

Thirty Madison is a family of specialized healthcare brands devoted to creating exceptional outcomes for all. Each of its specialized brands is focused on a specific ongoing condition, and thoughtfully designed to support the unique needs of its community with personalized treatments and care; with Keeps for men's hair loss, Cove for migraine, Facet for skin conditions, and NURX for sexual health. With empathy at the heart of its innovation, its proprietary care model empowers hundreds of thousands of people with ongoing conditions with the accessible, effective treatments across a lifetime of care. Learn more at ThirtyMadison.com. Among its major competitors, Thirty Madison is ranked in 4th place for NPS while GoodRx is 1st, and Ro Health, Inc. is 2nd.
Thirty Madison's Net Promoter Score (NPS) is a 0 with 50% Promoters, 0% Passives, and 50% Detractors. Net Promoter Score tracks whether Thirty Madison's customers would recommend using the product based on a scale of -100 to 100.
| 50% | Promoters |
|---|---|
| 0% | Passives |
| 50% | Detractors |
| Summary | Date | Score |
|---|---|---|
May 2023 100 | May 2023 | 100 |
Jan 2024 0 | Jan 2024 | 0 |
Thirty Madison is ranked third for NPS among its competitors. GoodRx and hims come in first and second, with MDLIVE coming in at #4.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Thirty Madison's NPS is rated right above MDLIVE, and is preceded by hims.
| COMPANY | NPS Score | |
|---|---|---|
![]() | GoodRx | 46 |
![]() | Ro Health, Inc. | 34 |
![]() | hims | 6 |
![]() | Thirty Madison | 0 |
![]() | MDLIVE | -17 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
55% of Thirty Madison users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Thirty Madison's Customer Loyalty score is rated right above Ro Health, Inc., and is preceded by hims.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | GoodRx | 77% |
![]() | MDLIVE | 70% |
![]() | hims | 58% |
![]() | Thirty Madison | 55% |
![]() | Ro Health, Inc. | 10% |
Thirty Madison has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Thirty Madison’s product quality score is a 3.2 out of 5 as rated by its users and customers.
Compared to its competitors, Thirty Madison's Product Quality score is rated right above MDLIVE, and is preceded by hims.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | GoodRx | 4.1/5 |
![]() | hims | 3.4/5 |
![]() | Thirty Madison | 3.2/5 |
![]() | MDLIVE | 2.7/5 |
![]() | Ro Health, Inc. | 1.5/5 |
Thirty Madison has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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Compared to its competitors, Thirty Madison's ROI score is rated right above GoodRx.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Thirty Madison | 4.2/5 |
![]() | GoodRx | 4.1/5 |
![]() | hims | 3/5 |
![]() | Ro Health, Inc. | 2.7/5 |
![]() | MDLIVE | 2.5/5 |
Thirty Madison has an overall Customer Satisfaction score of 50 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Thirty Madison's Customer Satisfaction score is rated right above MDLIVE, and is preceded by hims.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | GoodRx | 73% |
![]() | hims | 59% |
![]() | Thirty Madison | 50% |
![]() | MDLIVE | 38% |
![]() | Ro Health, Inc. | 0% |
Thirty Madison has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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183 Madison Ave, York, NY 10016
https://www.thirtymadison.com/
Compared to its competitors, Thirty Madison's Customer Service score is rated right above hims, and is preceded by GoodRx.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | GoodRx | 4.2/5 |
![]() | Thirty Madison | 3.5/5 |
![]() | hims | 3.1/5 |
![]() | Ro Health, Inc. | 2.7/5 |
![]() | MDLIVE | 2.5/5 |
Thirty Madison has a 2.4/5 stars for its overall company culture rated by their employees

Thirty Madison scored a 0 for Net Promoter Score and a -23 for Employee Net Promoter Score. NPS gauges how likely a customer of Thirty Madison would recommend the brand to a friend. ENPS measures how likely Thirty Madison employees would recommend working at Thirty Madison to a friend.
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
| 31% | Promoters |
|---|---|
| 15% | Passive |
| 54% | Detractors |