25
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Sierra Trading Post
Marketing or Exec? Claim Your Free Account
About Sierra Trading Post's Brand
leading off-price Internet retailer Among its major competitors, Sierra Trading Post is ranked in 2nd place for NPS while REI is 1st, and Marshalls is 3rd.
Brand at a Glance
77%
Customer Loyalty
3.8/5
Product Quality
4/5
Pricing
3.6/5
Customer Service
Sierra Trading Post Ranking
- #2 / 4 of its competitors
Sierra Trading Post NPS
Sierra Trading Post's Net Promoter Score (NPS) is a 25 with 59% Promoters, 7% Passives, and 34% Detractors. Net Promoter Score tracks whether Sierra Trading Post's customers would recommend using the product based on a scale of -100 to 100.
Sierra Trading Post Overall NPS
| 59% | Promoters |
|---|---|
| 7% | Passives |
| 34% | Detractors |
Sierra Trading Post NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2022 -1 | Dec 2022 | -1 |
Jan 2024 -13 | Jan 2024 | -13 |
May 2024 -6 | May 2024 | -6 |
Jun 2024 -5 | Jun 2024 | -5 |
Aug 2024 4 | Aug 2024 | 4 |
Sep 2024 10 | Sep 2024 | 10 |
Feb 2025 17 | Feb 2025 | 17 |
Apr 2025 20 | Apr 2025 | 20 |
Jun 2025 22 | Jun 2025 | 22 |
Jul 2025 26 | Jul 2025 | 26 |
Sep 2025 22 | Sep 2025 | 22 |
Jan 2026 23 | Jan 2026 | 23 |
How Other Brands Compare
Sierra Trading Post is ranked second for NPS among its competitors. REI and Marshalls come in first and third, with Home Goods coming in at #4.
Sierra Trading Post |  REI |  Marshalls |  Home Goods | |
| Global Ranking | #- | #19 | #247 | #677 |
| NPS | 25 | 53 | 23 | -6 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $373.70M | $81.27B | $81.57B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Sierra Trading Post NPS by Gender
Male customers rated Sierra Trading Post's NPS 20 points higher than Female customers.
Male
20
Sierra Trading Post's NPS was rated 20 by Male customers on Comparably.
60%
Promoters
0%
Passives
40%
Detractors
Female
0
Sierra Trading Post's NPS was rated by Female customers on Comparably.
50%
Promoters
0%
Passives
50%
Detractors
Sierra Trading Post NPS by Ethnicity
Sierra Trading Post's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -34 | Caucasian | -34 |
Other 100 | Other | 100 |
Sierra Trading Post NPS by Age
Sierra Trading Post's NPS was rated -34 points by customers ages 46-50 on Comparably.
Sierra Trading Post NPS by Usage
Sierra Trading Post's NPS was rated 34 points by customers who have used Sierra Trading Post's products/services for 1 to 2 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 34 | 1 to 2 Years | 34 |
Sierra Trading Post NPS vs. Competitors
Compared to its competitors, Sierra Trading Post's NPS is rated right above Marshalls, and is preceded by REI.
| COMPANY | NPS Score | |
|---|---|---|
| REI | 53 |
| Sierra Trading Post | 25 |
| Marshalls | 23 |
| Home Goods | -6 |
Sierra Trading Post Customer Reviews
Out of the 2 Sierra Trading Post customer reviews 2 were positive and 0 were constructive. Sierra Trading Post customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Sierra Trading Post Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Sierra Trading Post users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Sierra Trading Post Customer Loyalty Score by Gender
Female customers rated Sierra Trading Post's Customer Loyalty score 54% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Sierra Trading Post.
Male
46%
Yes
Female
100%
Yes
Sierra Trading Post Customer Loyalty Score by Ethnicity
Sierra Trading Post's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Sierra Trading Post.
100
out of 100
Caucasian
70
out of 100
Other
Sierra Trading Post Customer Loyalty Score by Age
Sierra Trading Post's Customer Loyalty score was rated 100% by customers ages 46-50 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Sierra Trading Post.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
46-50 100% | 46-50 | 100% |
Sierra Trading Post Customer Loyalty Score by Usage
Sierra Trading Post's Customer Loyalty score was rated 40% by customers who have used Sierra Trading Post's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Sierra Trading Post Customer Loyalty vs. Competitors
Compared to its competitors, Sierra Trading Post's Customer Loyalty score is rated right below Home Goods.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| REI | 87% |
| Marshalls | 81% |
| Home Goods | 81% |
| Sierra Trading Post | 77% |
Unlock Sierra Trading Post Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Sierra Trading Post Customer Loyalty vs. Competitors data and gain insights into your customers today.
Sierra Trading Post Product Quality
3.8/5
Sierra Trading Post has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Sierra Trading Post's overall Product Quality score rated by its users and customers.
Sierra Trading Post Product Information
Sierra Trading Post’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- https://www.sierra.com/
- Company Size
- 501-1,000 Employees
Industry
Tech
Ecommerce and Marketplaces
Marketplaces
Quick Insights into Sierra Trading Post Product Quality
Sierra Trading Post's Product Quality score was rated highest by Other customers, and rated lowest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Sierra Trading Post's Product Quality.
Ranked Sierra Trading Post Product Quality the Highest
Ranked Sierra Trading Post Product Quality the Lowest
Sierra Trading Post Product Quality Score by Gender
Female customers rated Sierra Trading Post's Product Quality score 0.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Sierra Trading Post.
Male
3.4/5
Female
3.6/5
Sierra Trading Post Product Quality Score by Ethnicity
Sierra Trading Post's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Sierra Trading Post.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Other 4.6 | Other | 4.6 |
Sierra Trading Post Product Quality Score by Age
Sierra Trading Post's Product Quality score was rated 3.1 stars by customers ages 46-50 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Sierra Trading Post.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 3.1 | 46-50 | 3.1 |
Sierra Trading Post Product Quality Score by Usage
Sierra Trading Post's Product Quality score was rated 3.8 stars by customers who have used Sierra Trading Post's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Sierra Trading Post Product Quality vs. Competitors
Compared to its competitors, Sierra Trading Post's Product Quality score is rated right above Marshalls, and is preceded by REI.
| COMPANY | Product Quality Score | |
|---|---|---|
| REI | 4.3/5 |
| Sierra Trading Post | 3.8/5 |
| Marshalls | 3.6/5 |
| Home Goods | 3.2/5 |
Unlock Sierra Trading Post Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Sierra Trading Post Product Quality vs. Competitors data and gain insights into your customers today.
Sierra Trading Post Pricing
Sierra Trading Post ROI & Value For Money
4/5
Sierra Trading Post has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock Sierra Trading Post's overall ROI score rated by its users and customers.
Quick Insights into Sierra Trading Post ROI
Sierra Trading Post's ROI score was rated highest by Other customers, and rated lowest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Sierra Trading Post's ROI score.
Ranked Sierra Trading Post ROI the Highest
Ranked Sierra Trading Post ROI the Lowest
Sierra Trading Post ROI Score by Gender
Female customers rated Sierra Trading Post's ROI score 0.1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Sierra Trading Post.
Male
3.8/5
Female
3.9/5
Sierra Trading Post ROI Score by Ethnicity
Sierra Trading Post's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Sierra Trading Post.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Other 4.6 | Other | 4.6 |
Sierra Trading Post ROI Score by Age
Sierra Trading Post's ROI score was rated 3.5 stars by customers ages 46-50 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Sierra Trading Post.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 3.5 | 46-50 | 3.5 |
Sierra Trading Post ROI Score by Usage
Sierra Trading Post's ROI score was rated 4 stars by customers who have used Sierra Trading Post's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Sierra Trading Post Pricing vs. Competitors
Compared to its competitors, Sierra Trading Post's ROI score is rated right above Marshalls, and is preceded by REI.
| COMPANY | Pricing Score | |
|---|---|---|
| REI | 4.1/5 |
| Sierra Trading Post | 4/5 |
| Marshalls | 3.6/5 |
| Home Goods | 3.2/5 |
Unlock Sierra Trading Post ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Sierra Trading Post ROI vs. Competitors data and gain insights into your customers today.
Sierra Trading Post Customer Satisfaction (CSAT)
Sierra Trading Post Customer Satisfaction (CSAT) Score
76 / 100
Sierra Trading Post has an overall Customer Satisfaction score of 76 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
53%
Satisfied
23%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
12%
Very Dissatisfied
12%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Sierra Trading Post Customer Satisfaction
Sierra Trading Post's Customer Satisfaction score was rated highest by customers who have used Sierra Trading Post's products/services for 1 to 2 Years, and rated lowest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Sierra Trading Post's Customer Satisfaction.
Ranked Sierra Trading Post Customer Satisfaction the Highest
Ranked Sierra Trading Post Customer Satisfaction the Lowest
Sierra Trading Post Customer Satisfaction Score by Gender
Male customers rated Sierra Trading Post's Customer Satisfaction score 50 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Sierra Trading Post.
100 / 100
MaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
50 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 25% | |
Very Dissatisfied | 25% |
Sierra Trading Post Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Sierra Trading Post's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Sierra Trading Post.
33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
34%
Very Dissatisfied
33%
CSAT according to Other
Sierra Trading Post's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Sierra Trading Post.
100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Sierra Trading Post Customer Satisfaction Score by Age
Sierra Trading Post's Customer Satisfaction score was rated 33 points by customers ages 46-50 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Sierra Trading Post.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 46-50 | 33% |
Sierra Trading Post Customer Satisfaction Score by Usage
Sierra Trading Post's Customer Satisfaction score was rated 100 points by customers who have used Sierra Trading Post's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Sierra Trading Post Customer Satisfaction vs. Competitors
Compared to its competitors, Sierra Trading Post's Customer Satisfaction score is rated right above Marshalls, and is preceded by REI.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| REI | 85% |
| Sierra Trading Post | 77% |
| Marshalls | 59% |
| Home Goods | 47% |
Unlock Sierra Trading Post Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Sierra Trading Post Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Sierra Trading Post Customer Service
3.6/5
Sierra Trading Post has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Sierra Trading Post's overall Customer Service score rated by its users and customers.
About Sierra Trading Post's Customer Service
Address
5025 Campstool Road, Cheyenne, WY 82007
Website
https://www.sierra.com/
Quick Insights into Sierra Trading Post Customer Service
Sierra Trading Post's Customer Service score was rated highest by Other customers, and rated lowest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Sierra Trading Post's Customer Service score.
Ranked Sierra Trading Post Customer Service the Highest
Ranked Sierra Trading Post Customer Service the Lowest
Sierra Trading Post Customer Service Score by Gender
Male customers rated Sierra Trading Post's Customer Service score 0.6 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Sierra Trading Post.
Male
3.8/5
Female
3.2/5
Sierra Trading Post Customer Service Score by Ethnicity
Sierra Trading Post's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Sierra Trading Post.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Other 4.6 | Other | 4.6 |
Sierra Trading Post Customer Service Score by Age
Sierra Trading Post's Customer Service score was rated 2.6 stars by customers ages 46-50 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Sierra Trading Post.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
46-50 2.6 | 46-50 | 2.6 |
Sierra Trading Post Customer Service Score by Usage
Sierra Trading Post's Customer Service score was rated 4 stars by customers who have used Sierra Trading Post's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Sierra Trading Post Customer Service vs. Competitors
Compared to its competitors, Sierra Trading Post's Customer Service score is rated right above Marshalls, and is preceded by REI.
| COMPANY | Customer Service Score | |
|---|---|---|
| REI | 4.4/5 |
| Sierra Trading Post | 3.6/5 |
| Marshalls | 3.3/5 |
| Home Goods | 2.8/5 |
Unlock Sierra Trading Post Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Sierra Trading Post Customer Service vs. Competitors data and gain insights into your customers today.
Sierra Trading Post as an Employer
Consumer vs. Employees
Sierra Trading Post scored a 25 for Net Promoter Score and a 18 for Employee Net Promoter Score. NPS gauges how likely a customer of Sierra Trading Post would recommend the brand to a friend. ENPS measures how likely Sierra Trading Post employees would recommend working at Sierra Trading Post to a friend.
Net Promoter Score
25
NPS Score
| 59% | Promoters |
|---|---|
| 7% | Passive |
| 34% | Detractors |
Employee Net Promoter Score
18
eNPS Score
| 53% | Promoters |
|---|---|
| 12% | Passive |
| 35% | Detractors |
