56
NPS
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Rich Products Corporation
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About Rich Products Corporation's Brand
Rich Products Corporation was born from an innovation – the world’s first non-dairy whipped topping. Among its major competitors, Rich Products Corporation is ranked in 1st place for NPS while ARYZTA is 2nd, and Coca-Cola Enterprises is 3rd.
Brand at a Glance
91%
Customer Loyalty
3.6/5
Product Quality
3.9/5
Pricing
3.8/5
Customer Service
Rich Products Corporation Ranking
- #1 / 4 of its competitors
Rich Products Corporation NPS
Rich Products Corporation's Net Promoter Score (NPS) is a 56 with 67% Promoters, 22% Passives, and 11% Detractors. Net Promoter Score tracks whether Rich Products Corporation's customers would recommend using the product based on a scale of -100 to 100.
Rich Products Corporation Overall NPS
| 67% | Promoters |
|---|---|
| 22% | Passives |
| 11% | Detractors |
Rich Products Corporation NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2021 100 | Apr 2021 | 100 |
May 2022 100 | May 2022 | 100 |
Aug 2022 100 | Aug 2022 | 100 |
Jan 2023 100 | Jan 2023 | 100 |
Apr 2023 100 | Apr 2023 | 100 |
Jun 2023 100 | Jun 2023 | 100 |
Mar 2024 85 | Mar 2024 | 85 |
Aug 2024 63 | Aug 2024 | 63 |
Mar 2025 55 | Mar 2025 | 55 |
How Other Brands Compare
Rich Products Corporation is ranked first for NPS among its competitors. Coca-Cola Enterprises and Coca-Cola Bottling Consolidated come in second and third, with Puratos coming in at #4.
Rich Products Corporation |  Coca-Cola Enterprises |  Coca-Cola Bottling Consolidated |  Puratos | |
| Global Ranking | #- | #850 | #- | #- |
| NPS | 56 | 34 | 30 | -14 |
| Valuation Updated every 24 hours for public companies | - | - | $2.06B | $1.23B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Rich Products Corporation NPS by Gender
Rich Products Corporation's NPS was rated 0 by Male customers on Comparably.
Male
0
Rich Products Corporation's NPS was rated by Male customers on Comparably.
33%
Promoters
34%
Passives
33%
Detractors
Female
N/A
Rich Products Corporation's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Rich Products Corporation NPS vs. Competitors
Compared to its competitors, Rich Products Corporation's NPS is rated right above ARYZTA.
| COMPANY | NPS Score | |
|---|---|---|
| Rich Products Corporation | 56 |
 | ARYZTA | 40 |
| Coca-Cola Enterprises | 34 |
| Coca-Cola Bottling Consolidated | 30 |
| Puratos | -14 |
Rich Products Corporation Customer Loyalty
91%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
91% of Rich Products Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Rich Products Corporation Customer Loyalty Score by Gender
Rich Products Corporation's Customer Loyalty score was rated 100 by Male customers on Comparably.
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Male
100%
Yes
Female
N/A
Yes
Rich Products Corporation Customer Loyalty vs. Competitors
Compared to its competitors, Rich Products Corporation's Customer Loyalty score is rated right above Coca-Cola Bottling Consolidated, and is preceded by ARYZTA.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| ARYZTA | 100% |
| Rich Products Corporation | 91% |
| Coca-Cola Bottling Consolidated | 88% |
| Puratos | 83% |
| Coca-Cola Enterprises | 81% |
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Rich Products Corporation Product Quality
3.6/5
Rich Products Corporation has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Rich Products Corporation Product Information
Rich Products Corporation’s product quality score is a 3.6 out of 5 as rated by its users and customers.
- Website
- http://www.richs.com/
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Food and Beverages
Quick Insights into Rich Products Corporation Product Quality
Rich Products Corporation's Product Quality score was rated highest by Male customers.
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Ranked Rich Products Corporation Product Quality the Highest
Rich Products Corporation Product Quality Score by Gender
Rich Products Corporation's Product Quality score was rated 3.8 by Male customers on Comparably.
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Male
3.8/5
Female
N/A
Rich Products Corporation Product Quality vs. Competitors
Compared to its competitors, Rich Products Corporation's Product Quality score is rated right above Puratos, and is preceded by Coca-Cola Bottling Consolidated.
| COMPANY | Product Quality Score | |
|---|---|---|
| Coca-Cola Enterprises | 4.1/5 |
| Coca-Cola Bottling Consolidated | 3.9/5 |
| Rich Products Corporation | 3.6/5 |
| Puratos | 3.2/5 |
| ARYZTA | 2.5/5 |
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Rich Products Corporation Pricing
Rich Products Corporation ROI & Value For Money
3.9/5
Rich Products Corporation has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Quick Insights into Rich Products Corporation ROI
Rich Products Corporation's ROI score was rated highest by Male customers.
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Ranked Rich Products Corporation ROI the Highest
Rich Products Corporation ROI Score by Gender
Rich Products Corporation's ROI score was rated 3.8 by Male customers on Comparably.
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Male
3.8/5
Female
N/A
Rich Products Corporation Pricing vs. Competitors
Compared to its competitors, Rich Products Corporation's ROI score is rated right above Coca-Cola Enterprises.
| COMPANY | Pricing Score | |
|---|---|---|
| Rich Products Corporation | 3.9/5 |
| Coca-Cola Enterprises | 3.9/5 |
| Coca-Cola Bottling Consolidated | 3.7/5 |
| Puratos | 3.3/5 |
| ARYZTA | 3.2/5 |
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Rich Products Corporation Customer Satisfaction (CSAT)
Rich Products Corporation Customer Satisfaction (CSAT) Score
71 / 100
Rich Products Corporation has an overall Customer Satisfaction score of 71 rated by its users and customers.
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Very Satisfied
71%
Satisfied
0%
Neither Satisfied nor Dissatisfied
29%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Rich Products Corporation Customer Satisfaction
Rich Products Corporation's Customer Satisfaction score was rated highest by Male customers.
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Ranked Rich Products Corporation Customer Satisfaction the Highest
Rich Products Corporation Customer Satisfaction Score by Gender
Rich Products Corporation's Customer Satisfaction score was rated 67 by Male customers on Comparably.
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67 / 100
MaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Rich Products Corporation Customer Satisfaction vs. Competitors
Compared to its competitors, Rich Products Corporation's Customer Satisfaction score is rated right above Coca-Cola Bottling Consolidated, and is preceded by Coca-Cola Enterprises.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Coca-Cola Enterprises | 85% |
| Rich Products Corporation | 71% |
| Coca-Cola Bottling Consolidated | 71% |
| ARYZTA | 67% |
| Puratos | 50% |
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Rich Products Corporation Customer Service
3.8/5
Rich Products Corporation has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Rich Products Corporation's Customer Service
Address
One Robert Rich Way, Buffalo, NY 14213
Website
http://www.richs.com/
Phone Number
7168788800
Quick Insights into Rich Products Corporation Customer Service
Rich Products Corporation's Customer Service score was rated highest by Male customers.
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Ranked Rich Products Corporation Customer Service the Highest
Rich Products Corporation Customer Service Score by Gender
Rich Products Corporation's Customer Service score was rated 3.8 by Male customers on Comparably.
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Male
3.8/5
Female
N/A
Rich Products Corporation Customer Service vs. Competitors
Compared to its competitors, Rich Products Corporation's Customer Service score is rated right above Coca-Cola Bottling Consolidated, and is preceded by Coca-Cola Enterprises.
| COMPANY | Customer Service Score | |
|---|---|---|
| Coca-Cola Enterprises | 3.9/5 |
| Rich Products Corporation | 3.8/5 |
| Coca-Cola Bottling Consolidated | 3.8/5 |
| Puratos | 3.4/5 |
| ARYZTA | 3.2/5 |
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Rich Products Corporation as an Employer
4.3/5
Rich Products Corporation has a 4.3/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Rich Products Corporation scored a 56 for Net Promoter Score and a 46 for Employee Net Promoter Score. NPS gauges how likely a customer of Rich Products Corporation would recommend the brand to a friend. ENPS measures how likely Rich Products Corporation employees would recommend working at Rich Products Corporation to a friend.
Net Promoter Score
56
NPS Score
| 67% | Promoters |
|---|---|
| 22% | Passive |
| 11% | Detractors |
Employee Net Promoter Score
46
eNPS Score
| 65% | Promoters |
|---|---|
| 16% | Passive |
| 19% | Detractors |
