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NPS
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The Gillette Company
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About The Gillette Company's Brand
The Gillette Company produces and sells personal care products for men. Among its major competitors, The Gillette Company is ranked in 3rd place for NPS while BIC is 1st, and Procter & Gamble is 2nd.
Brand at a Glance
78%
Customer Loyalty
3.7/5
Product Quality
3.6/5
Pricing
3.5/5
Customer Service
The Gillette Company Ranking
- #3 / 4 of its competitors
The Gillette Company NPS
The Gillette Company's Net Promoter Score (NPS) is a 1 with 39% Promoters, 23% Passives, and 38% Detractors. Net Promoter Score tracks whether The Gillette Company's customers would recommend using the product based on a scale of -100 to 100.
The Gillette Company Overall NPS
| 39% | Promoters |
|---|---|
| 23% | Passives |
| 38% | Detractors |
The Gillette Company NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2023 -7 | Oct 2023 | -7 |
Nov 2023 -6 | Nov 2023 | -6 |
Jan 2024 -4 | Jan 2024 | -4 |
Mar 2024 -2 | Mar 2024 | -2 |
Apr 2024 -1 | Apr 2024 | -1 |
Jun 2024 -3 | Jun 2024 | -3 |
Jul 2024 0 | Jul 2024 | 0 |
Aug 2024 0 | Aug 2024 | 0 |
Sep 2024 3 | Sep 2024 | 3 |
Dec 2024 0 | Dec 2024 | 0 |
Mar 2025 2 | Mar 2025 | 2 |
Jan 2026 0 | Jan 2026 | 0 |
How Other Brands Compare
The Gillette Company is ranked third for NPS among its competitors. BIC and Procter & Gamble come in first and second, with Dollar Shave Club coming in at #4.
The Gillette Company |  Procter & Gamble |  Dollar Shave Club |  BIC | |
| Global Ranking | #- | #92 | #442 | #- |
| NPS | 1 | 28 | -2 | 47 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $330.66B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Gillette Company NPS by Gender
Male customers rated The Gillette Company's NPS 36 points higher than Female customers.
Male
9
The Gillette Company's NPS was rated 9 by Male customers on Comparably.
39%
Promoters
31%
Passives
30%
Detractors
Female
-27
The Gillette Company's NPS was rated -27 by Female customers on Comparably.
18%
Promoters
37%
Passives
45%
Detractors
The Gillette Company NPS by Ethnicity
The Gillette Company's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -32 | Caucasian | -32 |
Hispanic or Latino 0 | Hispanic or Latino | 0 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander 20 | Asian or Pacific Islander | 20 |
Other 67 | Other | 67 |
The Gillette Company NPS by Age
The Gillette Company's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
The Gillette Company NPS by Usage
The Gillette Company's NPS was rated the highest by customers who have used The Gillette Company's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years -50 | 1 to 2 Years | -50 |
2 to 5 Years 24 | 2 to 5 Years | 24 |
5 to 10 Years 33 | 5 to 10 Years | 33 |
Over 10 Years -23 | Over 10 Years | -23 |
The Gillette Company NPS vs. Competitors
Compared to its competitors, The Gillette Company's NPS is rated right above Dollar Shave Club, and is preceded by Procter & Gamble.
| COMPANY | NPS Score | |
|---|---|---|
| BIC | 47 |
| Procter & Gamble | 28 |
| The Gillette Company | 1 |
| Dollar Shave Club | -2 |
The Gillette Company Customer Reviews
Out of the 4 The Gillette Company customer reviews 4 were positive and 0 were constructive. The Gillette Company customer reviews reflect that all customers have a favorable experience using the products/services of the company.
The Gillette Company Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of The Gillette Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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The Gillette Company Customer Loyalty Score by Gender
Female customers rated The Gillette Company's Customer Loyalty score 4% higher than Male customers.
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Male
80%
Yes
Female
84%
Yes
The Gillette Company Customer Loyalty Score by Ethnicity
The Gillette Company's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of The Gillette Company.
72
out of 100
Caucasian
70
out of 100
Hispanic or Latino
70
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
100
out of 100
Other
The Gillette Company Customer Loyalty Score by Age
The Gillette Company's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
26-30 87% | 26-30 | 87% |
31-35 70% | 31-35 | 70% |
66+ 100% | 66+ | 100% |
The Gillette Company Customer Loyalty Score by Usage
The Gillette Company's Customer Loyalty score was rated the highest by customers who have used The Gillette Company's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
The Gillette Company Customer Loyalty Score by Industry
The Gillette Company's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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The Gillette Company Customer Loyalty vs. Competitors
Compared to its competitors, The Gillette Company's Customer Loyalty score is rated right above Dollar Shave Club, and is preceded by Procter & Gamble.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| BIC | 80% |
| Procter & Gamble | 79% |
| The Gillette Company | 78% |
| Dollar Shave Club | 77% |
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The Gillette Company Product Quality
3.7/5
The Gillette Company has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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The Gillette Company Product Information
The Gillette Company’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated The Gillette Company's product the highest. Reviewers from the Tech industry rated The Gillette Company the lowest at 3.5.
- Company Size
- 10,000+ Employees
Industry
Tech
Fashion and Beauty
Hardware and Devices
Social
Quick Insights into The Gillette Company Product Quality
The Gillette Company's Product Quality score was rated highest by African American/Black customers, and rated lowest by Caucasian customers.
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Ranked The Gillette Company Product Quality the Highest
Ranked The Gillette Company Product Quality the Lowest
The Gillette Company Product Quality Score by Gender
Female customers rated The Gillette Company's Product Quality score 0.3 stars higher than Male customers.
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Male
3.7/5
Female
4/5
The Gillette Company Product Quality Score by Ethnicity
The Gillette Company's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of The Gillette Company.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4.3 | Other | 4.3 |
The Gillette Company Product Quality Score by Age
The Gillette Company's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.5 | 26-30 | 4.5 |
31-35 4.3 | 31-35 | 4.3 |
66+ 3.1 | 66+ | 3.1 |
The Gillette Company Product Quality Score by Usage
The Gillette Company's Product Quality score was rated the highest by customers who have used The Gillette Company's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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The Gillette Company Product Quality Score by Industry
The Gillette Company's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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The Gillette Company Product Quality vs. Competitors
Compared to its competitors, The Gillette Company's Product Quality score is rated right above Dollar Shave Club, and is preceded by Procter & Gamble.
| COMPANY | Product Quality Score | |
|---|---|---|
| BIC | 4.1/5 |
| Procter & Gamble | 4/5 |
| The Gillette Company | 3.7/5 |
| Dollar Shave Club | 3.3/5 |
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The Gillette Company Pricing
The Gillette Company ROI & Value For Money
3.6/5
The Gillette Company has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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The Gillette Company Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from The Gillette Company.
Quick Insights into The Gillette Company ROI
The Gillette Company's ROI score was rated highest by African American/Black customers, and rated lowest by customers from the Tech industry.
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Ranked The Gillette Company ROI the Highest
Ranked The Gillette Company ROI the Lowest
The Gillette Company ROI Score by Gender
Male customers rated The Gillette Company's ROI score 0.2 stars higher than Female customers.
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Male
3.3/5
Female
3.1/5
The Gillette Company ROI Score by Ethnicity
The Gillette Company's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of The Gillette Company.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 3.8 | Other | 3.8 |
The Gillette Company ROI Score by Age
The Gillette Company's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3.5 | 31-35 | 3.5 |
66+ 2.6 | 66+ | 2.6 |
The Gillette Company ROI Score by Usage
The Gillette Company's ROI score was rated the highest by customers who have used The Gillette Company's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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The Gillette Company ROI Score by Industry
The Gillette Company's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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The Gillette Company Pricing vs. Competitors
Compared to its competitors, The Gillette Company's ROI score is rated right above Dollar Shave Club, and is preceded by Procter & Gamble.
| COMPANY | Pricing Score | |
|---|---|---|
| BIC | 4/5 |
| Procter & Gamble | 3.9/5 |
| The Gillette Company | 3.6/5 |
| Dollar Shave Club | 3.3/5 |
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The Gillette Company Customer Satisfaction (CSAT)
The Gillette Company Customer Satisfaction (CSAT) Score
77 / 100
The Gillette Company has an overall Customer Satisfaction score of 77 rated by its users and customers.
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Very Satisfied
27%
Satisfied
50%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
5%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into The Gillette Company Customer Satisfaction
The Gillette Company's Customer Satisfaction score was rated highest by customers who have used The Gillette Company's products/services for 1 to 2 Years, and rated lowest by customers ages 66+.
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Ranked The Gillette Company Customer Satisfaction the Highest
Ranked The Gillette Company Customer Satisfaction the Lowest
The Gillette Company Customer Satisfaction Score by Gender
Female customers rated The Gillette Company's Customer Satisfaction score 15 points higher than Male customers.
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65 / 100
MaleVery Satisfied | 30% | |
|---|---|---|
Satisfied | 35% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 10% | |
Very Dissatisfied | 20% |
80 / 100
FemaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 60% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 0% | |
Very Dissatisfied | 10% |
The Gillette Company Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
The Gillette Company's Customer Satisfaction (CSAT) score was rated 39% according to Caucasian users and customers.
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39 / 100
Very Satisfied
8%
Satisfied
31%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
15%
Very Dissatisfied
38%
CSAT according to Hispanic or Latino
The Gillette Company's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
The Gillette Company's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
The Gillette Company's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
The Gillette Company's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
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67 / 100
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
The Gillette Company Customer Satisfaction Score by Age
The Gillette Company's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 66+ | 34% |
The Gillette Company Customer Satisfaction Score by Usage
The Gillette Company's Customer Satisfaction score was rated the highest by customers who have used The Gillette Company's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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The Gillette Company Customer Satisfaction Score by Industry
The Gillette Company's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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}The Gillette Company Customer Satisfaction vs. Competitors
Compared to its competitors, The Gillette Company's Customer Satisfaction score is rated right above Dollar Shave Club, and is preceded by Procter & Gamble.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| BIC | 89% |
| Procter & Gamble | 78% |
| The Gillette Company | 77% |
| Dollar Shave Club | 50% |
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The Gillette Company Customer Service
3.5/5
The Gillette Company has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About The Gillette Company's Customer Service
Address
Boston, MA
Website
http://www.gillette.com/en/us/home.aspx
Phone Number
617-421-7000
Quick Insights into The Gillette Company Customer Service
The Gillette Company's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers from the Tech industry.
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Ranked The Gillette Company Customer Service the Highest
Ranked The Gillette Company Customer Service the Lowest
The Gillette Company Customer Service Score by Gender
Male customers rated The Gillette Company's Customer Service score 0.7 stars higher than Female customers.
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Male
3.5/5
Female
2.8/5
The Gillette Company Customer Service Score by Ethnicity
The Gillette Company's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of The Gillette Company.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.3 | Other | 3.3 |
The Gillette Company Customer Service Score by Age
The Gillette Company's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.5 | 31-35 | 3.5 |
66+ 2.8 | 66+ | 2.8 |
The Gillette Company Customer Service Score by Usage
The Gillette Company's Customer Service score was rated the highest by customers who have used The Gillette Company's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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The Gillette Company Customer Service Score by Industry
The Gillette Company's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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The Gillette Company Customer Service vs. Competitors
Compared to its competitors, The Gillette Company's Customer Service score is rated right above Dollar Shave Club, and is preceded by BIC.
| COMPANY | Customer Service Score | |
|---|---|---|
| Procter & Gamble | 3.9/5 |
| BIC | 3.7/5 |
| The Gillette Company | 3.5/5 |
| Dollar Shave Club | 3/5 |
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The Gillette Company as an Employer
Consumer vs. Employees
The Gillette Company scored a 1 for Net Promoter Score and a 37 for Employee Net Promoter Score. NPS gauges how likely a customer of The Gillette Company would recommend the brand to a friend. ENPS measures how likely The Gillette Company employees would recommend working at The Gillette Company to a friend.
Net Promoter Score
1
NPS Score
| 39% | Promoters |
|---|---|
| 23% | Passive |
| 38% | Detractors |
Employee Net Promoter Score
37
eNPS Score
| 58% | Promoters |
|---|---|
| 21% | Passive |
| 21% | Detractors |
