provides intent-based solutions that capture and analyze client interactions and transactions for businesses. Among its major competitors, NICE Ltd is ranked in 5th place for NPS while NICE Actimize is 1st, and Qualtrics is 2nd.

Brand at a Glance

68%
Customer Loyalty
3.4/5
Product Quality
3.1/5
Pricing
3.2/5
Customer Service

NICE Ltd CMO

NICE Ltd Ranking

NICE Ltd NPS

NICE Ltd's Net Promoter Score (NPS) is a 0 with 41% Promoters, 18% Passives, and 41% Detractors. Net Promoter Score tracks whether NICE Ltd's customers would recommend using the product based on a scale of -100 to 100.

NICE Ltd Overall NPS

0
NPS
41%Promoters
18%Passives
41%Detractors
NICE Ltd Overall NPS

NICE Ltd NPS Trend

-100
-50
0
50
100
Nov 2023
4
Nov 20234
Dec 2023
3
Dec 20233
Jan 2024
-1
Jan 2024-1
Feb 2024
0
Feb 20240
Mar 2024
0
Mar 20240
Apr 2024
2
Apr 20242
May 2024
5
May 20245
Jun 2024
6
Jun 20246
Nov 2024
8
Nov 20248
Aug 2025
5
Aug 20255
Sep 2025
3
Sep 20253
Oct 2025
0
Oct 20250

How Other Brands Compare

NICE Ltd is ranked #4 for NPS among its competitors. NICE Actimize and Qualtrics come in first and second, with Medallia coming in at third.

NICE Ltd's Logo
NICE Ltd
Qualtrics' Logo
Qualtrics
NICE Actimize's Logo
NICE Actimize
Medallia's Logo
Medallia
Global Ranking#-#274#-#-
NPS0377218
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral-Neutral
Valuation Updated every 24 hours for public companies-$3.58B$13.72B$6.77B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

NICE Ltd NPS by Gender

Male customers rated NICE Ltd's NPS 25 points higher than Female customers.

Male

25

NICE Ltd's NPS was rated 25 by Male customers on Comparably.

50%
Promoters
25%
Passives
25%
Detractors

Female

0

NICE Ltd's NPS was rated by Female customers on Comparably.

50%
Promoters
0%
Passives
50%
Detractors

NICE Ltd NPS by Ethnicity

NICE Ltd's NPS was rated 20 points by Caucasian customers on Comparably.

-100
-50
0
50
100
Caucasian
20
Caucasian20

NICE Ltd NPS by Age

NICE Ltd's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.

0
20
40
60
80
100
Promoters
40%
Passives
40%
Detractors
20%
18-2540%40%20%
Promoters
33%
Passives
0%
Detractors
67%
36-4033%0%67%

NICE Ltd NPS by Usage

NICE Ltd's NPS was rated the highest by customers who have used NICE Ltd's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

-100
-50
0
50
100
Less than 1 Year
33
Less than 1 Year33
1 to 2 Years
0
1 to 2 Years0

NICE Ltd NPS vs. Competitors

Compared to its competitors, NICE Ltd's NPS is rated right below Medallia.

NICE Ltd Customer Reviews

Out of the 2 NICE Ltd customer reviews 2 were positive and 0 were constructive. NICE Ltd customer reviews reflect that all customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
Good company with good product and service
What do you value most about this brand?
customer service and the way

NICE Ltd Customer Loyalty

68%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

68% of NICE Ltd users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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68
68%
32
32%
NICE Ltd Customer Loyalty

NICE Ltd Customer Loyalty Score by Gender

Female customers rated NICE Ltd's Customer Loyalty score 12% higher than Male customers.

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Male
66%
Yes
Female
78%
Yes

NICE Ltd Customer Loyalty Score by Ethnicity

NICE Ltd's Customer Loyalty score was rated 82% by Caucasian customers on Comparably.

% who answered "Yes"

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82
out of 100
Caucasian

NICE Ltd Customer Loyalty Score by Age

NICE Ltd's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.

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0
20%
40%
60%
80%
100%
18-25
46%
18-2546%
36-40
70%
36-4070%

NICE Ltd Customer Loyalty Score by Usage

NICE Ltd's Customer Loyalty score was rated the highest by customers who have used NICE Ltd's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
70%
1 to 2 Years
40%

NICE Ltd Customer Loyalty Score by Industry

NICE Ltd's Customer Loyalty score was rated 70% by Tech industry customers.

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Tech
70%

NICE Ltd Customer Loyalty vs. Competitors

Compared to its competitors, NICE Ltd's Customer Loyalty score is rated right above Verint, and is preceded by NICE Actimize.

COMPANYCustomer Loyalty Score
Qualtrics83%
Medallia78%
NICE Actimize73%
NICE Ltd68%
Verint66%

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NICE Ltd Product Quality

3.4/5

NICE Ltd has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.

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NICE Ltd Product Information

NICE Ltd’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated NICE Ltd's product the highest.

Website
http://www.nice.com
Company Size
1,001-5,000 Employees

Industry

Enterprise
SaaS

Quick Insights into NICE Ltd Product Quality

NICE Ltd's Product Quality score was rated highest by customers who have used NICE Ltd's products/services for 1 to 2 Years, and rated lowest by Male customers.

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Ranked NICE Ltd Product Quality the Highest

1 to 2 Years
4.3
36-40
3.8
Tech
3.8

Ranked NICE Ltd Product Quality the Lowest

18-25
3.7
Less than 1 Year
3.5
Male
3.5

NICE Ltd Product Quality Score by Gender

Female customers rated NICE Ltd's Product Quality score 0.2 stars higher than Male customers.

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Male

3.5/5

Female

3.7/5

NICE Ltd Product Quality Score by Ethnicity

NICE Ltd's Product Quality score was rated 3.4 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
3.4
Caucasian3.4

NICE Ltd Product Quality Score by Age

NICE Ltd's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.

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0
1
2
3
4
5
18-25
3.7
18-253.7
36-40
3.8
36-403.8

NICE Ltd Product Quality Score by Usage

NICE Ltd's Product Quality score was rated the highest by customers who have used NICE Ltd's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.5
1 to 2 Years
4.3

NICE Ltd Product Quality Score by Industry

NICE Ltd's Product Quality score was rated 3.8 stars by Tech industry customers.

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Tech
3.8

NICE Ltd Product Quality vs. Competitors

Compared to its competitors, NICE Ltd's Product Quality score is rated right above NICE Actimize, and is preceded by Medallia.

COMPANYProduct Quality Score
Qualtrics4.1/5
Verint4.1/5
Medallia4/5
NICE Ltd3.4/5
NICE Actimize3.3/5

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NICE Ltd Pricing

NICE Ltd ROI & Value For Money

3.1/5

NICE Ltd has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.

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NICE Ltd Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into NICE Ltd ROI

NICE Ltd's ROI score was rated highest by Female customers, and rated lowest by Male customers.

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Ranked NICE Ltd ROI the Highest

Female
4.1
Tech
3.9
1 to 2 Years
3.8

Ranked NICE Ltd ROI the Lowest

Less than 1 Year
3.7
18-25
3.4
Male
3.3

NICE Ltd ROI Score by Gender

Female customers rated NICE Ltd's ROI score 0.8 stars higher than Male customers.

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Male

3.3/5

Female

4.1/5

NICE Ltd ROI Score by Ethnicity

NICE Ltd's ROI score was rated 3.5 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
3.5
Caucasian3.5

NICE Ltd ROI Score by Age

NICE Ltd's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.

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0
1
2
3
4
5
18-25
3.4
18-253.4
36-40
3.5
36-403.5

NICE Ltd ROI Score by Usage

NICE Ltd's ROI score was rated the highest by customers who have used NICE Ltd's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.7
1 to 2 Years
3.8

NICE Ltd ROI Score by Industry

NICE Ltd's ROI score was rated 3.9 stars by Tech industry customers.

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Tech
3.9

NICE Ltd Pricing vs. Competitors

Compared to its competitors, NICE Ltd's ROI score is rated right below Medallia.

COMPANYPricing Score
Qualtrics3.9/5
Verint3.7/5
NICE Actimize3.4/5
Medallia3.4/5
NICE Ltd3.1/5

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NICE Ltd Customer Satisfaction (CSAT)

NICE Ltd Customer Satisfaction (CSAT) Score

56 / 100

NICE Ltd has an overall Customer Satisfaction score of 56 rated by its users and customers.

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Very Satisfied36%
Satisfied20%
Neither Satisfied nor Dissatisfied4%
Dissatisfied20%
Very Dissatisfied20%
Very Satisfied
36%
Satisfied
20%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
20%
Very Dissatisfied
20%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into NICE Ltd Customer Satisfaction

NICE Ltd's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by Male customers.

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Ranked NICE Ltd Customer Satisfaction the Highest

36-40
100%
Female
67%
Caucasian
60%

Ranked NICE Ltd Customer Satisfaction the Lowest

18-25
67%
Male
67%

NICE Ltd Customer Satisfaction Score by Gender

NICE Ltd's Customer Satisfaction score was rated 67 by both Female and Male customers on Comparably.

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67 / 100
Male
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
67 / 100
Female
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%

NICE Ltd Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

NICE Ltd's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.

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60 / 100
Very Satisfied40%
Satisfied20%
Neither Satisfied nor Dissatisfied20%
Dissatisfied0%
Very Dissatisfied20%
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
20%

NICE Ltd Customer Satisfaction Score by Age

NICE Ltd's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.

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0
20
40
60
80
100
18-25 CSAT Score
67%
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
18-2567%
36-40 CSAT Score
100%
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
36-40100%

NICE Ltd Customer Satisfaction Score by Usage

NICE Ltd's Customer Satisfaction score was rated 50 points by customers who have used NICE Ltd's products/services for Less than 1 Year.

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Less than 1 Year
50

NICE Ltd Customer Satisfaction Score by Industry

NICE Ltd's Customer Satisfaction score was rated 60 points by Tech industry customers.

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Tech
60

NICE Ltd Customer Satisfaction vs. Competitors

Compared to its competitors, NICE Ltd's Customer Satisfaction score is rated right below NICE Actimize.

COMPANYCustomer Satisfaction (CSAT) Score
Medallia84%
Verint72%
Qualtrics68%
NICE Actimize65%
NICE Ltd56%

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NICE Ltd Customer Service

3.2/5

NICE Ltd has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.

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About NICE Ltd's Customer Service

Address

Denver, CO Israel


Website

http://www.nice.com


Phone Number

+972 9-775-3777

Quick Insights into NICE Ltd Customer Service

NICE Ltd's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.

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Ranked NICE Ltd Customer Service the Highest

Female
4.4
1 to 2 Years
4.3
36-40
4

Ranked NICE Ltd Customer Service the Lowest

Less than 1 Year
3.8
18-25
3.5
Male
3.4

NICE Ltd Customer Service Score by Gender

Female customers rated NICE Ltd's Customer Service score 1 stars higher than Male customers.

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Male

3.4/5

Female

4.4/5

NICE Ltd Customer Service Score by Ethnicity

NICE Ltd's Customer Service score was rated 4 stars by Caucasian customers on Comparably.

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0
20
40
60
80
100
Caucasian
4
Caucasian4

NICE Ltd Customer Service Score by Age

NICE Ltd's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.

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0
20
40
60
80
100
18-25
3.5
18-253.5
36-40
4
36-404

NICE Ltd Customer Service Score by Usage

NICE Ltd's Customer Service score was rated the highest by customers who have used NICE Ltd's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.8
1 to 2 Years
4.3

NICE Ltd Customer Service Score by Industry

NICE Ltd's Customer Service score was rated 3.9 stars by Tech industry customers.

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Tech
3.9

NICE Ltd Customer Service vs. Competitors

Compared to its competitors, NICE Ltd's Customer Service score is rated right below NICE Actimize.

COMPANYCustomer Service Score
Qualtrics4/5
Verint3.6/5
Medallia3.5/5
NICE Actimize3.4/5
NICE Ltd3.2/5

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NICE Ltd as an Employer

2.9/5

NICE Ltd has a 2.9/5 stars for its overall company culture rated by their employees

  NICE Ltd CEO
bottom
40%
CEO of NICE Ltd

In the Bottom 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

NICE Ltd scored a 0 for Net Promoter Score and a -25 for Employee Net Promoter Score. NPS gauges how likely a customer of NICE Ltd would recommend the brand to a friend. ENPS measures how likely NICE Ltd employees would recommend working at NICE Ltd to a friend.

Net Promoter Score

0
NPS Score
41%Promoters
18%Passive
41%Detractors

Employee Net Promoter Score

-25
eNPS Score
31%Promoters
13%Passive
56%Detractors

Global Ranking Snapshot

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5
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6
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7
Target  Target CEO
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