-100
NPS
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The Skimm
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About The Skimm's Brand
theSkimm is a daily e-mail newsletter that simplifies headlines for busy professionals, especially women. Among its major competitors, The Skimm is ranked in 4th place for NPS while Refinery29 is 1st, and Mashable is 2nd.Their current valuation is $112.00M
The Skimm Ranking
- #4 / 4 of its competitors
The Skimm NPS
The Skimm's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether The Skimm's customers would recommend using the product based on a scale of -100 to 100.
The Skimm Overall NPS
| 0% | Promoters |
|---|---|
| 0% | Passives |
| 100% | Detractors |
The Skimm NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2021 -100 | Nov 2021 | -100 |
How Other Brands Compare
The Skimm is ranked #4 for NPS among its competitors. Refinery29 and Mashable come in first and second, with BuzzFeed coming in at third. Among those competitors, it is the lowest valued company behind BuzzFeed.
The Skimm |  BuzzFeed |  Refinery29 |  Mashable | |
| Global Ranking | #- | #598 | #- | #- |
| NPS | -100 | -4 | 28 | 0 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $112.00M | $1.70B | $500.00M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Skimm NPS vs. Competitors
Compared to its competitors, The Skimm's NPS is rated right below BuzzFeed.
| COMPANY | NPS Score | |
|---|---|---|
| Refinery29 | 28 |
| Mashable | 0 |
| BuzzFeed | -4 |
| The Skimm | -100 |
Consumer vs. Employees
The Skimm scored a -100 for Net Promoter Score and a -50 for Employee Net Promoter Score. NPS gauges how likely a customer of The Skimm would recommend the brand to a friend. ENPS measures how likely The Skimm employees would recommend working at The Skimm to a friend.
Net Promoter Score
-100
NPS Score
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
Employee Net Promoter Score
-50
eNPS Score
| 0% | Promoters |
|---|---|
| 50% | Passive |
| 50% | Detractors |
