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NPS
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Turnitin
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About Turnitin's Brand
Turnitin is the global leader in evaluating and improving student learning. Among its major competitors, Turnitin is ranked in 5th place for NPS while Cambium Learning Group is 1st, and Edmodo is 2nd.
Brand at a Glance
60%
Customer Loyalty
3.4/5
Product Quality
3/5
Pricing
2.9/5
Customer Service
Turnitin CMO
Turnitin Ranking
- #4 / 4 of its competitors
Turnitin NPS
Turnitin's Net Promoter Score (NPS) is a 0 with 43% Promoters, 14% Passives, and 43% Detractors. Net Promoter Score tracks whether Turnitin's customers would recommend using the product based on a scale of -100 to 100.
Turnitin Overall NPS
| 43% | Promoters |
|---|---|
| 14% | Passives |
| 43% | Detractors |
Turnitin NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2022 0 | Nov 2022 | 0 |
Dec 2022 -3 | Dec 2022 | -3 |
Jan 2023 -4 | Jan 2023 | -4 |
Feb 2023 -6 | Feb 2023 | -6 |
Apr 2023 0 | Apr 2023 | 0 |
Jun 2023 5 | Jun 2023 | 5 |
Oct 2023 5 | Oct 2023 | 5 |
Dec 2023 1 | Dec 2023 | 1 |
Feb 2024 2 | Feb 2024 | 2 |
Mar 2024 0 | Mar 2024 | 0 |
Apr 2024 2 | Apr 2024 | 2 |
Oct 2024 0 | Oct 2024 | 0 |
How Other Brands Compare
Turnitin is ranked #4 for NPS among its competitors. Cambium Learning Group and Edmodo come in first and second, with Grammarly coming in at third.
Turnitin |  Grammarly |  Cambium Learning Group |  Edmodo | |
| Global Ranking | #- | #219 | #- | #- |
| NPS | 0 | 28 | 71 | 48 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $600.00M | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Turnitin NPS by Gender
Female customers rated Turnitin's NPS 55 points higher than Male customers.
Male
-55
Turnitin's NPS was rated -55 by Male customers on Comparably.
9%
Promoters
27%
Passives
64%
Detractors
Female
0
Turnitin's NPS was rated by Female customers on Comparably.
50%
Promoters
0%
Passives
50%
Detractors
Turnitin NPS by Ethnicity
Turnitin's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -100 | Caucasian | -100 |
African American/Black 40 | African American/Black | 40 |
Asian or Pacific Islander -67 | Asian or Pacific Islander | -67 |
Other -67 | Other | -67 |
Turnitin NPS by Age
Turnitin's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
Turnitin NPS by Usage
Turnitin's NPS was rated the highest by customers who have used Turnitin's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
2 to 5 Years -67 | 2 to 5 Years | -67 |
Over 10 Years -42 | Over 10 Years | -42 |
Turnitin NPS vs. Competitors
Compared to its competitors, Turnitin's NPS is rated right above Piazza, and is preceded by Moodle.
| COMPANY | NPS Score | |
|---|---|---|
| Cambium Learning Group | 71 |
| Edmodo | 48 |
| Grammarly | 28 |
 | Moodle | 22 |
| Turnitin | 0 |
 | Piazza | N/A |
 | Tribal Group | N/A |
Turnitin Customer Reviews
Out of the 2 Turnitin customer reviews 0 were positive and 2 were constructive. Turnitin customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Turnitin Customer Loyalty
60%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
60% of Turnitin users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Turnitin Customer Loyalty Score by Gender
Male customers rated Turnitin's Customer Loyalty score 26% higher than Female customers.
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Male
59%
Yes
Female
33%
Yes
Turnitin Customer Loyalty Score by Ethnicity
Turnitin's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Turnitin.
46
out of 100
Caucasian
46
out of 100
African American/Black
70
out of 100
Asian or Pacific Islander
40
out of 100
Other
Turnitin Customer Loyalty Score by Age
Turnitin's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Turnitin.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 40% | 18-25 | 40% |
26-30 70% | 26-30 | 70% |
66+ 40% | 66+ | 40% |
Turnitin Customer Loyalty Score by Usage
Turnitin's Customer Loyalty score was rated the highest by customers who have used Turnitin's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Turnitin Customer Loyalty Score by Industry
Turnitin's Customer Loyalty score was rated 55% by Education industry customers.
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Turnitin Customer Loyalty vs. Competitors
Compared to its competitors, Turnitin's Customer Loyalty score is rated right above Edmodo, and is preceded by Cambium Learning Group.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Grammarly | 80% |
| Cambium Learning Group | 76% |
| Turnitin | 60% |
| Edmodo | N/A |
| Moodle | N/A |
| Piazza | N/A |
| Tribal Group | N/A |
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Turnitin Product Quality
3.4/5
Turnitin has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Turnitin Product Information
Turnitin’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Turnitin's product the highest.
- Website
- http://www.turnitin.com/
- Company Size
- 201-500 Employees
Industry
Tech
SaaS
Quick Insights into Turnitin Product Quality
Turnitin's Product Quality score was rated highest by African American/Black customers, and rated lowest by Caucasian customers.
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Ranked Turnitin Product Quality the Highest
Ranked Turnitin Product Quality the Lowest
Turnitin Product Quality Score by Gender
Female customers rated Turnitin's Product Quality score 1.3 stars higher than Male customers.
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Male
2.2/5
Female
3.5/5
Turnitin Product Quality Score by Ethnicity
Turnitin's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Turnitin.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Other 2.5 | Other | 2.5 |
Turnitin Product Quality Score by Age
Turnitin's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.6 | 18-25 | 2.6 |
26-30 3.1 | 26-30 | 3.1 |
66+ 1.5 | 66+ | 1.5 |
Turnitin Product Quality Score by Usage
Turnitin's Product Quality score was rated the highest by customers who have used Turnitin's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Turnitin Product Quality Score by Industry
Turnitin's Product Quality score was rated 2.9 stars by Education industry customers.
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Turnitin Product Quality vs. Competitors
Compared to its competitors, Turnitin's Product Quality score is rated right above Piazza, and is preceded by Grammarly.
| COMPANY | Product Quality Score | |
|---|---|---|
| Edmodo | 4.3/5 |
| Cambium Learning Group | 4.2/5 |
| Moodle | 4.1/5 |
| Grammarly | 4/5 |
| Turnitin | 3.4/5 |
| Piazza | N/A |
| Tribal Group | N/A |
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Turnitin Pricing
Turnitin ROI & Value For Money
3/5
Turnitin has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Turnitin Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry.
Quick Insights into Turnitin ROI
Turnitin's ROI score was rated highest by African American/Black customers, and rated lowest by Caucasian customers.
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Ranked Turnitin ROI the Highest
Ranked Turnitin ROI the Lowest
Turnitin ROI Score by Gender
Female customers rated Turnitin's ROI score 1.2 stars higher than Male customers.
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Male
2/5
Female
3.2/5
Turnitin ROI Score by Ethnicity
Turnitin's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Turnitin.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 2 | Asian or Pacific Islander | 2 |
Other 2.6 | Other | 2.6 |
Turnitin ROI Score by Age
Turnitin's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Turnitin.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.6 | 18-25 | 2.6 |
26-30 3 | 26-30 | 3 |
66+ 1.5 | 66+ | 1.5 |
Turnitin ROI Score by Usage
Turnitin's ROI score was rated the highest by customers who have used Turnitin's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Turnitin ROI Score by Industry
Turnitin's ROI score was rated 2.6 stars by Education industry customers.
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Turnitin Pricing vs. Competitors
Compared to its competitors, Turnitin's ROI score is rated right above Piazza, and is preceded by Grammarly.
| COMPANY | Pricing Score | |
|---|---|---|
| Moodle | 4.3/5 |
| Edmodo | 4.2/5 |
| Cambium Learning Group | 4/5 |
| Grammarly | 3.7/5 |
| Turnitin | 3/5 |
| Piazza | N/A |
| Tribal Group | N/A |
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Turnitin Customer Satisfaction (CSAT)
Turnitin Customer Satisfaction (CSAT) Score
63 / 100
Turnitin has an overall Customer Satisfaction score of 63 rated by its users and customers.
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Very Satisfied
34%
Satisfied
29%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
9%
Very Dissatisfied
19%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Turnitin Customer Satisfaction
Turnitin's Customer Satisfaction score was rated highest by African American/Black customers, and rated lowest by Caucasian customers.
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Ranked Turnitin Customer Satisfaction the Highest
Ranked Turnitin Customer Satisfaction the Lowest
Turnitin Customer Satisfaction Score by Gender
Female customers rated Turnitin's Customer Satisfaction score 52 points higher than Male customers.
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23 / 100
MaleVery Satisfied | 11% | |
|---|---|---|
Satisfied | 12% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 22% | |
Very Dissatisfied | 44% |
75 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
Turnitin Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Turnitin's Customer Satisfaction (CSAT) score was rated 0% according to Caucasian users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
75%
CSAT according to African American/Black
Turnitin's Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.
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80 / 100
Very Satisfied
60%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
20%
CSAT according to Other
Turnitin's Customer Satisfaction (CSAT) score was rated 34% according to Other users and customers.
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34 / 100
Very Satisfied
0%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
33%
Very Dissatisfied
0%
Turnitin Customer Satisfaction Score by Age
Turnitin's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 26-30 | 67% | |||||||||||||||
| 66+ | 0% |
Turnitin Customer Satisfaction Score by Usage
Turnitin's Customer Satisfaction score was rated the highest by customers who have used Turnitin's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Turnitin Customer Satisfaction Score by Industry
Turnitin's Customer Satisfaction score was rated 33 points by Education industry customers.
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"title": "Turnitin Customer Satisfaction Score by Industry",
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"bars": [
{
"label": "Education",
"groupId": 515,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Turnitin's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 33
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}Turnitin Customer Satisfaction vs. Competitors
Compared to its competitors, Turnitin's Customer Satisfaction score is rated right above Edmodo, and is preceded by Grammarly.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Cambium Learning Group | 100% |
| Grammarly | 72% |
| Turnitin | 62% |
| Edmodo | 0% |
| Moodle | 0% |
| Piazza | 0% |
| Tribal Group | 0% |
Unlock Turnitin Customer Satisfaction vs. Competitors Data
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Turnitin Customer Service
2.9/5
Turnitin has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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About Turnitin's Customer Service
Address
Oakland, CA
Website
http://www.turnitin.com/
Quick Insights into Turnitin Customer Service
Turnitin's Customer Service score was rated highest by African American/Black customers, and rated lowest by Caucasian customers.
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Ranked Turnitin Customer Service the Highest
Ranked Turnitin Customer Service the Lowest
Turnitin Customer Service Score by Gender
Female customers rated Turnitin's Customer Service score 1.5 stars higher than Male customers.
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Male
1.7/5
Female
3.2/5
Turnitin Customer Service Score by Ethnicity
Turnitin's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Turnitin.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Other 2.1 | Other | 2.1 |
Turnitin Customer Service Score by Age
Turnitin's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
26-30 3 | 26-30 | 3 |
66+ 1.5 | 66+ | 1.5 |
Turnitin Customer Service Score by Usage
Turnitin's Customer Service score was rated the highest by customers who have used Turnitin's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Turnitin Customer Service Score by Industry
Turnitin's Customer Service score was rated 2.3 stars by Education industry customers.
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Turnitin Customer Service vs. Competitors
Compared to its competitors, Turnitin's Customer Service score is rated right above Piazza, and is preceded by Grammarly.
| COMPANY | Customer Service Score | |
|---|---|---|
| Cambium Learning Group | 4.2/5 |
| Edmodo | 3.7/5 |
| Moodle | 3.7/5 |
| Grammarly | 3.6/5 |
| Turnitin | 2.9/5 |
| Piazza | N/A |
| Tribal Group | N/A |
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Turnitin as an Employer
3.7/5
Turnitin has a 3.7/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Turnitin scored a 0 for Net Promoter Score and a 22 for Employee Net Promoter Score. NPS gauges how likely a customer of Turnitin would recommend the brand to a friend. ENPS measures how likely Turnitin employees would recommend working at Turnitin to a friend.
Net Promoter Score
0
NPS Score
| 43% | Promoters |
|---|---|
| 14% | Passive |
| 43% | Detractors |
Employee Net Promoter Score
22
eNPS Score
| 52% | Promoters |
|---|---|
| 18% | Passive |
| 30% | Detractors |
