

Operator of a chain of footwear stores. The company offers trainers, ankle boots, cowboy boots, knee high boots, flats, high heels, low heels, sandals, slippers, running style items and block heels. Among its major competitors, Schuh is ranked in 5th place for NPS while Debenhams is 1st, and Vans is 2nd.
Schuh's Net Promoter Score (NPS) is a -16 with 17% Promoters, 50% Passives, and 33% Detractors. Net Promoter Score tracks whether Schuh's customers would recommend using the product based on a scale of -100 to 100.
| 17% | Promoters |
|---|---|
| 50% | Passives |
| 33% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jun 2021 0 | Jun 2021 | 0 |
Sep 2021 -66 | Sep 2021 | -66 |
Oct 2021 -50 | Oct 2021 | -50 |
Aug 2022 -40 | Aug 2022 | -40 |
Jun 2024 -17 | Jun 2024 | -17 |
Schuh is ranked third for NPS among its competitors. Vans and Topshop come in first and second, with Citi Trends coming in at #4.
![]() Schuh | ![]() Vans | ![]() Topshop | ![]() Citi Trends | |
| Global Ranking | #- | #16 | #463 | #- |
| NPS | -16 | 47 | 19 | -32 |
| Valuation Updated every 24 hours for public companies | - | $7.44B | - | $852.99M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Schuh's NPS is rated right above Citi Trends, and is preceded by Topshop.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Debenhams | 50 |
![]() | Vans | 47 |
![]() | Kurt Geiger | 34 |
![]() | Topshop | 19 |
![]() | Schuh | -16 |
![]() | Citi Trends | -32 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
10% of Schuh users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Schuh's Customer Loyalty score is rated right below Topshop.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Debenhams | 100% |
![]() | Kurt Geiger | 100% |
![]() | Vans | 85% |
![]() | Citi Trends | 74% |
![]() | Topshop | 58% |
![]() | Schuh | 10% |
Schuh has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Schuh’s product quality score is a 4 out of 5 as rated by its users and customers.
Compared to its competitors, Schuh's Product Quality score is rated right above Topshop, and is preceded by Vans.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Vans | 4.3/5 |
![]() | Schuh | 4/5 |
![]() | Topshop | 3.8/5 |
![]() | Kurt Geiger | 3.7/5 |
![]() | Citi Trends | 2.9/5 |
![]() | Debenhams | 2.2/5 |
Schuh has a value for money and ROI score of 4.5 out of 5 stars rated by its users and customers.
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Compared to its competitors, Schuh's ROI score is rated right above Kurt Geiger.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Schuh | 4.5/5 |
![]() | Kurt Geiger | 4.2/5 |
![]() | Vans | 4/5 |
![]() | Debenhams | 4/5 |
![]() | Topshop | 3.3/5 |
![]() | Citi Trends | 3/5 |
Schuh has an overall Customer Service score of 4.5 out of 5 stars rated by its users and customers.
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1 Neilson Square, Livingston, EH54 8RQ Bahamas
www.schuh.co.uk
Compared to its competitors, Schuh's Customer Service score is rated right above Vans.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Schuh | 4.5/5 |
![]() | Vans | 4.1/5 |
![]() | Kurt Geiger | 4/5 |
![]() | Debenhams | 3.7/5 |
![]() | Topshop | 3.5/5 |
![]() | Citi Trends | 2.7/5 |
Schuh scored a -16 for Net Promoter Score and a -50 for Employee Net Promoter Score. NPS gauges how likely a customer of Schuh would recommend the brand to a friend. ENPS measures how likely Schuh employees would recommend working at Schuh to a friend.
| 17% | Promoters |
|---|---|
| 50% | Passive |
| 33% | Detractors |
| 0% | Promoters |
|---|---|
| 50% | Passive |
| 50% | Detractors |