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NPS
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Quizlet
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About Quizlet's Brand
Quizlet is building great learning tools for every student on the planet. Among its major competitors, Quizlet is ranked in 4th place for NPS while Ivey Business School is 1st, and ProProfs is 2nd. Overall, Quizlet has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $95.00M
Brand at a Glance
69%
Customer Loyalty
3.4/5
Product Quality
3.1/5
Pricing
3/5
Customer Service
Quizlet Ranking
- #2 / 4 of its competitors
Quizlet NPS
Quizlet's Net Promoter Score (NPS) is a 6 with 43% Promoters, 20% Passives, and 37% Detractors. Net Promoter Score tracks whether Quizlet's customers would recommend using the product based on a scale of -100 to 100.
Quizlet Overall NPS
| 43% | Promoters |
|---|---|
| 20% | Passives |
| 37% | Detractors |
Quizlet NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2023 6 | Aug 2023 | 6 |
Sep 2023 5 | Sep 2023 | 5 |
Oct 2023 5 | Oct 2023 | 5 |
Dec 2023 5 | Dec 2023 | 5 |
Jan 2024 4 | Jan 2024 | 4 |
Feb 2024 5 | Feb 2024 | 5 |
Mar 2024 6 | Mar 2024 | 6 |
Jul 2024 6 | Jul 2024 | 6 |
Sep 2024 8 | Sep 2024 | 8 |
Nov 2024 8 | Nov 2024 | 8 |
May 2025 7 | May 2025 | 7 |
Dec 2025 6 | Dec 2025 | 6 |
How Other Brands Compare
Quizlet is ranked second for NPS among its competitors. Coursera and Varsity Tutors come in first and third, with Course Hero coming in at #4. Among those competitors, it is the lowest valued company behind Course Hero.
Quizlet |  Coursera |  Course Hero |  Varsity Tutors | |
| Global Ranking | #- | #569 | #- | #- |
| NPS | 6 | 20 | -44 | -28 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $95.00M | $1.00B | $1.10B | $300.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Quizlet NPS by Gender
Female customers rated Quizlet's NPS 27 points higher than Male customers.
Male
-31
Quizlet's NPS was rated -31 by Male customers on Comparably.
23%
Promoters
23%
Passives
54%
Detractors
Female
-4
Quizlet's NPS was rated -4 by Female customers on Comparably.
41%
Promoters
14%
Passives
45%
Detractors
Quizlet NPS by Ethnicity
Quizlet's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Asian or Pacific Islander -17 | Asian or Pacific Islander | -17 |
Quizlet NPS by Age
Quizlet's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.
Quizlet NPS by Usage
Quizlet's NPS was rated the highest by customers who have used Quizlet's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -37 | Less than 1 Year | -37 |
1 to 2 Years 13 | 1 to 2 Years | 13 |
2 to 5 Years -8 | 2 to 5 Years | -8 |
5 to 10 Years 20 | 5 to 10 Years | 20 |
Quizlet NPS vs. Competitors
Compared to its competitors, Quizlet's NPS is rated right above Pear Deck, and is preceded by Coursera.
| COMPANY | NPS Score | |
|---|---|---|
 | Ivey Business School | 100 |
 | ProProfs | 55 |
| Coursera | 20 |
| Quizlet | 6 |
 | Pear Deck | 0 |
| Varsity Tutors | -28 |
| Course Hero | -44 |
 | Cram.com | -100 |
Quizlet Customer Reviews
Out of the 6 Quizlet customer reviews 4 were positive and 2 were constructive. Quizlet customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Quizlet Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Quizlet users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Quizlet Customer Loyalty Score by Gender
Female customers rated Quizlet's Customer Loyalty score 20% higher than Male customers.
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Male
58%
Yes
Female
78%
Yes
Quizlet Customer Loyalty Score by Ethnicity
Quizlet's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Quizlet.
64
out of 100
Caucasian
100
out of 100
Asian or Pacific Islander
Quizlet Customer Loyalty Score by Age
Quizlet's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 63% | 18-25 | 63% |
51-55 87% | 51-55 | 87% |
Quizlet Customer Loyalty Score by Usage
Quizlet's Customer Loyalty score was rated the highest by customers who have used Quizlet's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Quizlet Customer Loyalty Score by Industry
Quizlet's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Education industry customers.
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Quizlet Customer Loyalty vs. Competitors
Compared to its competitors, Quizlet's Customer Loyalty score is rated right above Course Hero, and is preceded by Coursera.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Ivey Business School | 100% |
| Pear Deck | 100% |
| Coursera | 75% |
| Quizlet | 69% |
| Course Hero | 69% |
| Varsity Tutors | 58% |
| ProProfs | N/A |
| Cram.com | N/A |
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Quizlet Product Quality
3.4/5
Quizlet has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Quizlet Product Information
Quizlet’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Quizlet's product the highest. Reviewers from the Tech industry rated Quizlet the lowest at 3.2.
- Website
- https://quizlet.com
- Company Size
- 51-200 Employees
Industry
Tech
Education
Mobile App
Productivity
Quick Insights into Quizlet Product Quality
Quizlet's Product Quality score was rated highest by customers who have used Quizlet's products/services for 5 to 10 Years, and rated lowest by customers who have used Quizlet's products/services for Less than 1 Year.
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Ranked Quizlet Product Quality the Highest
Ranked Quizlet Product Quality the Lowest
Quizlet Product Quality Score by Gender
Female customers rated Quizlet's Product Quality score 0.7 stars higher than Male customers.
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Male
2.9/5
Female
3.6/5
Quizlet Product Quality Score by Ethnicity
Quizlet's Product Quality score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Quizlet.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Quizlet Product Quality Score by Age
Quizlet's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
51-55 3.7 | 51-55 | 3.7 |
Quizlet Product Quality Score by Usage
Quizlet's Product Quality score was rated the highest by customers who have used Quizlet's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Quizlet Product Quality Score by Industry
Quizlet's Product Quality score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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Quizlet Product Quality vs. Competitors
Compared to its competitors, Quizlet's Product Quality score is rated right above Varsity Tutors, and is preceded by Coursera.
| COMPANY | Product Quality Score | |
|---|---|---|
| Ivey Business School | 5/5 |
| Pear Deck | 5/5 |
| ProProfs | 4.4/5 |
| Coursera | 3.9/5 |
| Quizlet | 3.4/5 |
| Varsity Tutors | 2.6/5 |
| Course Hero | 2.5/5 |
| Cram.com | N/A |
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Quizlet Pricing
Quizlet ROI & Value For Money
3.1/5
Quizlet has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Quizlet Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Tech industry think that they had the lowest ROI from Quizlet.
Quick Insights into Quizlet ROI
Quizlet's ROI score was rated highest by customers who have used Quizlet's products/services for 1 to 2 Years, and rated lowest by customers who have used Quizlet's products/services for Less than 1 Year.
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Ranked Quizlet ROI the Highest
Ranked Quizlet ROI the Lowest
Quizlet ROI Score by Gender
Female customers rated Quizlet's ROI score 0.6 stars higher than Male customers.
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Male
2.5/5
Female
3.1/5
Quizlet ROI Score by Ethnicity
Quizlet's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Quizlet ROI Score by Age
Quizlet's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Quizlet.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
51-55 3.3 | 51-55 | 3.3 |
Quizlet ROI Score by Usage
Quizlet's ROI score was rated the highest by customers who have used Quizlet's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Quizlet ROI Score by Industry
Quizlet's ROI score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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Quizlet Pricing vs. Competitors
Compared to its competitors, Quizlet's ROI score is rated right above Pear Deck, and is preceded by Coursera.
| COMPANY | Pricing Score | |
|---|---|---|
| Ivey Business School | 5/5 |
| ProProfs | 4.4/5 |
| Coursera | 3.6/5 |
| Quizlet | 3.1/5 |
| Pear Deck | 2.7/5 |
| Course Hero | 2.5/5 |
| Varsity Tutors | 2.4/5 |
| Cram.com | N/A |
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Quizlet Customer Satisfaction (CSAT)
Quizlet Customer Satisfaction (CSAT) Score
67 / 100
Quizlet has an overall Customer Satisfaction score of 67 rated by its users and customers.
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Very Satisfied
38%
Satisfied
29%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
9%
Very Dissatisfied
16%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Quizlet Customer Satisfaction
Quizlet's Customer Satisfaction score was rated highest by customers who have used Quizlet's products/services for 1 to 2 Years, and rated lowest by Male customers.
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Ranked Quizlet Customer Satisfaction the Highest
Ranked Quizlet Customer Satisfaction the Lowest
Quizlet Customer Satisfaction Score by Gender
Female customers rated Quizlet's Customer Satisfaction score 29 points higher than Male customers.
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46 / 100
MaleVery Satisfied | 37% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 18% | |
Dissatisfied | 9% | |
Very Dissatisfied | 27% |
75 / 100
FemaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 35% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 5% | |
Very Dissatisfied | 15% |
Quizlet Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Quizlet's Customer Satisfaction (CSAT) score was rated 59% according to Caucasian users and customers.
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59 / 100
Very Satisfied
41%
Satisfied
18%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
9%
Very Dissatisfied
23%
Quizlet Customer Satisfaction Score by Age
Quizlet's Customer Satisfaction score was rated 53 points by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 53% |
Quizlet Customer Satisfaction Score by Usage
Quizlet's Customer Satisfaction score was rated the highest by customers who have used Quizlet's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Quizlet Customer Satisfaction Score by Industry
Quizlet's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Education industry customers.
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{
"title": "Quizlet Customer Satisfaction Score by Industry",
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"label": "Tech",
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"score": 72,
"stars": 0,
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"scoreClassName": "max",
"scoreLabel": 72
},
{
"label": "Education",
"groupId": 515,
"score": 63,
"stars": 0,
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}Quizlet Customer Satisfaction vs. Competitors
Compared to its competitors, Quizlet's Customer Satisfaction score is rated right above Course Hero, and is preceded by Coursera.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Ivey Business School | 100% |
| Coursera | 75% |
| Quizlet | 67% |
| Course Hero | 43% |
| Varsity Tutors | 42% |
| ProProfs | 0% |
| Pear Deck | 0% |
| Cram.com | 0% |
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Quizlet Customer Service
3/5
Quizlet has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About Quizlet's Customer Service
Address
501 2nd Street, Suite 500, San Francisco, CA 94107
Website
https://quizlet.com
Phone Number
+1-510-495-6550
Quizlet's Social Links
Quick Insights into Quizlet Customer Service
Quizlet's Customer Service score was rated highest by customers who have used Quizlet's products/services for 1 to 2 Years, and rated lowest by customers who have used Quizlet's products/services for Less than 1 Year.
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Ranked Quizlet Customer Service the Highest
Ranked Quizlet Customer Service the Lowest
Quizlet Customer Service Score by Gender
Female customers rated Quizlet's Customer Service score 0.1 stars higher than Male customers.
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Male
2.7/5
Female
2.8/5
Quizlet Customer Service Score by Ethnicity
Quizlet's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Quizlet.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Quizlet Customer Service Score by Age
Quizlet's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
51-55 3 | 51-55 | 3 |
Quizlet Customer Service Score by Usage
Quizlet's Customer Service score was rated the highest by customers who have used Quizlet's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Quizlet Customer Service Score by Industry
Quizlet's Customer Service score was rated the highest by Tech industry customers, and the lowest by Education industry customers.
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Quizlet Customer Service vs. Competitors
Compared to its competitors, Quizlet's Customer Service score is rated right above Pear Deck, and is preceded by Coursera.
| COMPANY | Customer Service Score | |
|---|---|---|
| Ivey Business School | 5/5 |
| ProProfs | 3.7/5 |
| Coursera | 3.5/5 |
| Quizlet | 3/5 |
| Pear Deck | 2.7/5 |
| Varsity Tutors | 2.3/5 |
| Course Hero | 2.1/5 |
| Cram.com | N/A |
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Quizlet as an Employer
3.6/5
Quizlet has a 3.6/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
Quizlet scored a 6 for Net Promoter Score and a 11 for Employee Net Promoter Score. NPS gauges how likely a customer of Quizlet would recommend the brand to a friend. ENPS measures how likely Quizlet employees would recommend working at Quizlet to a friend.
Net Promoter Score
6
NPS Score
| 43% | Promoters |
|---|---|
| 20% | Passive |
| 37% | Detractors |
Employee Net Promoter Score
11
eNPS Score
| 43% | Promoters |
|---|---|
| 25% | Passive |
| 32% | Detractors |
