-100
NPS
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The Co-operators
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About The Co-operators' Brand
Co-operators General Insurance Co is a Canadian-owned multi-line insurer. It offers home, automobile, farm and commercial insurance products to individuals and businesses through a diverse distribution network. Among its major competitors, The Co-operators is ranked in 4th place for NPS while Sun Life is 1st, and Royal Bank Of Canada is 2nd.
Brand at a Glance
100%
Customer Loyalty
1.5/5
Product Quality
1.5/5
Pricing
1.5/5
Customer Service
The Co-operators Ranking
- #4 / 4 of its competitors
The Co-operators NPS
The Co-operators's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether The Co-operators's customers would recommend using the product based on a scale of -100 to 100.
The Co-operators Overall NPS
| 0% | Promoters |
|---|---|
| 0% | Passives |
| 100% | Detractors |
The Co-operators NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2026 -100 | May 2026 | -100 |
How Other Brands Compare
The Co-operators is ranked #4 for NPS among its competitors. Sun Life and Royal Bank Of Canada come in first and second, with Desjardins Group coming in at third.
The Co-operators |  Sun Life |  Royal Bank Of Canada |  Desjardins Group | |
| Global Ranking | #- | #306 | #- | #- |
| NPS | -100 | 8 | 5 | -41 |
| Valuation Updated every 24 hours for public companies | - | $29.79B | $131.68B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Co-operators NPS vs. Competitors
Compared to its competitors, The Co-operators's NPS is rated right below Desjardins Group.
| COMPANY | NPS Score | |
|---|---|---|
| Sun Life | 8 |
| Royal Bank Of Canada | 5 |
| Desjardins Group | -41 |
| The Co-operators | -100 |
The Co-operators Customer Loyalty
100%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of The Co-operators users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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The Co-operators Customer Loyalty vs. Competitors
Compared to its competitors, The Co-operators's Customer Loyalty score is rated right above Royal Bank Of Canada.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| The Co-operators | 100% |
| Royal Bank Of Canada | 81% |
| Sun Life | 73% |
| Desjardins Group | 67% |
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The Co-operators Product Quality
1.5/5
The Co-operators has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.
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The Co-operators Product Information
The Co-operators’s product quality score is a 1.5 out of 5 as rated by its users and customers.
- Website
- www.cooperators.ca
- Company Size
- 1,001-5,000 Employees
The Co-operators Product Quality vs. Competitors
Compared to its competitors, The Co-operators's Product Quality score is rated right below Desjardins Group.
| COMPANY | Product Quality Score | |
|---|---|---|
| Royal Bank Of Canada | 3.5/5 |
| Sun Life | 3.4/5 |
| Desjardins Group | 2.4/5 |
| The Co-operators | 1.5/5 |
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The Co-operators Pricing
The Co-operators ROI & Value For Money
1.5/5
The Co-operators has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.
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The Co-operators Pricing vs. Competitors
Compared to its competitors, The Co-operators's ROI score is rated right below Desjardins Group.
| COMPANY | Pricing Score | |
|---|---|---|
| Sun Life | 3.4/5 |
| Royal Bank Of Canada | 3.4/5 |
| Desjardins Group | 2.2/5 |
| The Co-operators | 1.5/5 |
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The Co-operators Customer Satisfaction (CSAT)
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
The Co-operators Customer Satisfaction vs. Competitors
Compared to its competitors, The Co-operators's Customer Satisfaction score is rated right below Desjardins Group.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Sun Life | 62% |
| Royal Bank Of Canada | 62% |
| Desjardins Group | 27% |
| The Co-operators | 0% |
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The Co-operators Customer Service
1.5/5
The Co-operators has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
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About The Co-operators's Customer Service
Address
130 Macdonell Street, Guelph, N1H 6P8
Website
www.cooperators.ca
Phone Number
7
The Co-operators Customer Service vs. Competitors
Compared to its competitors, The Co-operators's Customer Service score is rated right below Desjardins Group.
| COMPANY | Customer Service Score | |
|---|---|---|
| Royal Bank Of Canada | 3.4/5 |
| Sun Life | 3.3/5 |
| Desjardins Group | 2.4/5 |
| The Co-operators | 1.5/5 |
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The Co-operators as an Employer
2.4/5
The Co-operators has a 2.4/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
The Co-operators scored a -100 for Net Promoter Score and a -71 for Employee Net Promoter Score. NPS gauges how likely a customer of The Co-operators would recommend the brand to a friend. ENPS measures how likely The Co-operators employees would recommend working at The Co-operators to a friend.
Net Promoter Score
-100
NPS Score
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
Employee Net Promoter Score
-71
eNPS Score
| 0% | Promoters |
|---|---|
| 29% | Passive |
| 71% | Detractors |
