

Sift Science offers large-scale machine-learning technology services that help e-commerce businesses detect and fight fraud. Among its major competitors, Sift is ranked in 3rd place for NPS while Kount is 1st, and Informatica is 2nd.
Sift's Net Promoter Score (NPS) is a 23 with 50% Promoters, 23% Passives, and 27% Detractors. Net Promoter Score tracks whether Sift's customers would recommend using the product based on a scale of -100 to 100.
| 50% | Promoters |
|---|---|
| 23% | Passives |
| 27% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2020 67 | Dec 2020 | 67 |
Nov 2021 68 | Nov 2021 | 68 |
Apr 2022 71 | Apr 2022 | 71 |
May 2022 60 | May 2022 | 60 |
Jul 2022 45 | Jul 2022 | 45 |
Sep 2022 36 | Sep 2022 | 36 |
Jan 2023 38 | Jan 2023 | 38 |
Feb 2023 36 | Feb 2023 | 36 |
Jul 2023 31 | Jul 2023 | 31 |
Sep 2023 25 | Sep 2023 | 25 |
Feb 2024 20 | Feb 2024 | 20 |
Nov 2024 24 | Nov 2024 | 24 |
Sift is ranked second for NPS among its competitors. Kount and Western Union come in first and third, with Guardian Analytics coming in at #4.
![]() Sift | ![]() Western Union | ![]() Kount | ![]() Guardian Analytics | |
| Global Ranking | #- | #148 | #- | #- |
| NPS | 23 | -16 | 76 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $9.83B | $250.00M | $175.00M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Sift's NPS is rated right above Feedzai, and is preceded by Informatica.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Kount | 76 |
![]() | Informatica | 33 |
![]() | Sift | 23 |
![]() | Feedzai | 6 |
![]() | Simility | N/A |
![]() | Guardian Analytics | N/A |
![]() | NS8 Inc | N/A |
![]() | Western Union | -16 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
90% of Sift users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Sift's Customer Loyalty score is rated right above Informatica.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Sift | 90% |
![]() | Informatica | 78% |
![]() | Feedzai | 71% |
![]() | Western Union | 70% |
![]() | Kount | 55% |
![]() | Simility | N/A |
![]() | Guardian Analytics | N/A |
![]() | NS8 Inc | N/A |
Sift has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Sift serves markets in the United States and Canada. Sift supports Web devices and offers products for small, medium, and large sized businesses.
Sift’s product quality score is a 3.7 out of 5 as rated by its users and customers.
Compared to its competitors, Sift's Product Quality score is rated right above Western Union, and is preceded by Informatica.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Simility | 5/5 |
![]() | Kount | 4.5/5 |
![]() | Feedzai | 4.1/5 |
![]() | Informatica | 3.9/5 |
![]() | Sift | 3.7/5 |
![]() | Western Union | 2.9/5 |
![]() | Guardian Analytics | N/A |
![]() | NS8 Inc | N/A |
Sift has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Sift has a pricing structure that accommodates small, medium, and large businesses. Starting from $0.06/month, Sift uses a subscription model. For the users that are not ready to commit yet, Sift also offers a free trial.
Compared to its competitors, Sift's ROI score is rated right above Western Union, and is preceded by Feedzai.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Simility | 5/5 |
![]() | Kount | 4.6/5 |
![]() | Informatica | 4.1/5 |
![]() | Feedzai | 3.7/5 |
![]() | Sift | 3.6/5 |
![]() | Western Union | 2.9/5 |
![]() | Guardian Analytics | N/A |
![]() | NS8 Inc | N/A |
Sift has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Sift's Customer Satisfaction score is rated right above Simility, and is preceded by Western Union.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Kount | 100% |
![]() | Informatica | 69% |
![]() | Feedzai | 67% |
![]() | Western Union | 51% |
![]() | Sift | 50% |
![]() | Simility | 0% |
![]() | Guardian Analytics | 0% |
![]() | NS8 Inc | 0% |
Sift has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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San Francisco, CA
http://siftscience.com
Compared to its competitors, Sift's Customer Service score is rated right above Western Union, and is preceded by Feedzai.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Simility | 5/5 |
![]() | Informatica | 4.1/5 |
![]() | Kount | 4/5 |
![]() | Feedzai | 4/5 |
![]() | Sift | 3.8/5 |
![]() | Western Union | 2.9/5 |
![]() | Guardian Analytics | N/A |
![]() | NS8 Inc | N/A |
Sift has a 3.6/5 stars for its overall company culture rated by their employees

Sift scored a 23 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Sift would recommend the brand to a friend. ENPS measures how likely Sift employees would recommend working at Sift to a friend.
| 50% | Promoters |
|---|---|
| 23% | Passive |
| 27% | Detractors |
| 23% | Promoters |
|---|---|
| 54% | Passive |
| 23% | Detractors |