

UMB Financial Corporation (Nasdaq: UMBF) is a diversified financial holding company headquartered in Kansas City, Mo., offering complete banking services, payment solutions, asset servicing and institutional investment management to customers. UMB operates banking and wealth management centers throughout Missouri, Illinois, Colorado, Kansas, Oklahoma, Nebraska, Arizona and Texas, as well as two national specialty-lending businesses. Subsidiaries of the holding company include companies that offer services to mutual funds and alternative-investment entities and registered investment advisors that offer equity and fixed income strategies to institutions and individual investors. For more information, visit umb.com. Among its major competitors, UMB Financial Corporation is ranked in 4th place for NPS while Commerce Bank is 1st, and Bank of America is 2nd.Their current market cap is $2.89B
UMB Financial Corporation's Net Promoter Score (NPS) is a -60 with 20% Promoters, 0% Passives, and 80% Detractors. Net Promoter Score tracks whether UMB Financial Corporation's customers would recommend using the product based on a scale of -100 to 100.
| 20% | Promoters |
|---|---|
| 0% | Passives |
| 80% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2023 100 | Feb 2023 | 100 |
May 2023 0 | May 2023 | 0 |
Feb 2024 -33 | Feb 2024 | -33 |
Jan 2025 -60 | Jan 2025 | -60 |
UMB Financial Corporation is ranked #4 for NPS among its competitors. Commerce Bank and Bank of America come in first and second, with U.S. Bank coming in at third. Among those competitors, it is the lowest valued company behind Bank of America.
![]() UMB Financial Corporation | ![]() Bank of America | ![]() U.S. Bank | ![]() Commerce Bank | |
| Global Ranking | #- | #152 | #- | #- |
| NPS | -60 | 2 | -8 | 11 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $2.89B | $298.80B | $83.89B | $8.97B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, UMB Financial Corporation's NPS is rated right below U.S. Bank.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Commerce Bank | 11 |
![]() | Bank of America | 2 |
![]() | U.S. Bank | -8 |
![]() | UMB Financial Corporation | -60 |
UMB Financial Corporation has an overall Customer Satisfaction score of 33 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, UMB Financial Corporation's Customer Satisfaction score is rated right below U.S. Bank.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Bank of America | 70% |
![]() | Commerce Bank | 60% |
![]() | U.S. Bank | 52% |
![]() | UMB Financial Corporation | 33% |
UMB Financial Corporation has a 4.7/5 stars for its overall company culture rated by their employees

In the Top 5% of Similar Sized Companies on Comparably.
UMB Financial Corporation scored a -60 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of UMB Financial Corporation would recommend the brand to a friend. ENPS measures how likely UMB Financial Corporation employees would recommend working at UMB Financial Corporation to a friend.
| 20% | Promoters |
|---|---|
| 0% | Passive |
| 80% | Detractors |
| 43% | Promoters |
|---|---|
| 14% | Passive |
| 43% | Detractors |