

TD Securities offers a range of institutional block trading, underwriting, and distribution services. Among its major competitors, TD Securities is ranked in 1st place for NPS while Td Bank is 2nd, and TD Ameritrade is 3rd.
TD Securities's Net Promoter Score (NPS) is a 30 with 60% Promoters, 10% Passives, and 30% Detractors. Net Promoter Score tracks whether TD Securities's customers would recommend using the product based on a scale of -100 to 100.
| 60% | Promoters |
|---|---|
| 10% | Passives |
| 30% | Detractors |
| Summary | Date | Score |
|---|---|---|
Sep 2020 100 | Sep 2020 | 100 |
Mar 2021 50 | Mar 2021 | 50 |
Nov 2021 66 | Nov 2021 | 66 |
Jun 2022 25 | Jun 2022 | 25 |
Nov 2022 17 | Nov 2022 | 17 |
Jan 2023 29 | Jan 2023 | 29 |
Apr 2023 13 | Apr 2023 | 13 |
Jun 2024 22 | Jun 2024 | 22 |
Oct 2024 30 | Oct 2024 | 30 |
TD Securities is ranked first for NPS among its competitors. Td Bank and TD Ameritrade come in second and third, with TD Bank Group coming in at #4.
![]() TD Securities | ![]() TD Ameritrade | ![]() Td Bank | ![]() TD Bank Group | |
| Global Ranking | #- | #263 | #- | #- |
| NPS | 30 | -25 | 15 | -26 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $185.44M | $121.22B | $109.98B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
TD Securities's NPS was rated 50 by Male customers on Comparably.
TD Securities's NPS was rated 50 by Male customers on Comparably.
TD Securities's NPS is not yet rated by Female customers.
TD Securities's NPS was rated 34 points by customers ages 26-30 on Comparably.
Compared to its competitors, TD Securities's NPS is rated right above Td Bank.
| COMPANY | NPS Score | |
|---|---|---|
![]() | TD Securities | 30 |
![]() | Td Bank | 15 |
![]() | TD Ameritrade | -25 |
![]() | TD Bank Group | -26 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of TD Securities users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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TD Securities's Customer Loyalty score was rated 100 by Male customers on Comparably.
TD Securities's Customer Loyalty score was rated 100% by customers ages 26-30 on Comparably.
| Summary | Age | Score |
|---|---|---|
26-30 100% | 26-30 | 100% |
TD Securities's Customer Loyalty score was rated 100% by Banking and Financial Services industry customers.
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Compared to its competitors, TD Securities's Customer Loyalty score is rated right above Td Bank.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | TD Securities | 79% |
![]() | Td Bank | 76% |
![]() | TD Bank Group | 76% |
![]() | TD Ameritrade | 73% |
TD Securities has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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TD Securities’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated TD Securities's product the highest.
TD Securities's Product Quality score was rated highest by customers from the Banking and Financial Services industry.
TD Securities's Product Quality score was rated 4.7 by Male customers on Comparably.
TD Securities's Product Quality score was rated 4.6 stars by customers ages 26-30 on Comparably.
| Summary | Age | Score |
|---|---|---|
26-30 4.6 | 26-30 | 4.6 |
TD Securities's Product Quality score was rated 5 stars by Banking and Financial Services industry customers.
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Compared to its competitors, TD Securities's Product Quality score is rated right above Td Bank.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | TD Securities | 4.1/5 |
![]() | Td Bank | 3.6/5 |
![]() | TD Bank Group | 3.1/5 |
![]() | TD Ameritrade | 2.7/5 |
TD Securities has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry.
TD Securities's ROI score was rated highest by Male customers.
TD Securities's ROI score was rated 4.2 by Male customers on Comparably.
TD Securities's ROI score was rated 3.1 stars by customers ages 26-30 on Comparably.
| Summary | Age | Score |
|---|---|---|
26-30 3.1 | 26-30 | 3.1 |
TD Securities's ROI score was rated 4 stars by Banking and Financial Services industry customers.
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Compared to its competitors, TD Securities's ROI score is rated right above TD Bank Group, and is preceded by Td Bank.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Td Bank | 3.7/5 |
![]() | TD Securities | 3.5/5 |
![]() | TD Bank Group | 2.8/5 |
![]() | TD Ameritrade | 2.6/5 |
TD Securities has an overall Customer Satisfaction score of 86 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
TD Securities's Customer Satisfaction score was rated highest by Male customers.
TD Securities's Customer Satisfaction score was rated 100 by Male customers on Comparably.
Very Satisfied | 75% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Compared to its competitors, TD Securities's Customer Satisfaction score is rated right above Td Bank.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | TD Securities | 86% |
![]() | Td Bank | 71% |
![]() | TD Bank Group | 65% |
![]() | TD Ameritrade | 41% |
TD Securities has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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66 Wellington Street West, TD Bank Tower, M5K 1A2 Canada
http://www.tdsecurities.com/tds/content/homepagetemplate/?command=dohome
TD Securities's Customer Service score was rated highest by customers from the Banking and Financial Services industry.
TD Securities's Customer Service score was rated 4.2 by Male customers on Comparably.
TD Securities's Customer Service score was rated 4 stars by customers ages 26-30 on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 4 | 26-30 | 4 |
TD Securities's Customer Service score was rated 4.8 stars by Banking and Financial Services industry customers.
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Compared to its competitors, TD Securities's Customer Service score is rated right above Td Bank.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | TD Securities | 3.8/5 |
![]() | Td Bank | 3.8/5 |
![]() | TD Bank Group | 3.2/5 |
![]() | TD Ameritrade | 2.6/5 |
TD Securities has a 2.5/5 stars for its overall company culture rated by their employees

TD Securities scored a 30 for Net Promoter Score and a -10 for Employee Net Promoter Score. NPS gauges how likely a customer of TD Securities would recommend the brand to a friend. ENPS measures how likely TD Securities employees would recommend working at TD Securities to a friend.
| 60% | Promoters |
|---|---|
| 10% | Passive |
| 30% | Detractors |
| 38% | Promoters |
|---|---|
| 14% | Passive |
| 48% | Detractors |