-10
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
True Value
Marketing or Exec? Claim Your Free Account
About True Value's Brand
The True Value Company is an American retailer-owned hardware cooperative with over 5,000 independent retail locations worldwide. Among its major competitors, True Value is ranked in 4th place for NPS while The Home Depot is 1st, and Ace Hardware is 2nd.Their current valuation is $539.21M
Brand at a Glance
66%
Customer Loyalty
3.3/5
Product Quality
2.9/5
Pricing
3.1/5
Customer Service
True Value Ranking
- #4 / 4 of its competitors
True Value NPS
True Value's Net Promoter Score (NPS) is a -10 with 35% Promoters, 20% Passives, and 45% Detractors. Net Promoter Score tracks whether True Value's customers would recommend using the product based on a scale of -100 to 100.
True Value Overall NPS
| 35% | Promoters |
|---|---|
| 20% | Passives |
| 45% | Detractors |
True Value NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2023 6 | Dec 2023 | 6 |
Jan 2024 3 | Jan 2024 | 3 |
Apr 2024 5 | Apr 2024 | 5 |
Jul 2024 5 | Jul 2024 | 5 |
Oct 2024 -4 | Oct 2024 | -4 |
Nov 2024 -7 | Nov 2024 | -7 |
Dec 2024 -7 | Dec 2024 | -7 |
Jan 2025 -6 | Jan 2025 | -6 |
Mar 2025 -7 | Mar 2025 | -7 |
Apr 2025 -7 | Apr 2025 | -7 |
Jun 2025 -8 | Jun 2025 | -8 |
Oct 2025 -10 | Oct 2025 | -10 |
How Other Brands Compare
True Value is ranked #4 for NPS among its competitors. The Home Depot and Ace Hardware come in first and second, with Lowe's Home Improvement coming in at third. Among those competitors, it is the lowest valued company behind The Home Depot.
True Value |  The Home Depot |  Lowe's Home Improvement |  Ace Hardware | |
| Global Ranking | #- | #86 | #128 | #265 |
| NPS | -10 | 21 | -5 | 20 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $539.21M | $301.06B | $136.70B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
True Value NPS by Gender
Female customers rated True Value's NPS 2 points higher than Male customers.
Male
-32
True Value's NPS was rated -32 by Male customers on Comparably.
27%
Promoters
14%
Passives
59%
Detractors
Female
-30
True Value's NPS was rated -30 by Female customers on Comparably.
20%
Promoters
30%
Passives
50%
Detractors
True Value NPS by Ethnicity
True Value's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -37 | Caucasian | -37 |
African American/Black 34 | African American/Black | 34 |
Other -50 | Other | -50 |
True Value NPS by Age
True Value's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
True Value NPS by Usage
True Value's NPS was rated the highest by customers who have used True Value's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 34 | Less than 1 Year | 34 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
5 to 10 Years -67 | 5 to 10 Years | -67 |
Over 10 Years -37 | Over 10 Years | -37 |
True Value NPS vs. Competitors
Compared to its competitors, True Value's NPS is rated right below Lowe's Home Improvement.
| COMPANY | NPS Score | |
|---|---|---|
| The Home Depot | 21 |
| Ace Hardware | 20 |
 | IM Hardware | N/A |
| Lowe's Home Improvement | -5 |
| True Value | -10 |
True Value Customer Reviews
Out of the 6 True Value customer reviews 3 were positive and 3 were constructive. True Value customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
True Value Customer Loyalty
66%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
66% of True Value users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
True Value Customer Loyalty Score by Gender
Female customers rated True Value's Customer Loyalty score 9% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of True Value.
Male
55%
Yes
Female
64%
Yes
True Value Customer Loyalty Score by Ethnicity
True Value's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of True Value.
62
out of 100
Caucasian
70
out of 100
African American/Black
33
out of 100
Other
True Value Customer Loyalty Score by Age
True Value's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of True Value.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
36-40 10% | 36-40 | 10% |
41-45 10% | 41-45 | 10% |
46-50 70% | 46-50 | 70% |
51-55 74% | 51-55 | 74% |
61-65 70% | 61-65 | 70% |
66+ 40% | 66+ | 40% |
True Value Customer Loyalty Score by Usage
True Value's Customer Loyalty score was rated the highest by customers who have used True Value's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
True Value Customer Loyalty Score by Industry
True Value's Customer Loyalty score was rated the highest by Retail industry customers, and the lowest by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
True Value Customer Loyalty vs. Competitors
Compared to its competitors, True Value's Customer Loyalty score is rated right above IM Hardware, and is preceded by Lowe's Home Improvement.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| The Home Depot | 81% |
| Ace Hardware | 80% |
| Lowe's Home Improvement | 77% |
| True Value | 66% |
| IM Hardware | N/A |
Unlock True Value Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full True Value Customer Loyalty vs. Competitors data and gain insights into your customers today.
True Value Product Quality
3.3/5
True Value has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock True Value's overall Product Quality score rated by its users and customers.
True Value Product Information
True Value’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Construction industry rated True Value's product the highest. Reviewers from the Arts and Entertainment industry rated True Value the lowest at 2.7.
- Website
- http://www.truevalue.com
- Company Size
- 1,001-5,000 Employees
Quick Insights into True Value Product Quality
True Value's Product Quality score was rated highest by customers ages 51-55, and rated lowest by customers ages 46-50.
Sign Up to unlock insights into how customers have ranked True Value's Product Quality.
Ranked True Value Product Quality the Highest
Ranked True Value Product Quality the Lowest
True Value Product Quality Score by Gender
Female customers rated True Value's Product Quality score 0.1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of True Value.
Male
3/5
Female
3.1/5
True Value Product Quality Score by Ethnicity
True Value's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of True Value.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
African American/Black 3.1 | African American/Black | 3.1 |
Other 2.7 | Other | 2.7 |
True Value Product Quality Score by Age
True Value's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of True Value.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.6 | 41-45 | 1.6 |
46-50 1.5 | 46-50 | 1.5 |
51-55 4.3 | 51-55 | 4.3 |
61-65 2.3 | 61-65 | 2.3 |
66+ 3.3 | 66+ | 3.3 |
True Value Product Quality Score by Usage
True Value's Product Quality score was rated the highest by customers who have used True Value's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
True Value Product Quality Score by Industry
True Value's Product Quality score was rated the highest by Construction industry customers, and the lowest by Retail industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
True Value Product Quality vs. Competitors
Compared to its competitors, True Value's Product Quality score is rated right above Lowe's Home Improvement, and is preceded by The Home Depot.
| COMPANY | Product Quality Score | |
|---|---|---|
| Ace Hardware | 3.7/5 |
| The Home Depot | 3.6/5 |
| True Value | 3.3/5 |
| Lowe's Home Improvement | 3.1/5 |
| IM Hardware | N/A |
Unlock True Value Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full True Value Product Quality vs. Competitors data and gain insights into your customers today.
True Value Pricing
True Value ROI & Value For Money
2.9/5
True Value has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
Sign Up to unlock True Value's overall ROI score rated by its users and customers.
True Value Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Construction industry. The users from the Retail industry think that they had the lowest ROI from True Value.
Quick Insights into True Value ROI
True Value's ROI score was rated highest by customers ages 18-25, and rated lowest by customers ages 41-45.
Sign Up to unlock insights into how customers have ranked True Value's ROI score.
Ranked True Value ROI the Highest
Ranked True Value ROI the Lowest
True Value ROI Score by Gender
Male customers rated True Value's ROI score 0.3 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of True Value.
Male
2.8/5
Female
2.5/5
True Value ROI Score by Ethnicity
True Value's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of True Value.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
African American/Black 3.1 | African American/Black | 3.1 |
Other 2.2 | Other | 2.2 |
True Value ROI Score by Age
True Value's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full ROI by Age data of True Value.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 2.1 | 46-50 | 2.1 |
51-55 3.8 | 51-55 | 3.8 |
61-65 2.3 | 61-65 | 2.3 |
66+ 2.5 | 66+ | 2.5 |
True Value ROI Score by Usage
True Value's ROI score was rated the highest by customers who have used True Value's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
True Value ROI Score by Industry
True Value's ROI score was rated the highest by Construction industry customers, and the lowest by Retail industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
True Value Pricing vs. Competitors
Compared to its competitors, True Value's ROI score is rated right above IM Hardware, and is preceded by Lowe's Home Improvement.
| COMPANY | Pricing Score | |
|---|---|---|
| The Home Depot | 3.6/5 |
| Ace Hardware | 3.5/5 |
| Lowe's Home Improvement | 3/5 |
| True Value | 2.9/5 |
| IM Hardware | N/A |
Unlock True Value ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full True Value ROI vs. Competitors data and gain insights into your customers today.
True Value Customer Satisfaction (CSAT)
True Value Customer Satisfaction (CSAT) Score
61 / 100
True Value has an overall Customer Satisfaction score of 61 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
28%
Satisfied
33%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
4%
Very Dissatisfied
28%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into True Value Customer Satisfaction
True Value's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers who have used True Value's products/services for Less than 1 Year.
Sign Up to unlock insights into how customers have ranked True Value's Customer Satisfaction.
Ranked True Value Customer Satisfaction the Highest
Ranked True Value Customer Satisfaction the Lowest
True Value Customer Satisfaction Score by Gender
Female customers rated True Value's Customer Satisfaction score 13 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of True Value.
58 / 100
MaleVery Satisfied | 16% | |
|---|---|---|
Satisfied | 42% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 5% | |
Very Dissatisfied | 32% |
71 / 100
FemaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 42% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 29% |
True Value Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
True Value's Customer Satisfaction (CSAT) score was rated 59% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of True Value.
59 / 100
Very Satisfied
18%
Satisfied
41%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
6%
Very Dissatisfied
35%
CSAT according to African American/Black
True Value's Customer Satisfaction (CSAT) score was rated 66% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of True Value.
66 / 100
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
34%
CSAT according to Other
True Value's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of True Value.
50 / 100
Very Satisfied
0%
Satisfied
50%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
25%
True Value Customer Satisfaction Score by Age
True Value's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of True Value.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 51-55 | 80% | |||||||||||||||
| 61-65 | 33% | |||||||||||||||
| 66+ | 83% |
True Value Customer Satisfaction Score by Usage
True Value's Customer Satisfaction score was rated the highest by customers who have used True Value's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
True Value Customer Satisfaction Score by Industry
True Value's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Retail industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "True Value Customer Satisfaction Score by Industry",
"text": "True Value's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Retail industry customers.",
"bars": [
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "True Value's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Construction",
"groupId": 510,
"score": 66,
"stars": 0,
"csatScore": 66,
"text": "True Value's Customer Satisfaction score is rated by Construction customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 66
},
{
"label": "Retail",
"groupId": 559,
"score": 49,
"stars": 0,
"csatScore": 49,
"text": "True Value's Customer Satisfaction score is rated by Retail customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 49
}
]
}True Value Customer Satisfaction vs. Competitors
Compared to its competitors, True Value's Customer Satisfaction score is rated right above Lowe's Home Improvement, and is preceded by The Home Depot.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Ace Hardware | 69% |
| The Home Depot | 68% |
| True Value | 61% |
| Lowe's Home Improvement | 39% |
| IM Hardware | 0% |
Unlock True Value Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full True Value Customer Satisfaction vs. Competitors data and gain insights into your customers today.
True Value Customer Service
3.1/5
True Value has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
Sign Up to unlock True Value's overall Customer Service score rated by its users and customers.
About True Value's Customer Service
Address
Retail Support Center - 8600 W. Bryn Mawr, Chicago, IL 60631
Website
http://www.truevalue.com
Phone Number
773-695-5000
Quick Insights into True Value Customer Service
True Value's Customer Service score was rated highest by customers ages 51-55, and rated lowest by customers ages 41-45.
Sign Up to unlock insights into how customers have ranked True Value's Customer Service score.
Ranked True Value Customer Service the Highest
Ranked True Value Customer Service the Lowest
True Value Customer Service Score by Gender
Male customers rated True Value's Customer Service score 0.4 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of True Value.
Male
3/5
Female
2.6/5
True Value Customer Service Score by Ethnicity
True Value's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of True Value.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
African American/Black 3.1 | African American/Black | 3.1 |
Other 2.4 | Other | 2.4 |
True Value Customer Service Score by Age
True Value's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of True Value.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 2 | 46-50 | 2 |
51-55 4.2 | 51-55 | 4.2 |
61-65 2 | 61-65 | 2 |
66+ 3.8 | 66+ | 3.8 |
True Value Customer Service Score by Usage
True Value's Customer Service score was rated the highest by customers who have used True Value's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
True Value Customer Service Score by Industry
True Value's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Construction industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
True Value Customer Service vs. Competitors
Compared to its competitors, True Value's Customer Service score is rated right above Lowe's Home Improvement, and is preceded by Ace Hardware.
| COMPANY | Customer Service Score | |
|---|---|---|
| The Home Depot | 3.6/5 |
| Ace Hardware | 3.6/5 |
| True Value | 3.1/5 |
| Lowe's Home Improvement | 2.9/5 |
| IM Hardware | N/A |
Unlock True Value Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full True Value Customer Service vs. Competitors data and gain insights into your customers today.
True Value as an Employer
2.4/5
True Value has a 2.4/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
True Value scored a -10 for Net Promoter Score and a -43 for Employee Net Promoter Score. NPS gauges how likely a customer of True Value would recommend the brand to a friend. ENPS measures how likely True Value employees would recommend working at True Value to a friend.
Net Promoter Score
-10
NPS Score
| 35% | Promoters |
|---|---|
| 20% | Passive |
| 45% | Detractors |
Employee Net Promoter Score
-43
eNPS Score
| 22% | Promoters |
|---|---|
| 13% | Passive |
| 65% | Detractors |
