-14
NPS
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SDL
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About SDL's Brand
"SDL provides web content management, analytics, social intelligence, campaign management and translation services." Among its major competitors, SDL is ranked in 4th place for NPS while LeadGenius is 1st, and Adobe is 2nd.Their current market cap is $897.75M
Brand at a Glance
68%
Customer Loyalty
3.5/5
Product Quality
3.5/5
Pricing
3.5/5
Customer Service
SDL CMO
SDL Ranking
- #4 / 4 of its competitors
SDL NPS
SDL's Net Promoter Score (NPS) is a -14 with 43% Promoters, 0% Passives, and 57% Detractors. Net Promoter Score tracks whether SDL's customers would recommend using the product based on a scale of -100 to 100.
SDL Overall NPS
| 43% | Promoters |
|---|---|
| 0% | Passives |
| 57% | Detractors |
SDL NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2020 -100 | Jul 2020 | -100 |
Feb 2021 -100 | Feb 2021 | -100 |
Sep 2021 -33 | Sep 2021 | -33 |
Oct 2021 0 | Oct 2021 | 0 |
Apr 2023 -20 | Apr 2023 | -20 |
Jan 2024 -33 | Jan 2024 | -33 |
Mar 2024 -15 | Mar 2024 | -15 |
How Other Brands Compare
SDL is ranked #4 for NPS among its competitors. LeadGenius and Adobe come in first and second, with Sitecore coming in at third. Among those competitors, it is the third most valued company behind Adobe.
SDL |  Adobe |  Sitecore |  LeadGenius | |
| Global Ranking | #- | #66 | #- | #- |
| NPS | -14 | 24 | 3 | 100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $897.75M | $228.04B | $228.04B | $60.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
SDL NPS vs. Competitors
Compared to its competitors, SDL's NPS is rated right below Sitecore.
| COMPANY | NPS Score | |
|---|---|---|
| LeadGenius | 100 |
| Adobe | 24 |
| Sitecore | 3 |
| SDL | -14 |
SDL Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of SDL users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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SDL Customer Loyalty vs. Competitors
Compared to its competitors, SDL's Customer Loyalty score is rated right above Sitecore, and is preceded by Adobe.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| LeadGenius | 100% |
| Adobe | 75% |
| SDL | 68% |
| Sitecore | 46% |
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SDL Product Quality
3.5/5
SDL has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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SDL Product Information
SDL’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- http://www.sdl.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Analytics
SaaS
SDL Product Quality vs. Competitors
Compared to its competitors, SDL's Product Quality score is rated right below Sitecore.
| COMPANY | Product Quality Score | |
|---|---|---|
| LeadGenius | 5/5 |
| Adobe | 3.9/5 |
| Sitecore | 3.9/5 |
| SDL | 3.5/5 |
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SDL Pricing
SDL ROI & Value For Money
3.5/5
SDL has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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SDL Pricing vs. Competitors
Compared to its competitors, SDL's ROI score is rated right below Sitecore.
| COMPANY | Pricing Score | |
|---|---|---|
| LeadGenius | 5/5 |
| Adobe | 3.6/5 |
| Sitecore | 3.5/5 |
| SDL | 3.5/5 |
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SDL Customer Satisfaction (CSAT)
SDL Customer Satisfaction (CSAT) Score
75 / 100
SDL has an overall Customer Satisfaction score of 75 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
75%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
SDL Customer Satisfaction vs. Competitors
Compared to its competitors, SDL's Customer Satisfaction score is rated right above Adobe.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| SDL | 75% |
| Adobe | 57% |
| Sitecore | 50% |
| LeadGenius | 0% |
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SDL Customer Service
3.5/5
SDL has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About SDL's Customer Service
Address
Berkshire, MA
Website
http://www.sdl.com/
SDL Customer Service vs. Competitors
Compared to its competitors, SDL's Customer Service score is rated right above Sitecore, and is preceded by Adobe.
| COMPANY | Customer Service Score | |
|---|---|---|
| LeadGenius | 5/5 |
| Adobe | 3.6/5 |
| SDL | 3.5/5 |
| Sitecore | 3/5 |
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SDL as an Employer
2.5/5
SDL has a 2.5/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
SDL scored a -14 for Net Promoter Score and a -32 for Employee Net Promoter Score. NPS gauges how likely a customer of SDL would recommend the brand to a friend. ENPS measures how likely SDL employees would recommend working at SDL to a friend.
Net Promoter Score
-14
NPS Score
| 43% | Promoters |
|---|---|
| 0% | Passive |
| 57% | Detractors |
Employee Net Promoter Score
-32
eNPS Score
| 30% | Promoters |
|---|---|
| 8% | Passive |
| 62% | Detractors |
