

The Limited is an American clothing company. It is owned by the private equity firm Sun Capital Partners. Among its major competitors, The Limited is ranked in 4th place for NPS while Banana Republic is 1st, and Victoria's Secret is 2nd.
The Limited's Net Promoter Score (NPS) is a 0 with 0% Promoters, 100% Passives, and 0% Detractors. Net Promoter Score tracks whether The Limited's customers would recommend using the product based on a scale of -100 to 100.
| 0% | Promoters |
|---|---|
| 100% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
Sep 2022 0 | Sep 2022 | 0 |
The Limited is ranked #4 for NPS among its competitors. Banana Republic and Victoria's Secret come in first and second, with Gap Inc. coming in at third.
![]() The Limited | ![]() Victoria's Secret | ![]() Gap Inc. | ![]() Banana Republic | |
| Global Ranking | #- | #119 | #134 | #430 |
| NPS | 0 | 12 | 7 | 18 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $17.23B | $3.54B | $11.23B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, The Limited's NPS is rated right above EXPRESS, and is preceded by Gap Inc..
| COMPANY | NPS Score | |
|---|---|---|
![]() | Banana Republic | 18 |
![]() | Victoria's Secret | 12 |
![]() | Gap Inc. | 7 |
![]() | The Limited | 0 |
![]() | EXPRESS | -4 |
![]() | ANN INC. | -26 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of The Limited users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, The Limited's Customer Loyalty score is rated right above Banana Republic.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | The Limited | 100% |
![]() | Banana Republic | 73% |
![]() | EXPRESS | 72% |
![]() | Victoria's Secret | 70% |
![]() | Gap Inc. | 66% |
![]() | ANN INC. | 60% |
The Limited has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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The Limited’s product quality score is a 4 out of 5 as rated by its users and customers.
Compared to its competitors, The Limited's Product Quality score is rated right above Victoria's Secret.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | The Limited | 4/5 |
![]() | Victoria's Secret | 3.8/5 |
![]() | Gap Inc. | 3.7/5 |
![]() | EXPRESS | 3.6/5 |
![]() | Banana Republic | 3.5/5 |
![]() | ANN INC. | 3.2/5 |
The Limited has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Compared to its competitors, The Limited's ROI score is rated right above Banana Republic.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | The Limited | 4/5 |
![]() | Banana Republic | 3.5/5 |
![]() | Gap Inc. | 3.5/5 |
![]() | Victoria's Secret | 3.4/5 |
![]() | EXPRESS | 3.4/5 |
![]() | ANN INC. | 2.9/5 |
The Limited has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, The Limited's Customer Satisfaction score is rated right above Gap Inc..
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | The Limited | 100% |
![]() | Gap Inc. | 72% |
![]() | EXPRESS | 69% |
![]() | Victoria's Secret | 67% |
![]() | Banana Republic | 63% |
![]() | ANN INC. | 61% |
The Limited has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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7775 Walton Parkway 4th Floor, New Albany, OH
http://www.thelimited.com/
16145400659
Compared to its competitors, The Limited's Customer Service score is rated right above Banana Republic.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | The Limited | 4/5 |
![]() | Banana Republic | 3.6/5 |
![]() | Victoria's Secret | 3.6/5 |
![]() | Gap Inc. | 3.6/5 |
![]() | EXPRESS | 3.5/5 |
![]() | ANN INC. | 2.9/5 |
The Limited has a 3.8/5 stars for its overall company culture rated by their employees

The Limited scored a 0 for Net Promoter Score and a 50 for Employee Net Promoter Score. NPS gauges how likely a customer of The Limited would recommend the brand to a friend. ENPS measures how likely The Limited employees would recommend working at The Limited to a friend.
| 0% | Promoters |
|---|---|
| 100% | Passive |
| 0% | Detractors |
| 50% | Promoters |
|---|---|
| 50% | Passive |
| 0% | Detractors |