Pigeonly NPS

Pigeonly's Net Promoter Score (NPS) is a -20 with 20% Promoters, 40% Passives, and 40% Detractors. Net Promoter Score tracks whether Pigeonly's customers would recommend using the product based on a scale of -100 to 100.

Pigeonly Overall NPS

-20

NPS

20%	Promoters
40%	Passives
40%	Detractors

Pigeonly NPS Trend

-100

-50

0

50

100

Summary	Date	Score
Sep 2020 -100	Sep 2020	-100
Feb 2021 -50	Feb 2021	-50
Dec 2021 -33	Dec 2021	-33
Dec 2022 -50	Dec 2022	-50
Nov 2024 -20	Nov 2024	-20

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.