IFF NPS & Customer Reviews | Comparably
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About IFF's Brand

Meet IFF: We boldly bring together science and creativity to create what the world needs. An industry leader in food, beverage, health and biosciences, we create essential solutions – from global icons to unexpected innovations and experiences. Equal parts outspoken and analytical, our international collective of thinkers working with customers to bring scents, tastes, experiences, ingredients and solutions for products people crave. With 24,000 employees across 65 countries, more than 110 manufacturing facilities, 100 R&D centers, and 33,000 customers across the world, we’re poised to make a difference on an unprecedented scale. Without our boundary-pushing passion and end-to-end expertise, the future wouldn’t be the same. Visit us at www.iff.com to learn more about how our talented people and new technology are challenging the expected, championing creators and doing more good for people and planet. Explore what sets us apart. Among its major competitors, IFF is ranked in 2nd place for NPS while Novozymes is 1st, and DSM is 3rd. Overall, IFF has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $34.55B

Brand at a Glance

73%
Customer Loyalty
4.1/5
Product Quality
3.7/5
Pricing
4.2/5
Customer Service

IFF Ranking

IFF NPS

IFF's Net Promoter Score (NPS) is a 40 with 60% Promoters, 20% Passives, and 20% Detractors. Net Promoter Score tracks whether IFF's customers would recommend using the product based on a scale of -100 to 100.

IFF Overall NPS

40
NPS
60%Promoters
20%Passives
20%Detractors
IFF Overall NPS

IFF NPS Trend

-100
-50
0
50
100
Mar 2020
100
Mar 2020100
Jun 2020
100
Jun 2020100
Oct 2020
33
Oct 202033
Nov 2020
25
Nov 202025
Feb 2021
40
Feb 202140

How Other Brands Compare

IFF is ranked first for NPS among its competitors. BASF and ADM come in second and third, with Kerry Foods coming in at #4. Among those competitors, it is the second most valued company behind BASF.

IFF's Logo
IFF
ADM's Logo
ADM
BASF's Logo
BASF
Kerry Foods' Logo
Kerry Foods
Global Ranking#-#282#535#-
NPS40283123
Social Sentiment Calculated by analyzing social media and other online mentionsNeutralNeutralNeutral-
Valuation Updated every 24 hours for public companies$34.55B$31.34B$76.09B$22.43B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

IFF NPS vs. Competitors

Compared to its competitors, IFF's NPS is rated right above DSM, and is preceded by Novozymes.

IFF Customer Loyalty

73%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

73% of IFF users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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73
73%
27
27%
IFF Customer Loyalty

IFF Customer Loyalty vs. Competitors

Compared to its competitors, IFF's Customer Loyalty score is rated right above Kerry Foods, and is preceded by Firmenich.

COMPANYCustomer Loyalty Score
Novozymes100%
BASF83%
DSM82%
ADM78%
Firmenich76%
IFF73%
Kerry Foods70%
Givaudan54%

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IFF's Logo
VS
Novozymes' Logo
BASF's Logo
DSM's Logo
ADM's Logo
Firmenich's Logo
Kerry Foods' Logo
Givaudan's Logo

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IFF Product Quality

4.1/5

IFF has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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IFF Product Information

IFF’s product quality score is a 4.1 out of 5 as rated by its users and customers.

Website
https://www.iff.com
Company Size
1,001-5,000 Employees

Industry

Chemicals

IFF Product Quality vs. Competitors

Compared to its competitors, IFF's Product Quality score is rated right above DSM, and is preceded by BASF.

COMPANYProduct Quality Score
Novozymes5/5
BASF4.2/5
IFF4.1/5
DSM4/5
Firmenich4/5
ADM4/5
Kerry Foods3.7/5
Givaudan3.5/5

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IFF's Logo
VS
Novozymes' Logo
BASF's Logo
DSM's Logo
Firmenich's Logo
ADM's Logo
Kerry Foods' Logo
Givaudan's Logo

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IFF Pricing

IFF ROI & Value For Money

3.7/5

IFF has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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IFF Pricing vs. Competitors

Compared to its competitors, IFF's ROI score is rated right above Kerry Foods, and is preceded by DSM.

COMPANYPricing Score
BASF4.1/5
ADM4.1/5
Novozymes4/5
DSM3.8/5
IFF3.7/5
Kerry Foods3.6/5
Firmenich3.6/5
Givaudan3.5/5

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IFF's Logo
VS
BASF's Logo
ADM's Logo
Novozymes' Logo
DSM's Logo
Kerry Foods' Logo
Firmenich's Logo
Givaudan's Logo

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IFF Customer Service

4.2/5

IFF has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.

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About IFF's Customer Service

Address

521 West 57th Street, New York City, NY 10019


Website

https://www.iff.com


Phone Number

+1-212-765-5500

IFF Customer Service vs. Competitors

Compared to its competitors, IFF's Customer Service score is rated right above BASF, and is preceded by Novozymes.

COMPANYCustomer Service Score
Novozymes4.5/5
IFF4.2/5
BASF4.1/5
ADM4.1/5
DSM3.8/5
Firmenich3.7/5
Kerry Foods3.6/5
Givaudan3.5/5

Unlock IFF Customer Service vs. Competitors Data

IFF's Logo
VS
Novozymes' Logo
BASF's Logo
ADM's Logo
DSM's Logo
Firmenich's Logo
Kerry Foods' Logo
Givaudan's Logo

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IFF as an Employer

4.5/5

IFF has a 4.5/5 stars for its overall company culture rated by their employees

  IFF CEO
top
5%
CEO of IFF

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

IFF scored a 40 for Net Promoter Score and a 51 for Employee Net Promoter Score. NPS gauges how likely a customer of IFF would recommend the brand to a friend. ENPS measures how likely IFF employees would recommend working at IFF to a friend.

Net Promoter Score

40
NPS Score
60%Promoters
20%Passive
20%Detractors

Employee Net Promoter Score

51
eNPS Score
59%Promoters
33%Passive
8%Detractors

Global Ranking Snapshot

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W. Craig Jelinek
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3
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4
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Ted Sarandos
Media and Entertainment
5
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Tech
6
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7
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Brian Cornell
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