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About Oxfam's Brand

Oxfam is a charitable organization NGOs working to end the injustices that cause poverty. Among its major competitors, Oxfam is ranked in 3rd place for NPS while IDEO is 1st, and UNICEF is 2nd.

Brand at a Glance

78%
Customer Loyalty
3.6/5
Product Quality
3.5/5
Pricing
3.6/5
Customer Service

Oxfam Ranking

Oxfam NPS

Oxfam's Net Promoter Score (NPS) is a -7 with 35% Promoters, 23% Passives, and 42% Detractors. Net Promoter Score tracks whether Oxfam's customers would recommend using the product based on a scale of -100 to 100.

Oxfam Overall NPS

-7
NPS
35%Promoters
23%Passives
42%Detractors
Oxfam Overall NPS

Oxfam NPS Trend

-100
-50
0
50
100
Oct 2024
-8
Oct 2024-8
Nov 2024
-8
Nov 2024-8
Dec 2024
-8
Dec 2024-8
Jan 2025
-8
Jan 2025-8
Feb 2025
-10
Feb 2025-10
Mar 2025
-9
Mar 2025-9
May 2025
-10
May 2025-10
Jul 2025
-9
Jul 2025-9
Sep 2025
-10
Sep 2025-10
Oct 2025
-9
Oct 2025-9
Nov 2025
-8
Nov 2025-8
Jan 2026
-9
Jan 2026-9

How Other Brands Compare

Oxfam is ranked third for NPS among its competitors. IDEO and UNICEF come in first and second, with Save the Children coming in at #4.

Oxfam's Logo
Oxfam
IDEO's Logo
IDEO
UNICEF's Logo
UNICEF
Save the Children's Logo
Save the Children
Global Ranking#-#817#-#-
NPS-74721-20
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral--

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Oxfam NPS by Gender

Male customers rated Oxfam's NPS 43 points higher than Female customers.

Male

28

Oxfam's NPS was rated 28 by Male customers on Comparably.

52%
Promoters
24%
Passives
24%
Detractors

Female

-15

Oxfam's NPS was rated -15 by Female customers on Comparably.

28%
Promoters
29%
Passives
43%
Detractors

Oxfam NPS by Ethnicity

Oxfam's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.

-100
-50
0
50
100
Caucasian
-1
Caucasian-1
African American/Black
11
African American/Black11
Asian or Pacific Islander
-28
Asian or Pacific Islander-28
Other
23
Other23

Oxfam NPS by Age

Oxfam's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.

0
20
40
60
80
100
Promoters
33%
Passives
11%
Detractors
56%
18-2533%11%56%
Promoters
40%
Passives
0%
Detractors
60%
31-3540%0%60%
Promoters
50%
Passives
33%
Detractors
17%
41-4550%33%17%
Promoters
50%
Passives
0%
Detractors
50%
51-5550%0%50%
Promoters
33%
Passives
34%
Detractors
33%
61-6533%34%33%

Oxfam NPS by Usage

Oxfam's NPS was rated the highest by customers who have used Oxfam's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
Less than 1 Year
-7
Less than 1 Year-7
1 to 2 Years
40
1 to 2 Years40
2 to 5 Years
12
2 to 5 Years12
5 to 10 Years
67
5 to 10 Years67
Over 10 Years
-39
Over 10 Years-39

Oxfam NPS vs. Competitors

Compared to its competitors, Oxfam's NPS is rated right above Save the Children, and is preceded by UNICEF.

COMPANYNPS Score
IDEO
47
UNICEF
21
Oxfam
-7
Save the Children
-20

Oxfam Customer Reviews

Out of the 6 Oxfam customer reviews 6 were positive and 0 were constructive. Oxfam customer reviews reflect that all customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
i adm ire the little black poor children if africa
What do you value most about this brand?
Achievements- commitment -Diversity-value and vision
What do you value most about this brand?
The information shown in this search is useful
What do you value most about this brand?
Transparency, professionalism, flexible work arrangement and low operational cost.
What do you value most about this brand?
Dedication to uphold their values

Oxfam Customer Loyalty

78%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

78% of Oxfam users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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78
78%
22
22%
Oxfam Customer Loyalty

Oxfam Customer Loyalty Score by Gender

Male customers rated Oxfam's Customer Loyalty score 2% higher than Female customers.

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Male
83%
Yes
Female
81%
Yes

Oxfam Customer Loyalty Score by Ethnicity

Oxfam's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

% who answered "Yes"

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66
out of 100
Caucasian
90
out of 100
African American/Black
74
out of 100
Asian or Pacific Islander
79
out of 100
Other

Oxfam Customer Loyalty Score by Age

Oxfam's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.

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0
20%
40%
60%
80%
100%
18-25
70%
18-2570%
31-35
46%
31-3546%
41-45
85%
41-4585%
51-55
85%
51-5585%
61-65
70%
61-6570%

Oxfam Customer Loyalty Score by Usage

Oxfam's Customer Loyalty score was rated the highest by customers who have used Oxfam's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
68%
1 to 2 Years
82%
2 to 5 Years
89%
5 to 10 Years
100%
Over 10 Years
66%

Oxfam Customer Loyalty Score by Industry

Oxfam's Customer Loyalty score was rated the highest by Non-Profit industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Accounting
78%
Healthcare, Hospitals and Medicine
64%
Non-Profit
100%

Oxfam Customer Loyalty vs. Competitors

Compared to its competitors, Oxfam's Customer Loyalty score is rated right above Save the Children, and is preceded by UNICEF.

COMPANYCustomer Loyalty Score
IDEO83%
UNICEF78%
Oxfam78%
Save the Children72%

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IDEO's Logo
UNICEF's Logo
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Oxfam Product Quality

3.6/5

Oxfam has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.

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Oxfam Product Information

Oxfam’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Non-Profit industry rated Oxfam's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Oxfam the lowest at 2.7.

Website
http://www.oxfam.org.uk/
Company Size
5,001-10,000 Employees

Industry

Consumer Services

Quick Insights into Oxfam Product Quality

Oxfam's Product Quality score was rated highest by customers who have used Oxfam's products/services for 5 to 10 Years, and rated lowest by customers who have used Oxfam's products/services for Over 10 Years.

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Ranked Oxfam Product Quality the Highest

5 to 10 Years
4.6
Non-Profit
4.2
51-55
4.1

Ranked Oxfam Product Quality the Lowest

18-25
3.3
Healthcare, Hospitals and Medicine
2.7
Over 10 Years
2.7

Oxfam Product Quality Score by Gender

Male customers rated Oxfam's Product Quality score 0.2 stars higher than Female customers.

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Male

3.9/5

Female

3.7/5

Oxfam Product Quality Score by Ethnicity

Oxfam's Product Quality score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.

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0
1
2
3
4
5
Caucasian
3.8
Caucasian3.8
African American/Black
3.6
African American/Black3.6
Asian or Pacific Islander
3.5
Asian or Pacific Islander3.5
Other
3.9
Other3.9

Oxfam Product Quality Score by Age

Oxfam's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.

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0
1
2
3
4
5
18-25
3.3
18-253.3
31-35
3.5
31-353.5
41-45
3.6
41-453.6
51-55
4.1
51-554.1
61-65
3.5
61-653.5

Oxfam Product Quality Score by Usage

Oxfam's Product Quality score was rated the highest by customers who have used Oxfam's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.9
1 to 2 Years
4.4
2 to 5 Years
3.7
5 to 10 Years
4.6
Over 10 Years
2.7

Oxfam Product Quality Score by Industry

Oxfam's Product Quality score was rated the highest by Non-Profit industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Accounting
3.6
Healthcare, Hospitals and Medicine
2.7
Non-Profit
4.2

Oxfam Product Quality vs. Competitors

Compared to its competitors, Oxfam's Product Quality score is rated right above Save the Children, and is preceded by UNICEF.

COMPANYProduct Quality Score
IDEO4.2/5
UNICEF3.8/5
Oxfam3.6/5
Save the Children3.5/5

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IDEO's Logo
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Oxfam Pricing

Oxfam ROI & Value For Money

3.5/5

Oxfam has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.

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Oxfam Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Non-Profit industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Oxfam.

Quick Insights into Oxfam ROI

Oxfam's ROI score was rated highest by customers who have used Oxfam's products/services for 1 to 2 Years, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked Oxfam ROI the Highest

1 to 2 Years
4.5
Non-Profit
4
Other
4

Ranked Oxfam ROI the Lowest

Asian or Pacific Islander
3.2
Over 10 Years
2.6
Healthcare, Hospitals and Medicine
2.5

Oxfam ROI Score by Gender

Male customers rated Oxfam's ROI score 0.3 stars higher than Female customers.

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Male

3.8/5

Female

3.5/5

Oxfam ROI Score by Ethnicity

Oxfam's ROI score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.

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0
1
2
3
4
5
Caucasian
3.6
Caucasian3.6
African American/Black
3.4
African American/Black3.4
Asian or Pacific Islander
3.2
Asian or Pacific Islander3.2
Other
4
Other4

Oxfam ROI Score by Age

Oxfam's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.

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0
1
2
3
4
5
18-25
3.3
18-253.3
31-35
3.6
31-353.6
41-45
3.6
41-453.6
51-55
3.6
51-553.6
61-65
3.3
61-653.3

Oxfam ROI Score by Usage

Oxfam's ROI score was rated the highest by customers who have used Oxfam's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.8
1 to 2 Years
4.5
2 to 5 Years
3.3
5 to 10 Years
4.5
Over 10 Years
2.6

Oxfam ROI Score by Industry

Oxfam's ROI score was rated the highest by Non-Profit industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Accounting
3.7
Healthcare, Hospitals and Medicine
2.5
Non-Profit
4

Oxfam Pricing vs. Competitors

Compared to its competitors, Oxfam's ROI score is rated right above Save the Children, and is preceded by UNICEF.

COMPANYPricing Score
IDEO4.1/5
UNICEF3.6/5
Oxfam3.5/5
Save the Children3.1/5

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IDEO's Logo
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Oxfam Customer Satisfaction (CSAT)

Oxfam Customer Satisfaction (CSAT) Score

70 / 100

Oxfam has an overall Customer Satisfaction score of 70 rated by its users and customers.

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Very Satisfied35%
Satisfied35%
Neither Satisfied nor Dissatisfied17%
Dissatisfied4%
Very Dissatisfied9%
Very Satisfied
35%
Satisfied
35%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
4%
Very Dissatisfied
9%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Oxfam Customer Satisfaction

Oxfam's Customer Satisfaction score was rated highest by customers who have used Oxfam's products/services for 1 to 2 Years, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked Oxfam Customer Satisfaction the Highest

1 to 2 Years
100%
Non-Profit
100%
Other
92%

Ranked Oxfam Customer Satisfaction the Lowest

18-25
56%
Over 10 Years
51%
Healthcare, Hospitals and Medicine
40%

Oxfam Customer Satisfaction Score by Gender

Male customers rated Oxfam's Customer Satisfaction score 14 points higher than Female customers.

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86 / 100
Male
Very Satisfied
48%
Satisfied
38%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
0%
Very Dissatisfied
10%
72 / 100
Female
Very Satisfied
43%
Satisfied
29%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
14%

Oxfam Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Oxfam's Customer Satisfaction (CSAT) score was rated 63% according to Caucasian users and customers.

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63 / 100
Very Satisfied63%
Satisfied0%
Neither Satisfied nor Dissatisfied24%
Dissatisfied0%
Very Dissatisfied13%
Very Satisfied
63%
Satisfied
0%
Neither Satisfied nor Dissatisfied
24%
Dissatisfied
0%
Very Dissatisfied
13%

CSAT according to African American/Black

Oxfam's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.

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67 / 100
Very Satisfied33%
Satisfied34%
Neither Satisfied nor Dissatisfied22%
Dissatisfied0%
Very Dissatisfied11%
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
0%
Very Dissatisfied
11%

CSAT according to Asian or Pacific Islander

Oxfam's Customer Satisfaction (CSAT) score was rated 72% according to Asian or Pacific Islander users and customers.

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72 / 100
Very Satisfied29%
Satisfied43%
Neither Satisfied nor Dissatisfied14%
Dissatisfied0%
Very Dissatisfied14%
Very Satisfied
29%
Satisfied
43%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
14%

CSAT according to Other

Oxfam's Customer Satisfaction (CSAT) score was rated 92% according to Other users and customers.

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92 / 100
Very Satisfied46%
Satisfied46%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied8%
Very Satisfied
46%
Satisfied
46%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
8%

Oxfam Customer Satisfaction Score by Age

Oxfam's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.

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0
20
40
60
80
100
18-25 CSAT Score
56%
Very Satisfied
44%
Satisfied
12%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
0%
Very Dissatisfied
22%
18-2556%
31-35 CSAT Score
80%
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%
31-3580%
41-45 CSAT Score
83%
Very Satisfied
33%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
17%
41-4583%
51-55 CSAT Score
83%
Very Satisfied
33%
Satisfied
50%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
0%
51-5583%
61-65 CSAT Score
67%
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
61-6567%

Oxfam Customer Satisfaction Score by Usage

Oxfam's Customer Satisfaction score was rated the highest by customers who have used Oxfam's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
79
1 to 2 Years
100
2 to 5 Years
76
5 to 10 Years
100
Over 10 Years
51

Oxfam Customer Satisfaction Score by Industry

Oxfam's Customer Satisfaction score was rated the highest by Non-Profit industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Accounting
75
Healthcare, Hospitals and Medicine
40
Non-Profit
100

Oxfam Customer Satisfaction vs. Competitors

Compared to its competitors, Oxfam's Customer Satisfaction score is rated right above Save the Children, and is preceded by UNICEF.

COMPANYCustomer Satisfaction (CSAT) Score
IDEO75%
UNICEF73%
Oxfam70%
Save the Children62%

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Oxfam Customer Service

3.6/5

Oxfam has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.

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About Oxfam's Customer Service

Website

http://www.oxfam.org.uk/


Phone Number

+44 1865 473727

Quick Insights into Oxfam Customer Service

Oxfam's Customer Service score was rated highest by customers who have used Oxfam's products/services for 1 to 2 Years, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked Oxfam Customer Service the Highest

1 to 2 Years
4.5
Non-Profit
4.1
Male
3.9

Ranked Oxfam Customer Service the Lowest

Asian or Pacific Islander
3.2
Over 10 Years
2.7
Healthcare, Hospitals and Medicine
2.6

Oxfam Customer Service Score by Gender

Male customers rated Oxfam's Customer Service score 0.3 stars higher than Female customers.

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Male

3.9/5

Female

3.6/5

Oxfam Customer Service Score by Ethnicity

Oxfam's Customer Service score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.

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0
20
40
60
80
100
Caucasian
3.7
Caucasian3.7
African American/Black
3.8
African American/Black3.8
Asian or Pacific Islander
3.2
Asian or Pacific Islander3.2
Other
3.9
Other3.9

Oxfam Customer Service Score by Age

Oxfam's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.

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0
20
40
60
80
100
18-25
3.3
18-253.3
31-35
3.5
31-353.5
41-45
3.6
41-453.6
51-55
3.7
51-553.7
61-65
3.3
61-653.3

Oxfam Customer Service Score by Usage

Oxfam's Customer Service score was rated the highest by customers who have used Oxfam's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.7
1 to 2 Years
4.5
2 to 5 Years
3.8
5 to 10 Years
4.5
Over 10 Years
2.7

Oxfam Customer Service Score by Industry

Oxfam's Customer Service score was rated the highest by Non-Profit industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Accounting
3.7
Healthcare, Hospitals and Medicine
2.6
Non-Profit
4.1

Oxfam Customer Service vs. Competitors

Compared to its competitors, Oxfam's Customer Service score is rated right above Save the Children, and is preceded by UNICEF.

COMPANYCustomer Service Score
IDEO4.3/5
UNICEF3.7/5
Oxfam3.6/5
Save the Children3.3/5

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Oxfam as an Employer

4.3/5

Oxfam has a 4.3/5 stars for its overall company culture rated by their employees

  Oxfam CEO
top
10%
CEO of Oxfam

In the Top 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Oxfam scored a -7 for Net Promoter Score and a 17 for Employee Net Promoter Score. NPS gauges how likely a customer of Oxfam would recommend the brand to a friend. ENPS measures how likely Oxfam employees would recommend working at Oxfam to a friend.

Net Promoter Score

-7
NPS Score
35%Promoters
23%Passive
42%Detractors

Employee Net Promoter Score

17
eNPS Score
47%Promoters
23%Passive
30%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail