61
NPS
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Sensient Technologies Corporation
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About Sensient Technologies Corporation's Brand
Sensient Technologies Corporation is a leading global manufacturer and marketer of colors, flavors and fragrances. Among its major competitors, Sensient Technologies Corporation is ranked in 1st place for NPS while IFF is 2nd, and BASF is 3rd.Their current market cap is $3.19B
Brand at a Glance
90%
Customer Loyalty
4.1/5
Product Quality
4.1/5
Pricing
4/5
Customer Service
Sensient Technologies Corporation Ranking
- #1 / 4 of its competitors
Sensient Technologies Corporation NPS
Sensient Technologies Corporation's Net Promoter Score (NPS) is a 61 with 74% Promoters, 13% Passives, and 13% Detractors. Net Promoter Score tracks whether Sensient Technologies Corporation's customers would recommend using the product based on a scale of -100 to 100.
Sensient Technologies Corporation Overall NPS
| 74% | Promoters |
|---|---|
| 13% | Passives |
| 13% | Detractors |
Sensient Technologies Corporation NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2020 0 | Jun 2020 | 0 |
Nov 2021 50 | Nov 2021 | 50 |
Aug 2022 75 | Aug 2022 | 75 |
Oct 2022 80 | Oct 2022 | 80 |
Feb 2023 83 | Feb 2023 | 83 |
Jun 2023 57 | Jun 2023 | 57 |
Jan 2025 63 | Jan 2025 | 63 |
How Other Brands Compare
Sensient Technologies Corporation is ranked first for NPS among its competitors. IFF and BASF come in second and third, with Firmenich coming in at #4. Among those competitors, it is the lowest valued company behind BASF.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Sensient Technologies Corporation NPS vs. Competitors
Compared to its competitors, Sensient Technologies Corporation's NPS is rated right above IFF.
| COMPANY | NPS Score | |
|---|---|---|
| Sensient Technologies Corporation | 61 |
 | IFF | 40 |
 | BASF | 31 |
 | Firmenich | 21 |
Sensient Technologies Corporation Customer Loyalty
90%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
90% of Sensient Technologies Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Sensient Technologies Corporation Customer Loyalty vs. Competitors
Compared to its competitors, Sensient Technologies Corporation's Customer Loyalty score is rated right above BASF.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Sensient Technologies Corporation | 90% |
| BASF | 83% |
| Firmenich | 76% |
| IFF | 73% |
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Sensient Technologies Corporation Product Quality
4.1/5
Sensient Technologies Corporation has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Sensient Technologies Corporation Product Information
Sensient Technologies Corporation’s product quality score is a 4.1 out of 5 as rated by its users and customers.
- Website
- http://www.sensient.com
- Company Size
- 1,001-5,000 Employees
Industry
Chemicals
Sensient Technologies Corporation Product Quality vs. Competitors
Compared to its competitors, Sensient Technologies Corporation's Product Quality score is rated right above IFF, and is preceded by BASF.
| COMPANY | Product Quality Score | |
|---|---|---|
| BASF | 4.2/5 |
| Sensient Technologies Corporation | 4.1/5 |
| IFF | 4.1/5 |
| Firmenich | 4/5 |
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Sensient Technologies Corporation Pricing
Sensient Technologies Corporation ROI & Value For Money
4.1/5
Sensient Technologies Corporation has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Sensient Technologies Corporation Pricing vs. Competitors
Compared to its competitors, Sensient Technologies Corporation's ROI score is rated right above BASF.
| COMPANY | Pricing Score | |
|---|---|---|
| Sensient Technologies Corporation | 4.1/5 |
| BASF | 4.1/5 |
| IFF | 3.7/5 |
| Firmenich | 3.6/5 |
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Sensient Technologies Corporation Customer Satisfaction (CSAT)
Sensient Technologies Corporation Customer Satisfaction (CSAT) Score
100 / 100
Sensient Technologies Corporation has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Very Satisfied
43%
Satisfied
57%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Sensient Technologies Corporation Customer Satisfaction vs. Competitors
Compared to its competitors, Sensient Technologies Corporation's Customer Satisfaction score is rated right above BASF.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Sensient Technologies Corporation | 100% |
| BASF | 83% |
| Firmenich | 67% |
| IFF | 0% |
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Sensient Technologies Corporation Customer Service
4/5
Sensient Technologies Corporation has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Sensient Technologies Corporation's Customer Service
Address
777 East Wisconsin Avenue, Milwaukee, WI 53202
Website
http://www.sensient.com
Sensient Technologies Corporation's Social Links
Sensient Technologies Corporation Customer Service vs. Competitors
Compared to its competitors, Sensient Technologies Corporation's Customer Service score is rated right above Firmenich, and is preceded by BASF.
| COMPANY | Customer Service Score | |
|---|---|---|
| IFF | 4.2/5 |
| BASF | 4.1/5 |
| Sensient Technologies Corporation | 4/5 |
| Firmenich | 3.7/5 |
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Sensient Technologies Corporation as an Employer
4.2/5
Sensient Technologies Corporation has a 4.2/5 stars for its overall company culture rated by their employees
top
25%
CEO of Sensient Technologies Corporation
In the Top 25% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Sensient Technologies Corporation scored a 61 for Net Promoter Score and a 2 for Employee Net Promoter Score. NPS gauges how likely a customer of Sensient Technologies Corporation would recommend the brand to a friend. ENPS measures how likely Sensient Technologies Corporation employees would recommend working at Sensient Technologies Corporation to a friend.
Net Promoter Score
61
NPS Score
| 74% | Promoters |
|---|---|
| 13% | Passive |
| 13% | Detractors |
Employee Net Promoter Score
2
eNPS Score
| 39% | Promoters |
|---|---|
| 24% | Passive |
| 37% | Detractors |
