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About The Limited's Brand

The Limited is an American clothing company. It is owned by the private equity firm Sun Capital Partners. Among its major competitors, The Limited is ranked in 4th place for NPS while Banana Republic is 1st, and Victoria's Secret is 2nd.

Brand at a Glance

100%
Customer Loyalty
4/5
Product Quality
4/5
Pricing
4/5
Customer Service

The Limited Ranking

The Limited NPS

The Limited's Net Promoter Score (NPS) is a 0 with 0% Promoters, 100% Passives, and 0% Detractors. Net Promoter Score tracks whether The Limited's customers would recommend using the product based on a scale of -100 to 100.

The Limited Overall NPS

0
NPS
0%Promoters
100%Passives
0%Detractors
The Limited Overall NPS

The Limited NPS Trend

-100
-50
0
50
100
Sep 2022
0
Sep 20220

How Other Brands Compare

The Limited is ranked #4 for NPS among its competitors. Banana Republic and Victoria's Secret come in first and second, with Gap Inc. coming in at third.

The Limited's Logo
The Limited
Victoria's Secret's Logo
Victoria's Secret
Gap Inc. Logo
Gap Inc.
Banana Republic's Logo
Banana Republic
Global Ranking#-#119#134#430
NPS012718
Social Sentiment Calculated by analyzing social media and other online mentions-NeutralNeutral-
Valuation Updated every 24 hours for public companies-$17.23B$3.54B$11.23B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

The Limited NPS vs. Competitors

Compared to its competitors, The Limited's NPS is rated right above EXPRESS, and is preceded by Gap Inc..

The Limited Customer Loyalty

100%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

100% of The Limited users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

100
100%
0
0%
The Limited Customer Loyalty

The Limited Customer Loyalty vs. Competitors

Compared to its competitors, The Limited's Customer Loyalty score is rated right above Banana Republic.

COMPANYCustomer Loyalty Score
The Limited100%
Banana Republic73%
EXPRESS72%
Victoria's Secret70%
Gap Inc.66%
ANN INC.60%

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EXPRESS' Logo
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ANN INC. Logo

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The Limited Product Quality

4/5

The Limited has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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The Limited Product Information

The Limited’s product quality score is a 4 out of 5 as rated by its users and customers.

Website
http://www.thelimited.com/
Company Size
1,001-5,000 Employees

Industry

Tech
Fashion and Beauty
Ecommerce and Marketplaces

The Limited Product Quality vs. Competitors

Compared to its competitors, The Limited's Product Quality score is rated right above Victoria's Secret.

COMPANYProduct Quality Score
The Limited4/5
Victoria's Secret3.8/5
Gap Inc.3.7/5
EXPRESS3.6/5
Banana Republic3.5/5
ANN INC.3.2/5

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Victoria's Secret's Logo
Gap Inc. Logo
EXPRESS' Logo
Banana Republic's Logo
ANN INC. Logo

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The Limited Pricing

The Limited ROI & Value For Money

4/5

The Limited has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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The Limited Pricing vs. Competitors

Compared to its competitors, The Limited's ROI score is rated right above Banana Republic.

COMPANYPricing Score
The Limited4/5
Banana Republic3.5/5
Gap Inc.3.5/5
Victoria's Secret3.4/5
EXPRESS3.4/5
ANN INC.2.9/5

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Gap Inc. Logo
Victoria's Secret's Logo
EXPRESS' Logo
ANN INC. Logo

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The Limited Customer Satisfaction (CSAT)

The Limited Customer Satisfaction (CSAT) Score

100 / 100

The Limited has an overall Customer Satisfaction score of 100 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied100%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

The Limited Customer Satisfaction vs. Competitors

Compared to its competitors, The Limited's Customer Satisfaction score is rated right above Gap Inc..

COMPANYCustomer Satisfaction (CSAT) Score
The Limited100%
Gap Inc.72%
EXPRESS69%
Victoria's Secret67%
Banana Republic63%
ANN INC.61%

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Gap Inc. Logo
EXPRESS' Logo
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Banana Republic's Logo
ANN INC. Logo

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The Limited Customer Service

4/5

The Limited has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About The Limited's Customer Service

Address

7775 Walton Parkway 4th Floor, New Albany, OH


Website

http://www.thelimited.com/


Phone Number

16145400659

The Limited Customer Service vs. Competitors

Compared to its competitors, The Limited's Customer Service score is rated right above Banana Republic.

COMPANYCustomer Service Score
The Limited4/5
Banana Republic3.6/5
Victoria's Secret3.6/5
Gap Inc.3.6/5
EXPRESS3.5/5
ANN INC.2.9/5

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Banana Republic's Logo
Victoria's Secret's Logo
Gap Inc. Logo
EXPRESS' Logo
ANN INC. Logo

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The Limited as an Employer

3.8/5

The Limited has a 3.8/5 stars for its overall company culture rated by their employees

  The Limited CEO
top
25%
CEO of The Limited

In the Top 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

The Limited scored a 0 for Net Promoter Score and a 50 for Employee Net Promoter Score. NPS gauges how likely a customer of The Limited would recommend the brand to a friend. ENPS measures how likely The Limited employees would recommend working at The Limited to a friend.

Net Promoter Score

0
NPS Score
0%Promoters
100%Passive
0%Detractors

Employee Net Promoter Score

50
eNPS Score
50%Promoters
50%Passive
0%Detractors

Global Ranking Snapshot

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1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail