Ryan NPS & Customer Reviews

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About Ryan's Brand

Ryan, an award-winning global tax services and software provider, is the largest firm in the world dedicated exclusively to business taxes. Among its major competitors, Ryan is ranked in 1st place for NPS while Grant Thornton LLP is 2nd, and KPMG is 3rd.

Brand at a Glance

74%

Customer Loyalty

4/5

Product Quality

3.9/5

Pricing

4/5

Customer Service

Ryan Ranking

^#1 / 4 of its competitors

Ryan NPS

Ryan's Net Promoter Score (NPS) is a 50 with 68% Promoters, 14% Passives, and 18% Detractors. Net Promoter Score tracks whether Ryan's customers would recommend using the product based on a scale of -100 to 100.

Ryan Overall NPS

NPS

68%	Promoters
14%	Passives
18%	Detractors

Ryan NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2023 60	Feb 2023	60
Jul 2023 45	Jul 2023	45
Aug 2023 33	Aug 2023	33
Sep 2023 38	Sep 2023	38
Oct 2023 43	Oct 2023	43
Nov 2023 46	Nov 2023	46
Dec 2023 40	Dec 2023	40
Feb 2024 39	Feb 2024	39
Apr 2024 42	Apr 2024	42
May 2024 45	May 2024	45
Jun 2024 47	Jun 2024	47
Jan 2025 50	Jan 2025	50

How Other Brands Compare

Ryan is ranked first for NPS among its competitors. KPMG and PwC come in second and third, with Ernst & Young (EY) coming in at #4.

	Ryan	PwC	Ernst & Young (EY)	KPMG
Global Ranking	#-	#184	#273	#468
NPS	50	25	21	25
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	Neutral
Valuation Updated every 24 hours for public companies	-	$129.97M	-	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Ryan NPS by Gender

Ryan's NPS was rated 20 by Male customers on Comparably.

Male

Ryan's NPS was rated 20 by Male customers on Comparably.

60%

Promoters

Passives

40%

Detractors

Female

N/A

Ryan's NPS is not yet rated by Female customers.

Promoters

Passives

Detractors

Ryan NPS by Ethnicity

Ryan's NPS was rated 50 points by Caucasian customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 50	Caucasian	50

Ryan NPS vs. Competitors

Compared to its competitors, Ryan's NPS is rated right above Grant Thornton LLP.

COMPANY		NPS Score
	Ryan	50
	Grant Thornton LLP	26
	KPMG	25
	PwC	25
	Ernst & Young (EY)	21
	DMA- DuCharme, McMillen & Associates	N/A

Ryan Customer Reviews

Ryan Customer Loyalty

74%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

74% of Ryan users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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74%

26%

Ryan Customer Loyalty Score by Gender

Ryan's Customer Loyalty score was rated 82 by Male customers on Comparably.

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Male

82%

Yes

Female

N/A

Yes

Ryan Customer Loyalty Score by Ethnicity

Ryan's Customer Loyalty score was rated 78% by Caucasian customers on Comparably.

% who answered "Yes"

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out of 100

Caucasian

Ryan Customer Loyalty vs. Competitors

Compared to its competitors, Ryan's Customer Loyalty score is rated right above KPMG, and is preceded by Ernst & Young (EY).

COMPANY		Customer Loyalty Score
	Ernst & Young (EY)	76%
	Ryan	74%
	KPMG	74%
	Grant Thornton LLP	73%
	PwC	68%
	DMA- DuCharme, McMillen & Associates	N/A

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Ryan Product Quality

4/5

Ryan has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Ryan Product Information

Ryan’s product quality score is a 4 out of 5 as rated by its users and customers.

Website: http://www.ryan.com

Company Size: 1,001-5,000 Employees

Industry

Banking and Financial Services

Quick Insights into Ryan Product Quality

Ryan's Product Quality score was rated highest by Caucasian customers.

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Ranked Ryan Product Quality the Highest

Caucasian	4.1
Male	4.1

Ryan Product Quality Score by Gender

Ryan's Product Quality score was rated 4.1 by Male customers on Comparably.

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Male

4.1/5

Female

N/A

Ryan Product Quality Score by Ethnicity

Ryan's Product Quality score was rated 4.1 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 4.1	Caucasian	4.1

Ryan Product Quality vs. Competitors

Compared to its competitors, Ryan's Product Quality score is rated right above Ernst & Young (EY).

COMPANY		Product Quality Score
	Ryan	4/5
	Ernst & Young (EY)	3.9/5
	KPMG	3.8/5
	PwC	3.8/5
	Grant Thornton LLP	3.5/5
	DMA- DuCharme, McMillen & Associates	N/A

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Ryan Pricing

Ryan ROI & Value For Money

3.9/5

Ryan has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

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Quick Insights into Ryan ROI

Ryan's ROI score was rated highest by Caucasian customers.

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Ranked Ryan ROI the Highest

Caucasian	3.5
Male	3.4

Ryan ROI Score by Gender

Ryan's ROI score was rated 3.4 by Male customers on Comparably.

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Male

3.4/5

Female

N/A

Ryan ROI Score by Ethnicity

Ryan's ROI score was rated 3.5 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 3.5	Caucasian	3.5

Ryan Pricing vs. Competitors

Compared to its competitors, Ryan's ROI score is rated right above KPMG.

COMPANY		Pricing Score
	Ryan	3.9/5
	KPMG	3.8/5
	Ernst & Young (EY)	3.8/5
	PwC	3.7/5
	Grant Thornton LLP	3.5/5
	DMA- DuCharme, McMillen & Associates	N/A

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Ryan Customer Satisfaction (CSAT)

Ryan Customer Satisfaction (CSAT) Score

77 / 100

Ryan has an overall Customer Satisfaction score of 77 rated by its users and customers.

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Very Satisfied	46%
Satisfied	31%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	7%
Very Dissatisfied	8%

Very Satisfied

46%

Satisfied

31%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Ryan Customer Satisfaction

Ryan's Customer Satisfaction score was rated highest by Caucasian customers.

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Ranked Ryan Customer Satisfaction the Highest

Caucasian	67%
Male	50%

Ryan Customer Satisfaction Score by Gender

Ryan's Customer Satisfaction score was rated 50 by Male customers on Comparably.

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50 / 100

Male

	Very Satisfied	25%
	Satisfied	25%
	Neither Satisfied nor Dissatisfied	25%
	Dissatisfied	25%
	Very Dissatisfied	0%

Ryan Customer Satisfaction Score by Ethnicity

Caucasian
67%

CSAT according to Caucasian

Ryan's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.

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67 / 100

Very Satisfied	34%
Satisfied	33%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	33%
Very Dissatisfied	0%

Very Satisfied

34%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

33%

Very Dissatisfied

Ryan Customer Satisfaction vs. Competitors

Compared to its competitors, Ryan's Customer Satisfaction score is rated right above KPMG.

COMPANY		Customer Satisfaction (CSAT) Score
	Ryan	77%
	KPMG	77%
	Ernst & Young (EY)	74%
	Grant Thornton LLP	62%
	PwC	60%
	DMA- DuCharme, McMillen & Associates	0%

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Ryan Customer Service

4/5

Ryan has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About Ryan's Customer Service

Address

Three Galleria Tower 13155 Noel Road Suite 100, Dallas, TX 75240-5090

Website

http://www.ryan.com

Phone Number

+1-972-934-0022

Ryan's Social Links

Quick Insights into Ryan Customer Service

Ryan's Customer Service score was rated highest by Caucasian customers.

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Ranked Ryan Customer Service the Highest

Caucasian	4
Male	3.8

Ryan Customer Service Score by Gender

Ryan's Customer Service score was rated 3.8 by Male customers on Comparably.

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Male

3.8/5

Female

N/A

Ryan Customer Service Score by Ethnicity

Ryan's Customer Service score was rated 4 stars by Caucasian customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4	Caucasian	4

Ryan Customer Service vs. Competitors

Compared to its competitors, Ryan's Customer Service score is rated right above KPMG.

COMPANY		Customer Service Score
	Ryan	4/5
	KPMG	4/5
	Ernst & Young (EY)	4/5
	PwC	3.9/5
	Grant Thornton LLP	3.8/5
	DMA- DuCharme, McMillen & Associates	N/A

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Ryan as an Employer

4.7/5

Ryan has a 4.7/5 stars for its overall company culture rated by their employees

top

CEO of Ryan

G. Brint Ryan

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Ryan scored a 50 for Net Promoter Score and a 64 for Employee Net Promoter Score. NPS gauges how likely a customer of Ryan would recommend the brand to a friend. ENPS measures how likely Ryan employees would recommend working at Ryan to a friend.

Net Promoter Score

NPS Score

68%	Promoters
14%	Passive
18%	Detractors

Employee Net Promoter Score

eNPS Score

77%	Promoters
10%	Passive
13%	Detractors

Global Ranking Snapshot

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1	Costco	W. Craig Jelinek	Retail
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4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail