

Real Magnet simplifies marketing automation with its intuitive design & seamless integration with leading CRMs. Among its major competitors, Real Magnet is ranked in 2nd place for NPS while HubSpot is 1st, and ExactTarget is 3rd.
Real Magnet's Net Promoter Score (NPS) is a 34 with 61% Promoters, 12% Passives, and 27% Detractors. Net Promoter Score tracks whether Real Magnet's customers would recommend using the product based on a scale of -100 to 100.
| 61% | Promoters |
|---|---|
| 12% | Passives |
| 27% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2020 33 | Aug 2020 | 33 |
Real Magnet is ranked second for NPS among its competitors. HubSpot and ExactTarget come in first and third, with Act-On Software coming in at #4.
![]() Real Magnet | ![]() HubSpot | ![]() ExactTarget | ![]() Act-On Software | |
| Global Ranking | #- | #224 | #- | #- |
| NPS | 34 | 35 | 19 | 0 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $22.51B | $21.21B | $200.00M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Real Magnet's NPS was rated the highest by customers who have used Real Magnet's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 7 | 1 to 2 Years | 7 |
5 to 10 Years 45 | 5 to 10 Years | 45 |
Compared to its competitors, Real Magnet's NPS is rated right above ExactTarget, and is preceded by HubSpot.
| COMPANY | NPS Score | |
|---|---|---|
![]() | HubSpot | 35 |
![]() | Real Magnet | 34 |
![]() | ExactTarget | 19 |
![]() | Act-On Software | 0 |
Real Magnet has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Real Magnet serves markets in the United States and Canada. Real Magnet supports Web devices and offers products for medium and large sized businesses.
Real Magnet’s product quality score is a 4.2 out of 5 as rated by its users and customers.
Compared to its competitors, Real Magnet's Product Quality score is rated right above ExactTarget, and is preceded by HubSpot.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | HubSpot | 4.2/5 |
![]() | Real Magnet | 4.2/5 |
![]() | ExactTarget | 4.1/5 |
![]() | Act-On Software | 4/5 |
Real Magnet has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Real Magnet has a pricing structure that accommodates medium and large businesses. Starting from $200, Real Magnet uses a subscription model and offers the following: Marketing Automation (Pro): $775.00 per month and Marketing Automation (Enterprise): $1,350.00 per month.
Compared to its competitors, Real Magnet's ROI score is rated right above ExactTarget, and is preceded by HubSpot.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | HubSpot | 4/5 |
![]() | Real Magnet | 3.9/5 |
![]() | ExactTarget | 3.8/5 |
![]() | Act-On Software | N/A |
Real Magnet has an overall Customer Service score of 5 out of 5 stars rated by its users and customers.
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4853 Cordell Ave PH-11, Bethesda, MD
http://www.realmagnet.com/
(240)743-2950
Compared to its competitors, Real Magnet's Customer Service score is rated right above HubSpot.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Real Magnet | 5/5 |
![]() | HubSpot | 4.1/5 |
![]() | ExactTarget | 3.7/5 |
![]() | Act-On Software | N/A |
Real Magnet scored a 34 for Net Promoter Score and a -50 for Employee Net Promoter Score. NPS gauges how likely a customer of Real Magnet would recommend the brand to a friend. ENPS measures how likely Real Magnet employees would recommend working at Real Magnet to a friend.
| 61% | Promoters |
|---|---|
| 12% | Passive |
| 27% | Detractors |
| 0% | Promoters |
|---|---|
| 50% | Passive |
| 50% | Detractors |