39
NPS
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Pelican Products
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About Pelican Products' Brand
Pelican Products, Inc. is the global leader in design and manufacture of both high-performance case solutions and advanced portable Among its major competitors, Pelican Products is ranked in 3rd place for NPS while YETI Coolers is 1st, and B&H Photo is 2nd.Their current valuation is $9.41B
Brand at a Glance
71%
Customer Loyalty
3.9/5
Product Quality
3.8/5
Pricing
3.6/5
Customer Service
Pelican Products Ranking
- #3 / 4 of its competitors
Pelican Products NPS
Pelican Products's Net Promoter Score (NPS) is a 39 with 66% Promoters, 7% Passives, and 27% Detractors. Net Promoter Score tracks whether Pelican Products's customers would recommend using the product based on a scale of -100 to 100.
Pelican Products Overall NPS
| 66% | Promoters |
|---|---|
| 7% | Passives |
| 27% | Detractors |
Pelican Products NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2022 100 | Apr 2022 | 100 |
Jul 2022 100 | Jul 2022 | 100 |
Aug 2022 100 | Aug 2022 | 100 |
Nov 2022 67 | Nov 2022 | 67 |
Jan 2023 43 | Jan 2023 | 43 |
Feb 2023 50 | Feb 2023 | 50 |
Mar 2023 50 | Mar 2023 | 50 |
Aug 2023 54 | Aug 2023 | 54 |
Jan 2024 41 | Jan 2024 | 41 |
Jun 2025 46 | Jun 2025 | 46 |
Jul 2025 50 | Jul 2025 | 50 |
Aug 2025 39 | Aug 2025 | 39 |
How Other Brands Compare
Pelican Products is ranked third for NPS among its competitors. YETI Coolers and B&H Photo come in first and second, with OtterBox coming in at #4. Among those competitors, it is the third most valued company.
Pelican Products |  B&H Photo |  OtterBox |  YETI Coolers | |
| Global Ranking | #- | #596 | #- | #- |
| NPS | 39 | 40 | 14 | 80 |
| Valuation Updated every 24 hours for public companies | $9.41B | - | $1.92B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Pelican Products NPS by Gender
Pelican Products's NPS was rated 20 by Male customers on Comparably.
Male
20
Pelican Products's NPS was rated 20 by Male customers on Comparably.
60%
Promoters
0%
Passives
40%
Detractors
Female
N/A
Pelican Products's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Pelican Products NPS by Ethnicity
Pelican Products's NPS was rated 0 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Pelican Products NPS by Usage
Pelican Products's NPS was rated 0 points by customers who have used Pelican Products's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 0 | Over 10 Years | 0 |
Pelican Products NPS vs. Competitors
Compared to its competitors, Pelican Products's NPS is rated right above OtterBox, and is preceded by B&H Photo.
| COMPANY | NPS Score | |
|---|---|---|
| YETI Coolers | 80 |
| B&H Photo | 40 |
| Pelican Products | 39 |
| OtterBox | 14 |
Pelican Products Customer Reviews
Out of the 2 Pelican Products customer reviews 2 were positive and 0 were constructive. Pelican Products customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Pelican Products Customer Loyalty
71%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of Pelican Products users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Pelican Products Customer Loyalty Score by Gender
Pelican Products's Customer Loyalty score was rated 100 by Male customers on Comparably.
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Male
100%
Yes
Female
N/A
Yes
Pelican Products Customer Loyalty Score by Ethnicity
Pelican Products's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Pelican Products.
100
out of 100
Caucasian
Pelican Products Customer Loyalty Score by Usage
Pelican Products's Customer Loyalty score was rated 100% by customers who have used Pelican Products's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Pelican Products Customer Loyalty vs. Competitors
Compared to its competitors, Pelican Products's Customer Loyalty score is rated right below OtterBox.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| YETI Coolers | 84% |
| B&H Photo | 80% |
| OtterBox | 74% |
| Pelican Products | 71% |
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Pelican Products Product Quality
3.9/5
Pelican Products has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Pelican Products Product Information
Pelican Products’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Website
- http://www.pelican.com
- Company Size
- 1,001-5,000 Employees
Industry
Consumer Services
Hardware and Devices
Quick Insights into Pelican Products Product Quality
Pelican Products's Product Quality score was rated highest by Male customers.
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Ranked Pelican Products Product Quality the Highest
Pelican Products Product Quality Score by Gender
Pelican Products's Product Quality score was rated 4.1 by Male customers on Comparably.
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Male
4.1/5
Female
N/A
Pelican Products Product Quality Score by Ethnicity
Pelican Products's Product Quality score was rated 3.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Pelican Products.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Pelican Products Product Quality Score by Usage
Pelican Products's Product Quality score was rated 3.9 stars by customers who have used Pelican Products's products/services for Over 10 Years.
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Pelican Products Product Quality vs. Competitors
Compared to its competitors, Pelican Products's Product Quality score is rated right above OtterBox, and is preceded by B&H Photo.
| COMPANY | Product Quality Score | |
|---|---|---|
| YETI Coolers | 4.3/5 |
| B&H Photo | 3.9/5 |
| Pelican Products | 3.9/5 |
| OtterBox | 3.5/5 |
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Pelican Products Pricing
Pelican Products ROI & Value For Money
3.8/5
Pelican Products has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Quick Insights into Pelican Products ROI
Pelican Products's ROI score was rated highest by Male customers.
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Ranked Pelican Products ROI the Highest
Pelican Products ROI Score by Gender
Pelican Products's ROI score was rated 3.7 by Male customers on Comparably.
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Male
3.7/5
Female
N/A
Pelican Products ROI Score by Ethnicity
Pelican Products's ROI score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Pelican Products.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Pelican Products ROI Score by Usage
Pelican Products's ROI score was rated 3.4 stars by customers who have used Pelican Products's products/services for Over 10 Years.
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Pelican Products Pricing vs. Competitors
Compared to its competitors, Pelican Products's ROI score is rated right above YETI Coolers, and is preceded by B&H Photo.
| COMPANY | Pricing Score | |
|---|---|---|
| B&H Photo | 4/5 |
| Pelican Products | 3.8/5 |
| YETI Coolers | 3.6/5 |
| OtterBox | 3.2/5 |
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Pelican Products Customer Satisfaction (CSAT)
Pelican Products Customer Satisfaction (CSAT) Score
61 / 100
Pelican Products has an overall Customer Satisfaction score of 61 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
54%
Satisfied
7%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
31%
Very Dissatisfied
8%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Pelican Products Customer Satisfaction
Pelican Products's Customer Satisfaction score was rated highest by Male customers.
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Ranked Pelican Products Customer Satisfaction the Highest
Pelican Products Customer Satisfaction Score by Gender
Pelican Products's Customer Satisfaction score was rated 60 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Pelican Products.
60 / 100
MaleVery Satisfied | 60% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 40% | |
Very Dissatisfied | 0% |
Pelican Products Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Pelican Products' Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Pelican Products.
50 / 100
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
50%
Very Dissatisfied
0%
Pelican Products Customer Satisfaction Score by Usage
Pelican Products's Customer Satisfaction score was rated 50 points by customers who have used Pelican Products's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Pelican Products Customer Satisfaction vs. Competitors
Compared to its competitors, Pelican Products's Customer Satisfaction score is rated right above OtterBox, and is preceded by B&H Photo.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| YETI Coolers | 100% |
| B&H Photo | 80% |
| Pelican Products | 61% |
| OtterBox | 60% |
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Pelican Products Customer Service
3.6/5
Pelican Products has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Pelican Products's Customer Service
Address
23215 Early Avenue, Torrance, CA
Website
http://www.pelican.com
Phone Number
3103269213
Quick Insights into Pelican Products Customer Service
Pelican Products's Customer Service score was rated highest by Male customers.
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Ranked Pelican Products Customer Service the Highest
Pelican Products Customer Service Score by Gender
Pelican Products's Customer Service score was rated 3.5 by Male customers on Comparably.
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Male
3.5/5
Female
N/A
Pelican Products Customer Service Score by Ethnicity
Pelican Products's Customer Service score was rated 3.1 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Pelican Products.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Pelican Products Customer Service Score by Usage
Pelican Products's Customer Service score was rated 3.1 stars by customers who have used Pelican Products's products/services for Over 10 Years.
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Pelican Products Customer Service vs. Competitors
Compared to its competitors, Pelican Products's Customer Service score is rated right above OtterBox, and is preceded by YETI Coolers.
| COMPANY | Customer Service Score | |
|---|---|---|
| B&H Photo | 3.9/5 |
| YETI Coolers | 3.6/5 |
| Pelican Products | 3.6/5 |
| OtterBox | 3.2/5 |
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Pelican Products as an Employer
3.8/5
Pelican Products has a 3.8/5 stars for its overall company culture rated by their employees
top
40%
Consumer vs. Employees
Pelican Products scored a 39 for Net Promoter Score and a -26 for Employee Net Promoter Score. NPS gauges how likely a customer of Pelican Products would recommend the brand to a friend. ENPS measures how likely Pelican Products employees would recommend working at Pelican Products to a friend.
Net Promoter Score
39
NPS Score
| 66% | Promoters |
|---|---|
| 7% | Passive |
| 27% | Detractors |
Employee Net Promoter Score
-26
eNPS Score
| 27% | Promoters |
|---|---|
| 20% | Passive |
| 53% | Detractors |
