23
NPS
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Sanlam
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About Sanlam's Brand
Sanlam Limited,is a South African financial services group with its head office in Cape Town in the Western Cape. Among its major competitors, Sanlam is ranked in 2nd place for NPS while Old Mutual is 1st, and First Standard Bank is 3rd.
Brand at a Glance
85%
Customer Loyalty
3.3/5
Product Quality
3.7/5
Pricing
3.7/5
Customer Service
Sanlam Ranking
- #2 / 4 of its competitors
Sanlam NPS
Sanlam's Net Promoter Score (NPS) is a 23 with 56% Promoters, 11% Passives, and 33% Detractors. Net Promoter Score tracks whether Sanlam's customers would recommend using the product based on a scale of -100 to 100.
Sanlam Overall NPS
| 56% | Promoters |
|---|---|
| 11% | Passives |
| 33% | Detractors |
Sanlam NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2022 100 | Sep 2022 | 100 |
Dec 2022 100 | Dec 2022 | 100 |
May 2023 33 | May 2023 | 33 |
May 2024 25 | May 2024 | 25 |
Jul 2024 40 | Jul 2024 | 40 |
Sep 2024 22 | Sep 2024 | 22 |
How Other Brands Compare
Sanlam is ranked second for NPS among its competitors. Old Mutual and First Standard Bank come in first and third, with Old Navy coming in at #4.
Sanlam |  Old Navy |  Old Mutual |  First Standard Bank | |
| Global Ranking | #- | #240 | #- | #- |
| NPS | 23 | -4 | 64 | 7 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $9.03B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Sanlam NPS vs. Competitors
Compared to its competitors, Sanlam's NPS is rated right above First Standard Bank, and is preceded by Old Mutual.
| COMPANY | NPS Score | |
|---|---|---|
| Old Mutual | 64 |
| Sanlam | 23 |
| First Standard Bank | 7 |
| Old Navy | -4 |
 | Santam | -100 |
Sanlam Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Sanlam users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Sanlam Customer Loyalty vs. Competitors
Compared to its competitors, Sanlam's Customer Loyalty score is rated right above Old Navy, and is preceded by Old Mutual.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Santam | 100% |
| First Standard Bank | 86% |
| Old Mutual | 85% |
| Sanlam | 85% |
| Old Navy | 71% |
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Sanlam Product Quality
3.3/5
Sanlam has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Sanlam Product Information
Sanlam’s product quality score is a 3.3 out of 5 as rated by its users and customers.
- Website
- https://www.sanlam.com/
- Company Size
- 10,000+ Employees
Sanlam Product Quality vs. Competitors
Compared to its competitors, Sanlam's Product Quality score is rated right above Old Navy, and is preceded by Old Mutual.
| COMPANY | Product Quality Score | |
|---|---|---|
| Old Mutual | 4.1/5 |
| Sanlam | 3.3/5 |
| Old Navy | 3.3/5 |
| First Standard Bank | 3.2/5 |
| Santam | 1.5/5 |
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Sanlam Pricing
Sanlam ROI & Value For Money
3.7/5
Sanlam has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Sanlam Pricing vs. Competitors
Compared to its competitors, Sanlam's ROI score is rated right above Old Navy, and is preceded by Old Mutual.
| COMPANY | Pricing Score | |
|---|---|---|
| Old Mutual | 3.9/5 |
| Sanlam | 3.7/5 |
| Old Navy | 3.2/5 |
| First Standard Bank | 3/5 |
| Santam | 1.5/5 |
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Sanlam Customer Satisfaction (CSAT)
Sanlam Customer Satisfaction (CSAT) Score
66 / 100
Sanlam has an overall Customer Satisfaction score of 66 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
17%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Sanlam Customer Satisfaction vs. Competitors
Compared to its competitors, Sanlam's Customer Satisfaction score is rated right above Old Navy, and is preceded by First Standard Bank.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Old Mutual | 88% |
| First Standard Bank | 71% |
| Sanlam | 66% |
| Old Navy | 61% |
| Santam | 0% |
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Sanlam Customer Service
3.7/5
Sanlam has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Sanlam's Customer Service
Website
https://www.sanlam.com/
Phone Number
+27 860 726 526
Sanlam Customer Service vs. Competitors
Compared to its competitors, Sanlam's Customer Service score is rated right above Old Navy, and is preceded by Old Mutual.
| COMPANY | Customer Service Score | |
|---|---|---|
| Old Mutual | 4.1/5 |
| Sanlam | 3.7/5 |
| Old Navy | 3.1/5 |
| First Standard Bank | 3/5 |
| Santam | 1.5/5 |
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Sanlam as an Employer
Consumer vs. Employees
Sanlam scored a 23 for Net Promoter Score and a 47 for Employee Net Promoter Score. NPS gauges how likely a customer of Sanlam would recommend the brand to a friend. ENPS measures how likely Sanlam employees would recommend working at Sanlam to a friend.
Net Promoter Score
23
NPS Score
| 56% | Promoters |
|---|---|
| 11% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
47
eNPS Score
| 59% | Promoters |
|---|---|
| 29% | Passive |
| 12% | Detractors |
