100
NPS
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Rapala VMC
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About Rapala VMC's Brand
Manufacturer of fishing tackle equipment. The company designs and sells fishing lures, treble hooks and other fishing related products. Among its major competitors, Rapala VMC is ranked in 1st place for NPS while Shimano is 2nd, and Bass Pro Shops is 3rd.
Brand at a Glance
5/5
Product Quality
5/5
Pricing
Rapala VMC Ranking
- #1 / 4 of its competitors
Rapala VMC NPS
Rapala VMC's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether Rapala VMC's customers would recommend using the product based on a scale of -100 to 100.
Rapala VMC Overall NPS
| 100% | Promoters |
|---|---|
| 0% | Passives |
| 0% | Detractors |
Rapala VMC NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2021 100 | Dec 2021 | 100 |
May 2023 100 | May 2023 | 100 |
How Other Brands Compare
Rapala VMC is ranked first for NPS among its competitors. Shimano and Bass Pro Shops come in second and third, with Cabela's coming in at #4.
Rapala VMC |  Cabela's |  Bass Pro Shops |  Shimano | |
| Global Ranking | #- | #428 | #652 | #- |
| NPS | 100 | 5 | 15 | 55 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | - | - | $22.25B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Rapala VMC NPS vs. Competitors
Compared to its competitors, Rapala VMC's NPS is rated right above Shimano.
| COMPANY | NPS Score | |
|---|---|---|
| Rapala VMC | 100 |
| Shimano | 55 |
| Bass Pro Shops | 15 |
| Cabela's | 5 |
| Globeride | N/A |
Rapala VMC Product Quality
5/5
Rapala VMC has an overall Product Quality score of 5 out of 5 stars rated by its users and customers.
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Rapala VMC Product Information
Rapala VMC’s product quality score is a 5 out of 5 as rated by its users and customers.
- Website
- www.rapala.com
- Company Size
- 1,001-5,000 Employees
Rapala VMC Product Quality vs. Competitors
Compared to its competitors, Rapala VMC's Product Quality score is rated right above Shimano.
| COMPANY | Product Quality Score | |
|---|---|---|
| Rapala VMC | 5/5 |
| Shimano | 4.1/5 |
| Cabela's | 3.4/5 |
| Bass Pro Shops | 3.3/5 |
| Globeride | N/A |
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Rapala VMC Pricing
Rapala VMC ROI & Value For Money
5/5
Rapala VMC has a value for money and ROI score of 5 out of 5 stars rated by its users and customers.
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Rapala VMC Pricing vs. Competitors
Compared to its competitors, Rapala VMC's ROI score is rated right above Shimano.
| COMPANY | Pricing Score | |
|---|---|---|
| Rapala VMC | 5/5 |
| Shimano | 4.1/5 |
| Bass Pro Shops | 3.3/5 |
| Cabela's | 3.2/5 |
| Globeride | N/A |
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Rapala VMC Customer Satisfaction (CSAT)
Rapala VMC Customer Satisfaction (CSAT) Score
100 / 100
Rapala VMC has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Rapala VMC Customer Satisfaction vs. Competitors
Compared to its competitors, Rapala VMC's Customer Satisfaction score is rated right above Shimano.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Rapala VMC | 100% |
| Shimano | 82% |
| Bass Pro Shops | 61% |
| Cabela's | 61% |
| Globeride | 0% |
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Consumer vs. Employees
Rapala VMC scored a 100 for both Net Promoter Score and Employee Net Promoter Score. NPS gauges how likely a customer of Rapala VMC would recommend the brand to a friend. ENPS measures how likely Rapala VMC employees would recommend working at Rapala VMC to a friend.
Net Promoter Score
100
NPS Score
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
Employee Net Promoter Score
100
eNPS Score
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
