-45
NPS
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Soma Intimates
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About Soma Intimates' Brand
At Soma, Beautiful Begins Underneath(R). Among its major competitors, Soma Intimates is ranked in 4th place for NPS while American Eagle Outfitters is 1st, and Victoria's Secret is 2nd.Their current valuation is $389.04M
Brand at a Glance
74%
Customer Loyalty
2.4/5
Product Quality
2.4/5
Pricing
2/5
Customer Service
Soma Intimates Ranking
- #4 / 4 of its competitors
Soma Intimates NPS
Soma Intimates's Net Promoter Score (NPS) is a -45 with 25% Promoters, 5% Passives, and 70% Detractors. Net Promoter Score tracks whether Soma Intimates's customers would recommend using the product based on a scale of -100 to 100.
Soma Intimates Overall NPS
| 25% | Promoters |
|---|---|
| 5% | Passives |
| 70% | Detractors |
Soma Intimates NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2024 -42 | May 2024 | -42 |
Jun 2024 -44 | Jun 2024 | -44 |
Jul 2024 -44 | Jul 2024 | -44 |
Aug 2024 -44 | Aug 2024 | -44 |
Dec 2024 -44 | Dec 2024 | -44 |
Jan 2025 -44 | Jan 2025 | -44 |
Feb 2025 -44 | Feb 2025 | -44 |
Mar 2025 -44 | Mar 2025 | -44 |
Apr 2025 -44 | Apr 2025 | -44 |
Jun 2025 -46 | Jun 2025 | -46 |
Aug 2025 -44 | Aug 2025 | -44 |
Jan 2026 -44 | Jan 2026 | -44 |
How Other Brands Compare
Soma Intimates is ranked #4 for NPS among its competitors. American Eagle Outfitters and Victoria's Secret come in first and second, with White House Black Market coming in at third. Among those competitors, it is the lowest valued company behind Victoria's Secret.
Soma Intimates |  American Eagle Outfitters |  Victoria's Secret |  White House Black Market | |
| Global Ranking | #- | #25 | #119 | #- |
| NPS | -45 | 44 | 12 | -20 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $389.04M | $4.15B | $17.23B | $389.04M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Soma Intimates NPS by Gender
Male customers rated Soma Intimates's NPS 111 points higher than Female customers.
Male
50
Soma Intimates's NPS was rated 50 by Male customers on Comparably.
75%
Promoters
0%
Passives
25%
Detractors
Female
-61
Soma Intimates's NPS was rated -61 by Female customers on Comparably.
18%
Promoters
3%
Passives
79%
Detractors
Soma Intimates NPS by Ethnicity
Soma Intimates's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -41 | Caucasian | -41 |
African American/Black -45 | African American/Black | -45 |
Other -100 | Other | -100 |
Soma Intimates NPS by Age
Soma Intimates's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Soma Intimates NPS by Usage
Soma Intimates's NPS was rated the highest by customers who have used Soma Intimates's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -40 | Less than 1 Year | -40 |
1 to 2 Years 50 | 1 to 2 Years | 50 |
2 to 5 Years -94 | 2 to 5 Years | -94 |
5 to 10 Years -38 | 5 to 10 Years | -38 |
Over 10 Years -64 | Over 10 Years | -64 |
Soma Intimates NPS vs. Competitors
Compared to its competitors, Soma Intimates's NPS is rated right above Boston Proper, and is preceded by White House Black Market.
| COMPANY | NPS Score | |
|---|---|---|
| American Eagle Outfitters | 44 |
| Victoria's Secret | 12 |
| White House Black Market | -20 |
| Soma Intimates | -45 |
 | Boston Proper | -100 |
Soma Intimates Customer Reviews
Out of the 9 Soma Intimates customer reviews 5 were positive and 4 were constructive. Soma Intimates customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Soma Intimates Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Soma Intimates users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Soma Intimates Customer Loyalty Score by Gender
Male customers rated Soma Intimates's Customer Loyalty score 28% higher than Female customers.
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Male
100%
Yes
Female
72%
Yes
Soma Intimates Customer Loyalty Score by Ethnicity
Soma Intimates's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Soma Intimates.
77
out of 100
Caucasian
70
out of 100
African American/Black
61
out of 100
Other
Soma Intimates Customer Loyalty Score by Age
Soma Intimates's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 55% | 18-25 | 55% |
41-45 87% | 41-45 | 87% |
46-50 87% | 46-50 | 87% |
51-55 100% | 51-55 | 100% |
56-60 45% | 56-60 | 45% |
61-65 84% | 61-65 | 84% |
66+ 76% | 66+ | 76% |
Soma Intimates Customer Loyalty Score by Usage
Soma Intimates's Customer Loyalty score was rated the highest by customers who have used Soma Intimates's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Soma Intimates Customer Loyalty Score by Industry
Soma Intimates's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Arts and Entertainment industry customers.
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Soma Intimates Customer Loyalty vs. Competitors
Compared to its competitors, Soma Intimates's Customer Loyalty score is rated right above Victoria's Secret, and is preceded by White House Black Market.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Boston Proper | 100% |
| American Eagle Outfitters | 87% |
| White House Black Market | 80% |
| Soma Intimates | 74% |
| Victoria's Secret | 70% |
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Soma Intimates Product Quality
2.4/5
Soma Intimates has an overall Product Quality score of 2.4 out of 5 stars rated by its users and customers.
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Soma Intimates Product Information
Soma Intimates’s product quality score is a 2.4 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Soma Intimates's product the highest. Reviewers from the Tech industry rated Soma Intimates the lowest at 1.6.
- Website
- http://www.soma.com
- Company Size
- 10,000+ Employees
Industry
Tech
Fashion and Beauty
Ecommerce and Marketplaces
Hardware and Devices
Quick Insights into Soma Intimates Product Quality
Soma Intimates's Product Quality score was rated highest by customers who have used Soma Intimates's products/services for 1 to 2 Years, and rated lowest by Other customers.
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Ranked Soma Intimates Product Quality the Highest
Ranked Soma Intimates Product Quality the Lowest
Soma Intimates Product Quality Score by Gender
Male customers rated Soma Intimates's Product Quality score 2.4 stars higher than Female customers.
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Male
4.7/5
Female
2.3/5
Soma Intimates Product Quality Score by Ethnicity
Soma Intimates's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Soma Intimates.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
African American/Black 1.9 | African American/Black | 1.9 |
Other 1.5 | Other | 1.5 |
Soma Intimates Product Quality Score by Age
Soma Intimates's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
41-45 2.8 | 41-45 | 2.8 |
46-50 2.3 | 46-50 | 2.3 |
51-55 2 | 51-55 | 2 |
56-60 1.7 | 56-60 | 1.7 |
61-65 3.2 | 61-65 | 3.2 |
66+ 2.1 | 66+ | 2.1 |
Soma Intimates Product Quality Score by Usage
Soma Intimates's Product Quality score was rated the highest by customers who have used Soma Intimates's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Soma Intimates Product Quality Score by Industry
Soma Intimates's Product Quality score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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Soma Intimates Product Quality vs. Competitors
Compared to its competitors, Soma Intimates's Product Quality score is rated right above Boston Proper, and is preceded by White House Black Market.
| COMPANY | Product Quality Score | |
|---|---|---|
| American Eagle Outfitters | 4.2/5 |
| Victoria's Secret | 3.8/5 |
| White House Black Market | 2.9/5 |
| Soma Intimates | 2.4/5 |
| Boston Proper | 2/5 |
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Soma Intimates Pricing
Soma Intimates ROI & Value For Money
2.4/5
Soma Intimates has a value for money and ROI score of 2.4 out of 5 stars rated by its users and customers.
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Soma Intimates Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Soma Intimates.
Quick Insights into Soma Intimates ROI
Soma Intimates's ROI score was rated highest by Male customers, and rated lowest by Other customers.
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Ranked Soma Intimates ROI the Highest
Ranked Soma Intimates ROI the Lowest
Soma Intimates ROI Score by Gender
Male customers rated Soma Intimates's ROI score 2.4 stars higher than Female customers.
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Male
4.7/5
Female
2.3/5
Soma Intimates ROI Score by Ethnicity
Soma Intimates's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Soma Intimates.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
African American/Black 2.2 | African American/Black | 2.2 |
Other 1.5 | Other | 1.5 |
Soma Intimates ROI Score by Age
Soma Intimates's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
41-45 2.4 | 41-45 | 2.4 |
46-50 1.8 | 46-50 | 1.8 |
51-55 1.5 | 51-55 | 1.5 |
56-60 2.1 | 56-60 | 2.1 |
61-65 3 | 61-65 | 3 |
66+ 2.3 | 66+ | 2.3 |
Soma Intimates ROI Score by Usage
Soma Intimates's ROI score was rated the highest by customers who have used Soma Intimates's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Soma Intimates ROI Score by Industry
Soma Intimates's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Education industry customers.
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Soma Intimates Pricing vs. Competitors
Compared to its competitors, Soma Intimates's ROI score is rated right above Boston Proper, and is preceded by White House Black Market.
| COMPANY | Pricing Score | |
|---|---|---|
| American Eagle Outfitters | 3.8/5 |
| Victoria's Secret | 3.4/5 |
| White House Black Market | 3/5 |
| Soma Intimates | 2.4/5 |
| Boston Proper | 2.2/5 |
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Soma Intimates Customer Satisfaction (CSAT)
Soma Intimates Customer Satisfaction (CSAT) Score
36 / 100
Soma Intimates has an overall Customer Satisfaction score of 36 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
11%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
11%
Very Dissatisfied
47%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Soma Intimates Customer Satisfaction
Soma Intimates's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Tech industry.
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Ranked Soma Intimates Customer Satisfaction the Highest
Ranked Soma Intimates Customer Satisfaction the Lowest
Soma Intimates Customer Satisfaction Score by Gender
Soma Intimates's Customer Satisfaction score was rated 31 by Female customers on Comparably.
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31 / 100
FemaleVery Satisfied | 19% | |
|---|---|---|
Satisfied | 12% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 11% | |
Very Dissatisfied | 50% |
Soma Intimates Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Soma Intimates' Customer Satisfaction (CSAT) score was rated 37% according to Caucasian users and customers.
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37 / 100
Very Satisfied
31%
Satisfied
6%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
12%
Very Dissatisfied
45%
CSAT according to African American/Black
Soma Intimates' Customer Satisfaction (CSAT) score was rated 34% according to African American/Black users and customers.
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34 / 100
Very Satisfied
23%
Satisfied
11%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
22%
Very Dissatisfied
33%
CSAT according to Other
Soma Intimates' Customer Satisfaction (CSAT) score was rated 8% according to Other users and customers.
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8 / 100
Very Satisfied
0%
Satisfied
8%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
84%
Soma Intimates Customer Satisfaction Score by Age
Soma Intimates's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Soma Intimates.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 83% | |||||||||||||||
| 41-45 | 43% | |||||||||||||||
| 46-50 | 50% | |||||||||||||||
| 51-55 | 0% | |||||||||||||||
| 56-60 | 17% | |||||||||||||||
| 61-65 | 38% | |||||||||||||||
| 66+ | 20% |
Soma Intimates Customer Satisfaction Score by Usage
Soma Intimates's Customer Satisfaction score was rated the highest by customers who have used Soma Intimates's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Soma Intimates Customer Satisfaction Score by Industry
Soma Intimates's Customer Satisfaction score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Soma Intimates Customer Satisfaction vs. Competitors
Compared to its competitors, Soma Intimates's Customer Satisfaction score is rated right above Boston Proper, and is preceded by White House Black Market.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| American Eagle Outfitters | 81% |
| Victoria's Secret | 67% |
| White House Black Market | 45% |
| Soma Intimates | 36% |
| Boston Proper | 0% |
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Soma Intimates Customer Service
2/5
Soma Intimates has an overall Customer Service score of 2 out of 5 stars rated by its users and customers.
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About Soma Intimates's Customer Service
Address
11215 Metro Parkway, Fort Myers, FL 33966
Website
http://www.soma.com
Phone Number
239-277-6200
Quick Insights into Soma Intimates Customer Service
Soma Intimates's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Tech industry.
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Ranked Soma Intimates Customer Service the Highest
Ranked Soma Intimates Customer Service the Lowest
Soma Intimates Customer Service Score by Gender
Male customers rated Soma Intimates's Customer Service score 1.9 stars higher than Female customers.
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Male
3.7/5
Female
1.8/5
Soma Intimates Customer Service Score by Ethnicity
Soma Intimates's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Soma Intimates.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
African American/Black 2.2 | African American/Black | 2.2 |
Other 1.5 | Other | 1.5 |
Soma Intimates Customer Service Score by Age
Soma Intimates's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Soma Intimates.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
41-45 1.6 | 41-45 | 1.6 |
46-50 2 | 46-50 | 2 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.8 | 61-65 | 1.8 |
66+ 2.1 | 66+ | 2.1 |
Soma Intimates Customer Service Score by Usage
Soma Intimates's Customer Service score was rated the highest by customers who have used Soma Intimates's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Soma Intimates Customer Service Score by Industry
Soma Intimates's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
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Soma Intimates Customer Service vs. Competitors
Compared to its competitors, Soma Intimates's Customer Service score is rated right above Boston Proper, and is preceded by White House Black Market.
| COMPANY | Customer Service Score | |
|---|---|---|
| American Eagle Outfitters | 4/5 |
| Victoria's Secret | 3.6/5 |
| White House Black Market | 2.7/5 |
| Soma Intimates | 2/5 |
| Boston Proper | 1.5/5 |
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Soma Intimates as an Employer
Consumer vs. Employees
Soma Intimates scored a -45 for Net Promoter Score and a -43 for Employee Net Promoter Score. NPS gauges how likely a customer of Soma Intimates would recommend the brand to a friend. ENPS measures how likely Soma Intimates employees would recommend working at Soma Intimates to a friend.
Net Promoter Score
-45
NPS Score
| 25% | Promoters |
|---|---|
| 5% | Passive |
| 70% | Detractors |
Employee Net Promoter Score
-43
eNPS Score
| 21% | Promoters |
|---|---|
| 15% | Passive |
| 64% | Detractors |
