-28
NPS
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Brand Page
Secret
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About Secret's Brand
Secret offers an online platform that enables users to share their personal secrets with other users anonymously. Among its major competitors, Secret is ranked in 4th place for NPS while Snap Inc. is 1st, and Omegle is 2nd.Their current valuation is $17.23B
Brand at a Glance
87%
Customer Loyalty
3.6/5
Product Quality
3.4/5
Pricing
3.4/5
Customer Service
Secret CMO
Secret Ranking
- #3 / 4 of its competitors
Secret NPS
Secret's Net Promoter Score (NPS) is a -28 with 29% Promoters, 14% Passives, and 57% Detractors. Net Promoter Score tracks whether Secret's customers would recommend using the product based on a scale of -100 to 100.
Secret Overall NPS
| 29% | Promoters |
|---|---|
| 14% | Passives |
| 57% | Detractors |
Secret NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2022 -100 | Apr 2022 | -100 |
Jul 2022 -100 | Jul 2022 | -100 |
Nov 2022 -100 | Nov 2022 | -100 |
May 2023 -50 | May 2023 | -50 |
Jun 2023 -60 | Jun 2023 | -60 |
Oct 2023 -51 | Oct 2023 | -51 |
Dec 2023 -29 | Dec 2023 | -29 |
How Other Brands Compare
Secret is ranked third for NPS among its competitors. Snap Inc. and Omegle come in first and second, with Whisper coming in at #4. Among those competitors, it is the third most valued company behind Snap Inc..
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Secret Customer Loyalty
87%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of Secret users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Secret Customer Loyalty vs. Competitors
Compared to its competitors, Secret's Customer Loyalty score is rated right above Omegle.
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VS
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Secret Product Quality
3.6/5
Secret has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Secret Product Information
Secret’s product quality score is a 3.6 out of 5 as rated by its users and customers.
- Website
- http://www.secret.ly
- Company Size
- 11-50 Employees
Industry
Tech
Media
Mobile App
SaaS
Social
Secret Product Quality vs. Competitors
Compared to its competitors, Secret's Product Quality score is rated right above Omegle, and is preceded by Snap Inc..
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VS
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Secret Pricing
Secret ROI & Value For Money
3.4/5
Secret has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Secret Pricing vs. Competitors
Compared to its competitors, Secret's ROI score is rated right above Omegle, and is preceded by Snap Inc..
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Secret Customer Satisfaction (CSAT)
Secret Customer Satisfaction (CSAT) Score
57 / 100
Secret has an overall Customer Satisfaction score of 57 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
43%
Satisfied
14%
Neither Satisfied nor Dissatisfied
43%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Secret Customer Satisfaction vs. Competitors
Compared to its competitors, Secret's Customer Satisfaction score is rated right above Yik Yak, and is preceded by Omegle.
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Secret Customer Service
3.4/5
Secret has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About Secret's Customer Service
Address
301 Bryant Street, San Francisco, CA 94107
Website
http://www.secret.ly
Phone Number
415-528-7227
Secret Customer Service vs. Competitors
Compared to its competitors, Secret's Customer Service score is rated right above Omegle, and is preceded by Snap Inc..
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Secret as an Employer
3.3/5
Secret has a 3.3/5 stars for its overall company culture rated by their employees
top
40%
Consumer vs. Employees
Secret scored a -28 for Net Promoter Score and a 10 for Employee Net Promoter Score. NPS gauges how likely a customer of Secret would recommend the brand to a friend. ENPS measures how likely Secret employees would recommend working at Secret to a friend.
Net Promoter Score
-28
NPS Score
| 29% | Promoters |
|---|---|
| 14% | Passive |
| 57% | Detractors |
Employee Net Promoter Score
10
eNPS Score
| 50% | Promoters |
|---|---|
| 10% | Passive |
| 40% | Detractors |
