PBS NPS & Customer Reviews

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PBS

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About PBS' Brand

Public Broadcasting Service (PBS) provides media programming and services for the American public. Among its major competitors, PBS is ranked in 4th place for NPS while ITV is 1st, and Participant Media is 2nd.Their current valuation is $79.61M

Brand at a Glance

83%

Customer Loyalty

3.7/5

Product Quality

3.2/5

Pricing

3.4/5

Customer Service

PBS Ranking

^#4 / 4 of its competitors

PBS NPS

PBS's Net Promoter Score (NPS) is a 8 with 45% Promoters, 18% Passives, and 37% Detractors. Net Promoter Score tracks whether PBS's customers would recommend using the product based on a scale of -100 to 100.

PBS Overall NPS

NPS

45%	Promoters
18%	Passives
37%	Detractors

PBS NPS Trend

-100

-50

100

Summary	Date	Score
Apr 2024 15	Apr 2024	15
May 2024 12	May 2024	12
Aug 2024 14	Aug 2024	14
Sep 2024 14	Sep 2024	14
Nov 2024 13	Nov 2024	13
Jan 2025 15	Jan 2025	15
Mar 2025 13	Mar 2025	13
Apr 2025 13	Apr 2025	13
May 2025 9	May 2025	9
Jul 2025 7	Jul 2025	7
Aug 2025 6	Aug 2025	6
Sep 2025 8	Sep 2025	8

How Other Brands Compare

PBS is ranked #4 for NPS among its competitors. ITV and Participant Media come in first and second, with Sony Pictures Entertainment coming in at third. Among those competitors, it is the lowest valued company behind Sony Pictures Entertainment.

	PBS	Sony Pictures Entertainment	ITV	Participant Media
Global Ranking	#-	#147	#-	#-
NPS	8	21	100	71
Valuation Updated every 24 hours for public companies	$79.61M	$133.68B	-	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

PBS NPS by Gender

Male customers rated PBS's NPS 20 points higher than Female customers.

Male

PBS's NPS was rated 25 by Male customers on Comparably.

56%

Promoters

13%

Passives

31%

Detractors

Female

PBS's NPS was rated 5 by Female customers on Comparably.

43%

Promoters

19%

Passives

38%

Detractors

PBS NPS by Ethnicity

PBS's NPS was rated 10 points by Caucasian customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 10	Caucasian	10

PBS NPS by Age

PBS's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.

100

Summary

Age

Promoters

Passives

Detractors

61-65

57%

43%

66+

47%

24%

29%

PBS NPS by Usage

PBS's NPS was rated 11 points by customers who have used PBS's products/services for Over 10 Years.

-100

-50

100

Summary	Usage	Score
Over 10 Years 11	Over 10 Years	11

PBS NPS vs. Competitors

Compared to its competitors, PBS's NPS is rated right below Sony Pictures Entertainment.

COMPANY		NPS Score
	ITV	100
	Participant Media	71
	Sony Pictures Entertainment	21
	PBS	8

PBS Customer Reviews

Out of the 7 PBS customer reviews 3 were positive and 4 were constructive. PBS customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

PBS Customer Loyalty

83%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

83% of PBS users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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83%

17%

PBS Customer Loyalty Score by Gender

Female customers rated PBS's Customer Loyalty score 5% higher than Male customers.

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Male

89%

Yes

Female

94%

Yes

PBS Customer Loyalty Score by Ethnicity

PBS's Customer Loyalty score was rated 91% by Caucasian customers on Comparably.

% who answered "Yes"

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out of 100

Caucasian

PBS Customer Loyalty Score by Age

PBS's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.

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20%

40%

60%

80%

100%

Summary	Age	Score
61-65 74%	61-65	74%
66+ 100%	66+	100%

PBS Customer Loyalty Score by Usage

PBS's Customer Loyalty score was rated 89% by customers who have used PBS's products/services for Over 10 Years.

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Over 10 Years	89%

PBS Customer Loyalty Score by Industry

PBS's Customer Loyalty score was rated 82% by both Healthcare, Hospitals and Medicine and Tech industry customers.

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Tech	82%
Healthcare, Hospitals and Medicine	82%

PBS Customer Loyalty vs. Competitors

Compared to its competitors, PBS's Customer Loyalty score is rated right above Sony Pictures Entertainment.

COMPANY		Customer Loyalty Score
	PBS	83%
	Sony Pictures Entertainment	74%
	Participant Media	10%
	ITV	N/A

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PBS Product Quality

3.7/5

PBS has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

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PBS Product Information

PBS’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated PBS's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated PBS the lowest at 3.8.

Website: http://www.pbs.org

Company Size: 1-10 Employees

Industry

Non-Profit

Content

Media

Sports & Entertainment

Quick Insights into PBS Product Quality

PBS's Product Quality score was rated highest by Male customers, and rated lowest by Female customers.

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Ranked PBS Product Quality the Highest

Male	4.3
61-65	4.1
Over 10 Years	4

Ranked PBS Product Quality the Lowest

66+	4.1
Healthcare, Hospitals and Medicine	3.8
Female	3.7

PBS Product Quality Score by Gender

Male customers rated PBS's Product Quality score 0.6 stars higher than Female customers.

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Male

4.3/5

Female

3.7/5

PBS Product Quality Score by Ethnicity

PBS's Product Quality score was rated 3.7 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 3.7	Caucasian	3.7

PBS Product Quality Score by Age

PBS's Product Quality score was rated 4.1 stars by customers ages 61-65 and customers ages 66+ on Comparably.

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Summary	Age	Score
61-65 4.1	61-65	4.1
66+ 4.1	66+	4.1

PBS Product Quality Score by Usage

PBS's Product Quality score was rated 4 stars by customers who have used PBS's products/services for Over 10 Years.

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Over 10 Years	4

PBS Product Quality Score by Industry

PBS's Product Quality score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech	3.9
Healthcare, Hospitals and Medicine	3.8

PBS Product Quality vs. Competitors

Compared to its competitors, PBS's Product Quality score is rated right above Participant Media, and is preceded by Sony Pictures Entertainment.

COMPANY		Product Quality Score
	Sony Pictures Entertainment	3.8/5
	PBS	3.7/5
	Participant Media	3.2/5
	ITV	N/A

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PBS Pricing

PBS ROI & Value For Money

3.2/5

PBS has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.

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PBS Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Tech industry think that they had the lowest ROI from PBS.

Quick Insights into PBS ROI

PBS's ROI score was rated highest by customers ages 66+, and rated lowest by customers from the Tech industry.

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Ranked PBS ROI the Highest

66+	3.4
Female	3.4
Over 10 Years	3.4

Ranked PBS ROI the Lowest

Male	3.4
61-65	3.3
Tech	2.8

PBS ROI Score by Gender

PBS's ROI score was rated 3.4 by both Female and Male customers on Comparably.

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Male

3.4/5

Female

3.4/5

PBS ROI Score by Ethnicity

PBS's ROI score was rated 3.2 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 3.2	Caucasian	3.2

PBS ROI Score by Age

PBS's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.

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Summary	Age	Score
61-65 3.3	61-65	3.3
66+ 3.4	66+	3.4

PBS ROI Score by Usage

PBS's ROI score was rated 3.4 stars by customers who have used PBS's products/services for Over 10 Years.

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Over 10 Years	3.4

PBS ROI Score by Industry

PBS's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.

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Tech	2.8
Healthcare, Hospitals and Medicine	3.2

PBS Pricing vs. Competitors

Compared to its competitors, PBS's ROI score is rated right above ITV, and is preceded by Sony Pictures Entertainment.

COMPANY		Pricing Score
	Participant Media	4.5/5
	Sony Pictures Entertainment	3.7/5
	PBS	3.2/5
	ITV	N/A

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PBS Customer Satisfaction (CSAT)

PBS Customer Satisfaction (CSAT) Score

65 / 100

PBS has an overall Customer Satisfaction score of 65 rated by its users and customers.

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Very Satisfied	25%
Satisfied	40%
Neither Satisfied nor Dissatisfied	13%
Dissatisfied	9%
Very Dissatisfied	13%

Very Satisfied

25%

Satisfied

40%

Neither Satisfied nor Dissatisfied

13%

Dissatisfied

Very Dissatisfied

13%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into PBS Customer Satisfaction

PBS's Customer Satisfaction score was rated highest by Male customers, and rated lowest by Female customers.

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Ranked PBS Customer Satisfaction the Highest

Male	73%
66+	72%
Caucasian	61%

Ranked PBS Customer Satisfaction the Lowest

Female	50%

PBS Customer Satisfaction Score by Gender

Male customers rated PBS's Customer Satisfaction score 23 points higher than Female customers.

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73 / 100

Male

	Very Satisfied	27%
	Satisfied	46%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	18%
	Very Dissatisfied	9%

50 / 100

Female

	Very Satisfied	33%
	Satisfied	17%
	Neither Satisfied nor Dissatisfied	33%
	Dissatisfied	0%
	Very Dissatisfied	17%

PBS Customer Satisfaction Score by Ethnicity

Caucasian
61%

CSAT according to Caucasian

PBS' Customer Satisfaction (CSAT) score was rated 61% according to Caucasian users and customers.

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61 / 100

Very Satisfied	33%
Satisfied	28%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	11%
Very Dissatisfied	17%

Very Satisfied

33%

Satisfied

28%

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

11%

Very Dissatisfied

17%

PBS Customer Satisfaction Score by Age

PBS's Customer Satisfaction score was rated 72 points by customers ages 66+ on Comparably.

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100

Breakdown

Age

Score

66+

72%

PBS Customer Satisfaction Score by Usage

PBS's Customer Satisfaction score was rated 58 points by customers who have used PBS's products/services for Over 10 Years.

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Over 10 Years	58

PBS Customer Satisfaction Score by Industry

PBS's Customer Satisfaction score was rated 60 points by Healthcare, Hospitals and Medicine industry customers.

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Healthcare, Hospitals and Medicine	60

PBS Customer Satisfaction vs. Competitors

Compared to its competitors, PBS's Customer Satisfaction score is rated right above ITV, and is preceded by Sony Pictures Entertainment.

COMPANY		Customer Satisfaction (CSAT) Score
	Participant Media	75%
	Sony Pictures Entertainment	75%
	PBS	65%
	ITV	0%

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PBS Customer Service

3.4/5

PBS has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.

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About PBS's Customer Service

Address

2100 Crystal Drive, Arlington, VA

Website

http://www.pbs.org

Phone Number

(703) 739-5000

Quick Insights into PBS Customer Service

PBS's Customer Service score was rated highest by Male customers, and rated lowest by Female customers.

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Ranked PBS Customer Service the Highest

Male	3.8
61-65	3.7
Healthcare, Hospitals and Medicine	3.6

Ranked PBS Customer Service the Lowest

Tech	3.6
66+	3.5
Female	3.4

PBS Customer Service Score by Gender

Male customers rated PBS's Customer Service score 0.4 stars higher than Female customers.

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Male

3.8/5

Female

3.4/5

PBS Customer Service Score by Ethnicity

PBS's Customer Service score was rated 3.4 stars by Caucasian customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.4	Caucasian	3.4

PBS Customer Service Score by Age

PBS's Customer Service score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
61-65 3.7	61-65	3.7
66+ 3.5	66+	3.5

PBS Customer Service Score by Usage

PBS's Customer Service score was rated 3.6 stars by customers who have used PBS's products/services for Over 10 Years.

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Over 10 Years	3.6

PBS Customer Service Score by Industry

PBS's Customer Service score was rated 3.6 stars by both Healthcare, Hospitals and Medicine and Tech industry customers.

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Tech	3.6
Healthcare, Hospitals and Medicine	3.6

PBS Customer Service vs. Competitors

Compared to its competitors, PBS's Customer Service score is rated right above Participant Media, and is preceded by Sony Pictures Entertainment.

COMPANY		Customer Service Score
	Sony Pictures Entertainment	3.6/5
	PBS	3.4/5
	Participant Media	1.5/5
	ITV	N/A

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PBS as an Employer

3.2/5

PBS has a 3.2/5 stars for its overall company culture rated by their employees

top

15%

CEO of PBS

Paula Kerger

In the Top 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

PBS scored a 8 for Net Promoter Score and a 47 for Employee Net Promoter Score. NPS gauges how likely a customer of PBS would recommend the brand to a friend. ENPS measures how likely PBS employees would recommend working at PBS to a friend.

Net Promoter Score

NPS Score

45%	Promoters
18%	Passive
37%	Detractors

Employee Net Promoter Score

eNPS Score

62%	Promoters
23%	Passive
15%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail