

Suja began from a shared dream to help people transform their lives through conscious nutrition. Among its major competitors, Suja Juice is ranked in 4th place for NPS while Vita Coco is 1st, and The Kraft Heinz Company is 2nd.
Suja Juice's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether Suja Juice's customers would recommend using the product based on a scale of -100 to 100.
| 0% | Promoters |
|---|---|
| 0% | Passives |
| 100% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2021 -100 | Apr 2021 | -100 |
Suja Juice is ranked #4 for NPS among its competitors. Vita Coco and The Kraft Heinz Company come in first and second, with MGP Ingredients coming in at third.
![]() Suja Juice | ![]() The Kraft Heinz Company | ![]() MGP Ingredients | ![]() Vita Coco | |
| Global Ranking | #- | #203 | #- | #- |
| NPS | -100 | 13 | 0 | 15 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $48.93B | $1.09B | $100.00M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Suja Juice's NPS is rated right below MGP Ingredients.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Vita Coco | 15 |
![]() | The Kraft Heinz Company | 13 |
![]() | MGP Ingredients | 0 |
![]() | Suja Juice | -100 |
Suja Juice has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Suja Juice's overall Product Quality score rated by its users and customers.
Suja Juice’s product quality score is a 1.5 out of 5 as rated by its users and customers.
Compared to its competitors, Suja Juice's Product Quality score is rated right below Vita Coco.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | MGP Ingredients | 5/5 |
![]() | The Kraft Heinz Company | 3.8/5 |
![]() | Vita Coco | 3.7/5 |
![]() | Suja Juice | 1.5/5 |
Suja Juice scored a -100 for Net Promoter Score and a 100 for Employee Net Promoter Score. NPS gauges how likely a customer of Suja Juice would recommend the brand to a friend. ENPS measures how likely Suja Juice employees would recommend working at Suja Juice to a friend.
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |