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NPS
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Norton
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About Norton's Brand
Norton is largest security software provider, and is based out of Mountain View, California. Among its major competitors, Norton is ranked in 4th place for NPS while Kaspersky is 1st, and BitDefender is 2nd.Their current valuation is $12.80B
Brand at a Glance
79%
Customer Loyalty
2.8/5
Product Quality
2.3/5
Pricing
2.5/5
Customer Service
Norton CMO
Norton Ranking
- #4 / 4 of its competitors
Norton NPS
Norton's Net Promoter Score (NPS) is a 0 with 43% Promoters, 14% Passives, and 43% Detractors. Net Promoter Score tracks whether Norton's customers would recommend using the product based on a scale of -100 to 100.
Norton Overall NPS
| 43% | Promoters |
|---|---|
| 14% | Passives |
| 43% | Detractors |
Norton NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2022 40 | Sep 2022 | 40 |
Nov 2022 49 | Nov 2022 | 49 |
Aug 2023 37 | Aug 2023 | 37 |
Nov 2023 33 | Nov 2023 | 33 |
Jan 2024 20 | Jan 2024 | 20 |
Mar 2024 27 | Mar 2024 | 27 |
Apr 2024 33 | Apr 2024 | 33 |
Sep 2024 15 | Sep 2024 | 15 |
Oct 2025 6 | Oct 2025 | 6 |
Nov 2025 -1 | Nov 2025 | -1 |
Dec 2025 5 | Dec 2025 | 5 |
Jan 2026 -1 | Jan 2026 | -1 |
How Other Brands Compare
Norton is ranked #4 for NPS among its competitors. Kaspersky and BitDefender come in first and second, with McAfee coming in at third. Among those competitors, it is the lowest valued company behind McAfee.
Norton |  McAfee |  Kaspersky |  BitDefender | |
| Global Ranking | #- | #503 | #- | #- |
| NPS | 0 | 7 | 53 | 19 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $12.80B | $31.96B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Norton NPS by Gender
Norton's NPS was rated -34 by Male customers on Comparably.
Male
-34
Norton's NPS was rated -34 by Male customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Female
N/A
Norton's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Norton NPS vs. Competitors
Compared to its competitors, Norton's NPS is rated right below McAfee.
| COMPANY | NPS Score | |
|---|---|---|
| Kaspersky | 53 |
| BitDefender | 19 |
| McAfee | 7 |
| Norton | 0 |
Norton Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Norton users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Norton Customer Loyalty Score by Gender
Norton's Customer Loyalty score was rated 70 by Male customers on Comparably.
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Male
70%
Yes
Female
N/A
Yes
Norton Customer Loyalty vs. Competitors
Compared to its competitors, Norton's Customer Loyalty score is rated right above Kaspersky, and is preceded by BitDefender.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| McAfee | 83% |
| BitDefender | 81% |
| Norton | 79% |
| Kaspersky | 70% |
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Norton Product Quality
2.8/5
Norton has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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Norton Product Information
Norton’s product quality score is a 2.8 out of 5 as rated by its users and customers.
- Website
- http://norton.com/
- Company Size
- 51-200 Employees
Industry
Tech
Business Services
Enterprise
Government & Legal
Quick Insights into Norton Product Quality
Norton's Product Quality score was rated highest by Male customers.
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Ranked Norton Product Quality the Highest
Norton Product Quality Score by Gender
Norton's Product Quality score was rated 2.3 by Male customers on Comparably.
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Male
2.3/5
Female
N/A
Norton Product Quality vs. Competitors
Compared to its competitors, Norton's Product Quality score is rated right below McAfee.
| COMPANY | Product Quality Score | |
|---|---|---|
| BitDefender | 4/5 |
| Kaspersky | 3.9/5 |
| McAfee | 3.8/5 |
| Norton | 2.8/5 |
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Norton Pricing
Norton ROI & Value For Money
2.3/5
Norton has a value for money and ROI score of 2.3 out of 5 stars rated by its users and customers.
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Quick Insights into Norton ROI
Norton's ROI score was rated highest by Male customers.
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Ranked Norton ROI the Highest
Norton ROI Score by Gender
Norton's ROI score was rated 2.3 by Male customers on Comparably.
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Male
2.3/5
Female
N/A
Norton Pricing vs. Competitors
Compared to its competitors, Norton's ROI score is rated right below McAfee.
| COMPANY | Pricing Score | |
|---|---|---|
| Kaspersky | 4.2/5 |
| BitDefender | 3.8/5 |
| McAfee | 3.5/5 |
| Norton | 2.3/5 |
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Norton Customer Satisfaction (CSAT)
Norton Customer Satisfaction (CSAT) Score
56 / 100
Norton has an overall Customer Satisfaction score of 56 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
44%
Satisfied
12%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
19%
Very Dissatisfied
19%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Norton Customer Satisfaction
Norton's Customer Satisfaction score was rated highest by Male customers.
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Ranked Norton Customer Satisfaction the Highest
Norton Customer Satisfaction Score by Gender
Norton's Customer Satisfaction score was rated 60 by Male customers on Comparably.
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60 / 100
MaleVery Satisfied | 60% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 20% | |
Very Dissatisfied | 20% |
Norton Customer Satisfaction vs. Competitors
Compared to its competitors, Norton's Customer Satisfaction score is rated right below McAfee.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| BitDefender | 100% |
| Kaspersky | 75% |
| McAfee | 58% |
| Norton | 57% |
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Norton Customer Service
2.5/5
Norton has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.
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About Norton's Customer Service
Address
Mountain View, CA
Website
http://norton.com/
Quick Insights into Norton Customer Service
Norton's Customer Service score was rated highest by Male customers.
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Ranked Norton Customer Service the Highest
Norton Customer Service Score by Gender
Norton's Customer Service score was rated 2.4 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Norton.
Male
2.4/5
Female
N/A
Norton Customer Service vs. Competitors
Compared to its competitors, Norton's Customer Service score is rated right below McAfee.
| COMPANY | Customer Service Score | |
|---|---|---|
| Kaspersky | 4.2/5 |
| BitDefender | 3.7/5 |
| McAfee | 3.6/5 |
| Norton | 2.5/5 |
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Norton as an Employer
3.0/5
Norton has a 3.0/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Norton scored a 0 for Net Promoter Score and a -12 for Employee Net Promoter Score. NPS gauges how likely a customer of Norton would recommend the brand to a friend. ENPS measures how likely Norton employees would recommend working at Norton to a friend.
Net Promoter Score
0
NPS Score
| 43% | Promoters |
|---|---|
| 14% | Passive |
| 43% | Detractors |
Employee Net Promoter Score
-12
eNPS Score
| 35% | Promoters |
|---|---|
| 18% | Passive |
| 47% | Detractors |
