-29
NPS
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Turo
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About Turo's Brand
Turo offers car owners and travelers in the U.S. and Canada with a service to share vehicles by renting them. Among its major competitors, Turo is ranked in 3rd place for NPS while Silvercar is 1st, and Uber is 2nd. Overall, Turo has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
58%
Customer Loyalty
2.5/5
Product Quality
2.5/5
Pricing
2.3/5
Customer Service
Turo CMO
Turo Ranking
- #2 / 4 of its competitors
Turo NPS
Turo's Net Promoter Score (NPS) is a -29 with 28% Promoters, 15% Passives, and 57% Detractors. Net Promoter Score tracks whether Turo's customers would recommend using the product based on a scale of -100 to 100.
Turo Overall NPS
| 28% | Promoters |
|---|---|
| 15% | Passives |
| 57% | Detractors |
Turo NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2024 -26 | Jan 2024 | -26 |
Feb 2024 -25 | Feb 2024 | -25 |
Mar 2024 -27 | Mar 2024 | -27 |
Aug 2024 -23 | Aug 2024 | -23 |
Sep 2024 -25 | Sep 2024 | -25 |
Oct 2024 -25 | Oct 2024 | -25 |
Jan 2025 -26 | Jan 2025 | -26 |
Feb 2025 -26 | Feb 2025 | -26 |
May 2025 -26 | May 2025 | -26 |
Aug 2025 -26 | Aug 2025 | -26 |
Oct 2025 -28 | Oct 2025 | -28 |
Jan 2026 -29 | Jan 2026 | -29 |
How Other Brands Compare
Turo is ranked second for NPS among its competitors. Uber and Getaround come in first and third, with Lyft coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Turo NPS by Gender
Male customers rated Turo's NPS 18 points higher than Female customers.
Male
-30
Turo's NPS was rated -30 by Male customers on Comparably.
28%
Promoters
14%
Passives
58%
Detractors
Female
-48
Turo's NPS was rated -48 by Female customers on Comparably.
23%
Promoters
6%
Passives
71%
Detractors
Turo NPS by Ethnicity
Turo's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -69 | Caucasian | -69 |
Hispanic or Latino -1 | Hispanic or Latino | -1 |
African American/Black -50 | African American/Black | -50 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other -34 | Other | -34 |
Turo NPS by Age
Turo's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Turo NPS by Usage
Turo's NPS was rated the highest by customers who have used Turo's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -51 | Less than 1 Year | -51 |
1 to 2 Years -30 | 1 to 2 Years | -30 |
2 to 5 Years -44 | 2 to 5 Years | -44 |
Turo Customer Reviews
Out of the 18 Turo customer reviews 7 were positive and 11 were constructive. Turo customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Turo Customer Loyalty
58%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
58% of Turo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Turo Customer Loyalty Score by Gender
Female customers rated Turo's Customer Loyalty score 11% higher than Male customers.
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Male
51%
Yes
Female
62%
Yes
Turo Customer Loyalty Score by Ethnicity
Turo's Customer Loyalty score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Turo.
50
out of 100
Caucasian
44
out of 100
Hispanic or Latino
66
out of 100
African American/Black
49
out of 100
Asian or Pacific Islander
78
out of 100
Other
Turo Customer Loyalty Score by Age
Turo's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 74% | 18-25 | 74% |
26-30 48% | 26-30 | 48% |
31-35 40% | 31-35 | 40% |
36-40 46% | 36-40 | 46% |
41-45 100% | 41-45 | 100% |
46-50 55% | 46-50 | 55% |
51-55 74% | 51-55 | 74% |
Turo Customer Loyalty Score by Usage
Turo's Customer Loyalty score was rated the highest by customers who have used Turo's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Turo Customer Loyalty Score by Industry
Turo's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Turo Customer Loyalty vs. Competitors
Compared to its competitors, Turo's Customer Loyalty score is rated right above Sidecar, and is preceded by Getaround.
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Turo Product Quality
2.5/5
Turo has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.
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Turo Product Information
Turo’s product quality score is a 2.5 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Turo's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Turo the lowest at 1.5.
- Website
- http://turo.com
- Company Size
- 51-200 Employees
Industry
Tech
Marketplaces
Travel
Quick Insights into Turo Product Quality
Turo's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Turo Product Quality the Highest
Ranked Turo Product Quality the Lowest
Turo Product Quality Score by Gender
Male customers rated Turo's Product Quality score 0.8 stars higher than Female customers.
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Male
2.6/5
Female
1.8/5
Turo Product Quality Score by Ethnicity
Turo's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Turo.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
African American/Black 2.3 | African American/Black | 2.3 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 2.4 | Other | 2.4 |
Turo Product Quality Score by Age
Turo's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 1.7 | 26-30 | 1.7 |
31-35 2.4 | 31-35 | 2.4 |
36-40 1.7 | 36-40 | 1.7 |
41-45 2.7 | 41-45 | 2.7 |
46-50 2.3 | 46-50 | 2.3 |
51-55 1.5 | 51-55 | 1.5 |
Turo Product Quality Score by Usage
Turo's Product Quality score was rated the highest by customers who have used Turo's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Turo Product Quality Score by Industry
Turo's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Turo Product Quality vs. Competitors
Compared to its competitors, Turo's Product Quality score is rated right above Hertz, and is preceded by Silvercar.
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Turo Pricing
Turo ROI & Value For Money
2.5/5
Turo has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
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Turo Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Business and Consumer Services industry think that they had the lowest ROI from Turo.
Quick Insights into Turo ROI
Turo's ROI score was rated highest by customers ages 18-25, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Turo ROI the Highest
Ranked Turo ROI the Lowest
Turo ROI Score by Gender
Male customers rated Turo's ROI score 0.3 stars higher than Female customers.
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Male
2.5/5
Female
2.2/5
Turo ROI Score by Ethnicity
Turo's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Turo.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Hispanic or Latino 2.9 | Hispanic or Latino | 2.9 |
African American/Black 2.2 | African American/Black | 2.2 |
Asian or Pacific Islander 2.5 | Asian or Pacific Islander | 2.5 |
Other 2.9 | Other | 2.9 |
Turo ROI Score by Age
Turo's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 1.8 | 26-30 | 1.8 |
31-35 2.4 | 31-35 | 2.4 |
36-40 2.4 | 36-40 | 2.4 |
41-45 2.5 | 41-45 | 2.5 |
46-50 2.5 | 46-50 | 2.5 |
51-55 1.6 | 51-55 | 1.6 |
Turo ROI Score by Usage
Turo's ROI score was rated the highest by customers who have used Turo's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Turo ROI Score by Industry
Turo's ROI score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Turo Pricing vs. Competitors
Compared to its competitors, Turo's ROI score is rated right above Hertz, and is preceded by Silvercar.
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Turo Customer Satisfaction (CSAT)
Turo Customer Satisfaction (CSAT) Score
38 / 100
Turo has an overall Customer Satisfaction score of 38 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
21%
Satisfied
17%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
6%
Very Dissatisfied
47%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Turo Customer Satisfaction
Turo's Customer Satisfaction score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Turo Customer Satisfaction the Highest
Ranked Turo Customer Satisfaction the Lowest
Turo Customer Satisfaction Score by Gender
Male customers rated Turo's Customer Satisfaction score 5 points higher than Female customers.
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33 / 100
MaleVery Satisfied | 13% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 7% | |
Very Dissatisfied | 50% |
28 / 100
FemaleVery Satisfied | 21% | |
|---|---|---|
Satisfied | 7% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 4% | |
Very Dissatisfied | 61% |
Turo Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Turo's Customer Satisfaction (CSAT) score was rated 26% according to Caucasian users and customers.
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26 / 100
Very Satisfied
11%
Satisfied
15%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
4%
Very Dissatisfied
70%
CSAT according to Hispanic or Latino
Turo's Customer Satisfaction (CSAT) score was rated 51% according to Hispanic or Latino users and customers.
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51 / 100
Very Satisfied
38%
Satisfied
13%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
11%
Very Dissatisfied
25%
CSAT according to African American/Black
Turo's Customer Satisfaction (CSAT) score was rated 25% according to African American/Black users and customers.
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25 / 100
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
12%
Very Dissatisfied
50%
CSAT according to Asian or Pacific Islander
Turo's Customer Satisfaction (CSAT) score was rated 28% according to Asian or Pacific Islander users and customers.
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28 / 100
Very Satisfied
14%
Satisfied
14%
Neither Satisfied nor Dissatisfied
29%
Dissatisfied
0%
Very Dissatisfied
43%
CSAT according to Other
Turo's Customer Satisfaction (CSAT) score was rated 34% according to Other users and customers.
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34 / 100
Very Satisfied
17%
Satisfied
17%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
0%
Very Dissatisfied
50%
Turo Customer Satisfaction Score by Age
Turo's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Turo.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 80% | |||||||||||||||
| 26-30 | 22% | |||||||||||||||
| 31-35 | 27% | |||||||||||||||
| 36-40 | 11% | |||||||||||||||
| 46-50 | 40% | |||||||||||||||
| 51-55 | 14% |
Turo Customer Satisfaction Score by Usage
Turo's Customer Satisfaction score was rated the highest by customers who have used Turo's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Turo Customer Satisfaction Score by Industry
Turo's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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{
"title": "Turo Customer Satisfaction Score by Industry",
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}Turo Customer Satisfaction vs. Competitors
Compared to its competitors, Turo's Customer Satisfaction score is rated right above Hertz, and is preceded by Silvercar.
Unlock Turo Customer Satisfaction vs. Competitors Data
VS
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Turo Customer Service
2.3/5
Turo has an overall Customer Service score of 2.3 out of 5 stars rated by its users and customers.
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About Turo's Customer Service
Address
116 Natoma St., San Francisco, CA 94105
Website
http://turo.com
Quick Insights into Turo Customer Service
Turo's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Turo Customer Service the Highest
Ranked Turo Customer Service the Lowest
Turo Customer Service Score by Gender
Male customers rated Turo's Customer Service score 0.4 stars higher than Female customers.
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Male
2.3/5
Female
1.9/5
Turo Customer Service Score by Ethnicity
Turo's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Turo.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
African American/Black 1.6 | African American/Black | 1.6 |
Asian or Pacific Islander 2.5 | Asian or Pacific Islander | 2.5 |
Other 2.5 | Other | 2.5 |
Turo Customer Service Score by Age
Turo's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Turo.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 1.6 | 26-30 | 1.6 |
31-35 2.2 | 31-35 | 2.2 |
36-40 1.5 | 36-40 | 1.5 |
41-45 2.8 | 41-45 | 2.8 |
46-50 2.4 | 46-50 | 2.4 |
51-55 1.5 | 51-55 | 1.5 |
Turo Customer Service Score by Usage
Turo's Customer Service score was rated the highest by customers who have used Turo's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Turo Customer Service Score by Industry
Turo's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Turo Customer Service vs. Competitors
Compared to its competitors, Turo's Customer Service score is rated right above Hertz, and is preceded by Silvercar.
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Turo as an Employer
3.3/5
Turo has a 3.3/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Turo scored a -29 for Net Promoter Score and a 33 for Employee Net Promoter Score. NPS gauges how likely a customer of Turo would recommend the brand to a friend. ENPS measures how likely Turo employees would recommend working at Turo to a friend.
Net Promoter Score
-29
NPS Score
| 28% | Promoters |
|---|---|
| 15% | Passive |
| 57% | Detractors |
Employee Net Promoter Score
33
eNPS Score
| 60% | Promoters |
|---|---|
| 13% | Passive |
| 27% | Detractors |
