

Meet IFF: We boldly bring together science and creativity to create what the world needs. An industry leader in food, beverage, health and biosciences, we create essential solutions – from global icons to unexpected innovations and experiences. Equal parts outspoken and analytical, our international collective of thinkers working with customers to bring scents, tastes, experiences, ingredients and solutions for products people crave. With 24,000 employees across 65 countries, more than 110 manufacturing facilities, 100 R&D centers, and 33,000 customers across the world, we’re poised to make a difference on an unprecedented scale. Without our boundary-pushing passion and end-to-end expertise, the future wouldn’t be the same. Visit us at www.iff.com to learn more about how our talented people and new technology are challenging the expected, championing creators and doing more good for people and planet. Explore what sets us apart. Among its major competitors, IFF is ranked in 2nd place for NPS while Novozymes is 1st, and DSM is 3rd. Overall, IFF has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $34.55B
IFF's Net Promoter Score (NPS) is a 40 with 60% Promoters, 20% Passives, and 20% Detractors. Net Promoter Score tracks whether IFF's customers would recommend using the product based on a scale of -100 to 100.
| 60% | Promoters |
|---|---|
| 20% | Passives |
| 20% | Detractors |
| Summary | Date | Score |
|---|---|---|
Mar 2020 100 | Mar 2020 | 100 |
Jun 2020 100 | Jun 2020 | 100 |
Oct 2020 33 | Oct 2020 | 33 |
Nov 2020 25 | Nov 2020 | 25 |
Feb 2021 40 | Feb 2021 | 40 |
IFF is ranked first for NPS among its competitors. BASF and ADM come in second and third, with Kerry Foods coming in at #4. Among those competitors, it is the second most valued company behind BASF.
![]() IFF | ![]() ADM | ![]() BASF | ![]() Kerry Foods | |
| Global Ranking | #- | #282 | #535 | #- |
| NPS | 40 | 28 | 31 | 23 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $34.55B | $31.34B | $76.09B | $22.43B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of IFF users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, IFF's Customer Loyalty score is rated right above Kerry Foods, and is preceded by Firmenich.
IFF has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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IFF’s product quality score is a 4.1 out of 5 as rated by its users and customers.
Compared to its competitors, IFF's Product Quality score is rated right above DSM, and is preceded by BASF.
IFF has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Compared to its competitors, IFF's ROI score is rated right above Kerry Foods, and is preceded by DSM.
IFF has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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521 West 57th Street, New York City, NY 10019
https://www.iff.com
+1-212-765-5500
Compared to its competitors, IFF's Customer Service score is rated right above BASF, and is preceded by Novozymes.
IFF has a 4.5/5 stars for its overall company culture rated by their employees


IFF scored a 40 for Net Promoter Score and a 51 for Employee Net Promoter Score. NPS gauges how likely a customer of IFF would recommend the brand to a friend. ENPS measures how likely IFF employees would recommend working at IFF to a friend.
| 60% | Promoters |
|---|---|
| 20% | Passive |
| 20% | Detractors |
| 59% | Promoters |
|---|---|
| 33% | Passive |
| 8% | Detractors |