12
NPS
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Rio Tinto
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About Rio Tinto's Brand
Rio Tinto is a mining and metals company. Among its major competitors, Rio Tinto is ranked in 4th place for NPS while Allegheny Technologies is 1st, and BHP is 2nd.Their current market cap is $146.69B
Brand at a Glance
76%
Customer Loyalty
3.7/5
Product Quality
3.7/5
Pricing
3.8/5
Customer Service
Rio Tinto Ranking
- #3 / 4 of its competitors
Rio Tinto NPS
Rio Tinto's Net Promoter Score (NPS) is a 12 with 46% Promoters, 20% Passives, and 34% Detractors. Net Promoter Score tracks whether Rio Tinto's customers would recommend using the product based on a scale of -100 to 100.
Rio Tinto Overall NPS
| 46% | Promoters |
|---|---|
| 20% | Passives |
| 34% | Detractors |
Rio Tinto NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 14 | Jun 2024 | 14 |
Jul 2024 13 | Jul 2024 | 13 |
Aug 2024 13 | Aug 2024 | 13 |
Sep 2024 13 | Sep 2024 | 13 |
Oct 2024 13 | Oct 2024 | 13 |
Jan 2025 13 | Jan 2025 | 13 |
Mar 2025 13 | Mar 2025 | 13 |
Apr 2025 13 | Apr 2025 | 13 |
May 2025 12 | May 2025 | 12 |
Jun 2025 13 | Jun 2025 | 13 |
Jul 2025 13 | Jul 2025 | 13 |
Oct 2025 12 | Oct 2025 | 12 |
How Other Brands Compare
Rio Tinto is ranked third for NPS among its competitors. BHP and Barrick Gold Corporation come in first and second, with Alcoa coming in at #4. Among those competitors, it is the third most valued company.
Rio Tinto |  Barrick Gold Corporation |  BHP |  Alcoa | |
| Global Ranking | #- | #386 | #- | #- |
| NPS | 12 | 22 | 31 | 0 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | - | Neutral |
| Valuation Updated every 24 hours for public companies | $146.69B | - | $67.28B | $6.01B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Rio Tinto NPS by Gender
Female customers rated Rio Tinto's NPS 29 points higher than Male customers.
Male
21
Rio Tinto's NPS was rated 21 by Male customers on Comparably.
50%
Promoters
21%
Passives
29%
Detractors
Female
50
Rio Tinto's NPS was rated 50 by Female customers on Comparably.
64%
Promoters
22%
Passives
14%
Detractors
Rio Tinto NPS by Ethnicity
Rio Tinto's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 37 | Caucasian | 37 |
Hispanic or Latino 34 | Hispanic or Latino | 34 |
African American/Black 14 | African American/Black | 14 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other 30 | Other | 30 |
Rio Tinto NPS by Age
Rio Tinto's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
Rio Tinto NPS by Usage
Rio Tinto's NPS was rated the highest by customers who have used Rio Tinto's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 46 | Less than 1 Year | 46 |
1 to 2 Years -1 | 1 to 2 Years | -1 |
2 to 5 Years 12 | 2 to 5 Years | 12 |
5 to 10 Years 42 | 5 to 10 Years | 42 |
Over 10 Years -57 | Over 10 Years | -57 |
Rio Tinto NPS vs. Competitors
Compared to its competitors, Rio Tinto's NPS is rated right above Alcoa, and is preceded by Barrick Gold Corporation.
| COMPANY | NPS Score | |
|---|---|---|
 | Allegheny Technologies | 67 |
| BHP | 31 |
| Barrick Gold Corporation | 22 |
| Rio Tinto | 12 |
| Alcoa | 0 |
 | Kronos Worldwide | -50 |
| China Minmetals | -100 |
Rio Tinto Customer Reviews
Out of the 6 Rio Tinto customer reviews 6 were positive and 0 were constructive. Rio Tinto customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Rio Tinto Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Rio Tinto users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Rio Tinto Customer Loyalty Score by Gender
Female customers rated Rio Tinto's Customer Loyalty score 2% higher than Male customers.
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Male
79%
Yes
Female
81%
Yes
Rio Tinto Customer Loyalty Score by Ethnicity
Rio Tinto's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Rio Tinto.
84
out of 100
Caucasian
100
out of 100
Hispanic or Latino
87
out of 100
African American/Black
46
out of 100
Asian or Pacific Islander
91
out of 100
Other
Rio Tinto Customer Loyalty Score by Age
Rio Tinto's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 80% | 18-25 | 80% |
26-30 70% | 26-30 | 70% |
31-35 76% | 31-35 | 76% |
36-40 82% | 36-40 | 82% |
41-45 87% | 41-45 | 87% |
46-50 70% | 46-50 | 70% |
Rio Tinto Customer Loyalty Score by Usage
Rio Tinto's Customer Loyalty score was rated the highest by customers who have used Rio Tinto's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Rio Tinto Customer Loyalty Score by Industry
Rio Tinto's Customer Loyalty score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Energy and Manufacturing industry customers.
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Rio Tinto Customer Loyalty vs. Competitors
Compared to its competitors, Rio Tinto's Customer Loyalty score is rated right above Alcoa, and is preceded by BHP.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| China Minmetals | 100% |
| Barrick Gold Corporation | 80% |
| BHP | 78% |
| Rio Tinto | 76% |
| Alcoa | 75% |
| Kronos Worldwide | 10% |
| Allegheny Technologies | N/A |
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Rio Tinto Product Quality
3.7/5
Rio Tinto has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Rio Tinto Product Information
Rio Tinto’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Rio Tinto's product the highest. Reviewers from the Aerospace and Aviation industry rated Rio Tinto the lowest at 3.
- Website
- http://www.riotinto.com/
- Company Size
- 10,000+ Employees
Industry
Energy
Manufacturing
Quick Insights into Rio Tinto Product Quality
Rio Tinto's Product Quality score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Aerospace and Aviation industry.
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Ranked Rio Tinto Product Quality the Highest
Ranked Rio Tinto Product Quality the Lowest
Rio Tinto Product Quality Score by Gender
Rio Tinto's Product Quality score was rated 4 by both Female and Male customers on Comparably.
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Male
4/5
Female
4/5
Rio Tinto Product Quality Score by Ethnicity
Rio Tinto's Product Quality score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 4.1 | Other | 4.1 |
Rio Tinto Product Quality Score by Age
Rio Tinto's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.9 | 31-35 | 3.9 |
36-40 4 | 36-40 | 4 |
41-45 4 | 41-45 | 4 |
46-50 4.2 | 46-50 | 4.2 |
Rio Tinto Product Quality Score by Usage
Rio Tinto's Product Quality score was rated the highest by customers who have used Rio Tinto's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Rio Tinto Product Quality Score by Industry
Rio Tinto's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Aerospace and Aviation industry customers.
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Rio Tinto Product Quality vs. Competitors
Compared to its competitors, Rio Tinto's Product Quality score is rated right above China Minmetals, and is preceded by Alcoa.
| COMPANY | Product Quality Score | |
|---|---|---|
| Barrick Gold Corporation | 4/5 |
| Allegheny Technologies | 4/5 |
| BHP | 4/5 |
| Kronos Worldwide | 4/5 |
| Alcoa | 3.9/5 |
| Rio Tinto | 3.7/5 |
| China Minmetals | 2.5/5 |
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Rio Tinto Pricing
Rio Tinto ROI & Value For Money
3.7/5
Rio Tinto has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Rio Tinto Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Mining and Metals industry think that they had the lowest ROI from Rio Tinto.
Quick Insights into Rio Tinto ROI
Rio Tinto's ROI score was rated highest by customers from the Tech industry, and rated lowest by customers from the Mining and Metals industry.
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Ranked Rio Tinto ROI the Highest
Ranked Rio Tinto ROI the Lowest
Rio Tinto ROI Score by Gender
Male customers rated Rio Tinto's ROI score 0.1 stars higher than Female customers.
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Male
4/5
Female
3.9/5
Rio Tinto ROI Score by Ethnicity
Rio Tinto's ROI score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 4.1 | Other | 4.1 |
Rio Tinto ROI Score by Age
Rio Tinto's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.9 | 26-30 | 3.9 |
31-35 4 | 31-35 | 4 |
36-40 4.1 | 36-40 | 4.1 |
41-45 3.8 | 41-45 | 3.8 |
46-50 3.8 | 46-50 | 3.8 |
Rio Tinto ROI Score by Usage
Rio Tinto's ROI score was rated the highest by customers who have used Rio Tinto's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Rio Tinto ROI Score by Industry
Rio Tinto's ROI score was rated the highest by Tech industry customers, and the lowest by Mining and Metals industry customers.
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Rio Tinto Pricing vs. Competitors
Compared to its competitors, Rio Tinto's ROI score is rated right above Barrick Gold Corporation, and is preceded by BHP.
| COMPANY | Pricing Score | |
|---|---|---|
| BHP | 3.9/5 |
| Rio Tinto | 3.7/5 |
| Barrick Gold Corporation | 3.6/5 |
| China Minmetals | 3.5/5 |
| Alcoa | 3.4/5 |
| Allegheny Technologies | 3/5 |
| Kronos Worldwide | 3/5 |
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Rio Tinto Customer Satisfaction (CSAT)
Rio Tinto Customer Satisfaction (CSAT) Score
68 / 100
Rio Tinto has an overall Customer Satisfaction score of 68 rated by its users and customers.
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Very Satisfied
36%
Satisfied
32%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
3%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Rio Tinto Customer Satisfaction
Rio Tinto's Customer Satisfaction score was rated highest by customers who have used Rio Tinto's products/services for 5 to 10 Years, and rated lowest by customers who have used Rio Tinto's products/services for Over 10 Years.
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Ranked Rio Tinto Customer Satisfaction the Highest
Ranked Rio Tinto Customer Satisfaction the Lowest
Rio Tinto Customer Satisfaction Score by Gender
Male customers rated Rio Tinto's Customer Satisfaction score 9 points higher than Female customers.
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76 / 100
MaleVery Satisfied | 35% | |
|---|---|---|
Satisfied | 41% | |
Neither Satisfied nor Dissatisfied | 18% | |
Dissatisfied | 0% | |
Very Dissatisfied | 6% |
67 / 100
FemaleVery Satisfied | 44% | |
|---|---|---|
Satisfied | 23% | |
Neither Satisfied nor Dissatisfied | 22% | |
Dissatisfied | 0% | |
Very Dissatisfied | 11% |
Rio Tinto Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Rio Tinto's Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.
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80 / 100
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
10%
CSAT according to Hispanic or Latino
Rio Tinto's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
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67 / 100
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Rio Tinto's Customer Satisfaction (CSAT) score was rated 77% according to African American/Black users and customers.
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77 / 100
Very Satisfied
54%
Satisfied
23%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
15%
CSAT according to Asian or Pacific Islander
Rio Tinto's Customer Satisfaction (CSAT) score was rated 60% according to Asian or Pacific Islander users and customers.
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60 / 100
Very Satisfied
20%
Satisfied
40%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Rio Tinto's Customer Satisfaction (CSAT) score was rated 88% according to Other users and customers.
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88 / 100
Very Satisfied
38%
Satisfied
50%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
0%
Rio Tinto Customer Satisfaction Score by Age
Rio Tinto's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 83% | |||||||||||||||
| 26-30 | 83% | |||||||||||||||
| 31-35 | 69% | |||||||||||||||
| 36-40 | 78% | |||||||||||||||
| 41-45 | 75% | |||||||||||||||
| 46-50 | 67% |
Rio Tinto Customer Satisfaction Score by Usage
Rio Tinto's Customer Satisfaction score was rated the highest by customers who have used Rio Tinto's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Rio Tinto Customer Satisfaction Score by Industry
Rio Tinto's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.
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{
"title": "Rio Tinto Customer Satisfaction Score by Industry",
"text": "Rio Tinto's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Rio Tinto's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
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{
"label": "Accounting",
"groupId": 495,
"score": 78,
"stars": 0,
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"scoreClassName": "",
"scoreLabel": 78
},
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"groupId": 496,
"score": 43,
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}Rio Tinto Customer Satisfaction vs. Competitors
Compared to its competitors, Rio Tinto's Customer Satisfaction score is rated right above Kronos Worldwide, and is preceded by Barrick Gold Corporation.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| BHP | 79% |
| Alcoa | 76% |
| Barrick Gold Corporation | 69% |
| Rio Tinto | 68% |
| Kronos Worldwide | 50% |
| Allegheny Technologies | 0% |
| China Minmetals | 0% |
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Rio Tinto Customer Service
3.8/5
Rio Tinto has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Rio Tinto's Customer Service
Address
Ishpeming, MI SW1Y 4AD
Website
http://www.riotinto.com/
Phone Number
+44 20 7781 2000
Quick Insights into Rio Tinto Customer Service
Rio Tinto's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by customers from the Mining and Metals industry.
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Ranked Rio Tinto Customer Service the Highest
Ranked Rio Tinto Customer Service the Lowest
Rio Tinto Customer Service Score by Gender
Male customers rated Rio Tinto's Customer Service score 0.1 stars higher than Female customers.
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Male
4/5
Female
3.9/5
Rio Tinto Customer Service Score by Ethnicity
Rio Tinto's Customer Service score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 4.3 | Other | 4.3 |
Rio Tinto Customer Service Score by Age
Rio Tinto's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.5 | 26-30 | 3.5 |
31-35 4.1 | 31-35 | 4.1 |
36-40 4.2 | 36-40 | 4.2 |
41-45 3.9 | 41-45 | 3.9 |
46-50 4 | 46-50 | 4 |
Rio Tinto Customer Service Score by Usage
Rio Tinto's Customer Service score was rated the highest by customers who have used Rio Tinto's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Rio Tinto Customer Service Score by Industry
Rio Tinto's Customer Service score was rated the highest by Tech industry customers, and the lowest by Mining and Metals industry customers.
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Rio Tinto Customer Service vs. Competitors
Compared to its competitors, Rio Tinto's Customer Service score is rated right above Barrick Gold Corporation, and is preceded by BHP.
| COMPANY | Customer Service Score | |
|---|---|---|
| BHP | 4/5 |
| Rio Tinto | 3.8/5 |
| Barrick Gold Corporation | 3.8/5 |
| Kronos Worldwide | 3.7/5 |
| Alcoa | 3.4/5 |
| Allegheny Technologies | 3/5 |
| China Minmetals | 3/5 |
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Rio Tinto as an Employer
3.7/5
Rio Tinto has a 3.7/5 stars for its overall company culture rated by their employees
top
40%
Consumer vs. Employees
Rio Tinto scored a 12 for Net Promoter Score and a 7 for Employee Net Promoter Score. NPS gauges how likely a customer of Rio Tinto would recommend the brand to a friend. ENPS measures how likely Rio Tinto employees would recommend working at Rio Tinto to a friend.
Net Promoter Score
12
NPS Score
| 46% | Promoters |
|---|---|
| 20% | Passive |
| 34% | Detractors |
Employee Net Promoter Score
7
eNPS Score
| 41% | Promoters |
|---|---|
| 25% | Passive |
| 34% | Detractors |
