

Oxfam is a charitable organization NGOs working to end the injustices that cause poverty. Among its major competitors, Oxfam is ranked in 3rd place for NPS while IDEO is 1st, and UNICEF is 2nd.
Oxfam's Net Promoter Score (NPS) is a -7 with 35% Promoters, 23% Passives, and 42% Detractors. Net Promoter Score tracks whether Oxfam's customers would recommend using the product based on a scale of -100 to 100.
| 35% | Promoters |
|---|---|
| 23% | Passives |
| 42% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2024 -8 | Oct 2024 | -8 |
Nov 2024 -8 | Nov 2024 | -8 |
Dec 2024 -8 | Dec 2024 | -8 |
Jan 2025 -8 | Jan 2025 | -8 |
Feb 2025 -10 | Feb 2025 | -10 |
Mar 2025 -9 | Mar 2025 | -9 |
May 2025 -10 | May 2025 | -10 |
Jul 2025 -9 | Jul 2025 | -9 |
Sep 2025 -10 | Sep 2025 | -10 |
Oct 2025 -9 | Oct 2025 | -9 |
Nov 2025 -8 | Nov 2025 | -8 |
Jan 2026 -9 | Jan 2026 | -9 |
Oxfam is ranked third for NPS among its competitors. IDEO and UNICEF come in first and second, with Save the Children coming in at #4.
![]() Oxfam | ![]() IDEO | ![]() UNICEF | ![]() Save the Children | |
| Global Ranking | #- | #817 | #- | #- |
| NPS | -7 | 47 | 21 | -20 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Oxfam's NPS 43 points higher than Female customers.
Oxfam's NPS was rated 28 by Male customers on Comparably.
Oxfam's NPS was rated -15 by Female customers on Comparably.
Oxfam's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -1 | Caucasian | -1 |
African American/Black 11 | African American/Black | 11 |
Asian or Pacific Islander -28 | Asian or Pacific Islander | -28 |
Other 23 | Other | 23 |
Oxfam's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
Oxfam's NPS was rated the highest by customers who have used Oxfam's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -7 | Less than 1 Year | -7 |
1 to 2 Years 40 | 1 to 2 Years | 40 |
2 to 5 Years 12 | 2 to 5 Years | 12 |
5 to 10 Years 67 | 5 to 10 Years | 67 |
Over 10 Years -39 | Over 10 Years | -39 |
Compared to its competitors, Oxfam's NPS is rated right above Save the Children, and is preceded by UNICEF.
| COMPANY | NPS Score | |
|---|---|---|
![]() | IDEO | 47 |
![]() | UNICEF | 21 |
![]() | Oxfam | -7 |
![]() | Save the Children | -20 |
Out of the 6 Oxfam customer reviews 6 were positive and 0 were constructive. Oxfam customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Oxfam users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Oxfam's Customer Loyalty score 2% higher than Female customers.
Oxfam's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Oxfam's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
31-35 46% | 31-35 | 46% |
41-45 85% | 41-45 | 85% |
51-55 85% | 51-55 | 85% |
61-65 70% | 61-65 | 70% |
Oxfam's Customer Loyalty score was rated the highest by customers who have used Oxfam's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Oxfam's Customer Loyalty score was rated the highest by Non-Profit industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Oxfam's Customer Loyalty score is rated right above Save the Children, and is preceded by UNICEF.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | IDEO | 83% |
![]() | UNICEF | 78% |
![]() | Oxfam | 78% |
![]() | Save the Children | 72% |
Oxfam has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Oxfam’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Non-Profit industry rated Oxfam's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Oxfam the lowest at 2.7.
Oxfam's Product Quality score was rated highest by customers who have used Oxfam's products/services for 5 to 10 Years, and rated lowest by customers who have used Oxfam's products/services for Over 10 Years.
Male customers rated Oxfam's Product Quality score 0.2 stars higher than Female customers.
Oxfam's Product Quality score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 3.9 | Other | 3.9 |
Oxfam's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
31-35 3.5 | 31-35 | 3.5 |
41-45 3.6 | 41-45 | 3.6 |
51-55 4.1 | 51-55 | 4.1 |
61-65 3.5 | 61-65 | 3.5 |
Oxfam's Product Quality score was rated the highest by customers who have used Oxfam's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Oxfam's Product Quality score was rated the highest by Non-Profit industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Oxfam's Product Quality score is rated right above Save the Children, and is preceded by UNICEF.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | IDEO | 4.2/5 |
![]() | UNICEF | 3.8/5 |
![]() | Oxfam | 3.6/5 |
![]() | Save the Children | 3.5/5 |
Oxfam has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Non-Profit industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Oxfam.
Oxfam's ROI score was rated highest by customers who have used Oxfam's products/services for 1 to 2 Years, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Male customers rated Oxfam's ROI score 0.3 stars higher than Female customers.
Oxfam's ROI score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Other 4 | Other | 4 |
Oxfam's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
31-35 3.6 | 31-35 | 3.6 |
41-45 3.6 | 41-45 | 3.6 |
51-55 3.6 | 51-55 | 3.6 |
61-65 3.3 | 61-65 | 3.3 |
Oxfam's ROI score was rated the highest by customers who have used Oxfam's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Oxfam's ROI score was rated the highest by Non-Profit industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Oxfam's ROI score is rated right above Save the Children, and is preceded by UNICEF.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | IDEO | 4.1/5 |
![]() | UNICEF | 3.6/5 |
![]() | Oxfam | 3.5/5 |
![]() | Save the Children | 3.1/5 |
Oxfam has an overall Customer Satisfaction score of 70 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Oxfam's Customer Satisfaction score was rated highest by customers who have used Oxfam's products/services for 1 to 2 Years, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Male customers rated Oxfam's Customer Satisfaction score 14 points higher than Female customers.
Very Satisfied | 48% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 0% | |
Very Dissatisfied | 10% |
Very Satisfied | 43% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 0% | |
Very Dissatisfied | 14% |
Oxfam's Customer Satisfaction (CSAT) score was rated 63% according to Caucasian users and customers.
Oxfam's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
Oxfam's Customer Satisfaction (CSAT) score was rated 72% according to Asian or Pacific Islander users and customers.
Oxfam's Customer Satisfaction (CSAT) score was rated 92% according to Other users and customers.
Oxfam's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 56% | |||||||||||||||
| 31-35 | 80% | |||||||||||||||
| 41-45 | 83% | |||||||||||||||
| 51-55 | 83% | |||||||||||||||
| 61-65 | 67% |
Oxfam's Customer Satisfaction score was rated the highest by customers who have used Oxfam's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Oxfam's Customer Satisfaction score was rated the highest by Non-Profit industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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}Compared to its competitors, Oxfam's Customer Satisfaction score is rated right above Save the Children, and is preceded by UNICEF.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | IDEO | 75% |
![]() | UNICEF | 73% |
![]() | Oxfam | 70% |
![]() | Save the Children | 62% |
Oxfam has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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http://www.oxfam.org.uk/
+44 1865 473727
Oxfam's Customer Service score was rated highest by customers who have used Oxfam's products/services for 1 to 2 Years, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Male customers rated Oxfam's Customer Service score 0.3 stars higher than Female customers.
Oxfam's Customer Service score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Other 3.9 | Other | 3.9 |
Oxfam's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
31-35 3.5 | 31-35 | 3.5 |
41-45 3.6 | 41-45 | 3.6 |
51-55 3.7 | 51-55 | 3.7 |
61-65 3.3 | 61-65 | 3.3 |
Oxfam's Customer Service score was rated the highest by customers who have used Oxfam's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Oxfam's Customer Service score was rated the highest by Non-Profit industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Oxfam's Customer Service score is rated right above Save the Children, and is preceded by UNICEF.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | IDEO | 4.3/5 |
![]() | UNICEF | 3.7/5 |
![]() | Oxfam | 3.6/5 |
![]() | Save the Children | 3.3/5 |
Oxfam has a 4.3/5 stars for its overall company culture rated by their employees

Oxfam scored a -7 for Net Promoter Score and a 17 for Employee Net Promoter Score. NPS gauges how likely a customer of Oxfam would recommend the brand to a friend. ENPS measures how likely Oxfam employees would recommend working at Oxfam to a friend.
| 35% | Promoters |
|---|---|
| 23% | Passive |
| 42% | Detractors |
| 47% | Promoters |
|---|---|
| 23% | Passive |
| 30% | Detractors |