21
NPS
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UNICEF
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About UNICEF's Brand
UNICEF works in 190 countries and territories to save children’s lives, to defend their rights, and to help them fulfil their potential. Among its major competitors, UNICEF is ranked in 7th place for NPS while UNICEF USA is 1st, and Red Cross is 2nd.
Brand at a Glance
78%
Customer Loyalty
3.8/5
Product Quality
3.6/5
Pricing
3.7/5
Customer Service
UNICEF Ranking
- #3 / 4 of its competitors
UNICEF NPS
UNICEF's Net Promoter Score (NPS) is a 21 with 54% Promoters, 13% Passives, and 33% Detractors. Net Promoter Score tracks whether UNICEF's customers would recommend using the product based on a scale of -100 to 100.
UNICEF Overall NPS
| 54% | Promoters |
|---|---|
| 13% | Passives |
| 33% | Detractors |
UNICEF NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2024 24 | May 2024 | 24 |
Jun 2024 24 | Jun 2024 | 24 |
Oct 2024 23 | Oct 2024 | 23 |
Nov 2024 21 | Nov 2024 | 21 |
Dec 2024 21 | Dec 2024 | 21 |
Jan 2025 21 | Jan 2025 | 21 |
Feb 2025 21 | Feb 2025 | 21 |
Mar 2025 21 | Mar 2025 | 21 |
Apr 2025 21 | Apr 2025 | 21 |
May 2025 21 | May 2025 | 21 |
Jun 2025 21 | Jun 2025 | 21 |
Oct 2025 21 | Oct 2025 | 21 |
How Other Brands Compare
UNICEF is ranked third for NPS among its competitors. IDEO and UNDP come in first and second, with World Vision coming in at #4.
UNICEF |  IDEO |  UNDP |  World Vision | |
| Global Ranking | #- | #817 | #- | #- |
| NPS | 21 | 47 | 31 | 3 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | - | $10.91B | $224k |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
UNICEF NPS by Gender
Female customers rated UNICEF's NPS 7 points higher than Male customers.
Male
42
UNICEF's NPS was rated 42 by Male customers on Comparably.
65%
Promoters
12%
Passives
23%
Detractors
Female
49
UNICEF's NPS was rated 49 by Female customers on Comparably.
66%
Promoters
17%
Passives
17%
Detractors
UNICEF NPS by Ethnicity
UNICEF's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -7 | Caucasian | -7 |
African American/Black 72 | African American/Black | 72 |
Asian or Pacific Islander 26 | Asian or Pacific Islander | 26 |
Other 39 | Other | 39 |
UNICEF NPS by Age
UNICEF's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
UNICEF NPS by Usage
UNICEF's NPS was rated the highest by customers who have used UNICEF's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 41 | Less than 1 Year | 41 |
1 to 2 Years 45 | 1 to 2 Years | 45 |
2 to 5 Years 42 | 2 to 5 Years | 42 |
5 to 10 Years 20 | 5 to 10 Years | 20 |
Over 10 Years 46 | Over 10 Years | 46 |
UNICEF NPS vs. Competitors
Compared to its competitors, UNICEF's NPS is rated right above World Vision, and is preceded by UNDP.
| COMPANY | NPS Score | |
|---|---|---|
 | UNICEF USA | 100 |
 | Red Cross | 50 |
| IDEO | 47 |
 | United Nations OCHA | 36 |
 | UN Geneva | 34 |
| UNDP | 31 |
| UNICEF | 21 |
| World Vision | 3 |
 | Plan | N/A |
 | International Rescue Committee | -1 |
 | Save the Children | -20 |
| Amnesty International | -70 |
UNICEF Customer Reviews
Out of the 16 UNICEF customer reviews 13 were positive and 3 were constructive. UNICEF customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
UNICEF Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of UNICEF users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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UNICEF Customer Loyalty Score by Gender
Male customers rated UNICEF's Customer Loyalty score 8% higher than Female customers.
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Male
83%
Yes
Female
75%
Yes
UNICEF Customer Loyalty Score by Ethnicity
UNICEF's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of UNICEF.
55
out of 100
Caucasian
96
out of 100
African American/Black
64
out of 100
Asian or Pacific Islander
83
out of 100
Other
UNICEF Customer Loyalty Score by Age
UNICEF's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 87% | 26-30 | 87% |
31-35 89% | 31-35 | 89% |
36-40 74% | 36-40 | 74% |
41-45 82% | 41-45 | 82% |
51-55 70% | 51-55 | 70% |
56-60 100% | 56-60 | 100% |
61-65 46% | 61-65 | 46% |
UNICEF Customer Loyalty Score by Usage
UNICEF's Customer Loyalty score was rated the highest by customers who have used UNICEF's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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UNICEF Customer Loyalty Score by Industry
UNICEF's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Consulting industry customers.
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UNICEF Customer Loyalty vs. Competitors
Compared to its competitors, UNICEF's Customer Loyalty score is rated right above World Vision, and is preceded by IDEO.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Red Cross | 100% |
| UNDP | 91% |
| International Rescue Committee | 89% |
| United Nations OCHA | 85% |
| IDEO | 83% |
| UNICEF | 78% |
| World Vision | 75% |
| Save the Children | 72% |
| UN Geneva | 68% |
| Amnesty International | 44% |
| UNICEF USA | 10% |
| Plan | N/A |
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UNICEF Product Quality
3.8/5
UNICEF has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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UNICEF Product Information
UNICEF’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated UNICEF's product the highest. Reviewers from the Architecture and Planning industry rated UNICEF the lowest at 3.3.
- Website
- http://www.unicef.org
- Company Size
- 10,000+ Employees
Industry
Non-Profit
Quick Insights into UNICEF Product Quality
UNICEF's Product Quality score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Non-Profit industry.
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Ranked UNICEF Product Quality the Highest
Ranked UNICEF Product Quality the Lowest
UNICEF Product Quality Score by Gender
Male customers rated UNICEF's Product Quality score 0.1 stars higher than Female customers.
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Male
3.9/5
Female
3.8/5
UNICEF Product Quality Score by Ethnicity
UNICEF's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 3.8 | Other | 3.8 |
UNICEF Product Quality Score by Age
UNICEF's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
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| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.8 | 26-30 | 3.8 |
31-35 4 | 31-35 | 4 |
36-40 3.4 | 36-40 | 3.4 |
41-45 4 | 41-45 | 4 |
51-55 4.1 | 51-55 | 4.1 |
56-60 4.1 | 56-60 | 4.1 |
61-65 2.9 | 61-65 | 2.9 |
UNICEF Product Quality Score by Usage
UNICEF's Product Quality score was rated the highest by customers who have used UNICEF's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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UNICEF Product Quality Score by Industry
UNICEF's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Non-Profit industry customers.
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UNICEF Product Quality vs. Competitors
Compared to its competitors, UNICEF's Product Quality score is rated right above International Rescue Committee, and is preceded by United Nations OCHA.
| COMPANY | Product Quality Score | |
|---|---|---|
| IDEO | 4.2/5 |
| UNDP | 4.2/5 |
| Red Cross | 4/5 |
| United Nations OCHA | 3.9/5 |
| UNICEF | 3.8/5 |
| International Rescue Committee | 3.7/5 |
| World Vision | 3.6/5 |
| Save the Children | 3.5/5 |
| UN Geneva | 3.2/5 |
| Amnesty International | 2/5 |
| UNICEF USA | 1.5/5 |
| Plan | N/A |
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UNICEF Pricing
UNICEF ROI & Value For Money
3.6/5
UNICEF has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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UNICEF Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Non-Profit industry think that they had the lowest ROI from UNICEF.
Quick Insights into UNICEF ROI
UNICEF's ROI score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Non-Profit industry.
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Ranked UNICEF ROI the Highest
Ranked UNICEF ROI the Lowest
UNICEF ROI Score by Gender
Female customers rated UNICEF's ROI score 0.2 stars higher than Male customers.
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Male
3.7/5
Female
3.9/5
UNICEF ROI Score by Ethnicity
UNICEF's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 3.7 | Other | 3.7 |
UNICEF ROI Score by Age
UNICEF's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
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0
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| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.8 | 26-30 | 3.8 |
31-35 4 | 31-35 | 4 |
36-40 2.9 | 36-40 | 2.9 |
41-45 3.9 | 41-45 | 3.9 |
51-55 3.5 | 51-55 | 3.5 |
56-60 4.1 | 56-60 | 4.1 |
61-65 2.9 | 61-65 | 2.9 |
UNICEF ROI Score by Usage
UNICEF's ROI score was rated the highest by customers who have used UNICEF's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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UNICEF ROI Score by Industry
UNICEF's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Non-Profit industry customers.
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UNICEF Pricing vs. Competitors
Compared to its competitors, UNICEF's ROI score is rated right above International Rescue Committee, and is preceded by UNICEF USA.
| COMPANY | Pricing Score | |
|---|---|---|
| UNDP | 4.2/5 |
| IDEO | 4.1/5 |
| UNICEF USA | 4/5 |
| UNICEF | 3.6/5 |
| International Rescue Committee | 3.5/5 |
| Red Cross | 3.5/5 |
| World Vision | 3.4/5 |
| United Nations OCHA | 3.3/5 |
| Save the Children | 3.1/5 |
| UN Geneva | 3/5 |
| Amnesty International | 1.9/5 |
| Plan | N/A |
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UNICEF Customer Satisfaction (CSAT)
UNICEF Customer Satisfaction (CSAT) Score
73 / 100
UNICEF has an overall Customer Satisfaction score of 73 rated by its users and customers.
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Very Satisfied
40%
Satisfied
33%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
3%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into UNICEF Customer Satisfaction
UNICEF's Customer Satisfaction score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers from the Architecture and Planning industry.
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Ranked UNICEF Customer Satisfaction the Highest
Ranked UNICEF Customer Satisfaction the Lowest
UNICEF Customer Satisfaction Score by Gender
Female customers rated UNICEF's Customer Satisfaction score 4 points higher than Male customers.
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76 / 100
MaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 36% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 4% | |
Very Dissatisfied | 10% |
80 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 47% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 4% | |
Very Dissatisfied | 8% |
UNICEF Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
UNICEF's Customer Satisfaction (CSAT) score was rated 51% according to Caucasian users and customers.
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51 / 100
Very Satisfied
43%
Satisfied
8%
Neither Satisfied nor Dissatisfied
21%
Dissatisfied
7%
Very Dissatisfied
21%
CSAT according to African American/Black
UNICEF's Customer Satisfaction (CSAT) score was rated 92% according to African American/Black users and customers.
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92 / 100
Very Satisfied
52%
Satisfied
40%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
4%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
UNICEF's Customer Satisfaction (CSAT) score was rated 70% according to Asian or Pacific Islander users and customers.
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70 / 100
Very Satisfied
8%
Satisfied
62%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
0%
Very Dissatisfied
15%
CSAT according to Other
UNICEF's Customer Satisfaction (CSAT) score was rated 80% according to Other users and customers.
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80 / 100
Very Satisfied
44%
Satisfied
36%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
4%
Very Dissatisfied
12%
UNICEF Customer Satisfaction Score by Age
UNICEF's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
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0
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100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 85% | |||||||||||||||
| 26-30 | 72% | |||||||||||||||
| 31-35 | 93% | |||||||||||||||
| 36-40 | 67% | |||||||||||||||
| 41-45 | 67% | |||||||||||||||
| 56-60 | 83% | |||||||||||||||
| 61-65 | 33% |
UNICEF Customer Satisfaction Score by Usage
UNICEF's Customer Satisfaction score was rated the highest by customers who have used UNICEF's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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UNICEF Customer Satisfaction Score by Industry
UNICEF's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Architecture and Planning industry customers.
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{
"title": "UNICEF Customer Satisfaction Score by Industry",
"text": "UNICEF's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Architecture and Planning industry customers.",
"bars": [
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}UNICEF Customer Satisfaction vs. Competitors
Compared to its competitors, UNICEF's Customer Satisfaction score is rated right above World Vision, and is preceded by IDEO.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| UNICEF USA | 100% |
| Red Cross | 100% |
| United Nations OCHA | 100% |
| UNDP | 92% |
| International Rescue Committee | 80% |
| IDEO | 75% |
| UNICEF | 73% |
| World Vision | 72% |
| UN Geneva | 67% |
| Save the Children | 62% |
| Amnesty International | 26% |
| Plan | 0% |
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UNICEF Customer Service
3.7/5
UNICEF has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About UNICEF's Customer Service
Address
3 United Nations Plaza, York, NY 10017
Website
http://www.unicef.org
Phone Number
2123267000
Quick Insights into UNICEF Customer Service
UNICEF's Customer Service score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers from the Non-Profit industry.
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Ranked UNICEF Customer Service the Highest
Ranked UNICEF Customer Service the Lowest
UNICEF Customer Service Score by Gender
Female customers rated UNICEF's Customer Service score 0.2 stars higher than Male customers.
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Male
3.7/5
Female
3.9/5
UNICEF Customer Service Score by Ethnicity
UNICEF's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 3.8 | Other | 3.8 |
UNICEF Customer Service Score by Age
UNICEF's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
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0
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.8 | 26-30 | 3.8 |
31-35 4 | 31-35 | 4 |
36-40 3.1 | 36-40 | 3.1 |
41-45 3.8 | 41-45 | 3.8 |
51-55 4 | 51-55 | 4 |
56-60 4.1 | 56-60 | 4.1 |
61-65 2.6 | 61-65 | 2.6 |
UNICEF Customer Service Score by Usage
UNICEF's Customer Service score was rated the highest by customers who have used UNICEF's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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UNICEF Customer Service Score by Industry
UNICEF's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Non-Profit industry customers.
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UNICEF Customer Service vs. Competitors
Compared to its competitors, UNICEF's Customer Service score is rated right above International Rescue Committee, and is preceded by United Nations OCHA.
| COMPANY | Customer Service Score | |
|---|---|---|
| IDEO | 4.3/5 |
| UNDP | 4.1/5 |
| United Nations OCHA | 3.9/5 |
| UNICEF | 3.7/5 |
| International Rescue Committee | 3.7/5 |
| World Vision | 3.6/5 |
| UNICEF USA | 3.5/5 |
| Red Cross | 3.5/5 |
| Save the Children | 3.3/5 |
| UN Geneva | 3/5 |
| Amnesty International | 2/5 |
| Plan | N/A |
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UNICEF as an Employer
4.2/5
UNICEF has a 4.2/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
UNICEF scored a 21 for Net Promoter Score and a 17 for Employee Net Promoter Score. NPS gauges how likely a customer of UNICEF would recommend the brand to a friend. ENPS measures how likely UNICEF employees would recommend working at UNICEF to a friend.
Net Promoter Score
21
NPS Score
| 54% | Promoters |
|---|---|
| 13% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
17
eNPS Score
| 53% | Promoters |
|---|---|
| 11% | Passive |
| 36% | Detractors |
