-52
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Ritchie Bros. Auctioneers
Marketing or Exec? Claim Your Free Account
About Ritchie Bros. Auctioneers' Brand
Among its major competitors, Ritchie Bros. Auctioneers is ranked in 4th place for NPS while John Deere is 1st, and Manheim is 2nd.Their current market cap is $10.38B
Brand at a Glance
57%
Customer Loyalty
2.1/5
Product Quality
2.4/5
Pricing
2.2/5
Customer Service
Ritchie Bros. Auctioneers Ranking
- #4 / 4 of its competitors
Ritchie Bros. Auctioneers NPS
Ritchie Bros. Auctioneers's Net Promoter Score (NPS) is a -52 with 16% Promoters, 16% Passives, and 68% Detractors. Net Promoter Score tracks whether Ritchie Bros. Auctioneers's customers would recommend using the product based on a scale of -100 to 100.
Ritchie Bros. Auctioneers Overall NPS
| 16% | Promoters |
|---|---|
| 16% | Passives |
| 68% | Detractors |
Ritchie Bros. Auctioneers NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2022 -40 | Sep 2022 | -40 |
Feb 2023 -29 | Feb 2023 | -29 |
Jul 2023 -37 | Jul 2023 | -37 |
Aug 2023 -44 | Aug 2023 | -44 |
Sep 2023 -50 | Sep 2023 | -50 |
Feb 2024 -51 | Feb 2024 | -51 |
Mar 2024 -46 | Mar 2024 | -46 |
Apr 2024 -50 | Apr 2024 | -50 |
Oct 2024 -53 | Oct 2024 | -53 |
Feb 2025 -60 | Feb 2025 | -60 |
May 2025 -61 | May 2025 | -61 |
Jun 2025 -54 | Jun 2025 | -54 |
How Other Brands Compare
Ritchie Bros. Auctioneers is ranked #4 for NPS among its competitors. John Deere and Manheim come in first and second, with Kenworth coming in at third. Among those competitors, it is the lowest valued company behind John Deere.
Ritchie Bros. Auctioneers |  John Deere |  Manheim |  Kenworth | |
| Global Ranking | #- | #187 | #- | #- |
| NPS | -52 | 26 | -39 | -40 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $10.38B | $116.64B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Ritchie Bros. Auctioneers NPS by Gender
Ritchie Bros. Auctioneers's NPS was rated -67 by Male customers on Comparably.
Male
-67
Ritchie Bros. Auctioneers's NPS was rated -67 by Male customers on Comparably.
11%
Promoters
11%
Passives
78%
Detractors
Female
N/A
Ritchie Bros. Auctioneers's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Ritchie Bros. Auctioneers NPS by Ethnicity
Ritchie Bros. Auctioneers's NPS was rated -83 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -83 | Caucasian | -83 |
Ritchie Bros. Auctioneers NPS by Usage
Ritchie Bros. Auctioneers's NPS was rated the highest by customers who have used Ritchie Bros. Auctioneers's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -50 | Less than 1 Year | -50 |
Over 10 Years -67 | Over 10 Years | -67 |
Ritchie Bros. Auctioneers NPS vs. Competitors
Compared to its competitors, Ritchie Bros. Auctioneers's NPS is rated right above Haulotte, and is preceded by Kenworth.
| COMPANY | NPS Score | |
|---|---|---|
| John Deere | 26 |
 | Brisa Bridgestone Sabanci Lastik Sanayi ve Ticaret | N/A |
| Manheim | -39 |
| Kenworth | -40 |
| Ritchie Bros. Auctioneers | -52 |
 | Haulotte | -100 |
Ritchie Bros. Auctioneers Customer Reviews
Out of the 2 Ritchie Bros. Auctioneers customer reviews 0 were positive and 2 were constructive. Ritchie Bros. Auctioneers customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Ritchie Bros. Auctioneers Customer Loyalty
57%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
57% of Ritchie Bros. Auctioneers users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Ritchie Bros. Auctioneers Customer Loyalty Score by Gender
Ritchie Bros. Auctioneers's Customer Loyalty score was rated 60 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Ritchie Bros. Auctioneers.
Male
60%
Yes
Female
N/A
Yes
Ritchie Bros. Auctioneers Customer Loyalty Score by Ethnicity
Ritchie Bros. Auctioneers's Customer Loyalty score was rated 55% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Ritchie Bros. Auctioneers.
55
out of 100
Caucasian
Ritchie Bros. Auctioneers Customer Loyalty Score by Usage
Ritchie Bros. Auctioneers's Customer Loyalty score was rated the highest by customers who have used Ritchie Bros. Auctioneers's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Ritchie Bros. Auctioneers Customer Loyalty Score by Industry
Ritchie Bros. Auctioneers's Customer Loyalty score was rated 70% by Construction industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Ritchie Bros. Auctioneers Customer Loyalty vs. Competitors
Compared to its competitors, Ritchie Bros. Auctioneers's Customer Loyalty score is rated right above Brisa Bridgestone Sabanci Lastik Sanayi ve Ticaret, and is preceded by Kenworth.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Haulotte | 100% |
| Manheim | 84% |
| John Deere | 82% |
| Kenworth | 61% |
| Ritchie Bros. Auctioneers | 57% |
| Brisa Bridgestone Sabanci Lastik Sanayi ve Ticaret | N/A |
Unlock Ritchie Bros. Auctioneers Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Ritchie Bros. Auctioneers Customer Loyalty vs. Competitors data and gain insights into your customers today.
Ritchie Bros. Auctioneers Product Quality
2.1/5
Ritchie Bros. Auctioneers has an overall Product Quality score of 2.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Ritchie Bros. Auctioneers' overall Product Quality score rated by its users and customers.
Ritchie Bros. Auctioneers Product Information
Ritchie Bros. Auctioneers’s product quality score is a 2.1 out of 5 as rated by its users and customers. Reviewers from the Construction industry rated Ritchie Bros. Auctioneers's product the highest.
- Website
- http://www.rbauction.com
- Company Size
- 1,001-5,000 Employees
Quick Insights into Ritchie Bros. Auctioneers Product Quality
Ritchie Bros. Auctioneers's Product Quality score was rated highest by customers from the Construction industry, and rated lowest by customers who have used Ritchie Bros. Auctioneers's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Ritchie Bros. Auctioneers' Product Quality.
Ranked Ritchie Bros. Auctioneers Product Quality the Highest
Ranked Ritchie Bros. Auctioneers Product Quality the Lowest
Ritchie Bros. Auctioneers Product Quality Score by Gender
Ritchie Bros. Auctioneers's Product Quality score was rated 1.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Ritchie Bros. Auctioneers.
Male
1.5/5
Female
N/A
Ritchie Bros. Auctioneers Product Quality Score by Ethnicity
Ritchie Bros. Auctioneers's Product Quality score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Ritchie Bros. Auctioneers.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Ritchie Bros. Auctioneers Product Quality Score by Usage
Ritchie Bros. Auctioneers's Product Quality score was rated 1.5 stars by customers who have used Ritchie Bros. Auctioneers's products/services for Less than 1 Year, and by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Ritchie Bros. Auctioneers Product Quality Score by Industry
Ritchie Bros. Auctioneers's Product Quality score was rated 2 stars by Construction industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Ritchie Bros. Auctioneers Product Quality vs. Competitors
Compared to its competitors, Ritchie Bros. Auctioneers's Product Quality score is rated right above Manheim, and is preceded by Kenworth.
| COMPANY | Product Quality Score | |
|---|---|---|
| John Deere | 3.9/5 |
| Kenworth | 2.5/5 |
| Ritchie Bros. Auctioneers | 2.1/5 |
| Manheim | 2/5 |
| Haulotte | 1.5/5 |
| Brisa Bridgestone Sabanci Lastik Sanayi ve Ticaret | N/A |
Unlock Ritchie Bros. Auctioneers Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Ritchie Bros. Auctioneers Product Quality vs. Competitors data and gain insights into your customers today.
Ritchie Bros. Auctioneers Pricing
Ritchie Bros. Auctioneers ROI & Value For Money
2.4/5
Ritchie Bros. Auctioneers has a value for money and ROI score of 2.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Ritchie Bros. Auctioneers' overall ROI score rated by its users and customers.
Ritchie Bros. Auctioneers Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Construction industry.
Quick Insights into Ritchie Bros. Auctioneers ROI
Ritchie Bros. Auctioneers's ROI score was rated highest by customers who have used Ritchie Bros. Auctioneers's products/services for Less than 1 Year, and rated lowest by customers who have used Ritchie Bros. Auctioneers's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Ritchie Bros. Auctioneers' ROI score.
Ranked Ritchie Bros. Auctioneers ROI the Highest
Ranked Ritchie Bros. Auctioneers ROI the Lowest
Ritchie Bros. Auctioneers ROI Score by Gender
Ritchie Bros. Auctioneers's ROI score was rated 1.9 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Ritchie Bros. Auctioneers.
Male
1.9/5
Female
N/A
Ritchie Bros. Auctioneers ROI Score by Ethnicity
Ritchie Bros. Auctioneers's ROI score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Ritchie Bros. Auctioneers.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Ritchie Bros. Auctioneers ROI Score by Usage
Ritchie Bros. Auctioneers's ROI score was rated the highest by customers who have used Ritchie Bros. Auctioneers's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Ritchie Bros. Auctioneers ROI Score by Industry
Ritchie Bros. Auctioneers's ROI score was rated 1.6 stars by Construction industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Ritchie Bros. Auctioneers Pricing vs. Competitors
Compared to its competitors, Ritchie Bros. Auctioneers's ROI score is rated right above Manheim, and is preceded by Kenworth.
| COMPANY | Pricing Score | |
|---|---|---|
| John Deere | 3.8/5 |
| Kenworth | 2.4/5 |
| Ritchie Bros. Auctioneers | 2.4/5 |
| Manheim | 2.1/5 |
| Haulotte | 1.5/5 |
| Brisa Bridgestone Sabanci Lastik Sanayi ve Ticaret | N/A |
Unlock Ritchie Bros. Auctioneers ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Ritchie Bros. Auctioneers ROI vs. Competitors data and gain insights into your customers today.
Ritchie Bros. Auctioneers Customer Satisfaction (CSAT)
Ritchie Bros. Auctioneers Customer Satisfaction (CSAT) Score
24 / 100
Ritchie Bros. Auctioneers has an overall Customer Satisfaction score of 24 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
11%
Satisfied
13%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
25%
Very Dissatisfied
38%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Ritchie Bros. Auctioneers Customer Satisfaction
Ritchie Bros. Auctioneers's Customer Satisfaction score was rated highest by customers who have used Ritchie Bros. Auctioneers's products/services for Over 10 Years, and rated lowest by customers who have used Ritchie Bros. Auctioneers's products/services for Less than 1 Year.
Sign Up to unlock insights into how customers have ranked Ritchie Bros. Auctioneers' Customer Satisfaction.
Ranked Ritchie Bros. Auctioneers Customer Satisfaction the Highest
Ranked Ritchie Bros. Auctioneers Customer Satisfaction the Lowest
Ritchie Bros. Auctioneers Customer Satisfaction Score by Gender
Ritchie Bros. Auctioneers's Customer Satisfaction score was rated 11 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Ritchie Bros. Auctioneers.
11 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 22% | |
Very Dissatisfied | 56% |
Ritchie Bros. Auctioneers Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Ritchie Bros. Auctioneers' Customer Satisfaction (CSAT) score was rated 16% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Ritchie Bros. Auctioneers.
16 / 100
Very Satisfied
0%
Satisfied
16%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
17%
Very Dissatisfied
50%
Ritchie Bros. Auctioneers Customer Satisfaction Score by Usage
Ritchie Bros. Auctioneers's Customer Satisfaction score was rated the highest by customers who have used Ritchie Bros. Auctioneers's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Ritchie Bros. Auctioneers Customer Satisfaction Score by Industry
Ritchie Bros. Auctioneers's Customer Satisfaction score was rated 0 points by Construction industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Ritchie Bros. Auctioneers Customer Satisfaction Score by Industry",
"text": "Ritchie Bros. Auctioneers's Customer Satisfaction score was rated 0 points by Construction industry customers.",
"bars": [
{
"label": "Construction",
"groupId": 510,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Ritchie Bros. Auctioneers's Customer Satisfaction score is rated by Construction customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 0
}
]
}Ritchie Bros. Auctioneers Customer Satisfaction vs. Competitors
Compared to its competitors, Ritchie Bros. Auctioneers's Customer Satisfaction score is rated right above Haulotte, and is preceded by Kenworth.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| John Deere | 74% |
| Manheim | 38% |
| Kenworth | 33% |
| Ritchie Bros. Auctioneers | 26% |
| Haulotte | 0% |
| Brisa Bridgestone Sabanci Lastik Sanayi ve Ticaret | 0% |
Unlock Ritchie Bros. Auctioneers Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Ritchie Bros. Auctioneers Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Ritchie Bros. Auctioneers Customer Service
2.2/5
Ritchie Bros. Auctioneers has an overall Customer Service score of 2.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Ritchie Bros. Auctioneers' overall Customer Service score rated by its users and customers.
About Ritchie Bros. Auctioneers's Customer Service
Website
http://www.rbauction.com
Quick Insights into Ritchie Bros. Auctioneers Customer Service
Ritchie Bros. Auctioneers's Customer Service score was rated highest by customers who have used Ritchie Bros. Auctioneers's products/services for Less than 1 Year, and rated lowest by customers who have used Ritchie Bros. Auctioneers's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Ritchie Bros. Auctioneers' Customer Service score.
Ranked Ritchie Bros. Auctioneers Customer Service the Highest
Ranked Ritchie Bros. Auctioneers Customer Service the Lowest
Ritchie Bros. Auctioneers Customer Service Score by Gender
Ritchie Bros. Auctioneers's Customer Service score was rated 1.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Ritchie Bros. Auctioneers.
Male
1.5/5
Female
N/A
Ritchie Bros. Auctioneers Customer Service Score by Ethnicity
Ritchie Bros. Auctioneers's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Ritchie Bros. Auctioneers.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Ritchie Bros. Auctioneers Customer Service Score by Usage
Ritchie Bros. Auctioneers's Customer Service score was rated the highest by customers who have used Ritchie Bros. Auctioneers's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Ritchie Bros. Auctioneers Customer Service Score by Industry
Ritchie Bros. Auctioneers's Customer Service score was rated 1.5 stars by Construction industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Ritchie Bros. Auctioneers Customer Service vs. Competitors
Compared to its competitors, Ritchie Bros. Auctioneers's Customer Service score is rated right above Manheim, and is preceded by Kenworth.
| COMPANY | Customer Service Score | |
|---|---|---|
| John Deere | 3.8/5 |
| Kenworth | 2.3/5 |
| Ritchie Bros. Auctioneers | 2.2/5 |
| Manheim | 1.8/5 |
| Haulotte | 1.5/5 |
| Brisa Bridgestone Sabanci Lastik Sanayi ve Ticaret | N/A |
Unlock Ritchie Bros. Auctioneers Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Ritchie Bros. Auctioneers Customer Service vs. Competitors data and gain insights into your customers today.
Ritchie Bros. Auctioneers as an Employer
2.9/5
Ritchie Bros. Auctioneers has a 2.9/5 stars for its overall company culture rated by their employees
bottom
45%
CEO of Ritchie Bros. Auctioneers
In the Bottom 45% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Ritchie Bros. Auctioneers scored a -52 for Net Promoter Score and a -6 for Employee Net Promoter Score. NPS gauges how likely a customer of Ritchie Bros. Auctioneers would recommend the brand to a friend. ENPS measures how likely Ritchie Bros. Auctioneers employees would recommend working at Ritchie Bros. Auctioneers to a friend.
Net Promoter Score
-52
NPS Score
| 16% | Promoters |
|---|---|
| 16% | Passive |
| 68% | Detractors |
Employee Net Promoter Score
-6
eNPS Score
| 39% | Promoters |
|---|---|
| 16% | Passive |
| 45% | Detractors |
