-57
NPS
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Sinclair Broadcast Group
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About Sinclair Broadcast Group's Brand
Sinclair Broadcast Group, Inc. is one of the largest and most diversified television broadcasting companies in the country today. Sinclair Among its major competitors, Sinclair Broadcast Group is ranked in 5th place for NPS while Tribune Media is 1st, and Critical Mention is 2nd.Their current market cap is $1.63B
Brand at a Glance
46%
Customer Loyalty
1.6/5
Product Quality
1.7/5
Pricing
1.6/5
Customer Service
Sinclair Broadcast Group Ranking
- #4 / 4 of its competitors
Sinclair Broadcast Group NPS
Sinclair Broadcast Group's Net Promoter Score (NPS) is a -57 with 17% Promoters, 9% Passives, and 74% Detractors. Net Promoter Score tracks whether Sinclair Broadcast Group's customers would recommend using the product based on a scale of -100 to 100.
Sinclair Broadcast Group Overall NPS
| 17% | Promoters |
|---|---|
| 9% | Passives |
| 74% | Detractors |
Sinclair Broadcast Group NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2024 -32 | Jan 2024 | -32 |
Apr 2024 -35 | Apr 2024 | -35 |
May 2024 -33 | May 2024 | -33 |
Jun 2024 -36 | Jun 2024 | -36 |
Aug 2024 -34 | Aug 2024 | -34 |
Sep 2024 -34 | Sep 2024 | -34 |
Nov 2024 -37 | Nov 2024 | -37 |
Feb 2025 -37 | Feb 2025 | -37 |
Jun 2025 -35 | Jun 2025 | -35 |
Jul 2025 -32 | Jul 2025 | -32 |
Sep 2025 -57 | Sep 2025 | -57 |
Dec 2025 -57 | Dec 2025 | -57 |
How Other Brands Compare
Sinclair Broadcast Group is ranked #4 for NPS among its competitors. Tribune Media and Univision come in first and second, with Dish Network coming in at third. Among those competitors, it is the third most valued company behind Dish Network.
Sinclair Broadcast Group |  Univision |  Dish Network |  Tribune Media | |
| Global Ranking | #- | #334 | #- | #- |
| NPS | -57 | 25 | -42 | 100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $1.63B | $4.64B | $17.71B | $662.12M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Sinclair Broadcast Group NPS by Gender
Male customers rated Sinclair Broadcast Group's NPS 13 points higher than Female customers.
Male
-75
Sinclair Broadcast Group's NPS was rated -75 by Male customers on Comparably.
6%
Promoters
13%
Passives
81%
Detractors
Female
-88
Sinclair Broadcast Group's NPS was rated -88 by Female customers on Comparably.
6%
Promoters
0%
Passives
94%
Detractors
Sinclair Broadcast Group NPS by Ethnicity
Sinclair Broadcast Group's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -100 | Caucasian | -100 |
African American/Black -56 | African American/Black | -56 |
Sinclair Broadcast Group NPS by Age
Sinclair Broadcast Group's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
Sinclair Broadcast Group NPS by Usage
Sinclair Broadcast Group's NPS was rated the highest by customers who have used Sinclair Broadcast Group's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -100 | Less than 1 Year | -100 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
5 to 10 Years -86 | 5 to 10 Years | -86 |
Over 10 Years -100 | Over 10 Years | -100 |
Sinclair Broadcast Group NPS vs. Competitors
Compared to its competitors, Sinclair Broadcast Group's NPS is rated right below Dish Network.
| COMPANY | NPS Score | |
|---|---|---|
| Tribune Media | 100 |
 | Critical Mention | 67 |
| Univision | 25 |
| Dish Network | -42 |
| Sinclair Broadcast Group | -57 |
Sinclair Broadcast Group Customer Reviews
Out of the 2 Sinclair Broadcast Group customer reviews 0 were positive and 2 were constructive. Sinclair Broadcast Group customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Sinclair Broadcast Group Customer Loyalty
46%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
46% of Sinclair Broadcast Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Sinclair Broadcast Group Customer Loyalty Score by Gender
Female customers rated Sinclair Broadcast Group's Customer Loyalty score 23% higher than Male customers.
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Male
38%
Yes
Female
61%
Yes
Sinclair Broadcast Group Customer Loyalty Score by Ethnicity
Sinclair Broadcast Group's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Sinclair Broadcast Group.
45
out of 100
Caucasian
50
out of 100
African American/Black
Sinclair Broadcast Group Customer Loyalty Score by Age
Sinclair Broadcast Group's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 10% | 31-35 | 10% |
41-45 100% | 41-45 | 100% |
51-55 33% | 51-55 | 33% |
61-65 40% | 61-65 | 40% |
66+ 28% | 66+ | 28% |
Sinclair Broadcast Group Customer Loyalty Score by Usage
Sinclair Broadcast Group's Customer Loyalty score was rated the highest by customers who have used Sinclair Broadcast Group's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Sinclair Broadcast Group Customer Loyalty Score by Industry
Sinclair Broadcast Group's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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Sinclair Broadcast Group Customer Loyalty vs. Competitors
Compared to its competitors, Sinclair Broadcast Group's Customer Loyalty score is rated right above Critical Mention, and is preceded by Univision.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Tribune Media | 100% |
| Dish Network | 78% |
| Univision | 75% |
| Sinclair Broadcast Group | 46% |
| Critical Mention | N/A |
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Sinclair Broadcast Group Product Quality
1.6/5
Sinclair Broadcast Group has an overall Product Quality score of 1.6 out of 5 stars rated by its users and customers.
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Sinclair Broadcast Group Product Information
Sinclair Broadcast Group’s product quality score is a 1.6 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Sinclair Broadcast Group's product the highest. Reviewers from the Tech industry rated Sinclair Broadcast Group the lowest at 1.5.
- Website
- http://sbgi.net
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Content
Media
Sports & Entertainment
Quick Insights into Sinclair Broadcast Group Product Quality
Sinclair Broadcast Group's Product Quality score was rated highest by customers who have used Sinclair Broadcast Group's products/services for 1 to 2 Years, and rated lowest by customers from the Tech industry.
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Ranked Sinclair Broadcast Group Product Quality the Highest
Ranked Sinclair Broadcast Group Product Quality the Lowest
Sinclair Broadcast Group Product Quality Score by Gender
Sinclair Broadcast Group's Product Quality score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
Sinclair Broadcast Group Product Quality Score by Ethnicity
Sinclair Broadcast Group's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 1.7 | African American/Black | 1.7 |
Sinclair Broadcast Group Product Quality Score by Age
Sinclair Broadcast Group's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Sinclair Broadcast Group.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 1.5 | 31-35 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
51-55 2.6 | 51-55 | 2.6 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Sinclair Broadcast Group Product Quality Score by Usage
Sinclair Broadcast Group's Product Quality score was rated the highest by customers who have used Sinclair Broadcast Group's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Sinclair Broadcast Group Product Quality Score by Industry
Sinclair Broadcast Group's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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Sinclair Broadcast Group Product Quality vs. Competitors
Compared to its competitors, Sinclair Broadcast Group's Product Quality score is rated right below Dish Network.
| COMPANY | Product Quality Score | |
|---|---|---|
| Tribune Media | 4.5/5 |
| Critical Mention | 4/5 |
| Univision | 3.5/5 |
| Dish Network | 2.6/5 |
| Sinclair Broadcast Group | 1.6/5 |
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Sinclair Broadcast Group Pricing
Sinclair Broadcast Group ROI & Value For Money
1.7/5
Sinclair Broadcast Group has a value for money and ROI score of 1.7 out of 5 stars rated by its users and customers.
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Sinclair Broadcast Group Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Tech industry think that they had the lowest ROI from Sinclair Broadcast Group.
Quick Insights into Sinclair Broadcast Group ROI
Sinclair Broadcast Group's ROI score was rated highest by customers who have used Sinclair Broadcast Group's products/services for 1 to 2 Years, and rated lowest by customers from the Tech industry.
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Ranked Sinclair Broadcast Group ROI the Highest
Ranked Sinclair Broadcast Group ROI the Lowest
Sinclair Broadcast Group ROI Score by Gender
Sinclair Broadcast Group's ROI score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
Sinclair Broadcast Group ROI Score by Ethnicity
Sinclair Broadcast Group's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Sinclair Broadcast Group.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 1.7 | African American/Black | 1.7 |
Sinclair Broadcast Group ROI Score by Age
Sinclair Broadcast Group's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Sinclair Broadcast Group.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 1.5 | 31-35 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
51-55 3.1 | 51-55 | 3.1 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Sinclair Broadcast Group ROI Score by Usage
Sinclair Broadcast Group's ROI score was rated the highest by customers who have used Sinclair Broadcast Group's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Sinclair Broadcast Group ROI Score by Industry
Sinclair Broadcast Group's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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Sinclair Broadcast Group Pricing vs. Competitors
Compared to its competitors, Sinclair Broadcast Group's ROI score is rated right below Dish Network.
| COMPANY | Pricing Score | |
|---|---|---|
| Tribune Media | 4.7/5 |
| Critical Mention | 4/5 |
| Univision | 3.6/5 |
| Dish Network | 2.2/5 |
| Sinclair Broadcast Group | 1.7/5 |
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Sinclair Broadcast Group Customer Satisfaction (CSAT)
Sinclair Broadcast Group Customer Satisfaction (CSAT) Score
11 / 100
Sinclair Broadcast Group has an overall Customer Satisfaction score of 11 rated by its users and customers.
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Very Satisfied
11%
Satisfied
0%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
8%
Very Dissatisfied
72%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Sinclair Broadcast Group Customer Satisfaction
Sinclair Broadcast Group's Customer Satisfaction score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Tech industry.
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Ranked Sinclair Broadcast Group Customer Satisfaction the Highest
Ranked Sinclair Broadcast Group Customer Satisfaction the Lowest
Sinclair Broadcast Group Customer Satisfaction Score by Gender
Male customers rated Sinclair Broadcast Group's Customer Satisfaction score 0 points higher than Female customers.
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7 / 100
MaleVery Satisfied | 7% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 7% | |
Very Dissatisfied | 79% |
0
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 7% | |
Very Dissatisfied | 93% |
Sinclair Broadcast Group Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Sinclair Broadcast Group's Customer Satisfaction (CSAT) score was rated 0% according to Caucasian users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
6%
Very Dissatisfied
89%
CSAT according to African American/Black
Sinclair Broadcast Group's Customer Satisfaction (CSAT) score was rated 12% according to African American/Black users and customers.
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12 / 100
Very Satisfied
12%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
13%
Very Dissatisfied
75%
Sinclair Broadcast Group Customer Satisfaction Score by Age
Sinclair Broadcast Group's Customer Satisfaction score was rated 0 points by customers ages 31-35 and customers ages 66+ on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 0% | |||||||||||||||
| 41-45 | 0% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 0% |
Sinclair Broadcast Group Customer Satisfaction Score by Usage
Sinclair Broadcast Group's Customer Satisfaction score was rated 0 points by customers who have used Sinclair Broadcast Group's products/services for 5 to 10 Years, and by customers with Over 10 Years of usage.
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Sinclair Broadcast Group Customer Satisfaction Score by Industry
Sinclair Broadcast Group's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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}Sinclair Broadcast Group Customer Satisfaction vs. Competitors
Compared to its competitors, Sinclair Broadcast Group's Customer Satisfaction score is rated right above Critical Mention, and is preceded by Dish Network.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Tribune Media | 100% |
| Univision | 67% |
| Dish Network | 31% |
| Sinclair Broadcast Group | 11% |
| Critical Mention | 0% |
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Sinclair Broadcast Group Customer Service
1.6/5
Sinclair Broadcast Group has an overall Customer Service score of 1.6 out of 5 stars rated by its users and customers.
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About Sinclair Broadcast Group's Customer Service
Address
Hunt Valley, MD 21030
Website
http://sbgi.net
Phone Number
4105682142
Sinclair Broadcast Group's Social Links
Quick Insights into Sinclair Broadcast Group Customer Service
Sinclair Broadcast Group's Customer Service score was rated highest by customers who have used Sinclair Broadcast Group's products/services for 1 to 2 Years, and rated lowest by customers from the Tech industry.
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Ranked Sinclair Broadcast Group Customer Service the Highest
Ranked Sinclair Broadcast Group Customer Service the Lowest
Sinclair Broadcast Group Customer Service Score by Gender
Sinclair Broadcast Group's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
Sinclair Broadcast Group Customer Service Score by Ethnicity
Sinclair Broadcast Group's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 1.7 | African American/Black | 1.7 |
Sinclair Broadcast Group Customer Service Score by Age
Sinclair Broadcast Group's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 1.5 | 31-35 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
51-55 3.1 | 51-55 | 3.1 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Sinclair Broadcast Group Customer Service Score by Usage
Sinclair Broadcast Group's Customer Service score was rated the highest by customers who have used Sinclair Broadcast Group's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Sinclair Broadcast Group Customer Service Score by Industry
Sinclair Broadcast Group's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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Sinclair Broadcast Group Customer Service vs. Competitors
Compared to its competitors, Sinclair Broadcast Group's Customer Service score is rated right below Dish Network.
| COMPANY | Customer Service Score | |
|---|---|---|
| Tribune Media | 5/5 |
| Critical Mention | 5/5 |
| Univision | 3.6/5 |
| Dish Network | 2.4/5 |
| Sinclair Broadcast Group | 1.6/5 |
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Sinclair Broadcast Group as an Employer
2.5/5
Sinclair Broadcast Group has a 2.5/5 stars for its overall company culture rated by their employees
bottom
10%
CEO of Sinclair Broadcast Group
In the Bottom 10% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Sinclair Broadcast Group scored a -57 for Net Promoter Score and a -48 for Employee Net Promoter Score. NPS gauges how likely a customer of Sinclair Broadcast Group would recommend the brand to a friend. ENPS measures how likely Sinclair Broadcast Group employees would recommend working at Sinclair Broadcast Group to a friend.
Net Promoter Score
-57
NPS Score
| 17% | Promoters |
|---|---|
| 9% | Passive |
| 74% | Detractors |
Employee Net Promoter Score
-48
eNPS Score
| 19% | Promoters |
|---|---|
| 14% | Passive |
| 67% | Detractors |
