-39
NPS
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RedShelf
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About RedShelf's Brand
RedShelf is a Chicago-based EdTech company helping publishers, schools, and businesses transition to more affordable, engaging, and efficient digital textbooks and course materials. Among its major competitors, RedShelf is ranked in 6th place for NPS while All Campus is 1st, and Barnes & Noble is 2nd.Their current valuation is $95.00M
Brand at a Glance
69%
Customer Loyalty
3/5
Product Quality
3/5
Pricing
3/5
Customer Service
RedShelf Ranking
- #4 / 4 of its competitors
RedShelf NPS
RedShelf's Net Promoter Score (NPS) is a -39 with 24% Promoters, 13% Passives, and 63% Detractors. Net Promoter Score tracks whether RedShelf's customers would recommend using the product based on a scale of -100 to 100.
RedShelf Overall NPS
| 24% | Promoters |
|---|---|
| 13% | Passives |
| 63% | Detractors |
RedShelf NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2020 -100 | Dec 2020 | -100 |
Apr 2021 0 | Apr 2021 | 0 |
Jul 2021 -33 | Jul 2021 | -33 |
Sep 2021 -50 | Sep 2021 | -50 |
Mar 2022 -20 | Mar 2022 | -20 |
Apr 2022 -33 | Apr 2022 | -33 |
May 2022 -29 | May 2022 | -29 |
Nov 2023 -37 | Nov 2023 | -37 |
How Other Brands Compare
RedShelf is ranked #4 for NPS among its competitors. All Campus and Barnes & Noble come in first and second, with BenchPrep coming in at third. Among those competitors, it is the third most valued company.
RedShelf |  Barnes & Noble |  BenchPrep |  All Campus | |
| Global Ranking | #- | #491 | #- | #- |
| NPS | -39 | 51 | 0 | 100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $95.00M | - | $85.00M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
RedShelf NPS vs. Competitors
Compared to its competitors, RedShelf's NPS is rated right below Follett Corporation.
| COMPANY | NPS Score | |
|---|---|---|
| All Campus | 100 |
| Barnes & Noble | 51 |
 | Goodreads.com | 26 |
| BenchPrep | 0 |
 | Follett Software Company | N/A |
 | Follett Corporation | -25 |
| RedShelf | -39 |
RedShelf Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of RedShelf users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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RedShelf Customer Loyalty vs. Competitors
Compared to its competitors, RedShelf's Customer Loyalty score is rated right above Follett Corporation, and is preceded by Barnes & Noble.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| All Campus | 100% |
| Goodreads.com | 89% |
| Barnes & Noble | 87% |
| RedShelf | 69% |
| Follett Corporation | 58% |
| BenchPrep | 55% |
| Follett Software Company | N/A |
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RedShelf Product Quality
3/5
RedShelf has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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RedShelf Product Information
RedShelf’s product quality score is a 3 out of 5 as rated by its users and customers.
- Website
- http://about.redshelf.com
- Company Size
- 51-200 Employees
Industry
Tech
Education
RedShelf Product Quality vs. Competitors
Compared to its competitors, RedShelf's Product Quality score is rated right above BenchPrep, and is preceded by Goodreads.com.
| COMPANY | Product Quality Score | |
|---|---|---|
| All Campus | 5/5 |
| Barnes & Noble | 4.3/5 |
| Goodreads.com | 3.7/5 |
| RedShelf | 3/5 |
| BenchPrep | 2.7/5 |
| Follett Corporation | 2.4/5 |
| Follett Software Company | N/A |
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RedShelf Pricing
RedShelf ROI & Value For Money
3/5
RedShelf has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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RedShelf Pricing vs. Competitors
Compared to its competitors, RedShelf's ROI score is rated right above BenchPrep, and is preceded by Goodreads.com.
| COMPANY | Pricing Score | |
|---|---|---|
| All Campus | 4.5/5 |
| Barnes & Noble | 3.9/5 |
| Goodreads.com | 3.7/5 |
| RedShelf | 3/5 |
| BenchPrep | 2.7/5 |
| Follett Corporation | 2.1/5 |
| Follett Software Company | N/A |
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RedShelf Customer Satisfaction (CSAT)
RedShelf Customer Satisfaction (CSAT) Score
40 / 100
RedShelf has an overall Customer Satisfaction score of 40 rated by its users and customers.
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Very Satisfied
40%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
40%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
RedShelf Customer Satisfaction vs. Competitors
Compared to its competitors, RedShelf's Customer Satisfaction score is rated right above All Campus, and is preceded by Follett Corporation.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Barnes & Noble | 86% |
| Goodreads.com | 72% |
| BenchPrep | 50% |
| Follett Corporation | 48% |
| RedShelf | 40% |
| All Campus | 0% |
| Follett Software Company | 0% |
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RedShelf Customer Service
3/5
RedShelf has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About RedShelf's Customer Service
Address
500 N. Dearborn St., Ste. 1200, Chicago, IL 60657
Website
http://about.redshelf.com
Phone Number
6304632053
RedShelf's Social Links
RedShelf Customer Service vs. Competitors
Compared to its competitors, RedShelf's Customer Service score is rated right above Follett Corporation, and is preceded by BenchPrep.
| COMPANY | Customer Service Score | |
|---|---|---|
| All Campus | 5/5 |
| Barnes & Noble | 4.2/5 |
| Goodreads.com | 3.6/5 |
| BenchPrep | 3.5/5 |
| RedShelf | 3/5 |
| Follett Corporation | 2.1/5 |
| Follett Software Company | N/A |
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RedShelf as an Employer
4.1/5
RedShelf has a 4.1/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
RedShelf scored a -39 for Net Promoter Score and a 15 for Employee Net Promoter Score. NPS gauges how likely a customer of RedShelf would recommend the brand to a friend. ENPS measures how likely RedShelf employees would recommend working at RedShelf to a friend.
Net Promoter Score
-39
NPS Score
| 24% | Promoters |
|---|---|
| 13% | Passive |
| 63% | Detractors |
Employee Net Promoter Score
15
eNPS Score
| 38% | Promoters |
|---|---|
| 39% | Passive |
| 23% | Detractors |
