-45
NPS
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Shutterstock
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About Shutterstock's Brand
Shutterstock is a stock photography agency providing photographs, illustrations, vectors, videos and music to businesses and individuals. Among its major competitors, Shutterstock is ranked in 3rd place for NPS while Pond5 is 1st, and Adobe is 2nd.Their current market cap is $1.77B
Brand at a Glance
66%
Customer Loyalty
2.3/5
Product Quality
2.1/5
Pricing
2/5
Customer Service
Shutterstock CMO
Lou Weiss
Lou Weiss serves as the Chief Marketing Officer of Shutterstock. Lou started at Shutterstock in February of 2018. Lou currently resides in the Greater New York City Area.
Shutterstock Ranking
- #3 / 4 of its competitors
Shutterstock NPS
Shutterstock's Net Promoter Score (NPS) is a -45 with 25% Promoters, 5% Passives, and 70% Detractors. Net Promoter Score tracks whether Shutterstock's customers would recommend using the product based on a scale of -100 to 100.
Shutterstock Overall NPS
| 25% | Promoters |
|---|---|
| 5% | Passives |
| 70% | Detractors |
Shutterstock NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2022 -48 | Dec 2022 | -48 |
Jan 2023 -48 | Jan 2023 | -48 |
Mar 2023 -46 | Mar 2023 | -46 |
Jun 2023 -47 | Jun 2023 | -47 |
Jul 2023 -44 | Jul 2023 | -44 |
Oct 2023 -46 | Oct 2023 | -46 |
Dec 2023 -46 | Dec 2023 | -46 |
Jan 2024 -46 | Jan 2024 | -46 |
Mar 2024 -46 | Mar 2024 | -46 |
Apr 2024 -44 | Apr 2024 | -44 |
Jul 2024 -44 | Jul 2024 | -44 |
Aug 2024 -45 | Aug 2024 | -45 |
How Other Brands Compare
Shutterstock is ranked third for NPS among its competitors. Pond5 and Adobe come in first and second, with 500px coming in at #4. Among those competitors, it is the second most valued company behind Adobe.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Shutterstock NPS by Gender
Female customers rated Shutterstock's NPS 78 points higher than Male customers.
Male
-62
Shutterstock's NPS was rated -62 by Male customers on Comparably.
16%
Promoters
6%
Passives
78%
Detractors
Female
16
Shutterstock's NPS was rated 16 by Female customers on Comparably.
58%
Promoters
0%
Passives
42%
Detractors
Shutterstock NPS by Ethnicity
Shutterstock's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -42 | Caucasian | -42 |
Asian or Pacific Islander -34 | Asian or Pacific Islander | -34 |
Shutterstock NPS by Age
Shutterstock's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
Shutterstock NPS by Usage
Shutterstock's NPS was rated the highest by customers who have used Shutterstock's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -42 | Less than 1 Year | -42 |
1 to 2 Years -80 | 1 to 2 Years | -80 |
2 to 5 Years -50 | 2 to 5 Years | -50 |
5 to 10 Years -72 | 5 to 10 Years | -72 |
Over 10 Years -79 | Over 10 Years | -79 |
Shutterstock NPS vs. Competitors
Compared to its competitors, Shutterstock's NPS is rated right above 500px, and is preceded by Fotolia.
| COMPANY | NPS Score | |
|---|---|---|
 | Pond5 | 36 |
 | Adobe | 24 |
 | Dreamstime | N/A |
 | Fotolia | N/A |
| Shutterstock | -45 |
 | 500px | -59 |
Shutterstock Customer Reviews
Out of the 9 Shutterstock customer reviews 4 were positive and 5 were constructive. Shutterstock customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Shutterstock Customer Loyalty
66%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
66% of Shutterstock users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Shutterstock Customer Loyalty Score by Gender
Female customers rated Shutterstock's Customer Loyalty score 20% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Shutterstock.
Male
65%
Yes
Female
85%
Yes
Shutterstock Customer Loyalty Score by Ethnicity
Shutterstock's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Shutterstock.
79
out of 100
Caucasian
40
out of 100
Asian or Pacific Islander
Shutterstock Customer Loyalty Score by Age
Shutterstock's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Shutterstock.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 40% | 18-25 | 40% |
31-35 55% | 31-35 | 55% |
36-40 85% | 36-40 | 85% |
41-45 87% | 41-45 | 87% |
46-50 100% | 46-50 | 100% |
Shutterstock Customer Loyalty Score by Usage
Shutterstock's Customer Loyalty score was rated the highest by customers who have used Shutterstock's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Shutterstock Customer Loyalty Score by Industry
Shutterstock's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Shutterstock Customer Loyalty vs. Competitors
Compared to its competitors, Shutterstock's Customer Loyalty score is rated right above 500px, and is preceded by Adobe.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Pond5 | 85% |
| Adobe | 75% |
| Shutterstock | 66% |
| 500px | 58% |
| Dreamstime | N/A |
| Fotolia | N/A |
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Shutterstock Product Quality
2.3/5
Shutterstock has an overall Product Quality score of 2.3 out of 5 stars rated by its users and customers.
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Shutterstock Product Information
Shutterstock’s product quality score is a 2.3 out of 5 as rated by its users and customers. Reviewers from the Architecture and Planning industry rated Shutterstock's product the highest. Reviewers from the Media and Entertainment industry rated Shutterstock the lowest at 1.5.
- Website
- http://shutterstock.com
- Company Size
- 501-1,000 Employees
Industry
Tech
Consumer Services
Content
Media
Quick Insights into Shutterstock Product Quality
Shutterstock's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Media and Entertainment industry.
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Ranked Shutterstock Product Quality the Highest
Ranked Shutterstock Product Quality the Lowest
Shutterstock Product Quality Score by Gender
Female customers rated Shutterstock's Product Quality score 1.7 stars higher than Male customers.
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Male
2.1/5
Female
3.8/5
Shutterstock Product Quality Score by Ethnicity
Shutterstock's Product Quality score was rated 2.3 stars by both Asian or Pacific Islander and Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Shutterstock.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Asian or Pacific Islander 2.3 | Asian or Pacific Islander | 2.3 |
Shutterstock Product Quality Score by Age
Shutterstock's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Shutterstock.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 5 | 18-25 | 5 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.9 | 36-40 | 3.9 |
41-45 2.2 | 41-45 | 2.2 |
46-50 1.5 | 46-50 | 1.5 |
Shutterstock Product Quality Score by Usage
Shutterstock's Product Quality score was rated the highest by customers who have used Shutterstock's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Shutterstock Product Quality Score by Industry
Shutterstock's Product Quality score was rated the highest by Architecture and Planning industry customers, and the lowest by Media and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Shutterstock Product Quality vs. Competitors
Compared to its competitors, Shutterstock's Product Quality score is rated right above 500px, and is preceded by Adobe.
| COMPANY | Product Quality Score | |
|---|---|---|
| Pond5 | 4.2/5 |
| Adobe | 3.9/5 |
| Shutterstock | 2.3/5 |
| 500px | 2.1/5 |
| Dreamstime | N/A |
| Fotolia | N/A |
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Shutterstock Pricing
Shutterstock ROI & Value For Money
2.1/5
Shutterstock has a value for money and ROI score of 2.1 out of 5 stars rated by its users and customers.
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Shutterstock Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Shutterstock.
Quick Insights into Shutterstock ROI
Shutterstock's ROI score was rated highest by customers ages 18-25, and rated lowest by customers who have used Shutterstock's products/services for Over 10 Years.
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Ranked Shutterstock ROI the Highest
Ranked Shutterstock ROI the Lowest
Shutterstock ROI Score by Gender
Female customers rated Shutterstock's ROI score 1.6 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Shutterstock.
Male
1.8/5
Female
3.4/5
Shutterstock ROI Score by Ethnicity
Shutterstock's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Shutterstock.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Asian or Pacific Islander 2.1 | Asian or Pacific Islander | 2.1 |
Shutterstock ROI Score by Age
Shutterstock's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Shutterstock.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
31-35 3.1 | 31-35 | 3.1 |
36-40 4 | 36-40 | 4 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
Shutterstock ROI Score by Usage
Shutterstock's ROI score was rated the highest by customers who have used Shutterstock's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Shutterstock ROI Score by Industry
Shutterstock's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Media and Entertainment industry customers.
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Shutterstock Pricing vs. Competitors
Compared to its competitors, Shutterstock's ROI score is rated right above 500px, and is preceded by Adobe.
| COMPANY | Pricing Score | |
|---|---|---|
| Pond5 | 4.2/5 |
| Adobe | 3.6/5 |
| Shutterstock | 2.1/5 |
| 500px | 1.9/5 |
| Dreamstime | N/A |
| Fotolia | N/A |
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Shutterstock Customer Satisfaction (CSAT)
Shutterstock Customer Satisfaction (CSAT) Score
46 / 100
Shutterstock has an overall Customer Satisfaction score of 46 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
27%
Satisfied
19%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
8%
Very Dissatisfied
31%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Shutterstock Customer Satisfaction
Shutterstock's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by customers ages 46-50.
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Ranked Shutterstock Customer Satisfaction the Highest
Ranked Shutterstock Customer Satisfaction the Lowest
Shutterstock Customer Satisfaction Score by Gender
Female customers rated Shutterstock's Customer Satisfaction score 42 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Shutterstock.
14 / 100
MaleVery Satisfied | 7% | |
|---|---|---|
Satisfied | 7% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 15% | |
Very Dissatisfied | 71% |
56 / 100
FemaleVery Satisfied | 56% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 44% |
Shutterstock Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Shutterstock's Customer Satisfaction (CSAT) score was rated 29% according to Caucasian users and customers.
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29 / 100
Very Satisfied
29%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
12%
Very Dissatisfied
59%
Shutterstock Customer Satisfaction Score by Age
Shutterstock's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Shutterstock.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 33% | |||||||||||||||
| 36-40 | 75% | |||||||||||||||
| 41-45 | 16% | |||||||||||||||
| 46-50 | 0% |
Shutterstock Customer Satisfaction Score by Usage
Shutterstock's Customer Satisfaction score was rated the highest by customers who have used Shutterstock's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Shutterstock Customer Satisfaction Score by Industry
Shutterstock's Customer Satisfaction score was rated 10 points by Arts and Entertainment industry customers.
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{
"title": "Shutterstock Customer Satisfaction Score by Industry",
"text": "Shutterstock's Customer Satisfaction score was rated 10 points by Arts and Entertainment industry customers.",
"bars": [
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 10,
"stars": 0,
"csatScore": 10,
"text": "Shutterstock's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 10
}
]
}Shutterstock Customer Satisfaction vs. Competitors
Compared to its competitors, Shutterstock's Customer Satisfaction score is rated right above 500px, and is preceded by Adobe.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Pond5 | 75% |
| Adobe | 57% |
| Shutterstock | 46% |
| 500px | 11% |
| Dreamstime | 0% |
| Fotolia | 0% |
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Shutterstock Customer Service
2/5
Shutterstock has an overall Customer Service score of 2 out of 5 stars rated by its users and customers.
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About Shutterstock's Customer Service
Address
350 Fifth Avenue, 21st Floor, New York City, NY 10118
Website
http://shutterstock.com
Phone Number
(866) 663-3954
Shutterstock's Social Links
Quick Insights into Shutterstock Customer Service
Shutterstock's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers who have used Shutterstock's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Shutterstock's Customer Service score.
Ranked Shutterstock Customer Service the Highest
Ranked Shutterstock Customer Service the Lowest
Shutterstock Customer Service Score by Gender
Female customers rated Shutterstock's Customer Service score 1.8 stars higher than Male customers.
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Male
1.6/5
Female
3.4/5
Shutterstock Customer Service Score by Ethnicity
Shutterstock's Customer Service score was rated 1.8 stars by both Asian or Pacific Islander and Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Shutterstock.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Asian or Pacific Islander 1.8 | Asian or Pacific Islander | 1.8 |
Shutterstock Customer Service Score by Age
Shutterstock's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Shutterstock.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
31-35 3.1 | 31-35 | 3.1 |
36-40 4.1 | 36-40 | 4.1 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
Shutterstock Customer Service Score by Usage
Shutterstock's Customer Service score was rated the highest by customers who have used Shutterstock's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Shutterstock Customer Service Score by Industry
Shutterstock's Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Media and Entertainment industry customers.
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Shutterstock Customer Service vs. Competitors
Compared to its competitors, Shutterstock's Customer Service score is rated right above 500px, and is preceded by Adobe.
| COMPANY | Customer Service Score | |
|---|---|---|
| Pond5 | 4.2/5 |
| Adobe | 3.6/5 |
| Shutterstock | 2/5 |
| 500px | 1.7/5 |
| Dreamstime | N/A |
| Fotolia | N/A |
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Shutterstock as an Employer
2.4/5
Shutterstock has a 2.4/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Shutterstock scored a -45 for Net Promoter Score and a -51 for Employee Net Promoter Score. NPS gauges how likely a customer of Shutterstock would recommend the brand to a friend. ENPS measures how likely Shutterstock employees would recommend working at Shutterstock to a friend.
Net Promoter Score
-45
NPS Score
| 25% | Promoters |
|---|---|
| 5% | Passive |
| 70% | Detractors |
Employee Net Promoter Score
-51
eNPS Score
| 18% | Promoters |
|---|---|
| 13% | Passive |
| 69% | Detractors |
