-28
NPS
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Rush Enterprises
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About Rush Enterprises' Brand
Rush Enterprises, Inc. owns and operates the largest network of commercial vehicle dealerships in the United States. Among its major competitors, Rush Enterprises is ranked in 3rd place for NPS while Ryder System is 1st, and FleetPride is 2nd.Their current market cap is $3.26B
Brand at a Glance
62%
Customer Loyalty
3.1/5
Product Quality
2.6/5
Pricing
2.9/5
Customer Service
Rush Enterprises Ranking
- #3 / 4 of its competitors
Rush Enterprises NPS
Rush Enterprises's Net Promoter Score (NPS) is a -28 with 36% Promoters, 0% Passives, and 64% Detractors. Net Promoter Score tracks whether Rush Enterprises's customers would recommend using the product based on a scale of -100 to 100.
Rush Enterprises Overall NPS
| 36% | Promoters |
|---|---|
| 0% | Passives |
| 64% | Detractors |
Rush Enterprises NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2021 -100 | Nov 2021 | -100 |
Jul 2022 -100 | Jul 2022 | -100 |
Oct 2022 -100 | Oct 2022 | -100 |
Dec 2022 -50 | Dec 2022 | -50 |
Jan 2023 -43 | Jan 2023 | -43 |
Dec 2023 -25 | Dec 2023 | -25 |
Feb 2024 -33 | Feb 2024 | -33 |
Jul 2024 -20 | Jul 2024 | -20 |
Aug 2025 -27 | Aug 2025 | -27 |
How Other Brands Compare
Rush Enterprises is ranked third for NPS among its competitors. Ryder System and FleetPride come in first and second, with Penske Automotive Group coming in at #4. Among those competitors, it is the third most valued company.
Rush Enterprises |  Ryder System |  FleetPride |  Penske Automotive Group | |
| Global Ranking | #- | #488 | #- | #- |
| NPS | -28 | 16 | 6 | -30 |
| Valuation Updated every 24 hours for public companies | $3.26B | $1.60B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Rush Enterprises NPS vs. Competitors
Compared to its competitors, Rush Enterprises's NPS is rated right above Penske Automotive Group, and is preceded by Covenant Transportation Group.
| COMPANY | NPS Score | |
|---|---|---|
| Ryder System | 16 |
| FleetPride | 6 |
 | Covenant Transportation Group | N/A |
| Rush Enterprises | -28 |
| Penske Automotive Group | -30 |
Rush Enterprises Customer Loyalty
62%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
62% of Rush Enterprises users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Rush Enterprises Customer Loyalty vs. Competitors
Compared to its competitors, Rush Enterprises's Customer Loyalty score is rated right above Covenant Transportation Group, and is preceded by FleetPride.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Ryder System | 75% |
| Penske Automotive Group | 74% |
| FleetPride | 69% |
| Rush Enterprises | 62% |
| Covenant Transportation Group | N/A |
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Rush Enterprises Product Quality
3.1/5
Rush Enterprises has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Rush Enterprises Product Information
Rush Enterprises’s product quality score is a 3.1 out of 5 as rated by its users and customers.
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Travel
Rush Enterprises Product Quality vs. Competitors
Compared to its competitors, Rush Enterprises's Product Quality score is rated right above Penske Automotive Group, and is preceded by FleetPride.
| COMPANY | Product Quality Score | |
|---|---|---|
| Ryder System | 3.2/5 |
| FleetPride | 3.2/5 |
| Rush Enterprises | 3.1/5 |
| Penske Automotive Group | 2.9/5 |
| Covenant Transportation Group | N/A |
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Rush Enterprises Pricing
Rush Enterprises ROI & Value For Money
2.6/5
Rush Enterprises has a value for money and ROI score of 2.6 out of 5 stars rated by its users and customers.
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Rush Enterprises Pricing vs. Competitors
Compared to its competitors, Rush Enterprises's ROI score is rated right above Covenant Transportation Group, and is preceded by Penske Automotive Group.
| COMPANY | Pricing Score | |
|---|---|---|
| FleetPride | 3.5/5 |
| Ryder System | 3.4/5 |
| Penske Automotive Group | 2.6/5 |
| Rush Enterprises | 2.6/5 |
| Covenant Transportation Group | N/A |
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Rush Enterprises Customer Satisfaction (CSAT)
Rush Enterprises Customer Satisfaction (CSAT) Score
60 / 100
Rush Enterprises has an overall Customer Satisfaction score of 60 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
30%
Satisfied
30%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
40%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Rush Enterprises Customer Satisfaction vs. Competitors
Compared to its competitors, Rush Enterprises's Customer Satisfaction score is rated right above Ryder System, and is preceded by FleetPride.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| FleetPride | 62% |
| Rush Enterprises | 60% |
| Ryder System | 55% |
| Penske Automotive Group | 30% |
| Covenant Transportation Group | 0% |
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Rush Enterprises Customer Service
2.9/5
Rush Enterprises has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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About Rush Enterprises's Customer Service
Address
555 IH-35 South, Suite 500, New Braunfels, TX
Website
http://www.rushenterprises.com/
Phone Number
(830)302-5200
Rush Enterprises Customer Service vs. Competitors
Compared to its competitors, Rush Enterprises's Customer Service score is rated right above Penske Automotive Group, and is preceded by Ryder System.
| COMPANY | Customer Service Score | |
|---|---|---|
| FleetPride | 3.8/5 |
| Ryder System | 3.5/5 |
| Rush Enterprises | 2.9/5 |
| Penske Automotive Group | 2.5/5 |
| Covenant Transportation Group | N/A |
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Rush Enterprises as an Employer
2.4/5
Rush Enterprises has a 2.4/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Rush Enterprises scored a -28 for Net Promoter Score and a -10 for Employee Net Promoter Score. NPS gauges how likely a customer of Rush Enterprises would recommend the brand to a friend. ENPS measures how likely Rush Enterprises employees would recommend working at Rush Enterprises to a friend.
Net Promoter Score
-28
NPS Score
| 36% | Promoters |
|---|---|
| 0% | Passive |
| 64% | Detractors |
Employee Net Promoter Score
-10
eNPS Score
| 41% | Promoters |
|---|---|
| 8% | Passive |
| 51% | Detractors |
