50
NPS
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Securian Financial
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About Securian Financial's Brand
Securian providing financial security through insurance, retirement plans and investments. Among its major competitors, Securian Financial is ranked in 1st place for NPS while Fidelity Investments is 2nd, and Ameriprise Financial Services, Inc. is 3rd.
Brand at a Glance
79%
Customer Loyalty
3.8/5
Product Quality
3.7/5
Pricing
3.5/5
Customer Service
Securian Financial Ranking
- #1 / 4 of its competitors
Securian Financial NPS
Securian Financial's Net Promoter Score (NPS) is a 50 with 71% Promoters, 8% Passives, and 21% Detractors. Net Promoter Score tracks whether Securian Financial's customers would recommend using the product based on a scale of -100 to 100.
Securian Financial Overall NPS
| 71% | Promoters |
|---|---|
| 8% | Passives |
| 21% | Detractors |
Securian Financial NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2022 60 | Oct 2022 | 60 |
Jan 2023 64 | Jan 2023 | 64 |
Feb 2023 67 | Feb 2023 | 67 |
Mar 2023 69 | Mar 2023 | 69 |
May 2023 70 | May 2023 | 70 |
Jul 2023 72 | Jul 2023 | 72 |
Aug 2023 74 | Aug 2023 | 74 |
Jan 2024 65 | Jan 2024 | 65 |
Apr 2024 65 | Apr 2024 | 65 |
Jun 2024 59 | Jun 2024 | 59 |
Jan 2025 51 | Jan 2025 | 51 |
Nov 2025 49 | Nov 2025 | 49 |
How Other Brands Compare
Securian Financial is ranked first for NPS among its competitors. Fidelity Investments and Ameriprise Financial Services, Inc. come in second and third, with TIAA coming in at #4.
Securian Financial |  Fidelity Investments |  Ameriprise Financial Services, Inc. |  TIAA | |
| Global Ranking | #- | #162 | #- | #- |
| NPS | 50 | 8 | -9 | -23 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $11.88B | $27.45B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Securian Financial NPS by Gender
Securian Financial's NPS was rated 34 by Male customers on Comparably.
Male
34
Securian Financial's NPS was rated 34 by Male customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
Female
N/A
Securian Financial's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Securian Financial NPS by Usage
Securian Financial's NPS was rated 34 points by customers who have used Securian Financial's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 34 | Over 10 Years | 34 |
Securian Financial NPS vs. Competitors
Compared to its competitors, Securian Financial's NPS is rated right above Fidelity Investments.
| COMPANY | NPS Score | |
|---|---|---|
| Securian Financial | 50 |
| Fidelity Investments | 8 |
| Ameriprise Financial Services, Inc. | -9 |
| TIAA | -23 |
 | Transamerica | -65 |
 | Ameritas Life Insurance | -88 |
Securian Financial Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Securian Financial users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Securian Financial Customer Loyalty Score by Gender
Securian Financial's Customer Loyalty score was rated 70 by Male customers on Comparably.
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Male
70%
Yes
Female
N/A
Yes
Securian Financial Customer Loyalty Score by Usage
Securian Financial's Customer Loyalty score was rated 70% by customers who have used Securian Financial's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Securian Financial Customer Loyalty vs. Competitors
Compared to its competitors, Securian Financial's Customer Loyalty score is rated right above TIAA, and is preceded by Ameriprise Financial Services, Inc..
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Fidelity Investments | 82% |
| Ameriprise Financial Services, Inc. | 80% |
| Securian Financial | 79% |
| TIAA | 70% |
| Transamerica | 65% |
| Ameritas Life Insurance | 54% |
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Securian Financial Product Quality
3.8/5
Securian Financial has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Securian Financial Product Information
Securian Financial’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- https://www.securian.com/
- Company Size
- 1,001-5,000 Employees
Industry
FinTech
Quick Insights into Securian Financial Product Quality
Securian Financial's Product Quality score was rated highest by customers who have used Securian Financial's products/services for Over 10 Years.
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Ranked Securian Financial Product Quality the Highest
Securian Financial Product Quality Score by Gender
Securian Financial's Product Quality score was rated 3.2 by Male customers on Comparably.
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Male
3.2/5
Female
N/A
Securian Financial Product Quality Score by Usage
Securian Financial's Product Quality score was rated 4.1 stars by customers who have used Securian Financial's products/services for Over 10 Years.
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Securian Financial Product Quality vs. Competitors
Compared to its competitors, Securian Financial's Product Quality score is rated right above Ameriprise Financial Services, Inc..
| COMPANY | Product Quality Score | |
|---|---|---|
| Securian Financial | 3.8/5 |
| Ameriprise Financial Services, Inc. | 3.4/5 |
| Ameritas Life Insurance | 3.4/5 |
| Fidelity Investments | 3.4/5 |
| TIAA | 2.8/5 |
| Transamerica | 1.6/5 |
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Securian Financial Pricing
Securian Financial ROI & Value For Money
3.7/5
Securian Financial has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Quick Insights into Securian Financial ROI
Securian Financial's ROI score was rated highest by customers who have used Securian Financial's products/services for Over 10 Years.
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Ranked Securian Financial ROI the Highest
Securian Financial ROI Score by Gender
Securian Financial's ROI score was rated 2.9 by Male customers on Comparably.
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Male
2.9/5
Female
N/A
Securian Financial ROI Score by Usage
Securian Financial's ROI score was rated 3.3 stars by customers who have used Securian Financial's products/services for Over 10 Years.
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Securian Financial Pricing vs. Competitors
Compared to its competitors, Securian Financial's ROI score is rated right above Fidelity Investments.
| COMPANY | Pricing Score | |
|---|---|---|
| Securian Financial | 3.7/5 |
| Fidelity Investments | 3.4/5 |
| Ameritas Life Insurance | 3.2/5 |
| Ameriprise Financial Services, Inc. | 3.2/5 |
| TIAA | 2.9/5 |
| Transamerica | 1.8/5 |
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Securian Financial Customer Satisfaction (CSAT)
Securian Financial Customer Satisfaction (CSAT) Score
69 / 100
Securian Financial has an overall Customer Satisfaction score of 69 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
38%
Satisfied
31%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
0%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Securian Financial Customer Satisfaction
Securian Financial's Customer Satisfaction score was rated highest by Male customers.
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Ranked Securian Financial Customer Satisfaction the Highest
Securian Financial Customer Satisfaction Score by Gender
Securian Financial's Customer Satisfaction score was rated 50 by Male customers on Comparably.
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50 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Securian Financial Customer Satisfaction vs. Competitors
Compared to its competitors, Securian Financial's Customer Satisfaction score is rated right above Ameritas Life Insurance.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Securian Financial | 68% |
| Ameritas Life Insurance | 67% |
| Ameriprise Financial Services, Inc. | 61% |
| Fidelity Investments | 58% |
| TIAA | 39% |
| Transamerica | 14% |
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Securian Financial Customer Service
3.5/5
Securian Financial has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Securian Financial's Customer Service
Address
Saint Paul, MN 55101
Website
https://www.securian.com/
Phone Number
(651)665-3500
Quick Insights into Securian Financial Customer Service
Securian Financial's Customer Service score was rated highest by customers who have used Securian Financial's products/services for Over 10 Years.
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Ranked Securian Financial Customer Service the Highest
Securian Financial Customer Service Score by Gender
Securian Financial's Customer Service score was rated 2.8 by Male customers on Comparably.
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Male
2.8/5
Female
N/A
Securian Financial Customer Service Score by Usage
Securian Financial's Customer Service score was rated 3.3 stars by customers who have used Securian Financial's products/services for Over 10 Years.
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Securian Financial Customer Service vs. Competitors
Compared to its competitors, Securian Financial's Customer Service score is rated right above Ameriprise Financial Services, Inc..
| COMPANY | Customer Service Score | |
|---|---|---|
| Securian Financial | 3.5/5 |
| Ameriprise Financial Services, Inc. | 3.4/5 |
| Fidelity Investments | 3.2/5 |
| Ameritas Life Insurance | 3.2/5 |
| TIAA | 2.6/5 |
| Transamerica | 1.5/5 |
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Securian Financial as an Employer
4.3/5
Securian Financial has a 4.3/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
Securian Financial scored a 50 for Net Promoter Score and a 32 for Employee Net Promoter Score. NPS gauges how likely a customer of Securian Financial would recommend the brand to a friend. ENPS measures how likely Securian Financial employees would recommend working at Securian Financial to a friend.
Net Promoter Score
50
NPS Score
| 71% | Promoters |
|---|---|
| 8% | Passive |
| 21% | Detractors |
Employee Net Promoter Score
32
eNPS Score
| 57% | Promoters |
|---|---|
| 18% | Passive |
| 25% | Detractors |
