-80
NPS
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Otter Products
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About Otter Products' Brand
Among its major competitors, Otter Products is ranked in 5th place for NPS while Case-Mate is 1st, and Verizon is 2nd.
Brand at a Glance
68%
Customer Loyalty
2.5/5
Product Quality
2.8/5
Pricing
2.8/5
Customer Service
Otter Products CMO
Otter Products Ranking
- #4 / 4 of its competitors
Otter Products NPS
Otter Products's Net Promoter Score (NPS) is a -80 with 0% Promoters, 20% Passives, and 80% Detractors. Net Promoter Score tracks whether Otter Products's customers would recommend using the product based on a scale of -100 to 100.
Otter Products Overall NPS
| 0% | Promoters |
|---|---|
| 20% | Passives |
| 80% | Detractors |
Otter Products NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2020 -100 | Sep 2020 | -100 |
Feb 2022 -50 | Feb 2022 | -50 |
Mar 2023 -66 | Mar 2023 | -66 |
Jul 2024 -75 | Jul 2024 | -75 |
Apr 2025 -80 | Apr 2025 | -80 |
How Other Brands Compare
Otter Products is ranked #4 for NPS among its competitors. Case-Mate and Verizon come in first and second, with Best Buy coming in at third.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Otter Products NPS vs. Competitors
Compared to its competitors, Otter Products's NPS is rated right above Lifeproof, and is preceded by Speck Products.
| COMPANY | NPS Score | |
|---|---|---|
 | Case-Mate | 6 |
 | Verizon | 0 |
 | Best Buy | -3 |
 | Speck Products | -17 |
| Otter Products | -80 |
 | Lifeproof | -100 |
Otter Products Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Otter Products users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Otter Products Customer Loyalty vs. Competitors
Compared to its competitors, Otter Products's Customer Loyalty score is rated right above Speck Products, and is preceded by Case-Mate.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Lifeproof | 100% |
| Verizon | 80% |
| Best Buy | 76% |
| Case-Mate | 75% |
| Otter Products | 68% |
| Speck Products | 65% |
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Otter Products Product Quality
2.5/5
Otter Products has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.
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Otter Products Product Information
Otter Products’s product quality score is a 2.5 out of 5 as rated by its users and customers.
- Website
- http://otterbox.com
- Company Size
- 501-1,000 Employees
Industry
Tech
Otter Products Product Quality vs. Competitors
Compared to its competitors, Otter Products's Product Quality score is rated right above Lifeproof, and is preceded by Speck Products.
| COMPANY | Product Quality Score | |
|---|---|---|
| Case-Mate | 3.7/5 |
| Verizon | 3.3/5 |
| Best Buy | 3.1/5 |
| Speck Products | 2.5/5 |
| Otter Products | 2.5/5 |
| Lifeproof | 1.5/5 |
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Otter Products Pricing
Otter Products ROI & Value For Money
2.8/5
Otter Products has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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Otter Products Pricing vs. Competitors
Compared to its competitors, Otter Products's ROI score is rated right above Speck Products, and is preceded by Best Buy.
| COMPANY | Pricing Score | |
|---|---|---|
| Case-Mate | 3.4/5 |
| Verizon | 3.1/5 |
| Best Buy | 3/5 |
| Otter Products | 2.8/5 |
| Speck Products | 2.5/5 |
| Lifeproof | 1.5/5 |
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Otter Products Customer Satisfaction (CSAT)
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
67%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Otter Products Customer Satisfaction vs. Competitors
Compared to its competitors, Otter Products's Customer Satisfaction score is rated right above Lifeproof, and is preceded by Speck Products.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Case-Mate | 78% |
| Verizon | 54% |
| Best Buy | 53% |
| Speck Products | 33% |
| Otter Products | 0% |
| Lifeproof | 0% |
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Otter Products Customer Service
2.8/5
Otter Products has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About Otter Products's Customer Service
Website
http://otterbox.com
Otter Products Customer Service vs. Competitors
Compared to its competitors, Otter Products's Customer Service score is rated right above Speck Products, and is preceded by Best Buy.
| COMPANY | Customer Service Score | |
|---|---|---|
| Case-Mate | 3.5/5 |
| Verizon | 3.1/5 |
| Best Buy | 2.9/5 |
| Otter Products | 2.8/5 |
| Speck Products | 2.5/5 |
| Lifeproof | 1.5/5 |
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Otter Products as an Employer
3.5/5
Otter Products has a 3.5/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
Otter Products scored a -80 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Otter Products would recommend the brand to a friend. ENPS measures how likely Otter Products employees would recommend working at Otter Products to a friend.
Net Promoter Score
-80
NPS Score
| 0% | Promoters |
|---|---|
| 20% | Passive |
| 80% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
