5
NPS
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Singtel
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About Singtel's Brand
Provider of telecommunication and internet broadband services in Singapore. The company's telecommunication and internet broadband services enable customers with a diverse range of services including fixed, mobile, data, internet, television and other digital services making communications easier, faster, more economical and reliable. Among its major competitors, Singtel is ranked in 3rd place for NPS while M1 is 1st, and DBS Bank is 2nd.
Brand at a Glance
56%
Customer Loyalty
3.6/5
Product Quality
3.4/5
Pricing
3.5/5
Customer Service
Singtel Ranking
- #3 / 4 of its competitors
Singtel NPS
Singtel's Net Promoter Score (NPS) is a 5 with 39% Promoters, 27% Passives, and 34% Detractors. Net Promoter Score tracks whether Singtel's customers would recommend using the product based on a scale of -100 to 100.
Singtel Overall NPS
| 39% | Promoters |
|---|---|
| 27% | Passives |
| 34% | Detractors |
Singtel NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 3 | Mar 2024 | 3 |
Apr 2024 2 | Apr 2024 | 2 |
May 2024 0 | May 2024 | 0 |
Sep 2024 2 | Sep 2024 | 2 |
Oct 2024 1 | Oct 2024 | 1 |
Nov 2024 2 | Nov 2024 | 2 |
Dec 2024 4 | Dec 2024 | 4 |
Jan 2025 5 | Jan 2025 | 5 |
Apr 2025 6 | Apr 2025 | 6 |
May 2025 4 | May 2025 | 4 |
Jul 2025 3 | Jul 2025 | 3 |
Sep 2025 5 | Sep 2025 | 5 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Singtel NPS by Gender
Male customers rated Singtel's NPS 25 points higher than Female customers.
Male
25
Singtel's NPS was rated 25 by Male customers on Comparably.
50%
Promoters
25%
Passives
25%
Detractors
Female
0
Singtel's NPS was rated by Female customers on Comparably.
25%
Promoters
50%
Passives
25%
Detractors
Singtel NPS by Ethnicity
Singtel's NPS was rated 0 points by Asian or Pacific Islander customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Singtel NPS by Age
Singtel's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
Singtel NPS by Usage
Singtel's NPS was rated 0 points by customers who have used Singtel's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
Over 10 Years 0 | Over 10 Years | 0 |
Singtel Customer Reviews
Out of the 3 Singtel customer reviews 3 were positive and 0 were constructive. Singtel customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Singtel Customer Loyalty
56%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
56% of Singtel users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Singtel Customer Loyalty Score by Gender
Male customers rated Singtel's Customer Loyalty score 34% higher than Female customers.
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Male
78%
Yes
Female
44%
Yes
Singtel Customer Loyalty Score by Ethnicity
Singtel's Customer Loyalty score was rated 64% by Asian or Pacific Islander customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Singtel.
64
out of 100
Asian or Pacific Islander
Singtel Customer Loyalty Score by Age
Singtel's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 33% | 18-25 | 33% |
31-35 70% | 31-35 | 70% |
36-40 46% | 36-40 | 46% |
Singtel Customer Loyalty Score by Usage
Singtel's Customer Loyalty score was rated the highest by customers who have used Singtel's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Singtel Customer Loyalty Score by Industry
Singtel's Customer Loyalty score was rated 46% by Tech industry customers.
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Singtel Customer Loyalty vs. Competitors
Compared to its competitors, Singtel's Customer Loyalty score is rated right below StarHub.
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Singtel Product Quality
3.6/5
Singtel has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Singtel Product Information
Singtel’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Singtel's product the highest.
- Website
- www.singtel.com
- Company Size
- 10,000+ Employees
Quick Insights into Singtel Product Quality
Singtel's Product Quality score was rated highest by customers who have used Singtel's products/services for Over 10 Years, and rated lowest by customers ages 18-25.
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Ranked Singtel Product Quality the Highest
Ranked Singtel Product Quality the Lowest
Singtel Product Quality Score by Gender
Male customers rated Singtel's Product Quality score 0.5 stars higher than Female customers.
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Male
3.9/5
Female
3.4/5
Singtel Product Quality Score by Ethnicity
Singtel's Product Quality score was rated 4 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Singtel.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Singtel Product Quality Score by Age
Singtel's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.6 | 18-25 | 2.6 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.9 | 36-40 | 3.9 |
Singtel Product Quality Score by Usage
Singtel's Product Quality score was rated the highest by customers who have used Singtel's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Singtel Product Quality Score by Industry
Singtel's Product Quality score was rated 3.4 stars by Tech industry customers.
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Singtel Product Quality vs. Competitors
Compared to its competitors, Singtel's Product Quality score is rated right above M1, and is preceded by DBS Bank.
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Singtel Pricing
Singtel ROI & Value For Money
3.4/5
Singtel has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Singtel Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Singtel ROI
Singtel's ROI score was rated highest by customers from the Tech industry, and rated lowest by customers who have used Singtel's products/services for Over 10 Years.
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Ranked Singtel ROI the Highest
Ranked Singtel ROI the Lowest
Singtel ROI Score by Gender
Male customers rated Singtel's ROI score 0.5 stars higher than Female customers.
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Male
3.7/5
Female
3.2/5
Singtel ROI Score by Ethnicity
Singtel's ROI score was rated 3.3 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Singtel.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Singtel ROI Score by Age
Singtel's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Singtel.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
31-35 3.3 | 31-35 | 3.3 |
36-40 3.1 | 36-40 | 3.1 |
Singtel ROI Score by Usage
Singtel's ROI score was rated the highest by customers who have used Singtel's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Singtel ROI Score by Industry
Singtel's ROI score was rated 3.8 stars by Tech industry customers.
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Singtel Pricing vs. Competitors
Compared to its competitors, Singtel's ROI score is rated right above M1, and is preceded by DBS Bank.
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Singtel Customer Satisfaction (CSAT)
Singtel Customer Satisfaction (CSAT) Score
77 / 100
Singtel has an overall Customer Satisfaction score of 77 rated by its users and customers.
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Very Satisfied
30%
Satisfied
47%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
2%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Singtel Customer Satisfaction
Singtel's Customer Satisfaction score was rated highest by customers who have used Singtel's products/services for Over 10 Years, and rated lowest by customers ages 18-25.
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Ranked Singtel Customer Satisfaction the Highest
Ranked Singtel Customer Satisfaction the Lowest
Singtel Customer Satisfaction Score by Gender
Male customers rated Singtel's Customer Satisfaction score 4 points higher than Female customers.
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75 / 100
MaleVery Satisfied | 12% | |
|---|---|---|
Satisfied | 63% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
71 / 100
FemaleVery Satisfied | 14% | |
|---|---|---|
Satisfied | 57% | |
Neither Satisfied nor Dissatisfied | 29% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Singtel Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
Singtel's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.
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80 / 100
Very Satisfied
20%
Satisfied
60%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%
Singtel Customer Satisfaction Score by Age
Singtel's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 33% | |||||||||||||||
| 31-35 | 67% | |||||||||||||||
| 36-40 | 80% |
Singtel Customer Satisfaction Score by Usage
Singtel's Customer Satisfaction score was rated the highest by customers who have used Singtel's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Singtel Customer Satisfaction Score by Industry
Singtel's Customer Satisfaction score was rated 60 points by Tech industry customers.
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}Singtel Customer Satisfaction vs. Competitors
Compared to its competitors, Singtel's Customer Satisfaction score is rated right above StarHub, and is preceded by DBS Bank.
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VS
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Singtel Customer Service
3.5/5
Singtel has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Singtel's Customer Service
Address
31 Exeter Road, Singapore, 239732
Website
www.singtel.com
Phone Number
7
Quick Insights into Singtel Customer Service
Singtel's Customer Service score was rated highest by customers who have used Singtel's products/services for 1 to 2 Years, and rated lowest by customers who have used Singtel's products/services for Over 10 Years.
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Ranked Singtel Customer Service the Highest
Ranked Singtel Customer Service the Lowest
Singtel Customer Service Score by Gender
Male customers rated Singtel's Customer Service score 0.7 stars higher than Female customers.
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Male
3.8/5
Female
3.1/5
Singtel Customer Service Score by Ethnicity
Singtel's Customer Service score was rated 3.3 stars by Asian or Pacific Islander customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Singtel Customer Service Score by Age
Singtel's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Singtel.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
31-35 4.1 | 31-35 | 4.1 |
36-40 2.8 | 36-40 | 2.8 |
Singtel Customer Service Score by Usage
Singtel's Customer Service score was rated the highest by customers who have used Singtel's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Singtel Customer Service Score by Industry
Singtel's Customer Service score was rated 3.6 stars by Tech industry customers.
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Singtel Customer Service vs. Competitors
Compared to its competitors, Singtel's Customer Service score is rated right above M1, and is preceded by DBS Bank.
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Singtel as an Employer
Consumer vs. Employees
Singtel scored a 5 for Net Promoter Score and a -31 for Employee Net Promoter Score. NPS gauges how likely a customer of Singtel would recommend the brand to a friend. ENPS measures how likely Singtel employees would recommend working at Singtel to a friend.
Net Promoter Score
5
NPS Score
| 39% | Promoters |
|---|---|
| 27% | Passive |
| 34% | Detractors |
Employee Net Promoter Score
-31
eNPS Score
| 24% | Promoters |
|---|---|
| 21% | Passive |
| 55% | Detractors |
