18
NPS
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Ocean Spray
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About Ocean Spray's Brand
Ocean Spray Cranberries is an agricultural cooperative for growers of cranberries and grapefruit. Among its major competitors, Ocean Spray is ranked in 2nd place for NPS while Dole Food Company is 1st, and Tropicana Beverage Group is 3rd.
Brand at a Glance
84%
Customer Loyalty
3.6/5
Product Quality
3.6/5
Pricing
3.6/5
Customer Service
Ocean Spray Ranking
- #2 / 4 of its competitors
Ocean Spray NPS
Ocean Spray's Net Promoter Score (NPS) is a 18 with 56% Promoters, 6% Passives, and 38% Detractors. Net Promoter Score tracks whether Ocean Spray's customers would recommend using the product based on a scale of -100 to 100.
Ocean Spray Overall NPS
| 56% | Promoters |
|---|---|
| 6% | Passives |
| 38% | Detractors |
Ocean Spray NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2023 20 | May 2023 | 20 |
Jul 2023 33 | Jul 2023 | 33 |
Aug 2023 15 | Aug 2023 | 15 |
Oct 2023 25 | Oct 2023 | 25 |
Dec 2023 33 | Dec 2023 | 33 |
Jan 2024 20 | Jan 2024 | 20 |
Feb 2024 27 | Feb 2024 | 27 |
Mar 2024 17 | Mar 2024 | 17 |
Sep 2024 23 | Sep 2024 | 23 |
Oct 2024 22 | Oct 2024 | 22 |
Feb 2025 13 | Feb 2025 | 13 |
Nov 2025 19 | Nov 2025 | 19 |
How Other Brands Compare
Ocean Spray is ranked second for NPS among its competitors. Dole Food Company and Tropicana Beverage Group come in first and third, with Minute Maid coming in at #4.
Ocean Spray |  Dole Food Company |  Tropicana Beverage Group |  Minute Maid | |
| Global Ranking | #- | #207 | #- | #- |
| NPS | 18 | 19 | 0 | 0 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Ocean Spray NPS by Gender
Ocean Spray's NPS was rated 100 by Female customers on Comparably.
Female
100
Ocean Spray's NPS was rated 100 by Female customers on Comparably.
100%
Promoters
0%
Passives
0%
Detractors
Male
N/A
Ocean Spray's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Ocean Spray NPS by Ethnicity
Ocean Spray's NPS was rated 50 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 50 | Caucasian | 50 |
Ocean Spray NPS by Usage
Ocean Spray's NPS was rated 60 points by customers who have used Ocean Spray's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 60 | Over 10 Years | 60 |
Ocean Spray NPS vs. Competitors
Compared to its competitors, Ocean Spray's NPS is rated right above Tropicana Beverage Group, and is preceded by Dole Food Company.
| COMPANY | NPS Score | |
|---|---|---|
| Dole Food Company | 19 |
| Ocean Spray | 18 |
| Tropicana Beverage Group | 0 |
| Minute Maid | 0 |
 | Mott's | N/A |
Ocean Spray Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Ocean Spray users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Ocean Spray Customer Loyalty Score by Gender
Ocean Spray's Customer Loyalty score was rated 100 by Female customers on Comparably.
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Female
100%
Yes
Male
N/A
Yes
Ocean Spray Customer Loyalty Score by Ethnicity
Ocean Spray's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Ocean Spray.
100
out of 100
Caucasian
Ocean Spray Customer Loyalty Score by Usage
Ocean Spray's Customer Loyalty score was rated 100% by customers who have used Ocean Spray's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Ocean Spray Customer Loyalty vs. Competitors
Compared to its competitors, Ocean Spray's Customer Loyalty score is rated right above Dole Food Company, and is preceded by Minute Maid.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Minute Maid | 100% |
| Ocean Spray | 84% |
| Dole Food Company | 78% |
| Tropicana Beverage Group | 55% |
| Mott's | N/A |
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Ocean Spray Product Quality
3.6/5
Ocean Spray has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Ocean Spray Product Information
Ocean Spray’s product quality score is a 3.6 out of 5 as rated by its users and customers.
- Website
- oceanspray.com
- Company Size
- 1,001-5,000 Employees
Industry
Food & Beverages
Quick Insights into Ocean Spray Product Quality
Ocean Spray's Product Quality score was rated highest by Female customers.
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Ranked Ocean Spray Product Quality the Highest
Ocean Spray Product Quality Score by Gender
Ocean Spray's Product Quality score was rated 5 by Female customers on Comparably.
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Female
5/5
Male
N/A
Ocean Spray Product Quality Score by Ethnicity
Ocean Spray's Product Quality score was rated 3.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Ocean Spray.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Ocean Spray Product Quality Score by Usage
Ocean Spray's Product Quality score was rated 4.1 stars by customers who have used Ocean Spray's products/services for Over 10 Years.
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Ocean Spray Product Quality vs. Competitors
Compared to its competitors, Ocean Spray's Product Quality score is rated right above Mott's, and is preceded by Dole Food Company.
| COMPANY | Product Quality Score | |
|---|---|---|
| Minute Maid | 4/5 |
| Tropicana Beverage Group | 3.7/5 |
| Dole Food Company | 3.7/5 |
| Ocean Spray | 3.6/5 |
| Mott's | N/A |
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Ocean Spray Pricing
Ocean Spray ROI & Value For Money
3.6/5
Ocean Spray has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Quick Insights into Ocean Spray ROI
Ocean Spray's ROI score was rated highest by Female customers.
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Ranked Ocean Spray ROI the Highest
Ocean Spray ROI Score by Gender
Ocean Spray's ROI score was rated 4.8 by Female customers on Comparably.
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Female
4.8/5
Male
N/A
Ocean Spray ROI Score by Ethnicity
Ocean Spray's ROI score was rated 3.7 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Ocean Spray.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Ocean Spray ROI Score by Usage
Ocean Spray's ROI score was rated 3.9 stars by customers who have used Ocean Spray's products/services for Over 10 Years.
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Ocean Spray Pricing vs. Competitors
Compared to its competitors, Ocean Spray's ROI score is rated right above Dole Food Company.
| COMPANY | Pricing Score | |
|---|---|---|
| Ocean Spray | 3.6/5 |
| Dole Food Company | 3.5/5 |
| Minute Maid | 3.5/5 |
| Tropicana Beverage Group | 2.7/5 |
| Mott's | N/A |
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Ocean Spray Customer Satisfaction (CSAT)
Ocean Spray Customer Satisfaction (CSAT) Score
60 / 100
Ocean Spray has an overall Customer Satisfaction score of 60 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
10%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
20%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Ocean Spray Customer Satisfaction
Ocean Spray's Customer Satisfaction score was rated highest by Female customers.
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Ranked Ocean Spray Customer Satisfaction the Highest
Ocean Spray Customer Satisfaction Score by Gender
Ocean Spray's Customer Satisfaction score was rated 100 by Female customers on Comparably.
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100 / 100
FemaleVery Satisfied | 100% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Ocean Spray Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Ocean Spray's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.
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75 / 100
Very Satisfied
75%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
Ocean Spray Customer Satisfaction Score by Usage
Ocean Spray's Customer Satisfaction score was rated 75 points by customers who have used Ocean Spray's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Ocean Spray Customer Satisfaction vs. Competitors
Compared to its competitors, Ocean Spray's Customer Satisfaction score is rated right above Mott's, and is preceded by Dole Food Company.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Tropicana Beverage Group | 100% |
| Minute Maid | 100% |
| Dole Food Company | 74% |
| Ocean Spray | 60% |
| Mott's | 0% |
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Ocean Spray Customer Service
3.6/5
Ocean Spray has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Ocean Spray's Customer Service
Address
Lakeville, MA
Website
oceanspray.com
Quick Insights into Ocean Spray Customer Service
Ocean Spray's Customer Service score was rated highest by Female customers.
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Ranked Ocean Spray Customer Service the Highest
Ocean Spray Customer Service Score by Gender
Ocean Spray's Customer Service score was rated 5 by Female customers on Comparably.
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Female
5/5
Male
N/A
Ocean Spray Customer Service Score by Ethnicity
Ocean Spray's Customer Service score was rated 3.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Ocean Spray.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Ocean Spray Customer Service Score by Usage
Ocean Spray's Customer Service score was rated 3.8 stars by customers who have used Ocean Spray's products/services for Over 10 Years.
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Ocean Spray Customer Service vs. Competitors
Compared to its competitors, Ocean Spray's Customer Service score is rated right above Minute Maid, and is preceded by Dole Food Company.
| COMPANY | Customer Service Score | |
|---|---|---|
| Dole Food Company | 3.6/5 |
| Ocean Spray | 3.6/5 |
| Minute Maid | 3.5/5 |
| Tropicana Beverage Group | 3/5 |
| Mott's | N/A |
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Ocean Spray as an Employer
3.9/5
Ocean Spray has a 3.9/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Ocean Spray scored a 18 for Net Promoter Score and a 37 for Employee Net Promoter Score. NPS gauges how likely a customer of Ocean Spray would recommend the brand to a friend. ENPS measures how likely Ocean Spray employees would recommend working at Ocean Spray to a friend.
Net Promoter Score
18
NPS Score
| 56% | Promoters |
|---|---|
| 6% | Passive |
| 38% | Detractors |
Employee Net Promoter Score
37
eNPS Score
| 62% | Promoters |
|---|---|
| 13% | Passive |
| 25% | Detractors |
