23
NPS
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Pret A Manger
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About Pret A Manger's Brand
"Pret A Manger operates as a restaurant, offers various menus and catering services." Among its major competitors, Pret A Manger is ranked in 4th place for NPS while Krispy Kreme is 1st, and Starbucks is 2nd.
Brand at a Glance
73%
Customer Loyalty
3.9/5
Product Quality
3.5/5
Pricing
3.9/5
Customer Service
Pret A Manger Ranking
- #4 / 4 of its competitors
Pret A Manger NPS
Pret A Manger's Net Promoter Score (NPS) is a 23 with 50% Promoters, 23% Passives, and 27% Detractors. Net Promoter Score tracks whether Pret A Manger's customers would recommend using the product based on a scale of -100 to 100.
Pret A Manger Overall NPS
| 50% | Promoters |
|---|---|
| 23% | Passives |
| 27% | Detractors |
Pret A Manger NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2024 25 | Jul 2024 | 25 |
Aug 2024 25 | Aug 2024 | 25 |
Oct 2024 24 | Oct 2024 | 24 |
Dec 2024 23 | Dec 2024 | 23 |
Jan 2025 25 | Jan 2025 | 25 |
Feb 2025 25 | Feb 2025 | 25 |
Mar 2025 22 | Mar 2025 | 22 |
Apr 2025 24 | Apr 2025 | 24 |
May 2025 22 | May 2025 | 22 |
Aug 2025 24 | Aug 2025 | 24 |
Sep 2025 24 | Sep 2025 | 24 |
Jan 2026 23 | Jan 2026 | 23 |
How Other Brands Compare
Pret A Manger is ranked #4 for NPS among its competitors. Krispy Kreme and Starbucks come in first and second, with White Castle coming in at third.
Pret A Manger |  Starbucks |  Krispy Kreme |  White Castle | |
| Global Ranking | #- | #33 | #519 | #- |
| NPS | 23 | 30 | 33 | 27 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $128.77B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Pret A Manger NPS by Gender
Female customers rated Pret A Manger's NPS 15 points higher than Male customers.
Male
16
Pret A Manger's NPS was rated 16 by Male customers on Comparably.
36%
Promoters
44%
Passives
20%
Detractors
Female
31
Pret A Manger's NPS was rated 31 by Female customers on Comparably.
54%
Promoters
23%
Passives
23%
Detractors
Pret A Manger NPS by Ethnicity
Pret A Manger's NPS was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -8 | Caucasian | -8 |
African American/Black 75 | African American/Black | 75 |
Asian or Pacific Islander -11 | Asian or Pacific Islander | -11 |
Other 50 | Other | 50 |
Pret A Manger NPS by Age
Pret A Manger's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
Pret A Manger NPS by Usage
Pret A Manger's NPS was rated the highest by customers who have used Pret A Manger's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -1 | Less than 1 Year | -1 |
1 to 2 Years -7 | 1 to 2 Years | -7 |
2 to 5 Years 52 | 2 to 5 Years | 52 |
5 to 10 Years 66 | 5 to 10 Years | 66 |
Over 10 Years -1 | Over 10 Years | -1 |
Pret A Manger NPS vs. Competitors
Compared to its competitors, Pret A Manger's NPS is rated right above Caffè Nero, and is preceded by White Castle.
| COMPANY | NPS Score | |
|---|---|---|
| Krispy Kreme | 33 |
| Starbucks | 30 |
| White Castle | 27 |
| Pret A Manger | 23 |
 | Caffè Nero | 6 |
 | Greats | 0 |
 | Creative IT | N/A |
Pret A Manger Customer Reviews
Out of the 14 Pret A Manger customer reviews 12 were positive and 2 were constructive. Pret A Manger customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Pret A Manger Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Pret A Manger users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Pret A Manger Customer Loyalty Score by Gender
Female customers rated Pret A Manger's Customer Loyalty score 26% higher than Male customers.
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Male
53%
Yes
Female
79%
Yes
Pret A Manger Customer Loyalty Score by Ethnicity
Pret A Manger's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Pret A Manger.
61
out of 100
Caucasian
55
out of 100
African American/Black
70
out of 100
Asian or Pacific Islander
83
out of 100
Other
Pret A Manger Customer Loyalty Score by Age
Pret A Manger's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 66% | 18-25 | 66% |
26-30 66% | 26-30 | 66% |
31-35 60% | 31-35 | 60% |
36-40 87% | 36-40 | 87% |
41-45 78% | 41-45 | 78% |
46-50 70% | 46-50 | 70% |
51-55 85% | 51-55 | 85% |
Pret A Manger Customer Loyalty Score by Usage
Pret A Manger's Customer Loyalty score was rated the highest by customers who have used Pret A Manger's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Pret A Manger Customer Loyalty Score by Industry
Pret A Manger's Customer Loyalty score was rated the highest by Fashion and Beauty industry customers, and the lowest by Business and Consumer Services industry customers.
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Pret A Manger Customer Loyalty vs. Competitors
Compared to its competitors, Pret A Manger's Customer Loyalty score is rated right above Greats, and is preceded by Krispy Kreme.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Caffè Nero | 84% |
| White Castle | 80% |
| Starbucks | 78% |
| Krispy Kreme | 76% |
| Pret A Manger | 73% |
| Greats | 55% |
| Creative IT | N/A |
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Pret A Manger Product Quality
3.9/5
Pret A Manger has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Pret A Manger Product Information
Pret A Manger’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Fashion and Beauty industry rated Pret A Manger's product the highest. Reviewers from the Banking and Financial Services industry rated Pret A Manger the lowest at 3.7.
- Website
- http://pret.com/
- Company Size
- 201-500 Employees
Industry
Tech
Retail
Quick Insights into Pret A Manger Product Quality
Pret A Manger's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers from the Tech industry.
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Ranked Pret A Manger Product Quality the Highest
Ranked Pret A Manger Product Quality the Lowest
Pret A Manger Product Quality Score by Gender
Female customers rated Pret A Manger's Product Quality score 0.2 stars higher than Male customers.
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Male
3.8/5
Female
4/5
Pret A Manger Product Quality Score by Ethnicity
Pret A Manger's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 4.4 | Other | 4.4 |
Pret A Manger Product Quality Score by Age
Pret A Manger's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.4 | 31-35 | 3.4 |
36-40 4.3 | 36-40 | 4.3 |
41-45 5 | 41-45 | 5 |
46-50 4.6 | 46-50 | 4.6 |
51-55 3.9 | 51-55 | 3.9 |
Pret A Manger Product Quality Score by Usage
Pret A Manger's Product Quality score was rated the highest by customers who have used Pret A Manger's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Pret A Manger Product Quality Score by Industry
Pret A Manger's Product Quality score was rated the highest by Fashion and Beauty industry customers, and the lowest by Tech industry customers.
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Pret A Manger Product Quality vs. Competitors
Compared to its competitors, Pret A Manger's Product Quality score is rated right above White Castle, and is preceded by Krispy Kreme.
| COMPANY | Product Quality Score | |
|---|---|---|
| Starbucks | 4.1/5 |
| Caffè Nero | 4/5 |
| Krispy Kreme | 4/5 |
| Pret A Manger | 3.9/5 |
| White Castle | 3.6/5 |
| Greats | 2.7/5 |
| Creative IT | N/A |
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Pret A Manger Pricing
Pret A Manger ROI & Value For Money
3.5/5
Pret A Manger has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Pret A Manger Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Hospitality industry. The users from the Tech industry think that they had the lowest ROI from Pret A Manger.
Quick Insights into Pret A Manger ROI
Pret A Manger's ROI score was rated highest by customers ages 41-45, and rated lowest by customers from the Tech industry.
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Ranked Pret A Manger ROI the Highest
Ranked Pret A Manger ROI the Lowest
Pret A Manger ROI Score by Gender
Female customers rated Pret A Manger's ROI score 0.2 stars higher than Male customers.
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Male
3.3/5
Female
3.5/5
Pret A Manger ROI Score by Ethnicity
Pret A Manger's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Pret A Manger.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 4 | Other | 4 |
Pret A Manger ROI Score by Age
Pret A Manger's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.3 | 31-35 | 3.3 |
36-40 3.8 | 36-40 | 3.8 |
41-45 4.7 | 41-45 | 4.7 |
46-50 4 | 46-50 | 4 |
51-55 3.1 | 51-55 | 3.1 |
Pret A Manger ROI Score by Usage
Pret A Manger's ROI score was rated the highest by customers who have used Pret A Manger's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Pret A Manger ROI Score by Industry
Pret A Manger's ROI score was rated the highest by Hospitality industry customers, and the lowest by Tech industry customers.
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Pret A Manger Pricing vs. Competitors
Compared to its competitors, Pret A Manger's ROI score is rated right above Greats, and is preceded by Starbucks.
| COMPANY | Pricing Score | |
|---|---|---|
| Caffè Nero | 3.7/5 |
| Krispy Kreme | 3.7/5 |
| White Castle | 3.7/5 |
| Starbucks | 3.6/5 |
| Pret A Manger | 3.5/5 |
| Greats | 2.7/5 |
| Creative IT | N/A |
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Pret A Manger Customer Satisfaction (CSAT)
Pret A Manger Customer Satisfaction (CSAT) Score
78 / 100
Pret A Manger has an overall Customer Satisfaction score of 78 rated by its users and customers.
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Very Satisfied
41%
Satisfied
37%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
2%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Pret A Manger Customer Satisfaction
Pret A Manger's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by Caucasian customers.
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Ranked Pret A Manger Customer Satisfaction the Highest
Ranked Pret A Manger Customer Satisfaction the Lowest
Pret A Manger Customer Satisfaction Score by Gender
Female customers rated Pret A Manger's Customer Satisfaction score 1 points higher than Male customers.
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81 / 100
MaleVery Satisfied | 43% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 0% | |
Very Dissatisfied | 14% |
82 / 100
FemaleVery Satisfied | 43% | |
|---|---|---|
Satisfied | 39% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 3% | |
Very Dissatisfied | 4% |
Pret A Manger Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Pret A Manger's Customer Satisfaction (CSAT) score was rated 65% according to Caucasian users and customers.
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65 / 100
Very Satisfied
29%
Satisfied
36%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
7%
Very Dissatisfied
14%
CSAT according to African American/Black
Pret A Manger's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Pret A Manger's Customer Satisfaction (CSAT) score was rated 89% according to Asian or Pacific Islander users and customers.
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89 / 100
Very Satisfied
22%
Satisfied
67%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Pret A Manger's Customer Satisfaction (CSAT) score was rated 88% according to Other users and customers.
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88 / 100
Very Satisfied
69%
Satisfied
19%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
0%
Very Dissatisfied
6%
Pret A Manger Customer Satisfaction Score by Age
Pret A Manger's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 94% | |||||||||||||||
| 26-30 | 84% | |||||||||||||||
| 31-35 | 72% | |||||||||||||||
| 36-40 | 84% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 51-55 | 67% |
Pret A Manger Customer Satisfaction Score by Usage
Pret A Manger's Customer Satisfaction score was rated the highest by customers who have used Pret A Manger's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Pret A Manger Customer Satisfaction Score by Industry
Pret A Manger's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Banking and Financial Services industry customers.
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{
"title": "Pret A Manger Customer Satisfaction Score by Industry",
"text": "Pret A Manger's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Banking and Financial Services industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 67,
"stars": 0,
"csatScore": 67,
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"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Accounting",
"groupId": 495,
"score": 86,
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"text": "Pret A Manger's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
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"groupId": 496,
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{
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"groupId": 499,
"score": 67,
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"scoreClassName": "",
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{
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"groupId": 501,
"score": 66,
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},
{
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"groupId": 502,
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"scoreClassName": "",
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]
}Pret A Manger Customer Satisfaction vs. Competitors
Compared to its competitors, Pret A Manger's Customer Satisfaction score is rated right above White Castle, and is preceded by Caffè Nero.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Krispy Kreme | 84% |
| Starbucks | 84% |
| Caffè Nero | 83% |
| Pret A Manger | 78% |
| White Castle | 69% |
| Greats | 0% |
| Creative IT | 0% |
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Pret A Manger Customer Service
3.9/5
Pret A Manger has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Pret A Manger's Customer Service
Address
London, MN
Website
http://pret.com/
Quick Insights into Pret A Manger Customer Service
Pret A Manger's Customer Service score was rated highest by customers ages 41-45, and rated lowest by customers from the Tech industry.
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Ranked Pret A Manger Customer Service the Highest
Ranked Pret A Manger Customer Service the Lowest
Pret A Manger Customer Service Score by Gender
Female customers rated Pret A Manger's Customer Service score 0.2 stars higher than Male customers.
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Male
3.7/5
Female
3.9/5
Pret A Manger Customer Service Score by Ethnicity
Pret A Manger's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Pret A Manger.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 4.3 | Other | 4.3 |
Pret A Manger Customer Service Score by Age
Pret A Manger's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
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0
20
40
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.5 | 31-35 | 3.5 |
36-40 4.4 | 36-40 | 4.4 |
41-45 5 | 41-45 | 5 |
46-50 4.6 | 46-50 | 4.6 |
51-55 3.7 | 51-55 | 3.7 |
Pret A Manger Customer Service Score by Usage
Pret A Manger's Customer Service score was rated the highest by customers who have used Pret A Manger's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Pret A Manger Customer Service Score by Industry
Pret A Manger's Customer Service score was rated the highest by Hospitality industry customers, and the lowest by Tech industry customers.
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Pret A Manger Customer Service vs. Competitors
Compared to its competitors, Pret A Manger's Customer Service score is rated right above Krispy Kreme, and is preceded by Caffè Nero.
| COMPANY | Customer Service Score | |
|---|---|---|
| Starbucks | 4.1/5 |
| Caffè Nero | 4/5 |
| Pret A Manger | 3.9/5 |
| Krispy Kreme | 3.8/5 |
| White Castle | 3.5/5 |
| Greats | 1.5/5 |
| Creative IT | N/A |
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Pret A Manger as an Employer
2.4/5
Pret A Manger has a 2.4/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
Pret A Manger scored a 23 for Net Promoter Score and a -28 for Employee Net Promoter Score. NPS gauges how likely a customer of Pret A Manger would recommend the brand to a friend. ENPS measures how likely Pret A Manger employees would recommend working at Pret A Manger to a friend.
Net Promoter Score
23
NPS Score
| 50% | Promoters |
|---|---|
| 23% | Passive |
| 27% | Detractors |
Employee Net Promoter Score
-28
eNPS Score
| 30% | Promoters |
|---|---|
| 12% | Passive |
| 58% | Detractors |
