

THQ is an interactive platform developing software for popular game systems, personal computers and wireless devices. Among its major competitors, THQ is ranked in 2nd place for NPS while Ubisoft is 1st, and Activision is 3rd.
THQ's Net Promoter Score (NPS) is a 0 with 33% Promoters, 34% Passives, and 33% Detractors. Net Promoter Score tracks whether THQ's customers would recommend using the product based on a scale of -100 to 100.
| 33% | Promoters |
|---|---|
| 34% | Passives |
| 33% | Detractors |
| Summary | Date | Score |
|---|---|---|
Mar 2020 100 | Mar 2020 | 100 |
Sep 2021 50 | Sep 2021 | 50 |
Jan 2023 0 | Jan 2023 | 0 |
THQ is ranked second for NPS among its competitors. Ubisoft and Activision come in first and third, with Electronic Arts (EA) coming in at #4.
![]() THQ | ![]() Ubisoft | ![]() Activision | ![]() Electronic Arts (EA) | |
| Global Ranking | #- | #80 | #157 | #- |
| NPS | 0 | 13 | -7 | -11 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | - | $74.02B | $41.98B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, THQ's NPS is rated right above Activision, and is preceded by Ubisoft.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Ubisoft | 13 |
![]() | THQ | 0 |
![]() | Activision | -7 |
![]() | Electronic Arts (EA) | -11 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
10% of THQ users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, THQ's Customer Loyalty score is rated right below Electronic Arts (EA).
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Activision | 85% |
![]() | Ubisoft | 75% |
![]() | Electronic Arts (EA) | 70% |
![]() | THQ | 10% |
THQ has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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THQ’s product quality score is a 4 out of 5 as rated by its users and customers.
Compared to its competitors, THQ's Product Quality score is rated right above Ubisoft.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | THQ | 4/5 |
![]() | Ubisoft | 3.7/5 |
![]() | Activision | 3.2/5 |
![]() | Electronic Arts (EA) | 3.1/5 |
THQ has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Compared to its competitors, THQ's ROI score is rated right above Ubisoft.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | THQ | 4/5 |
![]() | Ubisoft | 3.4/5 |
![]() | Electronic Arts (EA) | 2.9/5 |
![]() | Activision | 2.8/5 |
THQ has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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29903 Agoura Road, Agoura Hills, CA
http://thq.com
(818) 871-5000
Compared to its competitors, THQ's Customer Service score is rated right above Ubisoft.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | THQ | 3.7/5 |
![]() | Ubisoft | 3.4/5 |
![]() | Electronic Arts (EA) | 2.9/5 |
![]() | Activision | 2.7/5 |
THQ has a 4.5/5 stars for its overall company culture rated by their employees

THQ scored a 0 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of THQ would recommend the brand to a friend. ENPS measures how likely THQ employees would recommend working at THQ to a friend.
| 33% | Promoters |
|---|---|
| 34% | Passive |
| 33% | Detractors |
| 40% | Promoters |
|---|---|
| 40% | Passive |
| 20% | Detractors |